Claim OwnershipPodcasting and Digital Marketing Business Growth Hacks: Making Digital Real
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© 2025 Podcasting and Digital Marketing Business Growth Hacks: Making Digital Real
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Are you an ambitious business owner looking to elevate your influence and grow your business using the power of LinkedIn, podcasting and other modern day digital marketing techniques?
This is the Making Digital Real podcast - and in each episode, Mike explores cutting-edge techniques in podcasting combined with rehumanisation and powerful digital marketing strategies to help you build a larger audience and forge meaningful professional connections.
Mike Roberts is a seasoned expert in podcasting, editing and digital marketing who shares insights, practical tips, live strategy sessions with clients, and mini bonus episodes trends to help you navigate the complex digital landscape.
Making Digital Real provides the tools you need to succeed.
Created, edited and produced by Mike Roberts of Making Digital Real
34 Episodes
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Send us a message! Who needs a website, when you have MemberVault! Lead magnets, online courses, blogs, offers and everything in between. I use MemberVault, and proud to say I coach, mentor and help clients utilise and get the best out of this platform! Today, Bec Christian of RL Coaching shares her journey of leveraging this platform to elevate her business by hosting courses, managing lead magnets, and more—all without a traditional website. Want to find out more about how MemberVault c...
Send us a message! Today, I sit down with Andrea Liebross, a visionary coach for women entrepreneurs, to explore the transformative power of why and how she uses private podcasts. Discover how Andrea seamlessly integrates private podcasts into her coaching practice, enhancing engagement and delivering targeted content directly into the lives of her clients. This was such a great conversation! Could this be the episode that gets you thinking about ways to revitalise your webinars and stren...
Send us a message! It's a STRATEGY SESSION special! Today, I guide Amie Carter through some guidance and steps of starting her own podcast tailored to propel her network marketing business. In this episode, we delve deep into Amie's questions about the initial phases of podcasting, from overcoming technical overwhelm to strategic content planning. I break down the essentials of crafting a podcast that not only educates but also engages and converts. We cover everything from the importanc...
Send us a message! If you want to see the VIDEO for this podcast episode please click HERE. Discover the secrets to leveraging LinkedIn Showcase Pages for podcast promotion in this essential episode of "The Making Digital Real podcast" Today, let's focus on a great technique to target and engage your ideal audience, boost your podcast visibility, and increase subscriber counts using LinkedIn’s showcase page feature. Ideal for podcast hosts and digital marketers, this episode provides pra...
Send us a message! In this episode, I unveil essential tips on utilising the LinkedIn™ featured section to maximise your podcast's reach and shares expert insights on creating compelling content that resonates with your audience. Whether you're a seasoned podcaster or just starting, this episode will equip you with the tools to effectively grow your listener base and leverage digital marketing for business success. Thanks to Simon Arnold for the intro swap on this episode. If you'd like t...
Send us a message! Let's explore 3 fundamental and multifaceted benefits of incorporating a podcast into your marketing toolkit. Discover how versatile podcast content can be—ideal for crafting everything from sound bites for social media to full blog posts. Learn about the compelling impact of audio reviews to build trust and authenticity, and explore the diverse monetisation opportunities that podcasts offer, from sponsored content to exclusive subscriber-only episodes. This first episo...
Send us a message! Are you a business owner looking to take your podcast to the next level? Are you looking for quick win strategies in the world of digital marketing that you can put in to place immediately? You've come to the right show. Welcome to the BRAND NEW reboot of the Making Digital Real podcast. I'm Mike, your host and am a podcast coach and LinkedIn™ expert, and I'll be releasing fresh new bite size episodes every week, where you can learn the latest tricks, tips an...
It's another TAKEOVER episode of the Making Digital Real podcast this week, with Sean Beardmore, who has some awesome ninja tips for local business marketing. 3 fantastic strategies to amplify your local business's online presence, including optimising your Google Business Profile, leveraging contact points on your website to gather customer details through lead magnets, and automating your lead generation process to ensure quick responses to potential clients. Massive thanks ...
In this episode, we're ditching the desk and hitting the fields with a game-changing way to use Calendly and get outdoors! As the Spring and Summer months arrive, we’re mixing business with pleasure. I break down such a cool Calendly Ninja Tip, which helps me make the most of the good weather here in the UK, and not always stuck behind a screen. If you want to see me set this special event in Calendly so you can visualise what I'm doing, here is the video!And the Ninja Tips this week comes fr...
Today, I'm revisiting MemberVault, the dynamic platform that stands at the core of my business operations. MemberVault is not just a tool; it's the engine that propels engagement, hosting an array of my most valuable resources—from lead magnets to comprehensive online courses, an assortment of digital products, and the tickets for live events.This week, I'm focussing on the concept of lead magnets and exploring why MemberVault is unparalleled in facilitating this strategy. I talk about how Me...
