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This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
77 Episodes
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The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76 Episode Description"Stop Spamming, Start Selling: Lead Gen Wisdom with Owen Richards" In this insightful episode of Giraffes Don't Eat Steak, Erica and Alex welcome Owen Richards, founder and CEO of Air Marketing, for a candid conversation about effective lead generation strategies that drive real revenue. Owen shares his expertise from managing a team of 100+ sales and marketing professionals who help businesses grow...
Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75 What makes a great podcast guest? And if we could interview ANY marketing legend, who would it be? Join us, Erica and Alex, as we discuss our fantasy marketing guests including Steve Jobs, Walt Disney, David Ogilvy and the genius behind Coca-Cola's Christmas campaign. Plus, we are looking for new podcast guests with diverse perspectives on marketing debates, MarTech innovations and campaign case studies. Could it b...
The Small Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74 In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica and Alex welcome special guest Stefano Maifreni, founder of Eggcelerate, to discuss the critical importance of aligning marketing with other business departments. Drawing from his extensive background in strategy and product management, Stefano shares valuable insights on breaking down silos between marketing, sales,...
Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73 In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the challenges marketers face when dealing with other departments who think they understand marketing better than the professionals! They share strategies for working with legal and compliance teams, communicating effectively with senior management and why understanding your target audience is your ultimate shield in internal battles. 0...
Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72 Join hosts Erica and Alex as they welcome video production expert David Perry to the Giraffes Don't Eat Steak podcast. With 15 years of experience working with small businesses, David shares invaluable insights on video marketing and hybrid events. Learn how to overcome camera shyness, explore alternative video techniques, and discover the potential of hybrid events to expand your reach. Whether you'r...
Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71 In this insightful episode of Giraffes Don't Eat Steak, Erica interviews Mitali Deypurkaystha, a publishing expert who has helped 52 authors publish their books and is now transitioning into AI consultancy for purpose-driven businesses. Mitali shares why books remain powerful marketing assets in our digital world, offering unmatched credibility that websites and social media alone cannot pr...
Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70 Your brand cannot survive in a marketing department. It has to exist and be celebrated and be used across the organization. - Bruce McKinnon Join marketing experts Erica and Alex as they welcome brand strategy expert Bruce McKinnon to the Giraffes Don't Eat Steak Podcast. In this enlightening episode, Bruce challenges conventional wisdom by explaining why brand strategy extends far beyond the marketing department. ...
Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69 Unlock the secrets of website conversion with expert, Simon Peat, in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why constant website rebuilds often fail and how to evolve your site for success. Simon shares the powerful AIDA formula, emphasising the importance of data-driven decisions and strategic content placement. Learn how to capture attention, showcase benefits and leverage social...
Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68 Dive into the world of strategic business development with the Giraffes Don't Eat Steak Podcast. In this episode, hosts Erica and Alex welcome Lucia Piseddu, founder of the BD School, to demystify the crucial role of business development in modern companies. Discover how this often-overlooked function differs from sales and marketing, and why it's essential for long-term growth and innovation. Lea...
LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67 Unlock the secrets of LinkedIn marketing with Gus Bhandal in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica Mackay and Alex Bilney dive deep into the world of LinkedIn strategy, exploring both organic and paid approaches to maximise your business potential. Discover why LinkedIn's billion-user platform is a goldmine for marketing and learn how to leverage the power of "lurkers" – those silent observe...
The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 65 Join Alex and Erica as they dive into the world of event planning and marketing with special guest Rai Richardson of Force 4 Events (www.force4events.co.uk)." In this episode of the Giraffes Don't Eat Steak Podcast, we explore the evolving landscape of events post-COVID, discussing the shift from in-person to virtual and the current balance between the two. Rai shares her expertise on creating value-driven events, emp...
Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65 Unlock the secrets of referral marketing with expert Thomas Coles in this must-listen episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why referrals are crucial for business growth and how to effectively leverage your network. Thomas, a serial entrepreneur with five successful exits, shares invaluable insights on creating a systematic approach to referrals. Learn why most people struggl...
From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64 Dive into the world of niche marketing with hosts Erica and Alex as they dissect the process of refining your target audience. Using the legal industry as an example, they demonstrate why broad categories like "lawyers" are ineffective and how to narrow your focus for maximum impact. Discover key factors to consider, including geographic limitations, firm size and financial considerations. Learn about ofte...
What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63. Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey from their "Orange Tree" days to becoming the Marketing Detective Agency. Learn valuable lessons about choosing the right business name, the power of storytelling in branding, and how personal experiences shape brand identity. Erica and Alex share anecdotes, dis...
Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62 Unlock the secrets of effective team building and talent management with the Giraffes Don't Eat Steak Podcast! In this eye-opening episode, hosts Erica and Alex welcome Robin Davis, founder of Assuritivity Consulting, to explore the revolutionary GC Index. Discover how this powerful tool identifies individuals' natural proclivities and maximises team potential. From game changers to play makers, learn about...
