Claim OwnershipContent with Character
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© 2024 Content with Character
Description
If you're ready to take action, think outside the box, and experiment with some unconventional approaches to content creation and visibility, this is the podcast for you.
Content Copywriter, Emily Aborn, is by your side every step of the way and will keep you laughing and learning as you create content with more inspiration and ease.
We'll explore the many slices of the visibility pie as we talk content creation through writing, podcasting, speaking, networking, collaborating, and more.
This podcast is a catalyst for big ideas and will help you share them with the world in a way that's distinctly YOU.
It's time to take the "hard work" out of building character in your content!
58 Episodes
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Text Emily! Leave a Voicemail! Comparing ourselves to others can be exhausting and discouraging. People may give you advice to just unfollow, unsubscribe, stop the thoughts in their tracks, think "positive", or focus on all the things that make YOU great...But it's not always that easy to turn the beat around! And sometimes glossing over the experience can cause it to keep popping up again and again and again, rather than teach us to work through it and move to a more productive place.&n...
Text Emily! Send Me a Voicemail! Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business? I'll offer you some tangibles for content creation and the customer journey and how to hug your customers with exceptional customer service each and every step of the way! In the episode: Why does customer service matter...
Text Emily! Leave me a Voice MailIn this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? Does it really take "hard work" to get? How do you infuse YOUR content with YOUR character!? This is episode 1 of 2 where I take a look at the role character plays in your business, content, and otherwise. Next week, we're diving into making your client or customer the main character, and this week i...
Text Emily! Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE! AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original format of content. Especially when it comes to audio, webinars, workshops, courses, and video content, repurposing can make it more accessible for oth...
Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?"If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you! We’re going to get into...
Text Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more de...
Text Emily! It's time. It's time for me not to ignore this important topic. We need to have the talk... The talk about what it really means to be human and why it's now more important than ever! In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation. **Disclaimer: Th...
Text Emily! The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! Episode Highlights: What is curiosity...
Text Emily! When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. In today’s episode, we’re going to talk abou...
Text Emily! Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as ...
Text Emily! In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more! In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content. Sharing your cl...
Text Emily! It's happened to me, to friends, to collaborators, and to my clients... And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. We get into: What it feels like to be copiedSix reasons not to co...
Text Emily! Did you know that every Content with Character episode has a similar structure? I move through each episode as follows: Intro music, a little sample at the beginning, a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! In this episode, I share: Why you might...
Text Emily! This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode. There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself! Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity...
Text Emily! Working with clients and customers is the ultimate collaboration. And for many of us, the one we encounter most frequently in running our businesses. If you’ve ever had a bad client experience or a bad subcontractor experience, this episode is for you! We’re going to talk about both sides of the coin as contractors and clients so we can be a little better at helping each other help each other! We'll get into how to be a better client and contractor as we explore:&n...
Text Emily! What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how...
Text Emily! Remember group projects? Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? Collaborations are the group projects of the business...
Text Emily! You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz)In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners....
Text Emily! Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? We choose the temperature, pick the tempo, and choose our duration. You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! In this episode, we'll take it from analogy to reality and give...
Text Emily! One of the ways to learn to drag your feet LESS is to become aware of what your procrastination style is in the first place. In this episode, we’re going to explore the different types of procrastination so we can start to break unhelpful patterns when it comes to procrastinating in our business. We talk about the root of procrastination, how it can impact our lives and business, and some practical ways to start overcoming it when we spot the pattern popping back up.&nbs...
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