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© 2024 Behind the Toolbelt
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The Top-Rated Roofing Industry Podcast where Roofing Industry Leaders share their WHY, WHAT, WHO, & HOW did they get to WHERE they are? Live, Raw, and Uncut.
35 Episodes
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Ever wondered what it takes to become a roofing code connoisseur? Buckle up for a rollercoaster of knowledge as we crack open the complex world of asphalt shingle roofs with Matt Danskin, and Michael Goldenstein. You'll learn the ins and outs of building codes, such as why a cricket is a must for chimneys over 24 inches, and the intricacies of legal sections 903.1 and 904.2. Our jovial journey from rooftop cap gun battles to the nitty-gritty of industry standards provides both the laughs and ...
Embark on a transformative quest with Mike Torrao, sales and training virtuoso, as we traverse the realms of personal and professional growth. Prepare to unlock the secrets to evolving beyond the ordinary, into a sphere where leadership becomes second nature and genuine influence shapes the world around us. From the sanctity of self-improvement at home to the bustling corridors of corporate success, our conversation with Mike is a testament to the relentless pursuit of excellence and the prof...
Have you ever stood on the edge of a great unknown, heart pounding with both excitement and fear? That's where Rick Winkle, Tim Brown, Jack Ryan, and I found ourselves as we embarked on an underwater journey that would leave us forever changed. Our Cult Culture Movement Retreat wasn't just about achieving open water diving certifications; it was a leap into personal depths, facing the sharks of our own trepidations, and surfacing with stories of profound camaraderie and transformation beneath...
As the skies unleashed their fury with a hailstorm at our latest "Win the Storm" event, Tiana Pilimai, the mastermind behind the scenes, stood resilient—a testament to the event's name. I sat with Tiana, peeling back the layers of her transition into the roofing industry, and what it takes to create an event that withstands the literal and figurative storms. She shares the thrill of overcoming unexpected challenges with poise and her preference to shine away from the limelight while being an ...
When life hands you lemons, do you make lemonade, or do you learn to juggle? Joining me on Beyond the Tool Belt is the remarkable Ronnie Lollar, who not only juggled those lemons but built a lemonade empire. Together, we explore the symbiotic relationship between personal and professional growth, revealing how Ronnie’s Roof Warrior sales training became more than just a program—it became a catalyst for transformation. We also share deeply personal narratives, from my own battle to extinguish ...
Prepare to be riveted as we tackle the heart of home innovation with Pete McKendrick of Roofr and Mike Ippoliti from TC Backer. It's not your average talk about shingles and gutters; these industry veterans take us beyond the tool belt into the world of systems, processes, and the transformative power of CRM technology. Discover how building a successful roofing business today hinges on smart tech adoption and creating symbiotic relationships with contractors.We're stirring the tech pot with ...
Imagine sitting down with a sales virtuoso who navigated the wild currents of Atlanta's hustle to emerge as a master of the deal. That's precisely what unfolded when I welcomed Robert Posey to the show, whose storytelling about personal transformation and the power of seizing opportunities captivated us all. From an accidental promotion to his inspiring self-education journey, Robert's narrative is a masterclass in mentorship and the boundless potential that lies within each of us.Throughout ...
Unlock the secrets to flourishing in the contracting world as we welcome David Summerly to the mic, the mastermind behind Square Dash. He's not just another guest; he's the financial locksmith for contractors grappling with the all-too-common cash flow conundrums. Our banter zigzags from the challenges of payment collection to the juicy intricacies of managed billing services, revealing how these strategies aren't just changing the game—they're rewriting the rulebook.As we tackle the ins and ...
Negativity often clings like velcro, but imagine if we could shake it off and embrace growth with the same ease that we share a laugh with friends. That's what Chris Markey from To the Tee Outfitters and I unpack as we traverse the landscape of personal development. Our conversation draws from the wells of both entrepreneurship and the soul, revealing how a shift from negative to positive thinking isn't just life-changing—it's vital. Chris, who doubles as a mentor and beacon of inspiration, s...
When life throws a curveball, how do you catch it without getting knocked off your feet? That's the crux of our latest conversation on "Behind the Tool Belt," with a focus on mental health and personal growth. Our insightful guest, a dynamic leader and entrepreneur, joins us to share his journey through the ups and downs of life's challenges, including a bout with COVID-19. We tackle head-on the struggles with insecurities and the darker moments that can lead to self-harm or thoughts of suici...
