Affiliate Nerd Out

Embark on a journey through the dynamic landscape of affiliate marketing with us, as we sit down with the illustrious Jennifer Hoodwin on Affiliate Nerd Out. With over 15 years of trailblazing in the field, Jennifer pulls back the curtain on her remarkable career, from the early days at Brad's Deals to her influential role in the acquisitions of Definitive Deals and Honey. Her pivot to consulting and her drive to inject fresh talent into the industry through her agency, High Energy, highlights a story of innovation and growth that's paving new roads in the affiliate space.As co-founder of High Energy, Jennifer Hoodwin takes us behind the scenes of a unique agency model that partners with avant-garde publishers. Our discussion traverses the agency's organic expansion and its strategic approach to client engagement, from triumphs in France with Joko to weaving AI and super apps into the fabric of affiliate marketing. The conversation is peppered with insights into the agency's careful client selection and the agility required in today’s fluctuating business environments.This episode isn't just about the mechanics of affiliate marketing; it's about the heartbeat of the industry – the people and relationships that make it thrive. We delve into the symbiotic relationship between affiliate marketing and influencer partnerships, the art of networking, and the importance of community and mentorship. With special guest Jade Mary Berry from Dentsu sharing her affiliate marketing journey and the significance of community events like PI Live, this episode is a treasure trove for anyone looking to navigate the affiliate marketing world with finesse and camaraderie.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Get ready to geek out with industry expert Wade Tonkin and me, Dustin Howes, as we unpack the dynamic world of affiliate marketing in our latest podcast episode. We're not just offering juicy tidbits; we're serving up a full entrée of conference insights and industry trends that will leave you hungry for more. From our animated recap of PI Live's growth to the spontaneous encounters that blossomed into golden opportunities, our discussion is a treasure trove of actionable insights. Whether you're a veteran or new to the scene, you'll appreciate the deep dive into the event's layout, the must-have event app, and the tech solutions that had us on the edge of our seats.Wade and I don't hold back when it comes to the behind-the-scenes scoop on Affiliate Summit pricing and organization. Imagine the shock of a costly drink at the Tipsy Flamingo—yes, we discuss how the unexpected can shake up the networking norm. But it's not all about the price tags; we also applaud the Hello Partner team for their unparalleled attendee engagement efforts. Comparing the established London scene with the up-and-coming US event, we offer a candid look at the networking expectations and how each conference shapes up in delivering value to its audience.Last but certainly not least, we dissect the sessions from a recent affiliate marketing conference with the precision of a surgeon—analyzing everything from Jim Nichols' magnetic stage presence to the robust influencer marketing panel discussions. The ever-evolving landscape of influencer marketing is under our microscope, and we don't shy away from discussing the challenges and triumphs of conference scheduling. Topping off this episode, we celebrate the AM Leaders event for its whirlwind of education and networking opportunities, and I share a personal success story centered around LinkedIn's power in the industry. Don't forget to tune in; this is one episode that promises to educate, entertain, and inspire.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Ever wondered how a barista becomes a beacon of e-commerce success? Buckle up, because Ivan Tijerina, a former Starbucks manager who brewed up a storm in the affiliate marketing world, spills the beans on his fascinating transition in our latest episode of Affiliate Nerd Out. Ivan doesn't just share his story; he gives you the roadmap for building your own affiliate marketing program from the ground up. His insights into freelancing, client management, and the revolutionary tool AffieStash will equip you with the strategies you need to scale your operations, whether you're a seasoned pro or just dipping your toes into the digital marketing waters.Hold onto your seats, because we're not just talking theory here—real, actionable advice is on the table. Ivan lays out the tactics behind crafting a lean yet powerful affiliate recruitment engine, and he's offering a sneak peek into the magic of Appy Stash, where listeners can snag 20 free prospects just for coming aboard. It's an episode you won't want to skip, filled with the kind of expert advice that can turn the tide for affiliate managers everywhere. Join us and transform the way you think about affiliate management, courtesy of the savvy insights from Ivan Tijerina.