Thriving Business

In this episode of the Thriving Business Podcast, host Sam Morris is joined by a special guest, Katrina Collins from Butterfly Media, to delve into the world of social media marketing and Facebook advertising. Butterfly Media is a digital marketing agency that provides effortless lead generation for professional coaches. Katrina believes every person has the potential to do great things which is why she’s committed to shining a light on the brave, authentic and talented coaches who are bogged down by the everyday grind in their business.Katrina shares her journey from a creative background to founding Butterfly Media, driven by her passion for storytelling and helping business owners to recognise their worth. Katrina and Sam discuss the importance of having a strategic plan for social media marketing, focusing on building connections and sharing stories rather than just sales pitches. Katrina emphasises the power of authenticity in social media content, advising listeners to stay focused on their clients' needs and avoid oversharing. They explore the organic process of social media marketing, guiding listeners on how to create content that resonates with their audience and leads them on a journey toward becoming clients. Katrina shares insights into the role of advertising in converting social media followers into clients, highlighting the importance of engaging with followers authentically and providing value before making sales pitches and so much more!Key Highlights:Organic Social Media: Establishing a Plan for Success: Katrina shares the importance of creating a 12-month content plan aligned with quarterly sales goals. She explains how to focus on storytelling and educational content rather than just sales pitches.Authenticity in Social Media, Finding the Balance: Katrina advises how to stay true to yourself and your audience, focusing on solving your clients' problems and sharing your personal stories in a genuine way.Building Relationships through Outreach: Learn how to engage with influencers and communities in your niche. Use direct messages (DMs) strategically to start conversations and build connections.Paid advertising: How to do it right!The Power of Facebook Groups: Groups can be effective for selling products with limited-time offers. For service providers, community-focused engagement may be more beneficial. Consider alternative platforms like WhatsApp and specialised membership communities for deeper engagement.And lots more!Are you ready to explore the power of paid advertising to scale your business to new heights? Tune in to discover the strategies and insights shared by Katrina from Butterfly Media.  Connect with the hosts:Kate De Jong, PhD | Inspired BusinessBali retreat: https://katedejong.com/inspired-business-bali-retreat/ Website: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, hosts Kate and Sam welcome bestselling author and systems master, David Jenyns, to discuss the power of systemisation in business. David shares his entrepreneurial journey, highlighting pivotal moments such as selling pieces of the Melbourne Cricket Ground (fascinating story!) and founding Systemology to help business owners implement systems for scalability. The conversation delves into the misconceptions surrounding systemisation, strategies for overcoming resistance to change among team members, and the role of systems in creating workplace wellbeing and creativity. David provides an abundance of free resources that will help you embrace systemisation for your long term financial freedom, time freedom and business success.Key Highlights:The Art of Systemisation: David discusses his transition from being deeply involved in business operations to focusing on systemising processes for scalability. He emphasises the importance of implementing systems to free business owners from daily operations and enable scalability. You’re bound to learn some great new insights about systems here — we did!Navigating Resistance to Change: Sam, Kate and David discuss strategies for overcoming resistance to systemisation, particularly among existing team members. David stresses the importance of effective communication, emphasising the benefits of systemisation for all stakeholders.Creating a Culture of Success: Sam, Kate and David discuss the role of systems in fostering workplace wellbeing and improving employee retention, highlighting how systems provide structure and autonomy, enabling creativity and innovation within organisations.You can order David’s bestselling book SYSTEMOLOGY here: https://www.amazon.com/Systemology-Create-Profits-Business-Systems/dp/B08FXTFBQT/ To get access to all David’s amazing free resources, go here: https://www.systemology.com/launchpad/ Are you ready to systemise and scale your business to new heights? Tune in to discover the strategies and insights shared by David Jenyns as we delve into the art of systemisation. Join us for an engaging discussion on creating time freedom and financial freedom through the power of systems. Connect with the hosts:Kate De Jong, PhD | Inspired BusinessBali retreat: https://katedejong.com/inspired-business-bali-retreat/ Website: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

