The Lazy Girl's Guide to Podcasting: Podcasting Tups for How to Start and Run a Podcast

It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far.So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content.We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into a vibrant community and enhancing your podcast marketing efforts.Podcasting freebies: https://veritysangan.com/freebiesSarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402eaHighlights:Importance of building an email list for podcastersBenefits of email marketing for podcastersStrategies for engaging podcast audiences through emailTips for writing effective email newsletters for podcastsMetrics to track in email marketing for podcastsOptimization tips for email marketing for podcast promotionGrowing mailing lists for podcastersImportance of welcome sequences in email marketingEnhancing email marketing strategy for podcastersCreating effective email copy for lead magnetsBuilding businesses around podcastingChallenges podcasters face in standing outTimestamps:00:00:00 Introduction00:01:34 The Importance of Email Lists for Podcasters00:05:46 Tips for Emailing Your Podcast Listeners00:07:18 Building an Email List for Your Podcast00:08:32 Writing Email Newsletters for Podcasts00:09:55 Increasing Click Through Rates in Email Marketing00:11:28 Optimizing Email Marketing for Podcast Promotion00:15:00 Tips for Growing Your Podcast Email List00:18:02 Building an Effective Email Marketing Strategy for Your Podcast00:19:22 Optimizing Email Copy for Lead MagnetsGuest bio:Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.Website: https://copyhop.co/LinkedIn: https://www.linkedin.com/in/sarah-hopkinson/Instagram: https://www.instagram.com/copyhop📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – a...

In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it's important to differentiate between general competitors and direct competitors.General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings. If you're using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don't want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your listeners' benefit.When considering who to interview, my biggest podcasting tips is that you want to select guests who will truly add value for your listeners and align with your podcast objectives. The key is finding the right balance between collaborating with others in your niche and safeguarding your own business interests.Episodes mentioned:Ep 10: Guest Booking Tips: It’s Not About the Numbers ➡️ https://lazygirlpod.captivate.fm/episode/ep-10-guest-booking-tips-its-not-about-the-numbersEp 18: Why You Need A Podcast Guest Release Form (and How to Write One) ➡️ https://lazygirlpod.captivate.fm/episode/ep-18-why-you-need-a-podcast-guest-release-form-and-how-to-write-oneEp 56: How to Attract High-Value Guests to Your Show ➡️ https://lazygirlpod.captivate.fm/episode/ep-56-how-to-attract-high-value-guests-to-your-showHighlightsShould you interview your competitors on your podcast?Differentiating between generalized competitors and direct competitorsConsidering if podcast guests are competitors or collaboratorsPricing as a factor in determining if someone is a direct competitorEvaluating the potential benefits and drawbacks of interviewing competitors on your podcastDeciding on potential guests based on whether they are general competitors or direct competitorsBalancing the benefits of collaboration with protecting your own interests when interviewing competitors on your podcastTimestamps:00:00:00 Intro00:00:20 Should You Interview Your Competitors on Your Podcast?00:02:15 Strategic Approaches to Engaging with Competitors in a Niche Space00:03:56 Considering Whether Podcast Guests Are Competitors or Collaborators00:05:38 Should You Interview Your Competitors on Your Podcast?00:06:45 Consider the Type of Guests You Invite on Your Podcast00:08:01 Interviewing Competitors: Tips and Considerations📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – a...

