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SEO Is Not That Hard

Author: Edd Dawson

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Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?

Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. 

Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.

Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.


Brought to you by keywordspeopleuse.com

118 Episodes
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Send us a Text Message.Prepare to have your SEO mind blown! What if the recent Google documentation leak doesn't actually change anything about the core principles of SEO? In today’s episode of "SEO is Not That Hard," I, Ed Dawson, founder of KeywordsPeopleUse.com, delve into the most significant leak in SEO history and unravel its true implications. While the buzz around the leak is undeniable, I explain why it’s crucial to keep calm and not rush into drastic changes. The insights from these...
Send us a Text Message.Unlock the secrets to skyrocketing your digital footprint with the finale of my SEO tips series. Imagine turning your website's every page into a magnet for clicks, customers, and conversions. That's exactly what I'm delivering in this power-packed session, where I, Ed Dawson of KeywordsPeopleUse.com, weave through the last set of quick-fire SEO strategies. From ensuring your brick-and-mortar locations shine online to the craftsmanship of irresistible calls to action, t...
Send us a Text Message.Breaking News: Google Algorithm API documents leaked!Link to Rand Fishkins Tweet: https://x.com/randfish/status/1795282226038624418Link to Rand Fishkins Article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/Link to Mike Kings Article: https://ipullrank.com/google-algo-leakLink to leaked documents: https://hexdocs.pm/google_api_content_warehouse/0.4.0/api-reference.htmlSEO Is...
Send us a Text Message.Embark on a journey to SEO mastery as I, Ed Dawson, unravel the intricacies of optimizing your digital footprint in the latest podcast episode. From the power of the rel="canonical" tag to the art of handling user-generated content, you're about to gain insights you can't afford to miss. This episode is a treasure trove for affiliate marketers, entrepreneurs, and anyone yearning to conquer search engine rankings with finesse.Within this enlightening session, I lay out a...
Send us a Text Message.Unlock the secrets of SEO navigation and learn how breadcrumbs can transform your website's usability and search engine rankings. I'm Ed Dawson, the brain behind KeywordsPeopleUse.com, and in this treasure trove of insights, we'll explore the underrated tactic of using breadcrumbs for site structure and the immense benefits of schema markup for Google comprehension. Not your average chat, this episode peels back layers of link strategies and practical tips from a season...
Send us a Text Message.Let's unravel the mysteries of 404 error pages and the hidden power they hold in the realm of SEO! I'm Ed Dawson, and in this journey, we're diving into the intricacies of what these pages mean for your site's credibility with search engines. You'll get to grips with the significance of proper header codes and the perils of 'soft 404s,' alongside a treasure trove of practical tips from my two decades of website development and monetization experience.In our quest for di...
Send us a Text Message.Ever felt like the secret world of SEO is just too complex to crack? Well, worry no more! Join me, Ed Dawson, as I slice through the jargon and serve up tips 51 through 60 from my personal playbook of 101 SEO strategies. I'm peeling back the curtain on the mysteries of content delivery networks, revealing why giants like Cloudflare and Amazon CloudFront could be your best allies in the quest for lightning-fast website performance. Plus, I'll share why mingling at SEO co...
Send us a Text Message.Ready to discover the SEO strategies that actually work? I'm Ed Dawson, and I'm about to unlock the vault of my twenty-year journey mastering the labyrinth of website optimization. This podcast isn't just about sharing knowledge—it's about giving you the toolkit to experiment and see real results. Whether you're debating the merits of www versus non-www domains or pondering the ever-evolving enigma of H1 tags, this is where theory meets practice. I'll guide you through ...
Send us a Text Message.Unlock the mysteries of Google's algorithms and supercharge your website's performance with our treasure chest of SEO quick tips. I, Ed Dawson, am back at it again, bringing you a decade-spanning wisdom in "SEO is Not That Hard." This episode is brimming with insights on how to harness tools like Google Search Console and analytics to master your site's indexing and understand the driving force behind your traffic. Whether you're a seasoned webmaster or just beginning y...
Send us a Text Message.Struggling with SEO or considering an e-commerce venture but don't know where to start? Fear not, as I, Ed Dawson, unlock the doors to digital success with my treasure chest of SEO secrets and e-commerce strategies. Within this episode, I lay out a plethora of actionable insights, from discovering the ease of hiring freelancers on platforms like Upwork to swiftly setting up your online store with Shopify. By tapping into two decades of website building and monetizing ex...
Send us a Text Message.Unlock the timeless secrets to online success as I, Ed Dawson of keywordspeopleuse.com, guide you through a treasure trove of SEO strategies. Ever wondered how to keep your website traffic flourishing year after year? I'm spilling the beans on crafting evergreen content that draws visitors like moths to a flame. Think pieces like a beginner's guide to broadband that, even after two decades, continue to be a beacon for new users. This wisdom isn't just about longevity; i...
Send us a Text Message.Unlock the power of SEO without the headache as I, Ed Dawson, take you through my top ten quick tips from the extensive 101 SEO tip series. I bring to the table over two decades of experience in building and monetizing websites, ensuring that you're getting advice from someone who's not just studied the game but has been a key player in it. Prepare to boost your site's speed, understand the significance of internal linking, and embrace the security that comes with HTTPS...
Referral Programs

