Claim OwnershipFiredUp! - The Startup Marketing Podcast
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© 2024 Firebrand Communications LLC
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FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
39 Episodes
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Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about enablement, however, it is critical for startups that never seem to have enough time, people, or money and need to make the most of what they have to work with. Stacey Justice joins us on the podcast today to discuss the importance of enablement in standardizing the sales pro...
The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communications entail, when you need it, and how to prepare your business when a crisis inevitably arises. This week, episode 37 of the FiredUp! podcast is ...
When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one to make. This week on the podcast, our team dives into all things media exclusives so you can make an informed decision and get the most from your ...
In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how understanding Demand Side Platforms (DSPs) can completely revolutionize your brand’s digital advertising strategy. This week, episode 35 of the FiredUp! p...
Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week, episode 34 of the FiredUp! podcast is about Gen Z’s impact on buyer behavior!Download the Multiplier Marketing Megapack today. Exclusive offer for...
Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the right people and so much more. Sean Campbell joins us today to share how market research can be used to alleviate pains and maximize opportunity by providing clarity on the market. This week, episode 33 of the FiredUp! podcast is about where to start with...
The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effective strategies in content marketing. This week, episode 32 of the FiredUp! podcast is about trends in content marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! O...
Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new technology for more targeted and flexible OOH advertising campaigns. This week, episode 31 of the FiredUp! podcast is about measuring OOH advertising!Do...
Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to all of that and more. This week, episode 30 of the FiredUp! podcast we’re answering your burning questions about content marketing!Download the Mult...
The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us today to provide clarity on the future state of programmatic advertising and how companies are adapting to continue delivering effective paid media campaigns. This week, episode 29 of the FiredUp! podcast is about the future of programmatic advertising!Do...
It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and communications across a multitude of industries. So while the path from PR professional to CMO is one that few people travel, today’s guest Ronnie Manning shares the journey that brought him into his role, highlighting the ways that a PR background plays into a CMO's success. This week, episode 28 of the FiredUp! podcast is about the path from PR pro to CMO!Download the Multiplier Marketing Mega...
Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a professional, can stay in the know. This week, episode 27 of the FiredUp! podcast is about the impact of AI on marketing!Download the Multiplier Mark...
In our work, we run into quite a few common questions about PR best practices, industry trends, and strategies for startups. That’s why this week, on episode 26 of the FiredUp! podcast we’re answering your burning PR questions!Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.The questions C...
A lot of startups avoid thinking about their brand positioning in the early stages, finding themselves driving the car before they’ve finished building it, so to speak. But brand positioning IS your brand. It is the north star that drives business focus and resonates with your customers. Today, we are joined by Bill Chiaravalle, Co-author of the book Branding for Dummies as he shares his guidance on developing a strategic brand positioning. This week, episode 25 of the FiredUp! podcast is abo...
A brand archetype helps define the personality and voice of a business. Identifying your brand archetype guides the PR team in crafting the messaging and content that reinforces the brand’s image to better resonate with your target audience. This week, episode 24 of the FiredUp! podcast is about how to use brand archetypes for PR. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips ...
ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, episode 23 of the FiredUp! podcast is about implementing ABM.Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners ...
Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it well. Luckily, today’s guest, Dan Englander, Founder and CEO of Sales Schema quite literally wrote the book on the topic and is here to guide us in the right direction. This week, episode 22 of the FiredUp! podcast is about why cold email works!Downloa...
In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partner at Unusual Ventures, joins us today to discuss how early-stage startups can get leverage the relationship with their VC firm to start making moves that will get them further, faster. This week, episode 21 of the FiredUp! podcast is about getting your ...
Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open source space!Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 ...
Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, shares his secrets for building an engaged community that allows brands to create deeper connections with customers and develop brand loyalty over time. This week, episode 19 of the FiredUp! podcast is about building a community!Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in ...
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