If you’re a business that hosts retreats or events — or you’re planning to — don’t miss this episode! Hosts Kate De Jong and Sam Morris discuss their insights and personal experiences of both hosting and attending retreats and live events. They share what works and what doesn’t work, plus common pitfalls to avoid. They discuss Kate's upcoming Inspired Business Retreat in Bali, Indonesia, highlighting its intentional design to balance business-focused workshops with ample downtime for reflection and relaxation. Tune in as they share tips on crafting meaningful experiences in live events. Whether you're considering hosting your own retreat or simply seeking inspiration for your business journey, this episode has something for you.To learn more about Kate’s upcoming retreat, go here: https://katedejong.com/inspired-business-bali-retreat/ Key Highlights:Introduction to retreats: Kate and Sam kick off by discussing the allure and misconceptions surrounding retreats, emphasising simplicity and clarity in planning.Crafting meaningful experiences: The hosts explore the importance of creating space for reflection and relaxation within retreat itineraries, drawing from Kate's upcoming Bali retreat as a prime example.Designing for attendee needs: Kate shares her intentional approach to understanding her attendee’s needs and designing the experience around that.The power of free space in an itinerary: Reflecting on their past retreat experiences, Kate and Sam discuss how the right amount of free time is necessary for fresh insights and inspiration to drop in.Navigating event pitfalls: Kate & Sam caution against overloading events with content and they share valuable lessons on structuring workshops and managing logistical challenges, based on their own experiences of attending and hosting events.Build trust through value: Kate and Sam discuss the importance of delivering genuine value in events and retreats, contrasting it with instances of events lacking in substance despite high ticket prices.Navigating networking: The conversation extends to networking experiences, emphasising the significance of authentic connections over sales pitches in professional gatherings.Strategic event planning: Sam emphasises the need for clear event objectives and strategic planning, ensuring alignment between attendee expectations and event outcomes. Connect with the hosts:Kate De Jong, PhD | Inspired BusinessBali retreat: https://katedejong.com/inspired-business-bali-retreat/ Website: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In our latest Thriving Business podcast episode, Kate welcomes Sydel Sierra from Digital Wealth Group. Sydel shares her journey as a young adult, helping her family’s martial arts business achieve international success, to then creating abundant levels of wealth through the cryptocurrency market. Sydel’s entrepreneurial spirit, cultivated by her father’s business agility and key mentors she met along the way, led her to explore new avenues for wealth creation. Sydel demystifies some of the main misconceptions about the crypto market and her journey serves as inspiration for those seeking financial independence and exploring new avenues for investments that pay massive dividends.Key Highlights:Journey into cryptocurrency: Sydel’s transition from the martial arts business to cryptocurrency stemmed from a desire for financial freedom. She delves into the early days of cryptocurrency, characterised by volatility and lack of regulation, and how she and her brother embarked on a journey of self-education. She breaks down some of the terminology and concepts and explains it in terms we can all understand.Bitcoin and beyond: While Bitcoin serves as a conservative entry point into the market, Sydel emphasises the potential for higher returns in newer cryptocurrencies. She discusses the importance of understanding market sectors and trends, such as decentralised finance and the metaverse, for identifying investment opportunities.Breaking down the myths and misconceptions around crypto: Sydel challenges some of the common fears and myths that people express when it comes to cryptocurrency. Her own personal experiences, and those of hundreds of her clients and friends, show largely that those misconceptions are unjustified and most people are missing out on the opportunity of a lifetime.The Metaverse: Sydel provides insights into the metaverse, a virtual reality space where users can interact, trade digital assets, and participate in events. Cryptocurrency offers unprecedented opportunities for financial freedom, but education and strategic investment are essential. We are currently in the ‘bull’ economy and Bitcoin is now at an all-time high at more than $73K, while newer cryptocurrencies also present higher growth potential. Understanding market sectors, such as the metaverse, can guide investment decisions and capitalise on emerging trends. Tune in to gain insights on how you can monetise today’s Bull Run crypto economy. Is it too good to be true? Tune in to find out for yourself!To get a copy of Sydel’s fantastic book ALL TIME HIGH: The Power of Cryptocurrencies and How to Invest the Right Way, go here: https://www.booktopia.com.au/all-time-high-sydel-sierra/book/9780645899344.html?lid=8778 To learn more about Sydel’s programs and work, you can check out her website here: https://digitalwealthgroup.com.au/  Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam tackle a topic that many business owners struggle with: whether or not to “niche down”. Many business coaches advise people to find a niche, which means targeting a specific segment of the market with a specialist service. There are many advantages to doing this, however it can also be constraining and high-risk. Kate and Sam discuss the liberating approach developed by Matt Church at the Thought Leaders Business School which challenges the conventional wisdom of niching. This approach has been a game changer for both Sam and Kate. Tune in as they