Referral Programs

2024-05-0609:38

Send us a Text Message.Unlock the potential of your satisfied customers to become your most powerful marketing allies! I'm Edd Dawson, founder of keywordspeopleuse.com, here to share over two decades of wisdom on harnessing the energy of referral programs to supercharge your SEO and marketing efforts. This episode isn't about the one-sided world of affiliate marketing; it's a deep dive into the symbiotic relationships forged through successful customer-based referral strategies, like those of...
Send us a Text Message.Ever wondered why the once-mighty PageRank has slipped into the shadows of SEO chatter? Join me, Ed Dawson, as I unlock the secrets behind Google's initial search algorithm and its waning role in modern-day SEO strategies. PageRank's legacy began as the foundation of Google's search engine dominance, where the web's hierarchy was determined by the link love pages received. In this episode, I'll take you through an SEO history lesson, revealing how PageRank's transparenc...
Keyword Overwhelm

Keyword Overwhelm

2024-05-0108:06

Send us a Text Message.Feeling swamped by the sheer mountain of SEO keywords? Let's unravel the enigma together, to dissect the art of navigating through the keyword quagmire. It's about cracking the code on which keywords are worth their own spotlight and which are better as a supporting cast, ensuring your content is as streamlined as possible without stepping on its own toes. This episode sails into the realm of keyword clustering, sharing how to harness this technique to simplify you...
Send us a Text Message.Celebrate a major podcast milestone with me, Edd Dawson, as we hit the 100th episode of 'SEO is not that hard'! Join me as I reflect on the incredible journey we've taken together, reaching audiences in 84 countries and beyond. More than a trip down memory lane, this episode zeroes in on the power of simplification in product design. Inspired by the recent revamp of Keywords People Use, I share how paring down a complex credit system to a single, intuitive model can dra...
Send us a Text Message.The March Core update completion was announced a few hours ago (26th April 2024) even though it actually completed a week earlier on the 19th April!Feedback to Google form: https://docs.google.com/forms/d/e/1FAIpQLSf76Nm3Xsd5NoOPzFajem2sIdwgeewlqAH7XknhycaqP6myRA/viewformSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a p...
Diversification

Diversification

2024-04-2613:24

Send us a Text Message.Have you ever felt the sting of an algorithm update tanking your website's ranking overnight? I'm Ed Dawson, and in episode 99 of "SEO is Not That Hard," I'm dissecting the art of diversification in the SEO world. Drawing from my 20-plus years in the trenches of SEO development and affiliate marketing, I share insights on why it's critical to spread your digital risk across various income streams and traffic sources. We're peering beyond the allure of betting it all on ...
Send us a Text Message.Ever felt like your web pages are locked in a battle royale for Google's attention? That's keyword cannibalization, and it's eating up your SEO efforts! This episode is your guide through the murky waters of self-competing content, providing a deep dive into how multiple pages targeting the same keyword can trip up search engines and dilute your rankings. We untangle the web of similar but distinct search intents, like the fine line separating 'BT Broadband Deals' from ...
Link Terminology

Link Terminology

2024-04-2211:31

Send us a Text Message.SEO Glossary : https://keywordspeopleuse.com/seo/glossarySEO Guide to Links: https://keywordspeopleuse.com/seo/guides/linksSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on th...
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