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Unlock the secrets to cultivating powerful affiliate relationships with the guidance of Camille from NordVPN and Nicole from Klaviyo. As we navigate the complex ecosystem of affiliate marketing, our guests peel back the layers on what makes a partnership not just work, but thrive. Learn why segmentation and high-quality content are pivotal in driving informed customers to action, and how Nord Security's dedication to cybersecurity through tools like NordVPN and NordPass meets the evolving needs of consumers.Transform your approach to negotiations with insights from our deep dive into the art and science behind these crucial conversations. We tackle the data-driven strategies that set the stage for expectations and the transparency necessary for win-win agreements. Whether you're an affiliate manager or a partner publisher, the takeaways from this episode will arm you with the know-how to secure equitable deals that bolster exposure, fairness, and trust—cornerstones of any successful affiliate venture.Stay ahead of the curve with our exploration of tools and daily routines that can supercharge your affiliate marketing efforts. From the intricacies of Ahrefs and SEMrush for traffic and SEO analysis, to the structure and innovation that a day at Nord entails, every minute is packed with actionable strategies. Get the inside scoop on how Camille and Nicole master the balance of remote work while keeping their finger on the pulse of product updates and team dynamics. Join us for a masterclass in partnership optimization and witness your affiliate relationships transform.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

When my old friend Andy Johns, a former tech executive turned mental health advocate, recounts his ascent through the ranks of Silicon Valley's elite, it's more than just a career highlight reel. It's a raw and revealing saga of personal metamorphosis, from the boardrooms of Facebook, Twitter, and Quora to the quiet self-reflection that followed his tenure as president of Wealthfront. Venture with us as Andy shares the wake-up call that reshaped his life's trajectory, grounding a conversation that strips back the layers of our work-entwined identities and implores a reexamination of our priorities.The fabric of our daily lives is threaded with stress, but why does it so often feel unmanageable? We explore the intriguing link between ancient biological instincts and present-day anxiety, depression, and emotional distress. Our chat navigates the complexities of a nervous system in overdrive, the unintended consequences of childhood stress, and the significance of creating a nurturing environment shielded from technological inundation. Discover how reconnecting with nature and the world around us can be foundational in building resilience, both for children and adults on the brink of burnout.For those feeling the weight of modern pressures, the episode culminates with transformative strategies that high achievers can seamlessly weave into their routines. We discuss the 'bookend method,' a daily practice framing each morning and evening with intention and calm, as well as the mood-enhancing benefits of hot and cold therapies. Closing the conversation, we invite you to join us on a journey toward a more peaceful existence, revealing not just personal coping mechanisms but the creation of sanctuaries for rest and recovery — places where stress surrenders to serenity.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Embark on an insightful journey with me, Dustin Howes, and the unparalleled affiliate marketing expert, Robert Glazer. We've stitched together a tapestry of conversations that will not only enrich your understanding of affiliate marketing's role in the fabric of modern business but also offer a humanizing glimpse into the lives that drive this industry forward. Robert, a seasoned professional who juggles the roles of a father, husband, and thought leader, shares his astute observations on the sector's evolution and its potential trajectory through 2025, emphasizing the irreplaceable value of human connection in an era where technology is rapidly reshaping our landscape.Our dialogue traverses the transformation of workplace culture and the blossoming of partnership marketing, tackling the sensitive handling of employee exits and the serendipitous success of Robert's "Friday Forward" newsletter. Experience the candid exchange about the friction points that still challenge the affiliate marketing sphere, including the need for greater collaboration. We shine a light on the exciting technological advancements breathing new life into the industry, with a special nod to how agencies like Acceleration Partners are harnessing AI and automation to elevate their service game.As we peer over the horizon to the future of AI in marketing, we underscore the importance of adaptability and diverse skill sets for professionals navigating this landscape. Listen in as we unpack the imminent convergence of affiliate marketing with broader business disciplines and the strategic evolution of career paths within this space. You're in for a treat – a conversation that seamlessly blends personal anecdotes with forward-thinking strategies, culminating in a dialogue that will leave you inspired and informed about the dynamic world of affiliate marketing.