discuss this alternative path to success, one that prioritises problem-solving over niche identification, creating flexibility, innovation, fulfilment and more!Key Highlights:Unveiling the Thought Leaders ‘Cluster’ Approach as a Liberating Alternative to Niching: Discover how to move away from the niche model to solve specific problems for target markets through diverse delivery methods, embracing flexibility, adaptability, resilience and innovation.Embracing Failure as a Stepping Stone: Understand the significance of embracing failure, with a 50 percent failure rate expected when launching new clusters (or any program / service / product for that matter!).Navigating Imposter Syndrome and Originality: Kate and Sam dispel the myth of needing entirely original ideas to be recognised as a thought leader. Learn how to develop and package ideas uniquely, utilising tools like Thought Leaders' pink sheets to systemize intellectual property.Encouragement for Entrepreneurs: The hosts discuss how to empower yourself to explore your authentic self and embrace your unique perspective and navigate the dynamic landscape of entrepreneurship with confidence and clarity.To learn more about the Thought Leaders Business School, go here: https://thoughtleaders.com.au/ Join Kate and Sam as they encourage listeners to embark on a journey of self-discovery and innovation, paving the way for success in today's competitive business landscape. Tune in to the Thriving Business Podcast for a wealth of insights and strategies to unlock business freedom and thrive in an ever-changing world. Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Today marks a special milestone for us as we celebrate our 25th episode which means we’ve made it to the top 1% of all podcasts launched worldwide! Join us in this celebration as we delve into the power of persistence, along with other taboo topics that often remain shrouded in silence (but which we know are experienced by many) - including the shame of business ‘failure’, falling prey to business ‘sharks’ and the experience of broken promises from bright, shiny online programs. In our candid discussion, we confront the stigma surrounding our definition of “failure” and the detrimental impact it can have on entrepreneurs. Drawing from personal experiences and insights, we explore the harsh reality that failure is an inevitable part of the journey to success. Sam and Kate discuss the prevalence of business ‘sharks’ out there in the market and how to make sure you invest your money in trustworthy brands. They discuss their own personal experiences with broken promises and how to recover and learn from these investments to become a resilient and trustworthy brand yourself. Key Highlights:Kate and Sam Share Personal Anecdotes and Experiences: Shedding light on the shame and vulnerability entrepreneurs face when things don't go as planned, the hosts emphasise the importance of perseverance and consistency, drawing from their own journey of overcoming failures and setbacks.The Prevalence of Unscrupulous Practices in the Business and Coaching Industry: Sam and Kate caution listeners to be discerning and thorough in their research, especially when considering investments and partnerships.Challenge Traditional Marketing Tactics and Advocate for Transparency and Authenticity in Business Promotions: They propose a shift towards realistic success metrics and a reevaluation of the reliance on outdated testimonials.Encourage Open Dialogue About Failure, Stressing the Value of Sharing Experiences to Prevent Others from Making the Same Mistakes : They underscore the importance of genuine relationships and word-of-mouth referrals in establishing trust within the business community.As the conversation unfolds, listeners are reminded that failure is an inevitable part of the entrepreneurial journey, but it's how one responds and learns from it that ultimately leads to growth and success. Join Kate and Sam as they navigate the complexities of entrepreneurship, offering valuable insights and guidance to help you thrive in business. Listen now!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:In today’s episode, Kate shares her exciting news about approving her TEDx talk for 2024. The topic? The Fulfilment Effect: How Career Contentment Drives Global Health, Happiness, and Prosperity. Kate and Sam dive into a deep conversation about how our societal expectations, the messages we give our children, our definition of “success” and our education system is leading to rampant burnout, anxiety, and stress in the workplace globally. According to Gallup, 70% of the global workforce is disengaged. In Australia, nearly 60% of professionals report feeling stressed in their work. And this is having far-reaching problems on our collective health and wellbeing. Kate and Sam both have personal stories on this topic and passionately share their views about how we can make things better.Key Highlights:Personal journey: Kate candidly shares her journey from a pivotal youth moment where societal expectations diverted her from following her natural strengths and the disastrous consequences that unraveled as a result.TEDx talk theme: In her upcoming TEDx talk, Kate underscores the profound connection between vocational happiness and physical health, emphasising how aligning one's career with strengths, personality, and natural abilities is essential to long-term wellbeing.Societal pressure on children: Sam and Kate discuss the societal pressures on children to conform to traditional career paths, leading to anxiety and dissatisfaction within the younger generation.Research into education systems: Drawing on research into the education systems of the world's happiest countries, Kate advocates for fostering self-awareness in children and encouraging diverse career pathways right from a young age.Emphasis on joy and purpose: How do we redefine success beyond societal norms and foster encouragement for individuals to follow their strengths and passion, instead of trying to live up to limited perceptions of “successful”?This episode concludes with a powerful message: Success is not defined by societal norms but by doing what you love and loving what you do. Kate and Sam envision a world where career contentment becomes the true measure of success.Other great links: Listen to Ken Robinson’s great TEDx 2006 talk ‘Do Schools Kill Creativity?’ https://www.ted.com/talks/sir_ken_robinson_do_schools_kill_creativity?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:This episode of the Thriving Business podcast delves into the 2024 business landscape, spotlighting the top five pivotal trends based on Forbes analysis for the coming year. Firstly, the advent of Generative AI emerges as a powerful force, necessitating companies to formulate clear AI strategies for sustained competitiveness while emphasising AI as a tool, not a replacement. Secondly, in the era of AI dominance, the podcast underscores the heightened importance of soft skills such as empathy, communication, and emotional intelligence. It advocates for strategic investments in training to nurture these skills, recognising their crucial role in attracting top talent, fostering robust relationships, and cultivating a thriving work environment amid the evolving business paradigm.Key Highlights:Sam and Kate discuss the number one trend: AI, and how it can automate tasks and generate content, but human judgement and leadership are still vital.Self-awareness and understanding individual strengths and weaknesses (yours and your team's) are crucial for effective collaboration.Leaders who inspire, empower, and listen will win over those who dictate and micromanage.Disengaged employees are costing our economies billions. Sam and Kate discuss how a focus on values, vision, and meaningful work to boost motivation and productivity.Upskilling for jobs of the future is a necessity, not a luxury. Stay ahead of the curve and embrace lifelong learning.Link to the Forbes article: https://www.forbes.com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/Bonus: This new podcast episode references the inspiring movie "Hidden Figures," showing how upskilling can secure future employment.Remember: In 2024, it's not just about tech and tools. It's about the human magic that makes everything work. Embrace both, and your business will thrive.Ready to reflect on your own AI strategy and how you can leverage its power while maintaining the human touch? Listen to the podcast now!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:Artificial Intelligence (AI) is becoming increasingly important when it comes to leveraging your time and increasing your productivity, which we all know is the number one challenge and goal for business owners. The more time you can spend on revenue generation, the better! But you still have to have a consistent online presence in the meantime.In this episode, Sam shares insights into enhancing productivity using AI tools to manage her marketing content creation efficiently. There are some great practical tips in this episode that you won’t want to miss out on! The hosts discuss the evolving landscape of authentic content creation and offer practical tips on using AI for content batching and graphic creation. Key Highlights:Venturing into Live Streaming: As a part of their efforts to leverage their time, Kate and Sam bravely dive into the world of live streaming their podcast on their social media channels, facing the uncertainties and imperfections of the experience with a sense of adventure, with the aim to build valuable content with minimum effort. Strategic Business Investments: Kate and Sam discuss the challenges of making strategic decisions when investing money in their business and finding efficient ways to get a healthy ROI on marketing investments.AI Optimisation for Productivity: Sam shares her recent use of artificial intelligence (AI) to structure her daily schedule efficiently, addressing the ongoing challenge of finding the most effective ways to utilise time.Embracing AI AND Authenticity in Content Creation: The conversation delves into the evolving landscape of content creation, focusing on the shift towards authenticity and the prioritisation of delivering valuable messages over achieving visual perfection.AI Tools for Content Batching: Sam explains her practical approach to content creation, utilising AI tools like Claude for content batching, extracting snippets, and repurposing existing content into engaging graphics using platforms like Canva. Don’t miss this incredible information that you can apply in your business straight away!You’ll walk away with a better understanding of how to simplify your content creation and strategically engage your audience on social media to drive website traffic and conversions.Connect with the Women Doing Business Hosts:Youtube Channel: https://www.youtube.com/@ThrivingBusinessPodcastKate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Join Kate De Jong and Sam Morris in this episode of the Thriving Business Podcast as they candidly share their entrepreneurial journey, exploring the challenges of finding clarity, embracing specialisation, and achieving business growth