Discover the transformative power of emotional control with the wisdom of Tony Whatley, a mastermind in entrepreneurship and personal development. As a renowned business coach and health enthusiast, Tony brings a treasure trove of insights into mastering your emotions to propel you to new heights in life and career. Our candid conversations weave through the intricate connection between mental composure, long-term decision-making, and self-improvement, offering you strategies to harness your ...
Eavesdrop on a riveting conversation straight from the heart of SRC Averhall 2024, where my colleague Randy Brothers and I dissect the roofing industry's most consequential dialogues. On the back of eight transformative years, we celebrate a podcast that's matured from live, raw beginnings to a strategically polished cornerstone of entrepreneurial expertise. Our chat navigates the evolution of the show, underscoring our commitment to authenticity and the ripple effect it has on our community....
Want to build a formidable personal brand in a cut-throat market? Our guest in this episode, Joseph Hughes, the founder of Contractors Dynamics, grants us a masterclass on how to stand tall in the crowd. He shares invaluable insights on simplicity in marketing, authenticity, and consistency. Joseph's experiences and knowledge shed light on the power of effective branding.One of the key highlights of our conversation is the profound importance of teamwork and content marketing in today's digit...
Have you ever wondered about the journey of a successful GAF employee and trainer, navigating through the roofing industry? Get prepared for an enriching chat with Alan Lopez who found an unexpected career in the roofing industry and has been a part of the GAF family since 2010. In this intriguing conversation, Alan offers you an inside look into his life, sharing his experience as a trainer and how he balances work with familial commitments.The episode also delves into the evolution of CARE,...
Ty Backer welcomes guests: Pete McKendrick & TJ McCormack of Roofr, Tim Brown & Sydnee Baylee Olsen of Hook Agency, and Ken Younce of TC Backer.Ever wondered how the right tools could skyrocket your lead generation in the roofing industry? Brace yourself as we take you on a thrilling journey, powered by the insights of Chris Hofstra from Lead Scout and Steve Spence from Project Map It. Together, we explore the potential of a potent combination of SEO, Google Ads, and a profe...
Have you ever wondered about the inner workings of running multiple businesses efficiently? Danny, a successful entrepreneur managing a roofing company, a consulting firm, and the President of Zavodney Consulting, graces our episode today with his rich insights. His consulting firm is a haven for contractors, enhancing insurance claim supplements by an impressive 30-35%.But there's more to Danny than meets the eye, he's not just a successful businessman but also an exceptional leader. His uni...
Have you ever wondered what challenge, hustle, and success truly mean in the business world? Get ready to delve into the nitty-gritty of these concepts as we mark a significant milestone - the 200th episode of "Behind the Tool Belt"! Join us in the celebration as we engage in insightful conversations with our esteemed guests, Chris Markey and David Bruno. Both have been staunch supporters of our journey, and now, they open up about their extraordinary career paths. Grab some nuggets of wisdom...
Get ready to have your mind blown as we converse with the dynamic Corey Berrier, a master of sales skills development and a trailblazer in the world of Artificial Intelligence (AI). Corey brings an innovative perspective to sales, enlightening us to the power of presenting monthly payments to customers instead of the full price tag. Additionally, he unravels the complex world of roofing services, focusing on the importance of understanding and conveying the value of our services to customers....
Settle in as we journey with Travis Benjamin, a hardworking entrepreneur whose path to business ownership began in the most humble of ways - cutting grass and construction work. From there, he navigated his way into the world of roofing and now harbors ambitions of branching into real estate. Travis' story weaves a tale of learning, resilience, and the power of mentorship, proving that sometimes, the road less taken paves the way for an exciting journey in entrepreneurship.Prepare to be enlig...
Dive headfirst into the wild waters of Ocean City as we follow the riveting fishing adventures of our guest, Scott Lennox. Revel in the tales of his childhood, spent fishing with his father in the tranquility of the Indian River, and his journey to Ocean City right after high school. With his loyal friend Luke by his side, Scott began fishing in the Atlantic, and the thrill of that first big catch near the Route 50 Bridge is something he’ll never forget. He's ready to take on the upcoming fis...
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