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FemInnovation

Author: Bethany Corbin

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The FemInnovation Podcast is designed to break barriers in women’s health technology by facilitating the hard conversations necessary to chip away at the stigma and taboo surrounding women’s health. Host Bethany Corbin speaks about critical issues that impact women’s health and provides legal, practical, and ethical insights to women’s health founders and supporters. With an exciting lineup of guest speakers, FemInnovation offers invaluable insights into the challenges plaguing women’s health, changemakers addressing these challenges, the future of femtech, and how to navigate the lifecycle of a women’s health startup. 

23 Episodes
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As a women’s health founder, creativity is the backbone of your company’s success. This is particularly true in an industry where less than 4% of all venture capital funding goes towards women’s health. Using innovative and community-driven tactics to raise capital, test and launch your product, and earn revenue is essential. In this episode of FemInnovation, host Bethany Corbin sits down with Catherine Hendy, co-founder of ELANZA Wellness, to walk through her startup journey and the creative...
This episode of FemInnovation offers a revealing look at the tech industry, including the sexist apps and biased algorithms that may harm women and minorities and the need for inclusive and humane leadership in the tech industry. Host Bethany Corbin sits down with Sara Wachter-Boettcher to discuss how women can thrive in tech leadership positions, why authenticity and humanity are essential for leaders, how to identify and handle team stress, how to turn confrontational situations into proble...
The exclusion of women from modern medicine is a complex and pervasive issue that spans centuries of medical practice. Despite advancements in healthcare, women continue to face systemic barriers that hinder their access to accurate diagnosis, appropriate treatment, and equitable care. Historical biases, gender stereotypes, and a lack of representation in medical research have contributed to this exclusion, perpetuating disparities in health outcomes and quality of care. From underrepresentat...
Commercializing your femtech or healthtech product can be challenging, especially for early-stage founders. Bringing a product to market often involves detailed customer research and product testing, developing impactful launch and communication strategies, removing barriers to consumer adoption, identification of the proper reimbursement pathway, and more. In this episode of the FemInnovation Podcast, host Bethany Corbin sits down with Swathi Rangan and Daniella Kapural from Herspiegel to di...
Since the onset of the COVID-19 pandemic, digital health tools have proliferated as a way for consumers to access care virtually and monitor their health conditions at home. State and federal laws have been modified to expand care settings and enhance the accessibility of healthcare services. Digital health solutions, however, are still unavailable to large portions of the population, resulting in inequitable access to care that has, at times, been exacerbated by the digital health revolution...
On International Women's Day 2024, FemInnovation is dropping a special episode with a special announcement: the launch of the Women's Digital Health Network (WDHN)! The WDHN is committed to driving meaningful and innovative advancement in healthcare through sustained communications and collaborations with federal agencies, Congress, the women's digital health industry, and nonprofits. Learn about why the WDHN was created, its goals and objectives, and how to take part in this brand new initia...
Determining whether and how to integrate artificial intelligence into your femtech product can feel like a daunting task. In today’s world of AI, big data, and machine learning, it can be tempting to assume that your product needs to incorporate AI to attract investment or secure a competitive advantage. While AI certainly has a place in femtech, its incorporation into your product should be deliberate and meaningful and provide recognizable value to your users. Otherwise, founders risk artif...
Navigating the pitfalls and challenges in the femtech industry can be daunting. From raising capital (in an environment where less than 4% of research and development funding goes to women’s health) to ensuring clinical accuracy of femtech products (with studies showing that 85% of femtech apps don’t meet ORCHA’s clinical quality threshold) to negotiating contracts with payers and employers, operating in the femtech industry takes resilience and passion. In this episode of FemInnov...
Many femtech entrepreneurs want to enhance their presence as recognized public speakers who get paid to share their insights with audiences worldwide. The reality, however, is that only 32% of professional public speakers are women and only 25% of all technology keynote or stand-alone public speakers are women. Too often, women struggle to break into the public speaking arena or are offered speaking engagements solely to add diversity to an all-male panel. This devalues the expertise of incre...