through getting clear on their own unique zone of genius. There are so many different pathways available to achieve business growth. But not all of them work consistently and reliably. Kate and Sam share their personal journeys on how their growth has come as a result of evolving clarity, something that can’t be rushed but that comes with experience and trial and error.Key Highlights:Discussion on the entrepreneurial roller coaster: Kate and Sam acknowledge the ups and downs in the life of a small business owner with an emphasis on sharing their vulnerabilities to help others realise they’re not alone.Struggles with clarity (or lack of): Kate and Sam acknowledge that “appearing to have it all together” doesn't negate the internal struggles that all business owners face. They discuss the challenge of finding clarity amidst the busy grind of running a business.The journey of specialisation: Kate and Sam explore the discomfort in letting go of certain tasks and finding a specific focus. They discuss the realisation of the importance of specialising in order to get traction and establish yourself as a leader and specialist in your field.Marketing and strategic planning: Kate shares her journey in clarifying her business focus around clarity of purpose, message and strategic planning. Sam's focus and zone of genius is on AI, systems, and automation as her specialisation.Imposter Syndrome: Kate shares her imposter syndrome around calling herself a ‘marketer’ even though she’s done more than 10,000 hours in the field of marketing, and how so many other business owners struggle with this. They discuss the value of practical experience versus formal education.Clarity of business focus: Kate shares her journey of rebranding and shifting towards marketing clarity on her website and the growth that has happened as a result. Sam's focus on AI, systems, and automation has similarly created exciting growth.And so much more!As you reflect on your entrepreneurial journey, what challenges have you faced in finding clarity, and how have you navigated them to achieve growth in your business? Listen to the full podcast now to gain insights on how entrepreneurs navigate challenges and find clarity for business growth!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this week’s new episode, Kate De Jong and Sam Morris welcome Richard Wiles, an expert in start-ups, capital raising and corporate environmental, social and governance (ESG). Affectionately called ‘The Business Fixer’ by his peers, Richard has a unique ability to analyse businesses to quickly find their most effective pathway to growth.The discussion explores Richard's role as a connector, facilitating vital links between start-ups, funding sources, and strategic partnerships. This new episode serves as a rich source of knowledge, delving into the nuanced dynamics of startups and the critical intersection of sustainability and strategic success.Key Highlights:Richard's Background: 25 years in banking and finance, diverse experience in various industries. Transitioned from banking to entrepreneurship with a focus on social good and sustainability.Cardboard to Caviar Story: Richard's father's innovative project, "Cardboard to Caviar," exemplifies the early stages of circular economy. The project involved recycling cardboard into compost, creating a wormery, and producing caviar, emphasising social impact.Transition from Banking: Richard's decision to leave banking was driven by a desire to contribute more meaningfully. Pursues a values-driven approach to helping businesses thrive, with a focus on sustainability.Customer-Centred Design: Richard's experience at Stanford Uni for customer-centred design. Emphasises the importance of considering customer impact in business decisions.Neurodivergence in Business: Richard opens up about his dyslexia and ADHD, highlighting the different mindset it brings. Sam discusses her specialisation in helping business owners with ADHD.Small Contributions for Social Impact: Richard shares an example of making small contributions to social causes through business decisions. Encourages businesses to consider small actions for a cumulative positive impact.The Business Fixer Approach: Describes his role as a "business fixer" who addresses current and potential problems. Advocates for a growth mindset and openness to change for business success.And so much more!Interested in unlocking the secrets to fostering sustainability and success in startups and established businesses? Listen now to gain profound insights from Richard's experiences with Monoceros and Excess Advisory. Here's a question to pique your interest: How can strategic thinking and funding expertise be the keys to unlocking growth for your business? Find the answers and more by tuning in to this enriching episode!Stay Connected with Richard Wiles: Website: https://www.xsadvisory.com.au/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this week’s episode, Kate De Jong and Sam Morris are joined by Anthony Raspa from Dezign Digital, a Perth-based digital marketing agency. Together they explore the intricacies of digital marketing—a terrain familiar yet often challenging for Sam and Kate. This episode is a treasure trove of insights for anyone navigating the digital marketing landscape. Anthony Raspa shares invaluable tips and insider knowledge that are a must-know for every business owner. Whether you're a startup founder or a seasoned entrepreneur looking to refine your digital presence and generate leads and customers, there’s something in here for you. Key Highlights:Anthony's Success Stories: A beacon