In this episode, I am going to answer one of my most asked questions: How much time do I need to podcast? So this episode will answer that question and also give you some podcasting tips for your own process for running your podcast efficiently. When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo episodes run 10-20 minutes while my guest interviews last up to 60 minutes. I aim for a 1:1 ratio between recording and editing time. So if an episode takes 20 minutes to record, I'll spend 20 minutes editing it. For promotional content, I lean on tools like Canva and Summarize. In about an hour a week, I can create social captions, graphics and short video clips. I'm most active in engaging with other podcasters on Twitter.To interview guests smoothly, I set up automated booking links, research each guest beforehand, and prepare 3-4 potential questions. This prep ensures an on-topic, professional discussion.Listen in for more tips to make your podcasting production process run as smoothly as possible.Tools mentioned:Lazy Pod Club - https://veritysangan.com/lazypodclubSummarAIze - https://veritysangan.com/summaraizeCanva - https://veritysangan.com/canvaHighlights:The efficiency of the podcast recording processImportance of accurate information and quick researchDuration of solo episodes and guest interviewsTime requirements for editingBalancing recording and editing in podcast productionWorkflow for podcast editing and promotionTimestamps:00:00:00 Intro00:01:20 Podcast Recording Process Optimization00:02:28 Podcast Recording and Editing Insights00:03:29 Finding the Right Balance Between Recording and Editing Podcasts00:06:14 Managing Time for Podcast Production and Promotion00:07:43 Tips for Setting Up a Successful Podcast Guest Interview Process00:09:05 Tips for Running a Podcast Efficiently📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl's Guide to Podcasting.This episode is honest, and it's gritty. And it's something that not enough podcasters are covering or being honest about.I'm going to be completely transparent and break down every expense - from software subscriptions to website fees. My hope is that this will give you a realistic idea of what to budget for if you want to start podcasting or aren't sure about your own podcast spend.I encourage you to calculate your own cost per episode, whether podcasting is a hobby or a business. It's important to understand exactly what you are investing and make sure it aligns with the value you receive. I'll give you some strategies and podcasting tips to help you calculate your cost per episode and also insights into the tools that I use for my podcast.Tools mentioned:Captivate.fm - https://veritysangan.com/captivateRiverside.fm - https://veritysangan.com/riversideSummarAIze - https://veritysangan.com/summaraizeCanva Pro - https://veritysangan.com/canvaThrivecart - https://veritysangan.com/thrivecartHostinger - https://veritysangan.com/hostingerElementor Pro - https://veritysangan.com/elementorpluginWPRocket - https://veritysangan.com/wp-rocketHighlights:Podcast hosting costs with Captivate.fmGraphics creation with CanvaSoftware used for podcasting: Riverside FM and SummarizeWebsite expenses breakdown: domain name, WordPress, Elementor Pro, WP RocketEmail marketing with ConvertKitCart checkout with ThriveCartTotal annual spend on the podcastComparison to podcast manager costsUsing AI tools like Summarize for content creationImportance of knowing your podcast costs and evaluating spending per episodeTimestamps:00:00:00 Intro00:02:00 Podcast Software Expenses00:04:26 Website Expenses00:05:11 Tools for Email Marketing and Cart Checkout00:08:20 Cost breakdown of running a podcast00:11:18 Streamlining Content Creation with AI Tools00:12:09 The Cost of Podcasting: A Breakdown of Expenses📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this...

Do you experiment enough with your podcast?In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave - what's the worst that could happen? The worst-case scenario is that your listeners will skip an episode they don't love rather than unsubscribe.We share examples and podcasting tips of experiments, like workshop weeks with multiple episodes released at once and incorporating audience audio clips. Podcasting is still new with few rules, so we have so much room for creativity.Consider what's holding you back from experimenting. Is it fear of failure? Know that one "bad" episode won't ruin your podcast. And trying new things, whether it's your format, guests, topics, or marketing, could take your show to the next level.I'm here to tell you - be fearless. The opportunities here are immense, for both hosts and guests. This is the frontier, and together we're still shaping what podcasting can become. So try something new today! What do you have to lose?Highlights:The fear of putting out a bad episode and losing subscribers.Examples of podcast experiments, such as workshop weeks and audience audio clips.Creating snippet episodes to cater to a specific audience.The evolving nature of podcasting and the lack of rules.The freedom and opportunity podcasting provides for creators and guests.Podcasting as a business tool and its growth and acceptance.Using experimentation to improve format, guests, questions, topics, and marketing.Overcoming the fear of potential outcomes and embracing new ideas.Timestamps:00:00:00 Do You Experiment Enough with Your Podcast?00:01:07 How to be Fearless and Experiment with Your Podcast Content00:03:49 The Frontier of Podcasting: Rule-Breaking and Innovation00:05:51 The Potential of Podcasting as a Business Tool00:08:45 Experimenting with Your PodcastingGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard –

Are you ever hit with shiny object syndrome when it comes to podcasting tech? You know what I mean; you see (or hear) someone talking about another piece of podcasting tech, and you're convinced that switching to something new will propel your podcast forward.But is the grass always greener on the other side?It's a common struggle of podcasters; facing analysis paralysis when it comes to choosing podcasting tech tools and platforms. So in this episode, I share my experience of feeling stuck in the endless search for the perfect tools and emphasize the importance of prioritizing content creation over constantly trying new tools.We talk about how and why it's so important to focus on the basics, such as a podcast hosting platform, recording and editing software, and graphic design tools for podcast artwork. I'll even give you some recommendations for podcast tech and software that you might want to check out if you haven't found something you like yet.But overall, the biggest podcast tips for this episode is to stop getting distracted by 'shiny object syndrome' and sticking with what works best for you as the podcaster, and your podcast.Afterall, your audience come to you for your content; not because of the tech you've used during production.Tools mentioned:Captivate.fm - https://veritysangan.com/captivateBuzzsprout - https://veritysangan.com/buzzsproutRiverside.fm - https://veritysangan.com/riversideCanva - https://veritysangan.com/canvaHighlights:Importance of prioritizing content creation over tech toolsAdvice to stick with what works and focus on basicsAvoiding 'shiny object syndrome' in podcasting techEssential tools for starting a podcast: hosting platform, recording/editing software, graphic design toolsImportance of having the basics in place and focusing on content creationTimestamps:00:00:00 Intro00:01:07 Overcoming Podcast Tech Analysis Paralysis00:03:08 Stick with What Works and Focus on the Basics - Podcasting Advice00:04:27 Essential Tools for Starting a Podcast00:07:50 Advice on Choosing Podcast Tech Stack Wisely📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

I know first-hand how tough it can be to land on the perfect name for your podcast. So if you're struggling to name your new podcast, or wondering if you should rename your existing show, I want to share three crucial podcasting tips to consider:First, ensure your title targets keywords your audience is actually searching for. You want your podcast to appear when listeners search relevant terms on Apple Podcasts or Spotify. Generic names or obscure puns likely won't rank well.Second, create a title that speaks to your listeners and draws them in. The name should clearly communicate what they can expect from hitting play on your latest episode.And third, it should be obvious at a glance what your show is about. Strong podcast discovery happens through word-of-mouth, with fans recommending episodes to their friends. So make it easy for them to explain what you cover.The goal is to end up with a podcast name optimized for discovery and engagement. I want you to attract your ideal audience, keep them hooked, and make it effortless for them to share your show with like-minded friends. So let searchability, intrigue and clarity guide you as you name or even rename your podcast.Highlights:The importance of selecting a podcast name that reflects content and resonates with your target audienceBeing open to changing podcast title if neededValue of experimentation and adaptation in podcast namingStrategies for naming a podcast to improve searchability and discoverabilityUsing relevant keywords in podcast titles for search rankingsTimestamps:00:00:00 Intro00:01:45 Choosing a Name for a Podcast00:04:34 Tips for Creating Engaging Podcast Titles00:05:28 Tips for Improving Podcast Discoverability00:06:40 The Importance of Clearly Communicating Your Podcast's Content📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

Josiah and Travis from Print on Demand Cast join us in this episode to discuss common mistakes in the print-on-demand industry, particularly for podcasters using print-on-demand for their podcasting merch.They share their top podcasting tips for starting print-on-demand services for podcast merchandise and explore different types of print-on-demand products and services and how podcasters can leverage them for their podcasts.Travis and Josiah provide valuable insights on how to navigate the landscape of merchandising and highlight the importance of engagement with the audience. They emphasize the variety of merchandise beyond t-shirts and hoodies, offering a wide range of products for podcasters to consider.Additionally, they discuss the Print on Demand Cast podcast as a helpful resource for those looking to learn more about the print-on-demand business model.Highlights:Common mistakes in the print-on-demand industryTop tips for starting print-on-demand services for podcast merchandiseDifferent types of print-on-demand products and servicesHow podcasters can leverage print-on-demand for their podcastsNavigating the landscape of merchandising in print-on-demandImportance of engagement in print on demand for podcast merchandiseVariety of merchandise options beyond t-shirts and hoodiesInsights on starting a print-on-demand journeyIntroduction to the Print on Demand Cast podcast as a resourceTimestamps:00:00:00 Intro00:01:00 Common Mistakes in Print-on-Demand Merch00:01:21 Tips for Starting a Print-on-Demand Journey for Podcast Merchandise00:18:37 Discussion on Print on Demand with Travis JosiahGuest bio:Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print on demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020. Over the past few years the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!Website: http://printondemandcast.comFacebook: https://www.facebook.com/printondemandcastInstagram: https://www.instagram.com/printondemandcast/YouTube: https://www.youtube.com/@PrintOnDemandCast📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard –

In this episode of The Lazy Girl's Guide to Podcasting, I'm joined by Travis and Josiah from Print on Demand Cast to discuss creating merchandise for your podcast using print-on-demand services.They provide practical podcasting tips on getting started with print-on-demand, deciding what products to sell, designing effective merch, avoiding common mistakes, and leveraging merch to promote your show.HighlightsDefinition and significance of print on demand in e-commerceLeveraging print-on-demand services to generate revenue for podcastsPlatforms for creating and selling merchandise for podcasts (e.g., Printful, Spring, Teespring)Designing merch that resonates with the podcast audienceImportance of utilizing existing assets like logos and websites for merch designCreating niche branded merchandise to appeal to listenersTips for setting up merchandise from a print-on-demand service for a podcastKeeping merchandise relevant to the podcast's content and audienceTimestamps:00:00:00 Intro00:01:13 Print on Demand Business and Podcasting Journey00:02:51 Print-on-demand and E-commerce Businesses00:07:23 Monetizing Podcasts Through Merchandise00:08:33 Exploring the Business of Print on Demand in Podcasting00:11:00 Creating Merch for Your Podcast: A Beginner's Guide00:14:55 Strategies for Creating and Selling Podcast MerchandiseGuest bio:Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print-on-demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020. Over the past few years, the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!Website: http://printondemandcast.comFacebook: https://www.facebook.com/printondemandcastInstagram: https://www.instagram.com/printondemandcast/YouTube: https://www.youtube.com/@PrintOnDemandCast📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

In this week's Tech Thursday episode, I'm talking all about taking short snippets from your podcast episodes and repurposing them as promotional videos for social media, such as Instagram Reels and TikTok.I'll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could work well for social media. We will discuss using AI tools like Riverside and VideoAI for creating and editing video content, pointing out the advantages and minor limitations of each platform.You'll discover the importance of adding captions to social media videos to boost engagement and accessibility. And I will also share with you my process for making shareable videos with captions for Instagram, LinkedIn, Twitter and more.Links Mentioned:Ep 63: Why I Quit Promoting My Podcast on TikTok - https://lazygirlpod.captivate.fm/episode/why-i-quit-promoting-my-podcast-on-tiktokRiverside.fm - https://veritysangan.com/riversideVidyo.ai - https://vidyo.aiContentStudio - https://veritysangan.com/contentstudioHighlightsRepurposing podcast snippets for promoting on social media platforms like Instagram Reels and TikTok.Using Riverside FM to create video snippets for social media promotion, including the new Magic Clips feature.Advantages of using VideoAI for generating captions in videos and comparison with Riverside's caption options.Tips for saving upload minutes on VideoAI by creating clips on platforms like Riverside.Importance of adding captions to social media videos for increased engagement and accessibility.Creating engaging social media videos for promoting podcasts with captions, visuals, and audiograms.Timestamps:00:00:00 Intro00:00:22 How to Use Podcast Snippets for Instagram Reels and TikTok Videos00:01:22 Using Riverside FM to Create Video Snippets for Social Media Promotion00:02:30 Using AI Tools for Content Creation and Editing00:03:24 Benefits of Using VideoAI for Captioning00:04:41 Tips for Using Video AI and Riverside for Podcast Editing00:09:00 Master Class Ideas and Behind-the-Scenes Recording📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

Are podcasting rules even real?In this episode, I reveal the 7 podcasting rules I deliberately break...and how that unconventional approach led my show to exponential growth.You won't find intros, outros, or strict formatting here. Instead, I skip the fluff and focus on quality content that connects with my listeners.I'll share my podcasting tips on why I don't waste money on expensive equipment or studios, rarely bother with video, and steer clear of interview-only formats.My rule-breaking style clearly works - my podcast continues growing its audience every single month. Whether you're an experienced podcaster or just starting out, I'll inspire you to throw out the rulebook and redefine what it takes to truly thrive.Highlights:Not having a traditional intro and outroNot following a strict episode formatIncluding transcripts in episodes for SEO purposesNot upgrading equipmentNot using a script📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