Many entrepreneurs assume that the Titanic sunk because it hit a single iceberg. But the truth is that the Titanic’s fate was the result of a series of missteps and misguided choices that prevented the ship from recovering once it struck the iceberg. The failure of many startups can be viewed similarly – there’s never just one thing that sinks a startup. Rather, startup failure is the result of choices, debt, and spending over time, with such decisions accumulating to prevent success when a f...
It’s no secret that female founders remain extremely underfunded in today’s entrepreneurial world, receiving only 2% of total venture capital dollars. On the flip side, studies consistently show that female founded companies over-deliver results and profits. So why are investments in female founded companies still treated as charitable or philanthropic endeavors instead of standard business practice? In this episode of FemInnovation, host Bethany Corbin speaks with Carrie Colbert, founde...
Curious about protecting your intellectual property through trademarks but don’t know where to start? In this episode of FemInnovation, host Bethany Corbin sits down with attorney Kelli Jones to demystify the trademark process. Kelli runs her own virtual law firm focused on helping entrepreneurs legally protect their business ideas and strategies. Bethany and Kelli start with the basics by educating founders about the foundational characteristics of trademarks – including what they are and wh...
In this episode of FemInnovation, host Bethany Corbin sits down with Somer Baburek to discuss women's health in the biotech industry and the future of endometriosis diagnosis. Somer is the CEO of Hera Biotech, an early-stage women's health company focused on commercializing a minimally invasive diagnostic for endometriosis. Prior to founding Hera, Somer spent 7 years with the largest life science venture capital fund in San Antonio and served as the Director of Clinical Operations for two of ...
Host Bethany Corbin engages in an enlightening conversation with Jocelyn Chong about how femtech and women’s health companies can approach the sales side of their businesses with confidence and power. Jocelyn, a certified life and business coach and award-winning author, breaks down why sales shouldn’t be a dirty word and how female founders can cultivate a sales mindset without shame or discomfort. In this episode, Bethany and Jocelyn talk about why sales gets a bad reputation with female fo...
In this episode of FemInnovation, host Bethany Corbin sits down with Ligia Kornowska, an internationally recognized leader in AI in medicine, telemedicine, and medical data, and 2x Forbes 30 under 30 honoree. Ligia is the Managing Director of the Polish Hospital Federation (the largest hospital organization in Poland), Co-Founder and Chair of the Board of Data Lake, and President of the Donate Your Data Foundation. She is also a recipient of the ESET Heroes of Progress award and has been list...
On the sixth episode of FemInnovation, host Bethany Corbin dives into the fundamentals of user experience (UX) design with guest Theresa Neil. Theresa is the founder and CEO of Guidea, a women-owned, women-led UX consultancy with extensive product and design strategy expertise in health tech and medtech. In this episode, Bethany and Theresa explore the essentials of UX design, how femtech startups should think about product design strategy, common design mistakes for health tech companies, ho...
Join host Bethany Corbin and guest Veronica Kirin as they dive into the importance and practicalities associated with scaling an early-stage femtech company. Veronica is an anthropologist, author, and serial entrepreneur who works with business leaders to scale their impact and income while managing imposter syndrome. She has been featured on the Forbes NEXT 1,000 and BEQ's 40 LGBTQ Leaders under 40 lists, has presented her research at two Tedx events, and is the founder of the newly launched...
More than 1 million children across the globe die every year from preterm birth complications, with U.S. healthcare costs for preterm births exceeding $30 billion per year. But what if artificial intelligence could change this landscape through early detection of preterm births – particularly for the 50% of women who don’t present with typical symptoms? Join host Bethany Corbin and guest Pamela Bonnett from Ultrasound AI to learn about a groundbreaking platform that utilizes the power of AI t...
Join host Bethany Corbin for a deep dive into the menopause and longevity sectors with guests Michele Wispelwey and Kristin Mallon from FemGevity! FemGevity offers personalized menopause care designed by women to facilitate empowered aging. Bethany, Michele, and Kristin discuss the need for personalized menopause solutions, how to identify the stages of menopause, current menopause myths, misinformation about hormone replacement therapy (HRT), the impact of menopause on the workforce, tips an...
Join host Bethany Corbin for an exciting second episode of FemInnovation, as she welcomes guests Lindsey Williams and Megan Henken from MyUTI! MyUTI offers an affordable, at-home PCR test that delivers a more precise view of the cause of urinary tract infections (UTI), including personalized treatment recommendations powered by AI. In this episode, Bethany, Lindsey, and Megan discuss how MyUTI is solving a key problem in women's health, the shame, stigma, and taboo surrounding UTIs that preve...
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