of hope in the digital marketing landscape, Anthony Raspa shares success stories, including an impressive 11:1 return on investment for his client Born to Sing. Explore how he cracked the code and delivered tangible results, offering insights that can reshape your approach.Unique Challenges in Niche Markets: Navigating niches like the rural industry presents unique hurdles, especially in connecting with specific audiences like farmers. Organic SEO and Keyword Strategy: Uncover the pivotal role of organic SEO and effective keyword strategies in the digital marketing landscape. Choosing Between Facebook and Google Ads: The podcast guides you through the decision-making process of choosing between Facebook and Google Ads. Importance of Google Local and Google Search Rankings: Delve into the importance of securing a strong position in Google Local and Google Search rankings, essential for local businesses aiming to thrive in the digital space.Anthony’s Four Pillars Approach: Explore the four pillars of digital marketing—Paid Advertising, Organic SEO, Content Marketing, and Social Media Marketing. Google Analytics Insights: Gain insights into the utilisation of tools like Google Analytics to track website performance. Learn how to analyse traffic sources, user devices, and lead conversion metrics for informed, data-driven decision-making. And so much more!Don't miss out on the chance to transform your business game! Click play now to unlock the secrets of successful digital marketing. Learn how to harness the power of social media, leverage paid advertising effectively, and discover the art of niche targeting. Join us on the Thriving Business Podcast as we equip you with the tools to not just survive but thrive in the dynamic world of online entrepreneurship.Stay Connected with Anthony Raspa: Website: https://dezigndigital.com/Instagram: https://www.instagram.com/dezigndigital/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Men need to work less. That's the topic  of today's discussion! With all the female empowerment stuff out there these days, it’s easy to forget the men. Hosts Kate De Jong and Sam Morris tackle challenges and societal norms surrounding gender roles in both business and parenting and Sam shares an epiphany she had about her true ‘why’ — which has more to do with supporting men than anything else. Tune into our intriguing new episode of the Thriving Business Podcast as we delve into the real reason why we need women to succeed in business.Key Highlights:Challenges men face: Kate and Sam dive into the challenges that men face, including cultural conditioning that defines them as primary breadwinners and the potential identity crisis when stepping back from this role.The struggles of women: The hosts explore the difficulties women face when striving to balance their business aspirations with domestic responsibilities, often hindering their ability to pursue their goals wholeheartedly.Why men should work less: Kate and Sam discuss how men, women and families all benefit when men work less, and what women can do to allow men to take the foot off the pedal and achieve more balance in life too.Working less to live more: Kate and Sam acknowledge the difficulty of finding this balance and offer encouragement to business owners. They suggest ways to increase efficiency and profit while reducing working hours, with the ultimate goal of helping male business owners attain more time freedom to be present with their families —ultimately creating easier lives for everyone.And so much more!Tune in now to explore these thought-provoking insights.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris discuss why it’s important to have a clear ‘signature service’ or core offering in your business. They emphasise the value of aligning your signature service with your zone of genius, your passion and your avatar’s key challenges and desires. The hosts also stress the significance of speaking the fluent language of your target audience and addressing their pain points effectively in order to sell and convert with ease.Key Highlights:The importance of having a clear signature service in your business.Why it’s important to speak the language of your target audience and to address their pain points: Business growth often requires omission (letting go of the ‘busy’ tasks or offerings that drain your time), simplification, and focusing on high-value activities.Simplifying your business by focusing on your core offerings and pricing them confidently is key: The hosts encourage business owners not to compromise on their pricing and to stand in their value.Patience and commitment are essential for seeing the rewards of your efforts: The episode provides valuable insights into crafting, pricing, and marketing a signature offering for business success.And so much more!Tune in for candid conversations with Kate and Sam in this episode, providing valuable insights into crafting a clear signature offering, pricing it appropriately, and marketing it effectively in order to build a thriving business.