Twitter vs. Bluesky: The Social Media Showdown - Ep.61 Join hosts Erica and Alex as they unpack the recent shift from Twitter to Bluesky and its implications for businesses and marketers. This episode of the Giraffes Don't Eat Steak Podcast delves into the ethical considerations driving this migration, the functional differences between platforms and the importance of understanding your audience when choosing social media channels. Erica and Alex share insights on social media ...
The Psychology of Black Friday Shopping: Marketing Insights - Ep.60 Dive into the world of Black Friday marketing with hosts Erica and Alex. This episode of the Giraffes Don't Eat Steak Podcast explores the evolution of Black Friday, from a single-day event to a week-long sales extravaganza. Learn how to craft compelling offers, understand your target audience and navigate the balance between online and in-store promotions. Our hosts share valuable insights on consumer behaviour, indu...
Global Marketing Perspectives: From Kenya to the UK - Ep. 59 Explore the world of cross-cultural remote marketing with Laura Ayienga, a Kenyan marketer working for a UK-based company. In this eye-opening episode, Laura shares her journey from studying communications to becoming a successful international marketer. Discover the challenges and benefits of working across time zones and cultures, including insights on adapting to different communication styles, humour, and accents. Learn how the...
Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58 Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore how marketing is evolving to create meaningful connections and restore balance with nature. Becks shares insights from her sustainability journey, offering practical tips for implementing eco-friendly practices in design and business....
The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57 Join Alex and Erica as they welcome special guest, Hedley Smith, a serial entrepreneur and web development expert, to the Giraffes Don't Eat Steak Podcast. In this insightful episode, Hedley shares his journey from leaving school to successful startup founder, offering valuable advice for aspiring entrepreneurs and marketers alike. Discover the challenges of marketing for small businesses and startups, including strate...
Mastering Web Presence: Beyond Just Having a Website - Ep. 56 Join hosts Erica Mackay and Alex Bilney as they welcome web expert Jamie Forster to the Giraffes Don't Eat Steak podcast. In this episode, they challenge the notion that everyone needs a website and explore how to create an effective online presence. Jamie shares his journey from financial markets to web development, offering insights on cold-calling, relationship-building and choosing the right digital platform for ...
Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55 Dive into the world of advertising psychology with the latest episode of Giraffes Don't Eat Steak! Hosts Erica Mackay and Alex Bilney tackle the topic of ad fatigue, challenging conventional wisdom and offering fresh perspectives. Is ad fatigue a real threat to your marketing efforts, or just a misunderstood concept? Through lively discussion and real-world examples, including the well-known Floradix tube ad, our hosts explore strateg...
Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54 Dive into the world of business transformation with Erica Mackay, Alex Bilney, and special guest Ben Holloway. This episode of the Giraffes Don't Eat Steak Podcast explores strategies for navigating organisational change, fostering effective internal communication and implementing sustainable growth tactics. Discover how to tackle common business challenges, from stagnant growth to cultural issues and technolo...
Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53 Welcome to Episode 53 of "Giraffes Don't Eat Steak," where we delve into the world of photography, marketing stories, and strategies that transform visual content into compelling brand messages. Join hosts Erica and Alex, alongside our special guest, Steven Phyall of zoomingphotography.co.uk —an accomplished photographer. In this enlightening episode, Steven shares invaluable tips on improving posture for...
Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52 Tune in to this episode of the Giraffes Don't Eat Steak Podcast as hosts Erica Mackay and Alex Bilney explore the fascinating world of music in marketing. Discover how the right soundtrack can elevate your brand and create lasting emotional connections with your audience. From the power of jingles to the psychology behind musical choices, our hosts share valuable insights and personal experiences that will transform your appro...
Marketing Automation Mastery: Revolutionise Your Customer Journey Unlock the secrets of marketing automation with expert John Warr from Alldigital Marketing, in this enlightening episode of the Giraffes Don't Eat Steak Podcast. Hosts Alex and Erica delve into the world of customer-centric marketing strategies that can revolutionise your business. Learn how marketing automation bridges the gap between sales and marketing, creating a seamless customer journey that drives results. Disco...
Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50. In this 50th episode, hosts Erica and Alex celebrate their podcast milestone by exploring essential marketing concepts through popular industry quotes. They discuss relationship building, the evolution of trust in marketing, and the power of storytelling. Key Points Discussed: 1. The importance of building relationships over acquiring links. 2. Examining the traditional "know, like and trust" philosophy. 3. The evolution of...
The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49 In this episode, Erica and Alex discuss the balance between brand building and lead generation in marketing strategy. They explore how businesses at different stages should approach their marketing efforts and provide insights on tailoring strategies based on specific business needs and goals. Key Points Discussed: 1. The difference between brand building and lead generation activities 2. How to tailor marketing strategie...