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Unlock the secrets to navigating the dynamic seas of affiliate marketing and digital PR with our latest podcast episode featuring the brilliant Gabriella Covey from Bright Valley Marketing. Gabby, shining with her unique blend of SEO savvy and ethical marketing, joins me, Dustin House, in a rich conversation that promises to leave you with a fresh perspective on elevating your brand's digital footprint. We'll share tales of overcoming the hurdles of Google’s algorithm updates and the gratifying journey toward crafting stories that capture media attention and audience hearts.Our chat promises to be an illuminating beacon for businesses and marketers alike, as we delve into the transformative power of digital PR campaigns beyond just backlink acquisition. From the artistry of content creation to leveraging media appearances for bolstering brand credibility, Gabby offers her seasoned insights, laying out a roadmap for anyone aiming to achieve recognition in today's crowded online space. We'll also dissect the nuances of engaging with press releases and the strategic use of linking to amplify your site's authority and traffic.Finally, gear up for a toolkit revelation, as we discuss the strategies and tools essential for a standout digital PR campaign. Whether you're on a shoestring budget or ready to invest, Gabby's advice on utilizing platforms like Ahrefs and Mention.com, alongside pearls of wisdom on campaign analysis, will empower you to kickstart your own digital PR endeavors. We cover ground from the initial steps of understanding the landscape to following industry mavericks, ensuring you're equipped with the knowledge to weave your own success stories. Tune in for this episode full of practical advice, inspiring anecdotes, and a glimpse into the vibrant world of Bright Valley Marketing.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Unlock the power of influencer marketing as it evolves from mere brand awareness to a cornerstone of revenue growth. I, Dustin Howe, sit down with Noah Tucker, the mastermind behind Social Snowball, to bring you an electrifying conversation on affiliate marketing's transformation. Noah brings his CEO insights on how influencers are now integral to a brand's financial strategy, and together, we dissect the vibrant Shopify affiliate creator ecosystem. Learn how Social Snowball is revolutionizing the game by automating affiliate and referral marketing, making it a breeze for e-commerce brands to collaborate with influencers and keep tabs on their success.Embark on a journey through the intricacies of establishing genuine connections in the influencer realm. We shed light on the delicate dance of engaging with content creators, sharing the inside scoop on the best practices that lead to authentic and profitable partnerships. Whether you're a Shopify veteran or eyeing influencer strategies from afar, our chat uncovers the potential for brands across platforms to capitalize on these valuable sourcing tactics. And for those facing the headache of coupon leaks, Noah and I introduce 'safe links'—Social Snowball's clever fix that's reshaping the affiliate marketing landscape.Wrap up your listening experience with actionable insights on leveraging customer referrals and the art of timing your requests. We discuss the nuanced strategies that make asking for reviews and referrals a success, without coming off as too eager or dismissive. As the episode comes to a close, we invite you to keep the conversation alive. Connect with Noah, continue exploring this dynamic market, and take your e-commerce brand to new heights with the wisdom from today's Affiliate Nerd Out episode.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Embarking on a career transformation can be as daunting as it is exhilarating, but Natalie Ziemba's leap from high school English teacher to affiliate marketing whiz is nothing short of inspiring. In our latest episode, Natalie unravels her pathway to success, revealing how a blend of networking savvy and strength-play led her to excel in a realm far from her educational roots. Alongside her professional prowess, she doesn't miss a beat in her role as a dedicated city councilwoman and her passionate involvement with community service organizations. Her tale is a testament to the power of reinvention and serves as a guiding light for anyone yearning to navigate their own professional pivot.The conversation then shifts to a darker trend shadowing the job market—the expectation of unpaid assignments during interviews. We tackle this head-on, discussing protection strategies for your intellectual labor and advocating for the acknowledgment of the value you bring to the table. Shifting gears, we also dissect the intricacies of affiliate marketing, providing a lineup of strategies for those looking to climb the industry ladder. From understanding the importance of cultural synergy to embracing continuous learning and networking, this episode is a wealth of knowledge for career climbers and marketers alike, sprinkled with success anecdotes from those who've soared by tapping into these resources.