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:In this new episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris dive into their recent experiences and insights with speaking events and books. They begin by discussing Sam's attendance at a James Clear event, where she was motivated to make changes based on the principles from James Clear's book, "Atomic Habits”. They also explore the book "10x Is Easier Than 2x" by Dan Sullivan.Key Highlights:Sam shares how she was inspired by James Clear's talk to make changes in her daily routine: Starting with reorganising her workday and prioritising her most important tasks.The concept of habit stacking:  Where you pair new habits with existing ones to make them easier to incorporate into your daily life.Exploring the book "10x Is Easier Than 2x" by Dan Sullivan: How it has influenced their business thinking.Kate and Sam emphasise the importance of focusing on high-revenue-generating activities in their businesses: The importance of targeting clients who understand and appreciate their value.They highlight the significance of clearly defining your ideal client avatar: Tailoring your marketing efforts to reach them effectively.Kate mentions the success of a targeted marketing campaign by Buntu: A company that helps businesses win clients by sending personalized, creative messages to potential clients.And so much more!Tune in for candid conversations: Kate and Sam share their business journeys and strategies, offering invaluable insights for entrepreneurs and business owners.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this enlightening Thriving Business Podcast episode, hosts Kate De Jong and Sam Morris engage in a deep conversation with Matt Church, the founder of the Thought Leaders Business School. With over 15 years of experience, Matt and his team empower experts to bill $500K-$1.5M annually, working just 50-200 days with minimal staff. They're on a mission to help clever individuals overcome self-sabotage and achieve commercial success. Tune in to discover more.Matt Church, the visionary founder of Thought Leaders Global, is a renowned authority in enhancing leadership in Thought Leadership, Speakership, and Motivational Leadership. An accomplished entrepreneur, bestselling author, and distinguished speaker, he's earned international recognition, including being among the top 25 influential figures in the global speaking profession. Matt's achievements include induction into the Australian Speaker Hall of Fame, the 2014 Australian Speaker of the Year title, and a spot among the Top 10 Motivational speakers worldwide according to E-speakers in 2015. He's also authored 11 impressive books to date.Key Highlights:Matt Church's journey: We delve into Matt's transformative journey as a thought leader, tracing his origins in the field.Exploring "The Green Book": Matt's seminal work The Green Book, otherwise known as “The Thought Leaders Practice: Do Work You Love, With People You Like, the Way You Want” is a book that he gives away for free to build his list and grow his client base organically. Matt discusses his strategy of disseminating valuable free content as a powerful way to grow your business.Traits of exceptional thought leaders: We discuss the qualities that define successful thought leaders. Matt dissects the three common obstacles that hinder individuals from realising their aspirations: a lack of clarity, the absence of a roadmap, and self-sabotage tendencies.Breaking through the Green Belt: Drawing inspiration from martial arts, Matt and his team created The Revenue Ladder that describes the different levels from White Belt ($120K per annum) through to Black Belt ($720K) and beyond. His team have helped dozens of thought leaders reach the $1.5M mark through smart commercialisation of their ideas.IP snapshot and codifying Ideas: Matt Church underscores the critical importance of efficiently capturing and codifying one's ideas. He introduces the concept of an IP snapshot, emphasizing the need to encapsulate insights without being bound to a specific mode.The evolution from expert to authority: We delve into the evolution from subject-matter expertise to the coveted status of authority within one's field - a ‘Thought Leader’.And so much more!For those aspiring to become a Thought Leaders Practice, click the link below to learn more. Stay Connected with Matt Church: Matt’s Green Book : https://thoughtleaders.com.au/practice-book/Matt's website : http://mattchurch.comThought Leaders Business School: https://thoughtleaders.com.au/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired Business : https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business Implementor : https://thebusinessimplementor.com/Instagram:

In this new episode, Thriving Business Podcast hosts Kate De Jong and Sam Morris sit down with Master Business Coach, Angie Giltner. Otherwise known as "The Girl with the Purple Hair" and based in Ohio, USA, Angie shares her remarkable 10-year journey as a business owner, highlighting a pivotal moment when she decided to start her own business after facing workplace discrimination and unequal pay.Key Highlights:Angie's background: Angie, a former social worker and trainer, transitioned into entrepreneurship after a shocking incident of pay disparity in her previous job.Swift business launch: In just four days, Angie launched her own business, but she struggled in the first year due to lack of preparation and education.Investing in a business coach: After facing financial hardship and with as little as $2.84 in her bank account, Angie found a way to invest $10,000 in a business coach, which was the key decision that transformed her business and led to long-term success.Overcoming imposter syndrome: Angie shared her experience of initially doubting her ability to charge higher coaching fees but eventually increasing her rates, leading to significant growth in her income and business overall. Personal brand pivot: During COVID, Angie transitioned from being a local business to becoming an online personal brand, learning the importance of putting herself out there and establishing a unique