The Sustainability Challenge: Balancing Profit and Planet in Business In this thought-provoking episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore the complexities of implementing sustainable practices in business. They discuss the challenges of balancing profitability with environmental responsibility, share practical tips for reducing carbon footprints, and provide insights on how to build authentic sustainability practices without falling into the trap of greenwashing. Key P...
Building Consumer Trust in the Age of Misinformation Navigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of scepticism and information overload, providing practical strategies for marketers and business owners. In this episode, you'll learn: Why simplicity is crucial in marketing decisionsHow to avoid greenwashing and build genuine trust in sustainability claimsThe...
Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46 In this insightful episode of Giraffes Don't Eat Steak, hosts Erica and Alex interview AI expert Tom Stanhope about leveraging artificial intelligence in business. Tom shares his journey from video production expert to AI innovator, offering practical advice on using AI tools, automating business processes and navigating the ethical considerations of AI use in business. Key Points Discussed Getting started with AI too...
The Secret to Customer Loyalty: Creating Exceptional Experiences. Episode Summary In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the world of customer experience. Through examples ranging from 80s pop star Tiffany's immersive concert to Virgin Atlantic's customer service, they explore what makes for exceptional customer experiences and how businesses can create loyal customers. Key Points Discussed The importance of creating immersive experiences for customersMaki...
SEO Insights: Consistency, Accessibility, and AI Impact on User Experience - Ep. 44. Welcome back to "Giraffes Don't Eat Steak," where we bring you expert insights into the world of marketing and business success. In this episode, we have a special guest, Kelly Drewett, an SEO expert with a wealth of knowledge in website design and SEO spanning over 25 years. Our conversation delves into the critical aspects of SEO, including the impact of AI-powered search engines, the significanc...
Title: Master the Art of Networking with Pete Mols Description: Unlock the secrets of effective networking with expert Pete Mols in this value-packed episode of Giraffes Don't Eat Steak. Whether you're an introvert dreading your next business event or a seasoned networker looking to up your game, this episode has something for everyone. Discover: Why networking is crucial for business growth, especially for small businessesThe 7-11-4 formula for building trust and relationshipsPractical tips ...
The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42. Welcome to "Giraffes Don't Eat Steak"! In today's episode, Erica and Alex dive into the pivotal topic of marketing attribution with special guest, Alex Shrimpton. The discussion sheds light on the crucial need for businesses to track and attribute their marketing efforts to gauge return on investment at every touchpoint. From highlighting the accessibility and tracking features of HubS...
Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41 In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM, whether it's a simple Excel spreadsheet or a sophisticated digital tool. From managing customer data to avoi...
Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact. Key Topics: Analysis of social med...
Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences. In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experiences as a bodyguard and a martial artist. They explore the impact of preparation in various scenarios, from winning an 11-second fight to safeguarding clients from potential threats. The conversation weaves through intriguing topics such as the...
Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year. Welcome to Giraffes Don't Eat Steak, where we serve up marketing stories, tips and insights to help you succeed in the business world. In this episode, we delve into the world of customer behaviour and the impact of events, seasons, and personal life stages on marketing strategies. They discuss the importance of understanding and capitalising on these cycles, and how it can...
Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing. Welcome back to "Giraffes Don't Eat Steak". In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples like Mark Zuckerberg's image change. They advise small business owners on the transition from personal branding to focusing on the broade...
Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success. Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's brand. They emphasise the need to set clear expectations and map out the customer journey to ensure a positive ex...
Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies. Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing. They explore the historical roots of sex in advertising, its impact on different cultures, and how it aligns with shifting consumer values. This episode takes a deep look into the world of marketing strategies ...
Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices. Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell. In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, the power of different content formats in driving leads and the nuances of website conversions. Joi...
Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making the most of photo shoots. From the challenges of posing for photos to the significance of a photographer's personality fit, Erica a...
Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing Campaigns In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. The trio discusses the enduring relevance of direct mail in the digital age, sharing insights into its effectiveness, challenges, and unique advantages. They explore the importance of targeting the right audience, ...
Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of aligning the prize, audience, and purpose of the contest, as well as the need for clear terms and conditions. Throughout their conversati...
Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective. Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing. They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, they explore the connections and stories behind using mascots, drawing inspiration from everyday experiences and product integrations. ...
Ep. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for Marketers. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the often overlooked world of internal communication in business. They discuss the importance of sharing marketing newsletters with customer-facing staff before sending them out, highlighting the potential mishaps that can occur when staff members are unaware of important communications. They expl...
Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry Henry In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and Thierry Henry. They delve into the effectiveness of using celebrities in marketing and the importance of careful alignment with their values. They reminisce about past advertising experiences and ponder the longevity of celebrity endorsem...
Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business. Welcome back to another episode of "Giraffes Don't Eat Steak." In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debunk the myth that campaigns alone can guarantee success. They discuss real-life examples, such as a local café and a business lacking in end-of-funnel optimisation, highlighting the significant impact of a well-thought-out marketing strat...
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