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Ever felt like you're missing the mark when it comes to connecting with your international audience? SEO savant Brandon Myers joins me to unravel the complexities of international subdomains and how they can make or break your global reach. Our candid discussion traverses through the corridors of affiliate marketing, highlighting the ethical imperative to champion beneficial products while customizing strategies that resonate across diverse markets. Reflecting on our own paths that converged in the heart of SEO, we share a few laughs and lessons on the transformative effect translation has in elevating user experiences and conversion rates.Turning the spotlight onto the digital currencies that are shaking up the affiliate marketing world, we dissect the allure of Bitcoin and the innovative promises of Ethereum's smart contracts. As we traverse the landscape of e-commerce, affiliate payouts, and the nuances of currency conversion, we also take a deep dive into the latest Google updates. These algorithmic shifts underscore the ever-growing importance of transparency and consumer trust—a topic that's more than just technical jargon, it's about the foundational values that propel us forward in business and life.And because success isn't just about strategy but also about emotional well-being, we open up about the personal side of our journey. The conversation takes an intimate turn, exploring the healing potential of AI in managing mental health and the power of communal sharing. As we wrap up, I'm reminded of the gratitude that fuels my passion as a host, teacher, and parent, and how the relationships we build can guide us toward continuous improvement and connection. Join us for a heart-to-heart on how personal values can influence professional success and the friendships that enrich our lives along the way.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Join the conversation with Jake Fuller, the trailblazing CEO of JB Commerce, as he imparts his 'painfully optimistic' wisdom on us at the Nerditorium. Embark on a journey of discovery into the heart of affiliate marketing from an agency's vantage point. We promise an episode packed with revelations about how a digital dreamer guides his ship through the choppy waters of client expectations, legacy, and innovation, all while preserving the spirit of JB Commerce's founding father, Jamie Burch.Are your affiliate marketing goals grounded in reality or floating in fantasy? This episode is dedicated to dissecting the art of setting and managing client expectations. With Jake's expertise, we unravel the importance of a meticulous onboarding process and the creation of a strategic roadmap that aligns with a brand's vision. Brace yourself for a candid discussion on the common misconceptions surrounding affiliate marketing and learn how to distinguish between fleeting trends and the strategies that promise sustainable growth.Finally, we tackle the elephant in the room - the challenge of hiring and nurturing talent in the relentless world of agency life. From navigating the 'Great Resignation' to fostering the next generation of marketing mavens, we uncover the secrets to building a resilient team. We share tales of success and caution, painting a realistic picture of what it takes to thrive in an industry that's as rewarding as it is demanding. If you're curious about the ingredients needed for success in the fast-paced arena of affiliate marketing, pour yourself a cup of something nice, sit back, and absorb the wealth of knowledge shared in this indispensable episode.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Unlock the secrets to a standout podcast experience with Jonathan Green, the maestro behind the Artificial Intelligence Podcast. Our enlightening chat covers the nuts and bolts of delivering a polished and respectful presentation to your audience. Jonathan sheds light on the art of high-quality production, sharing how to captivate listeners and make a lasting impression in the digital expanse with unique podcast thumbnails. Embark on an entrepreneurial odyssey as we dissect the inception of Servo Master and its emblematic stand for business sovereignty. I peel away the layers of my own evolution from a personal brand to a scalable enterprise, keeping an eye on the horizon for future opportunities. The discourse advances into the empowering realm of AI in content creation, where I merge a decade of digital entrepreneurship with my linguistics prowess to navigate the transformative tides of our industry.Wrap up your day with a glimpse into the future, where AI like ChatGPT 3.5 revolutionizes the mundane, freeing up precious hours for businesses through task automation. We also venture into the behavior of chatbots, strategies for discerning the truth, and the bold new frontiers of AI in affiliate marketing. Plus, get a first-hand look at the innovative world of AI in image editing and the enthralling AI Selfie Experiment, leaving you inspired and eager for the next wave of AI advancements. Join us for an episode brimming with actionable insights and a celebration of innovation in the entrepreneurial journey.