I often get asked about the tech and tools that I use for podcasting. And whilst it does change from time-to-time, in this episode, I’m going to share an in-depth look at my podcast tech stack.I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup for podcasting success.My podcasting arsenal is well-equipped with a range of tech tools to streamline the podcast production and promotion efforts.My Podcast Tech Stack:Captivate.fm - https://veritysangan.com/captivateRiverside.fm - https://veritysangan.com/riversideSummarAIze - https://veritysangan.com/summaraizeVidyo.ai - https://vidyo.aiCanva - https://veritysangan.com/canvaContentStudio - https://veritysangan.com/contentstudioHighlights:Importance of having the right tech setup for podcasting successPodcast hosting platform (Captivate.fm) for managing and distributing podcast episodesRiverside FM for recording and editing podcast episodesUse of Video AI for generating captions for social media clipsEfficiency of Summarize in generating promotional contentUse of email blasts and newsletters for promoting podcast episodes - ConvertKitUtilization of Canva for graphicsTimestamps:00:00:00 Podcast Tech Stack Overview00:00:24 Podcast Tech Overview00:01:02 Benefits of Using a Podcast Hosting Platform like Captivate00:02:48 Using Riverside and Video AI for Podcast Editing00:03:53 Tech Stack for Podcast Promotion00:06:18 Using Email Blasts for Weekly NewslettersNewsletter Sign Up: https://veritysangan.com/newsletterMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

Highlights:The mistake of not consistently producing weekly contentThe misconception that podcasts need to be solely interviewsThe importance of utilizing your own knowledge and expertise for hosting a showBalancing the need for finding new listeners with giving existing listeners a reason to come backCreating a sense of community and offering value to retain and attract listenersThe power of podcast recommendations from friends and family in podcast discoveryTimestamps:[00:00:00] Intro[00:00:51] The main mistakes that podcasters are making[00:05:22] Podcasts don't have to be 100% interviews[00:06:22] Creating Marketing Info for New and Current Listeners[00:07:28] Retaining Current Listeners in PodcastingGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

You won't believe what happened to my podcast recently!I released an episode titled "What Taylor Swift Can Teach Us About Podcasting" on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time.Little did I know, that same weekend the episode launched, searches for "Taylor Swift" were completely banned on Twitter after some scandalous AI-generated images of her emerged online. This was really bad timing on my part and here's why: I rely heavily on Twitter for promoting my podcast and driving listeners to new episodes.A huge majority of my podcast downloads come directly from Twitter, and it's where most of my new listeners find me too. So when people suddenly couldn't search Taylor's name that week, it meant my podcast episode likely wasn't showing up in any Twitter searches either. (And I'd banked on that being a clever way to potentially reach some new listeners).I couldn't believe such an unforeseen consequence!As content creators, we can strategize search engine optimization and promotion plans, but we can't always predict what social platforms will restrict access to each day. Whether it's election censorship or COVID misinformation crackdowns, search bans happen more than we realize. While downloads stayed strong that week (thanks loyal listeners!!), this whole debacle made me realize I need to actively promote old episodes to capture new listeners from searches.So that's exactly what I'm going to do - rerun a special promotional campaign just for my Taylor Swift episode in case anyone looks her up now that the name ban has been lifted. You never know who may discover and subscribe to the show from it popping up in more keyword searches! I hope relaying my own podcast visibility challenges gives you some helpful tips and food for thought. When the algorithms seem to work against us, we have to get creative with repeating and repurposing content across multiple platforms. As the saying goes, the show must go on...even when our favorite pop star suddenly disappears from the Twitterverse!Timestamps:00:00:00 Intro00:00:49 Taylor Swift Searches Blocked on Twitter: A Complete Coincidence00:02:08 Twitter Ban Affects Content Discovery00:04:27 You Can't Always Control What Social Media Does or Doesn't Do00:06:12 Reflections and podcast promotion tipsHighlights:The impact of the Taylor Swift AI-generated n*de scandal on my podcastKeywords relating to my podcast episode being temporarily blocked on TwitterSearch engines and social media platforms censoring and blocking information during past eventsThe unpredictability of what might be banned or restricted at any given timeRunning campaigns to promote content and potentially reach new audiencesWhat I learnt from this whole experience and what it means for podcast marketing and promotion - including some podcasting tips for when a marketing campaign maybe doesn't go as plannedListen to Episode 66: What Taylor Swift Can Teach Us About Podcasting - https://lazygirlpod.captivate.fm/episode/ep-66-what-taylor-swift-can-teach-us-about-podcasting📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast...