Today, Lenny Wood takes over the ninja tips to give us some super useful information on SEO. It's not quite as scary as it seems! Discover a wealth of insights as we unravel the complexities of search engine optimisation, offering practical advice and ninja tips that listeners can apply to amplify their online presence.Learn from Lenny's profound expertise on how to leverage SEO to its fullest potential, from understanding the basics to implementing advanced strategies. Whether you're a ...
Today, I'm joined by Claire Shelley - Facebook and Instagram Ads Specialist, helping coaches and service providers to demystify ads, so that they can consistently attract aligned clients and make more sales using the power of paid advertising. Claire delves into the intricacies of creating successful ad campaigns, emphasising the importance of resonating messaging and understanding the customer journey. She shares valuable insights on the common pitfalls businesses encounter when venturi...
It's another takeover episode!Carlton Brunton takes over this week's Ninja Tip and breaks down the three fundamental reasons why video marketing is essential in 2024. He explains the timeless art of storytelling and its impact in the digital age, highlighting how stories have been at the heart of human communication since the dawn of time.Carlton also discusses the importance of scaling your message and the role of brand perception in influencing purchasing decisions.You can check out Brunton...
In this awesome episode of Making Digital Real, I delve into the world of effective networking with renowned networking strategist, Jeni Smith. Jeni, the founder of NetKno and a passionate advocate for strategic networking, shares her extensive knowledge and unique approach to building meaningful business relationships.Discover the true value of networking beyond just sales and marketing, as Jeni emphasises the importance of knowledge exchange and learning from others in the field. She offers...
In 2023, I had the fantastic opportunity to co-create the 'LinkedIn for Teens' online course alongside the remarkable teacher and mentor, Clare Ford. Our mission was to unveil the immense potential of LinkedIn for young individuals, demonstrating how this platform can be a pivotal tool in shaping their future careers and connecting them with the right opportunities.The course turned out to be a phenomenal success, and one of our standout students was Liv! Liv, along with her mother, Jane Jame...
I am incredibly luck to have the phenomenal Jo Pickard as my voiceover for my podcast. Jo is a British award-winning, internationally renowned actress and presenter working across Film, Television, Gaming, Animation and Commercial. Jo joins me as my guest on this episode to talk about the power of using voice in your business! It's a short episode, but straight to the point with some powerful advice and tips!Jo has worked with an array of Production Companies as a voice actor including N...
I had the pleasure of sitting down with the incredible Jasmine Partida, a wizard in the realm of social media, who's transforming the way small businesses engage online.In our conversation, Jasmine unveils her secrets to crafting audience-centric content that doesn't just capture attention but creates lasting connections. She breaks down the art of using trends to your advantage, moving beyond the superficial to strategies that truly convert. And if you're wondering about the power of niching...
Wrapping Up 2023 with a Bang: Here's 3 Powerful LinkedIn Tips for 2024!As we bid farewell to 2023, let's gear up for a phenomenal start to 2024 with three game-changing LinkedIn strategies that are a must-have for everyone!In this final episode of the year, I'm thrilled to share these top-notch tips that promise to skyrocket your lead generation, amplify your visibility, bolster your personal brand, and ensure you stand out in the digital crowd.A heartfelt thank you goes out to each and every...
This week, let's take a quick look at an amazing online tool that I sometimes use when creating value driven, helpful posts on social media! That tool is AnswerThePublic.com and I love it!AnswerThePublic.com is an excellent tool for creating value-driven content because it provides deep insights into the specific questions and concerns of your target audience, enabling you to tailor your content to directly address their needs and interests.Don't forget to visit the vault and check out the la...
In this weeks "Making Digital Real" Ninja Tip, Mike focusses on the transformative power of audio messaging on LinkedIn, and standing out in a digital world dominated by text. Audio messages can re-humanise our digital interactions without too much fuss.Key Points:The Uniqueness of Audio Messaging: Mike discusses how audio messages on LinkedIn can differentiate you from the crowd, offering a more personal and engaging touch compared to standard text messages.LinkedIn's Evolving Features: He h...
It's the Ninja Tip of the Week!The Power of ReviewsFirst of all, lets look at the importance of replacing the word "testimonials" with "reviews" on your website. Reviews are crucial for building trust and credibility, especially for small businesses. Google My Business is recommended for collecting reviews. We also take a quick look at Trustist, an online platform, to amalgamate reviews from different sources. We discuss how their widget can automatically update and display reviews on your we...
In this weeks Ninja Tip from "Making Digital Real," I dive into some exciting updates and strategies for enhancing your digital communication skills. I want to give you a sneak peak in to upcoming extended episode scheduled for December 1st!On December 1st, our end of year special episode, we have several exciting features to bring you, one of which is a closer look at audio newsletters, with our special guest Karen Grill. Karen shares her expertise on this innovative format, which combines t...