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Step into the Nerditorium with me, Dustin Howe, as I share a powerful conversation with AI consultant Brandon Collins, an ex-military powerhouse turned mobile IV therapy industry leader. Discover the untapped potential of AI in affiliate marketing, where only a select few are currently employing its groundbreaking capabilities. Brandon's own metamorphosis from disciplined service to entrepreneur extraordinaire serves as an inspirational roadmap for veterans and fledgling marketers alike, demonstrating the transformative impact of savvy digital strategies in today's market.In our latest session, we dissect the components of a Herculean success story within affiliate marketing, illustrating the monumental growth that can be achieved with the right incentive structure. Learn from our trials and triumphs as we unpack the essentials of nurturing relationships with high achievers, the value of hands-on learning over traditional education, and the fine line between absorbing mentorship wisdom and learning from our inevitable blunders. For those ready to brave the affiliate marketing landscape, this episode is a veritable toolkit for success.We wrap up with a masterclass on the art of AI prompting, a secret weapon in the affiliate marketer's arsenal. If you've ever dreamt of having a Chief Marketing Officer at your beck and call, our discussion on 'Act as' techniques and AI tailoring will open your eyes to the possibilities. Plus, don't miss our insights into Facebook automation and the ethical quandaries it presents. And, with an invitation to rub shoulders with industry innovators at PI Live USA in Miami, this episode is your golden ticket to a future where AI and affiliate marketing converge triumphantly.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Prepare to revolutionize your approach to affiliate marketing as Superfiliate's co-founder Andy Cloyd joins me, Dustin Howes, for an insightful discussion that will change the way you think about e-commerce engagement. Discover the transformative effect of co-branded landing pages and learn why your homepage should never be the default for your affiliate programs. We're peeling back the curtain on Superfiliate's innovative platform that's not just reshaping the affiliate marketing industry but also simplifying the complexity for brands eager to harness the power of word-of-mouth through influencers and ambassadors.Crack the code on creating high-converting marketing funnels that stand up to the shifting sands of privacy laws and cookie attribution. Andy and I dissect the intricate challenge of balancing content rights and economic incentives, offering you a roadmap to craft performance-based relationships that result in measurable returns. With our exchange, you'll gain an arsenal of strategies for navigating the evolving landscape where content creators wield as much influence as traditional advertisers, ensuring you're not left behind in this rapidly changing ecosystem.Wrap up your listening journey with a personal narrative that transcends business. Andy shares his own pivot from technology investing to leading the charge in affiliate marketing, underscoring the power of networking and community in this digital age. We spotlight the significance of fostering online connections that not only kindle industry growth but also open doors to collaborative success. Turn the dial to our channel for a conversation that's as rich in actionable insights as it is in inspiring stories, all designed to equip you with the knowledge to thrive in the dynamic world of affiliate marketing.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Discover the transformative power of AI in SEO marketing with our special guest Ayush Jasuja, the co-founder of Speedy brand. Bringing his AI engineering expertise to the forefront, Ayush unveils how custom AI models can significantly amplify a brand's tone and content strategy—vital for businesses eager to excel in the digital realm. We'll also track the company's agile pivot during the pandemic from payroll management to the creation of state-of-the-art marketing tools, a move that's bolstering digital growth for enterprises across the board. For the small business owners out there, Ayush's insights on embracing technology will shine a light on mastering online marketing.Ever wondered how AI could inject your brand's unique flare into visuals? This episode peels back the curtain on AI content generation, with my own experiences adding to the mix. We talk benefits, like marketing task automation, and tackle the challenges, addressing concerns about misinformation and the ever-spicy content ownership debates. Strategic use of AI requires a balance—combining technological prowess with a human touch to keep your brand's identity intact and shining. Get ready for a vault