Are you feeling inspired to get branded photos for your podcast; but want to go the DIY route?In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your phone for higher-quality photos. She also recommends using an app like Sunseeker to determine the position of the sun on cloudy days. Krista shares photography tips on taking brand images of ourselves, emphasizing the importance of keeping it simple and focusing on how you want to feel in the photos. She suggests incorporating your brand's identity and values into the images or, if you're just starting off, focus on building connection and trust. We discuss podcasting tips and tricks for creating podcast artwork, including the importance of lighting and composition, finding a suitable background, and using editing apps.Highlights:Importance of good lighting for brand photographyGoing outside for the best natural lightUsing the back camera on your phone for higher-quality photosAvoiding harsh sunlight or bright light behind youUsing an app like Sunseeker to determine the position of the sun on cloudy daysTips for taking brand images of yourself, including keeping it simple and focusing on how you want to feelIncorporating your brand identity and values into the imagesBuilding connection and trust through brand photographyTips for creating podcast artwork, including lighting, composition, and finding a suitable backgroundBest editing apps for podcast artworkTimestamps:[00:00:00] Intro[00:00:37] Amazing Review for the Podcast[00:01:06] Tips for DIY Brand Photography[00:07:20] Tips for Taking Brand Images of Yourself[00:08:22] Tips for Creating Amazing Podcast Artwork with Krista[00:11:12] Building a Business with Ease and FlowGuest bio:Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.Website: https://heykristamarie.com/Instagram: https://www.instagram.com/heykristamarieShe Calls Her Shots Podcast: Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge –

How much thought have you put into the picture you have on your podcast artwork?Or the images of yourself that you use to promote your podcast?In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots.We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots.Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you.Learn why planning for a branding session is crucial and how to align your photographs with your podcast's brand for maximum impact. Lighting is highlighted as a key element in creating the desired audience connection.Join us for these rarely talked about podcasting tips and find out how to find a specialized brand photographer, evoke the right feeling in your audience, and unleash the power of visuals in promoting your podcast.Highlights:Importance of brand photography for podcastersBridging the gap between online presence and connection with audienceBeyond traditional headshots - capturing atmosphere, brand colors, and propsPlanning for a branding sessionAligning photographs with podcast brandConsidering how you want listeners to feel and brainstorming ideasImportance of lighting in creating a connection with audienceFinding a brand photographer who specializes in brand photographyGoogling 'brand photographers' to find local professionalsFinding someone who can evoke a certain feeling and help with planningMisconceptions around branding photographyBuilding a strong visual identity and connecting with a target audienceFinding a photographer who makes you feel comfortable and helps with posing and positioningConveying emotion and understanding the target audience in branding shoot planningTimestamps:[00:00:00] Intro[00:01:05] Defining Brand Photography[00:05:10] How to prepare for a branding session and get the photographs that you want[00:09:02] Tips for finding a brand photographer[00:11:03] The Importance of Branding PhotographyGuest bio:Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.Website: https://heykristamarie.com/Instagram: https://www.instagram.com/heykristamarieShe Calls Her Shots Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – a...