In this week’s Ninja Tip, we're diving into the strategic value of LinkedIn data. We'll explore the compelling reasons for downloading and analysing your LinkedIn connections and how this can be a game-changer for your professional network. Learn how to clean up your network to ensure the LinkedIn algorithm works in your favour, understand the importance of aligning your connections with your evolving career, and gain insights into the professional growth of your contacts. If you'd ...
In this insightful episode of the Making Digital Real podcast, host Mike Roberts engages in a vibrant discussion with Ben and Rachael from Your Video Team, shedding light on the transformative impact of video in business, personal branding, and digital marketing. The duo emphasises the importance of integrating video as a core component of a company's communication strategy, highlighting its role in creating evergreen content that resonates across various digital platforms. They delve into th...
We are thrilled to have a special guest, Ben Bryant from Your Video Team, joining us for our Saturday morning ninja tip segment. Hosted by Mike Roberts, this episode is generously sponsored by Your Video Team, co-founded by Ben and Rachael Bryant, showcasing their expertise in transforming businesses through the power of visual storytelling.Ben dives deep into the world of video content, elucidating the stark differences between written and visual communication. He emphasises how video elimin...
In this weeks quick bites episode of the "Making Digital Real" podcast, we have a special guest - Stacey Cann, an Instagram wiz! She shared 3 top Ninja Tips with us on Instagram. I always love having guests on the podcast to share their vast expertise with our community, helping us to truly make digital, real.Tune in for more expert insights in the next episode of "Making Digital Real."To stay updated with our latest episodes and gain access to exclusive content, be sure to subscribe to ...
This week, we're diving deep into a powerful yet underutilised tool on LinkedIn: Showcase Pages. Whether you're a brand trying to segment your content, a professional aiming to spotlight your specialised skills, or simply someone eager to maximise LinkedIn's features, this episode is a must-listen. We also have the pleasure of shining the spotlight on Michelle DeNio, the brilliant mind behind 'The Real Truth About Business' podcast. And as a special treat, we'll be giving you an exclusive sne...
In this Quick Bytes edition of "Making Digital Real," Mike shines a light on the cornerstone of email marketing: the welcome email. Delving into the anatomy of a compelling welcome message, Mike shares his personal approach, ensuring a seamless, engaging introduction for every new subscriber. From crafting the perfect lead magnet to fostering genuine two-way conversations with his audience, this episode is packed with actionable insights. Whether you're just starting or looking to r...
In this episode, I delve into a fresh approach to business communication: substituting traditional written proposals with dynamic 3-minute video messages. Traditional proposals, while detailed, often lack personal connection and can become tedious. They might not always reach or resonate with the ultimate decision-makers.In this episode, we highlight the undeniable benefits of video messages:Personal Touch: Videos showcase authenticity, passion, and genuine human connection.Clarity: A concise...
As a podcast editor myself, I find that this medium of marketing is incredible! I've met many podcast 'trainers' over the years, but when I met Kath, I knew she was something different! Her knowledge and dedication to helping people set up a new podcast is amazing! I had to have her on the show!!In this exciting episode of the Making Digital Real podcast, join us as we dive into the world of podcasting for business growth with the remarkable Kath Lord-Green, owner of Voice It Podcast Agency. ...
In this exciting episode of the Making Digital Real podcast, we sit down with the brilliant Mike Kelly from MemberVault. 🎙️Mike takes us on a journey through the world of his incredible platform, MemberVault, and how it has revolutionised the way many of us run our businesses online. Discover how MemberVault empowers entrepreneurs to effortlessly create events, create online courses, sell tickets, offer freebies, and automate essential email sequences. With its seamless interface ...
Unlock the untapped power of your LinkedIn headline in this episode of 'Quick Bites'. Dive deep into the intricacies of crafting an SEO-rich, unique, and comprehensive LinkedIn headline that sets you apart in the digital crowd. Harness the full potential of these 220 characters to attract opportunities and amplify your professional brand. This episode will guide you through the process of making your LinkedIn headline a lead magnet, a testament to your uniqueness, and a clear insight int...
In this short 5-minute podcast Quick Bites episode, we delve into the transformative power of LinkedIn groups and how they can revolutionise your business networking and growth. Join us as we explore key strategies to maximise the impact of LinkedIn groups and unlock their true potential.Firstly, we emphasise the importance of joining LinkedIn groups where your clients reside, rather than solely focusing on your competitors. By strategically selecting the right groups, you position yourself d...
Welcome to Episode 1 of the Making Digital Real podcast, where we dive deep into the world of digital marketing and uncover the secrets to success. Today, we are joined by our special guest Alicia Berruti all the way from Colorado - National Speaker at BombBomb. Get ready to discover the transformative power of video messaging and how it can revolutionise your business.We explore the remarkable impact of video in growing your business, winning more sales, and connecting with influential decis...
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