of valuable tips to navigate these waters like a pro.We round off with a candid discussion about the crucial role content plays in the world of affiliate programs. Discussion into how Speedy and other tools can craft optimized content that affiliates can tailor to their needs, I share effective strategies for boosting your offering. We also touch on leveraging platforms like Product Hunt to amp up your product's visibility and foster community engagement. And, for a taste of what's to come, get excited for our next episode featuring Andy Cloyd from Super Filly, where we'll dissect the secrets behind powerful affiliate landing pages and super affiliate strategies. Join us for an episode packed with actionable insights that could be your ticket to marketing success.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Join the ranks of affiliate management maestros with actionable wisdom from Joshua Kennedy, the marketing virtuoso behind Imagine Marketing. Our exchange slices through the complexities of SEO, analytics, and modern affiliate strategies, serving as a compass for navigating the digital landscape. Joshua, harnessing his six years of industry acumen, recounts the rush of growing his agency amid the COVID-19 storm. We dissect the challenges of a ubiquitous brand name in SEO and the transformation of Imagine Marketing into a beacon for growth marketing excellence.Get ready to revolutionize your affiliate playbook as we unpack the finer points of modern affiliate management. With a spotlight on inventive publisher development and an emphasis on data literacy, this session is a goldmine for aspiring Affiliate Managers seeking to scale their capabilities. We share the secret ingredients for nurturing an entrepreneurial mindset, inspired by resources like Avinash Kaushik and Round Barn Labs. Plus, Joshua and I highlight the overlooked gems within affiliate practices, advocating for the indispensable nature of perpetual learning and the art of internal networking.Wrapping up, we pivot to the meticulous art of program migration and client development. Delving into the heart of business development strategies, I share firsthand accounts of affiliate triumphs, including the case of GotBag, and guide you on how to identify your next e-commerce success story. And for a splash of creativity, Joshua extends an invitation to experience his comedic and musical endeavors – a testament to the power of personal branding. Tune in to witness the fusion of analytical prowess and creative flair, essential for those ready to leave their mark on the affiliate marketing world.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Get ready to unlock the secrets to blending affiliate marketing with the dynamism of YouTube advertising as we invite Sal Conka, the innovative CEO of Amazing Ads, into our Nerditorium. Sal brings a treasure trove of experience, from orchestrating the affiliate program at 1-800-Flowers to mastering the art of video marketing. In our chat, we reminisce over the transformation of affiliate marketing, sharing a laugh or two about the good old days while also peering into the crystal ball for what's next at Amazing Ads. With Sal's insights, we dissect the nuances of steering substantial ad spends and how e-commerce and lead generation strategies meld under his vision.Ever wondered how YouTube can elevate your marketing game? Sal and I get down to the nitty-gritty of why YouTube stands out in the affiliate marketing arena, offering a sanctuary for affiliate links in a world where other platforms might penalize you. We dissect the crafting of video ads that hit home by addressing customer conundrums and the magic of tailoring content to captivate your intended demographic. It's all about connecting dots — from defining your ideal customer profiles to the alchemy of ad creatives that resonate with your audience's core needs and desires.We wrap up with an exploration of innovation in advertising tactics, from the significance of view rates to the power of feedback loops with Google Ads. Sal imparts his wisdom on the complexities of YouTube targeting, the rise of AI in video editing, and the game-changing potential of partnerships with affiliates and influencers. Whether it's investing in content creation, fostering authentic relationships with YouTubers, or leveraging exclusive commission rates, we share strategies that could very well amplify your brand and content. So, if you're keen to ride the wave of modern marketing mastery, this episode is your ticket.