Let's discuss an exciting announcement from Apple Podcasts - the introduction of automatically generated transcripts!This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free.Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen your audience reach.But what does this mean for those who are already paying for transcriptions? How and where can these transcriptions be downloaded? And how can you leverage this feature for generating show notes? Tune in to get all your questions answered and more! Plus, join me for my take on this new feature, as well as podcasting tips to figure out if this feature will suit your workflow or not.Enjoy the episode!Links:Apple Podcasts article: https://podcasters.apple.com/support/5316-transcripts-on-apple-podcastsHighlights:Introduction of automatic transcripts in Apple PodcastsAccessibility of podcasts for everyoneAccessing transcripts from the episode details pageFunctions of the transcripts: reading the full text, searching for specific words or phrases, playing from a specific point in the episodeAvailability of transcripts shortly after publishingDownloading transcripts for use on other platformsAvailability of the feature on iOS 17.4 and higherLanguages currently supported: English, French, German, and Spanish📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience.I say creating content for you; what I mean is content that you enjoy creating. Because if you're creating content that you don't enjoy, it shows. However, you also need to remember that your content can't be all about you and needs to provide some value to your audience and give them that reason to download your episodes.I explore the idea of recording podcast episodes live and reaching more listeners, pushing myself out of my comfort zone, and experimenting with different formats.I share strategies and podcasting tips for successful podcasting, such as:Defining your target audienceCreating engaging contentPromoting your podcastWe also talk about the importance of consistency and authenticity.Disclaimer: Just in case it wasn't obvious, T-Swift has had nothing to do with the creation of this episode and everything I've talked about in this episode in relation to Taylor is simply my opinion. We're Swifites in our household and, in case you're wondering, I think that 'Speak Now' was her best, probably followed by 1989. I thought I'd include the disclaimer so as to try and prevent Taylor Swift and her legal team from suing me!Highlights:Recording podcast episodes live and reaching more listenersPushing yourself out of your comfort zoneExperimenting with different formatsDefining your target audienceCreating engaging contentPromoting your podcastThe importance of consistency and authenticityTimestamps:[00:00:00] Intro[00:02:37] You will never be able to appeal to all listeners with your podcast[00:05:06] Don't be afraid to experiment with your podcast format and content, but also don't change just because a few listeners complain[00:06:35] If you switch up your podcast format and your audience doesn't like it, you can always switch back[00:05:50] Focus on creating content you love and that resonates with your target audience📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club

Do you need an expensive microphone for your podcast to be legit?In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential!What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don't get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small imperfections don't really matter.Our advice? Don't break the bank on podcasting gear, especially when you're first getting started. And don't get paralyzed trying to achieve podcast perfection - just start creating content. Stay consistent, connect with your listeners, and optimize as you go. Great content trumps all.So come along and debunk the myth that you need ultra-expensive equipment. I'll show you how I've built a business with affordable tools and a focus on serving my audience. Let's change the conversation and share podcasting tips around what it really takes to succeed in podcasting.Highlights:The importance of budget-friendly podcastingInvesting in launching the podcast correctly rather than expensive equipmentAdam Schaeuble's frugal approach to podcasting equipmentThe success of Adam's podcast with a $97 microphoneThe importance of consistency in podcastingUnderstanding the needs of different podcast genresThe dangers of lazy podcasting and the importance of putting in effortThe misconception that expensive equipment is necessary for a successful podcastTimestamps:00:00:00 Podcasting Business School Talks About Podcasting Equipment00:01:06 The Cost of Adam Schaeuble's Podcasting Equipment00:04:00 Building a Successful Podcast with Minimal Expenses00:05:21 The Power of Consistency in Podcasting00:07:19 The Importance of Editing Your Podcast00:09:39 The pitfalls of lazy podcasting00:12:07 You Don't Need Expensive Equipment to Start a PodcastGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge –

Does your podcast promotion strategy need a shake-up?In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release.Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify.By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners. Adam highlights the need to maximize exposure during this period and emphasises quality over quantity's importance.Highlights:Adam's podcasting journey and the importance of podcasting for businessesThe importance of promoting your podcast in the first 72 hours of releaseCondensing marketing efforts into the first 72 hours to generate more activity and increase chances of being recommended to new listenersMaximizing exposure within the first 72 hours of podcast release.Timestamps:00:00:00 Intro00:01:10 Promoting Your Podcast in the First 72 Hours00:01:39 The 72 Hour Marketing Window for Podcast Promotion00:06:35 Using podcast episodes to create multiple pieces of content00:08:19 Promoting Your Podcast Within the First 72 HoursGuest Bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club