value proposition.The power of manifesting: Angie uses vision boards and positive affirmations to manifest her goals, exemplifying the power of a positive mindset.And so much more!Overall, Angie's journey from workplace discrimination to becoming a thriving business owner and coach serves as an inspiring example of resilience, determination, and the importance of investing in oneself. Listen to her fascinating story on this episode!Stay Connected with Angie Glitner: Website: https://www.angiegiltner.com/Podcast: https://open.spotify.com/show/0SRFuR4gm1yy0XU69LDxh2LinkedIn: https://www.linkedin.com/in/angiegiltner/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam dive deep into the fascinating and rapidly developing world of AI-powered marketing. They share what AI marketing really is and how it can be harnessed for optimal results without falling into common pitfalls.Kate and Sam share their personal experiences with AI in their businesses, especially in email marketing and social media content creation. They emphasise that while AI can provide a valuable starting point, it should be viewed as a tool to enhance human creativity, not replace it entirely. Episode Highlights:Exploring what AI marketing means.The potential and common pitfalls.Kate and Sam share how they've used AI in their businesses.AI in email marketing and content creation.Balancing AI assistance with human creativity.The importance of fact-checking and authenticity.Crafting quality prompts for AI.The role of AI within a broader marketing strategy.Leveraging AI for productivity in headline generation and content rewriting.Sam's approach to batching content creation during flow statesKate's tip on preparing a content backlog for staying aheadAnd so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate sits down with transformative leadership coach Cindy Kennedy in a candid and insightful conversation about the journey of finding your voice, embracing vulnerability, and speaking your truth in professional environments. Cindy is a motivational coach and keynote speaker who shares her personal experiences, from discovering her authentic self in a coffee shop in her mid thirties to helping professional women find their voice and power. Get ready to dive into a conversation about embracing vulnerability, the transformational power of storytelling, and the importance of speaking your truth, especially in professional settings.Episode Highlights:Cindy's journey through adversity and overseas adventures that taught her to speak up and stand out — and ignited her fire to help all women do the same.Cindy’s turning point of coming home to herself and re-establishing her identity as a keynote speaker, TEDx trainer, and transformational leadership coach.How to identify natural leaders and those who naturally take on support roles, and how to nurture both.Differentiating between pleasing and serving — a lesson for all women.The impact of childhood conditioning and the journey to finding self-worth.The significance of setting clear intentions and practicing speaking in various opportunities.The creation of Cindy's program "Rise to Shine" and its evolution into the Center for Sass and Soul.The concept of alignment and how it's a continuous process of self-discovery and growth and a commitment to your truth.The power of sharing stories and how Cindy's work as a speaker, coach and TEDx trainer empowers people to find value in their stories.The beauty of anchoring stories and experiences to find deeper meaning and wisdom.The ongoing journey of deepening trust in oneself, others, and something beyond us to find your authentic power.Stay connected with Cindy Kennedy:Website:https://cindymkennedy.com/Instagram: @cindymkennedyFacebook: Cindy-M-KennedyConnect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam dive deep into the world of business ownership, vulnerability, and the reality of running a business. They openly share their insecurities, challenges, and fears as coaches and business owners, shedding light on the behind-the-scenes struggles that often go unnoticed and are mostly not talked about. Join them as they discuss the complexities of imposter syndrome, the value of experience over formal education, and the rollercoaster ride of revenue generation.Episode Highlights:The power of vulnerability and sharing real experiencesThe most downloaded episode on menopause, showcasing the importance of discussing relatable and real topics we all struggle with but don’t talk about.The decision to share insecurities and challenges in this episode, revealing the reality of running a business.The experience of investing in mentoring and business coaching to elevate thinking,mindset and approach.The rollercoaster of cash flow, investments, and overcoming glitches in systems that affect lead generation.Imposter syndrome and how it can be triggered by unexpected events, leading to self-doubt and questioning expertise.The balance between formal education, experience, and the evolving nature of business.Navigating the world of speaking gigs, setting fees, and the ever-present challenge of imposter syndrome.Exploring the two types of businesses: Traditional and thought leader practices, and how they impact growth and overheads.The challenges of participating in coaching programs that promise results but may not align with individual values.Sam's new program designed to guide individuals through different stages of business growth.The psychology of pricing, value perception, and the dilemma of setting fees for services.And so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com