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Prepare to unlock the secrets of affiliate marketing mastery with me, Dustin Howe, on this episode of Affiliate Nerd Out. Joined by the ever-knowledgeable Drew Johnson from Everflow, we delve into the art of partnership tracking and the tools that can supercharge your marketing efforts. With a laugh over Everflow's initial identity crisis with a plumbing company, Drew takes us through the company's growth, and its prowess in providing real-time data visibility - a must-have for influencers, media buyers, and B2B partners alike. As we navigate the complexities of various industries, including lead gen and finance, we also embrace the live energy from our audience, fielding questions and fostering a lively dialogue on affiliate management and the nuanced dance of tracking marketing successes.Everflow's unique selling points truly shine as we dissect what sets this platform apart from its competitors. User-friendly design? Check. Real-time analytics without conversion drop-off? Double-check. Everflow not only simplifies life for affiliates with hassle-free tracking links and reports but also boasts an API-first development that integrates with a myriad of verticals - yes, even the intricate crypto space. We ruminate on strategies for affiliate managers to transition their networks without inciting a riot, proving that Everflow's adaptability is the key to seamless platform adoption. If you're managing affiliate partnerships, this episode is the beacon of hope you didn't know you needed.Finally, we journey into the wild world of TikTok integration and how it's reshaping the media buying landscape. With Everflow's direct API integration, tracking data and optimizing media buys just got a whole lot smoother. I also share the ins and outs of remote work life and the rituals that keep me grounded, before wrapping things up with a reflection on the colorful marketing creativity spotted at recent affiliate events. You're not just listening to another industry talk - you're getting the inside scoop on Everflow's evolution as a versatile juggernaut in the affiliate marketing realm. So, tune in, and let's nerd out together with Drew and discover how to elevate your affiliate game.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Ever wondered what it takes to skyrocket to success in the competitive world of affiliate marketing? Buckle up as we draw the curtain back with the phenomenal Erica DeForge-Sarza, whose journey from pandemic uncertainty to industry powerhouse is nothing short of inspiring. Erica opens up about the strategies and resources that propelled her forward, sharing tales of her self-styled "Bible" of affiliate marketing know-how and the significance of networking—providing a treasure trove of actionable advice for both newbies and veterans in the field.Working from home has become the new normal, but mastering it in the dynamic field of affiliate marketing is an art in itself. In this episode, Erica reveals the tools and practices that keep her at the top of her game, allowing her to make precision decisions and remain impeccably organized. From her anecdotes about the early days to her current strategies for managing budgets and data, Erica ensures you leave with insights that could potentially recalibrate your approach to remote work and decision-making in affiliate marketing.Finally, we wrap things up on a note of anticipation, teasing the exciting future sessions with Drew Johnson and Sal Conca, who will unpack the intricacies of tracking, attribution, and YouTube strategy. As we bid Erica farewell, we hope to fan the flames of your passion for affiliate marketing, leaving you eager for the networking possibilities and pearls of wisdom that lie ahead in our upcoming episodes. So, stay tuned and get ready to level up your affiliate marketing prowess!For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Discover the insider secrets to thriving in the fast-paced world of digital marketing as Lacey Thompson, the visionary behind LT Partners, joins us for a revealing conversation about her journey from industry beginnings to establishing a successful agency. Lacey's deep dive into online jewelry sales at Blue Nile and Expedia provides a masterclass in data analysis and performance marketing, laying the groundwork for the founding of LT Partners. The dialogue further uncovers how solid coaching and a clear understanding of client capacity can supercharge a consultancy's growth.We're peeling back the layers on what it takes to cultivate productive relationships with publishers, especially when robust data is hard to come by. By sharing stories from my own playbook, we dissect how using tools like Lyft's CRM system can revolutionize partner management through publisher scorecards and gap analysis. Meanwhile, we don't shy away from the necessity of blending data-driven tactics with creative flair to ignite expansion, and emphasize the importance of replicating success through robust training and processes.Tap into the potential perks of collaborating with digital marketing agencies as we highlight the efficiency of multi-brand discussions and the importance of direct connections between client partners and publishers, as evidenced by our experiences at ASW. Furthermore, we tackle the evolving job market and the critical role agencies play in nurturing future affiliate managers while addressing the potential conflicts of interest when networks handle affiliate programs. Don't miss out on insights from our next episode with Erica from Truthfinder, where we'll dissect the makings of an effective affiliate manager.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com