Claim OwnershipAutomotive Alchemy
Subscribed: 0Played: 1
Subscribe
© 2024 Automotive Alchemy
Description
Welcome to 'Automotive Alchemy', a podcast that dwells in the cavernous depths of data, unearthing precious gems of wisdom to illuminate your path to digital marketing success. As alchemists, we understand that each nugget of information is a vital ingredient in our elixir of knowledge. So ready yourselves as we embark on an enlightening journey through the arcane world of data-driven automotive marketing.
7 Episodes
Reverse
Get on the road to revolutionizing automotive dealership advertising with Jeff Clark of Dealer Alchemist, who joins the podcast to explore the merging lanes of OTT media and car sales. Get ready to unlock the secrets of harnessing streaming platforms and Connected TV for precise, effective marketing strategies that resonate with today's 'cord cutters.' Jeff brings his seasoned perspective to the table, highlighting the importance of personalized messaging and the potential for targeted ads to...
Discover keys to revolutionizing your dealership's advertising strategy as Shean Kirin peels back the layers of marketing success. Our latest episode packs a punch with critical insights on when to cut ties with traditional advertising and how to embrace a data-centric digital approach. The automotive industry is changing, and so must our tactics. We'll show you why betting big on your own website and analytics can drive your sales further than any third-party platform.Gear up for a high-octa...
Embark on a journey through the GA4 maze as Shean Kirin, the dealer alchemist himself, sheds light on the transformative power of Google Analytics 4 for car dealerships. This episode dives into the intricacies of GA4, from setting up to dissecting conversion tracking, ensuring your dealership harnesses the true potential of data-driven decisions. As the automotive industry faces the seismic shift from Universal Analytics to GA4, we provide a compass to help you focus on the conversions that t...
Can you imagine a world in which your dealership’s digital advertising efforts are not only effective but also drive significant ROI? Operating in this digital era, it's crucial to understand and evaluate the various aspects and metrics involved in digital advertising. Join us, as we take a deep dive into the ever-evolving landscape of digital marketing. Premier Dealer Alchemist, Shean Kirin will guide you on how to effectively allocate your ad budget, the role engagement time plays in ...
Ever feel like you're losing money on digital advertising for your dealership? Stop the leaks and harness the power of Google's vehicle ads when you tune into this episode of Automotive Alchemy. We're peeling back the layers on this high-converting digital ad type, uncovering the complexities, and laying out the opportunities to increase your ROI.Take a deep dive with us as we discuss setting up vehicle listing ads, effectively assigning value to each type of conversion, and leveraging Google...
In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehicle listing ads and performance max. Pay attention to the discussion around vehicle listing ads in particular as this is a very important ad type for dealers. The conversation also covers the significance of transparency, understanding ad metrics, optimizing campaigns, a...
On this episode of Automotive Alchemy, Lisa Gener and Andrew Nave discuss the recently activated Google Analytics 4 (GA4). Some automotive dealers prepared for this change, but many did not. Lisa and Andrew answer some critically important questions and share insights to help dealers catch up if needed and prepare to thrive in the new era of analytics.
Comments
Download from Google Play
Download from App Store
United States