Flipcast

In this episode of Flipkart, the digital marketing podcast, Varun Duggirala speaks with Arindam Paul, the chief business officer and founding member of Atomberg, one of India's fastest growing digital-first consumer brands. Arindam shares his insights on the strategies they used to make Atomberg a behemoth in a challenging consumer goods category. He discusses the importance of technology and meaningful innovation in developing key brand attributes and standing out in the market. The discussion also delves into using both online and offline channels strategically for brand-building, the evolution of consumer habits, managing competitiveness, and creating a distinctive brand reputation. #marketing #tech #consumerbehaviour #marketplace Chapters: 0:00 Atomberg's Rise in the Innovation Game 00:18 Introduction 01:29 Innovation at Atomberg 04:01 Category Innovation 06:04 Problem solving for consumers 08:33 Consumer Evolution 10:55 Importance of Distribution & Production 12:03 Brand Building 17:18 Overstating Benefits in Marketing 18:09 Media & Content as a Growth Tool 19:24 Creating a Digital First brand 22:18 Role of Marketplaces 26:29 Leveraging Influencers & Creators 27:44 Educating the Consumer 29:20 Arindam's Journey at Atomberg 34:00 Interactions - Offline & Online 36:30 Advice to disruptive brands 39:10 End of Episode

In this episode of Flipcast, Avinash Pant, a marketing expert with over 25 years of experience, shares his insights on the evolution of marketing. He talks about his journey in marketing and the impact of technology, mentioning his work with global brands like Meta, Nike, Walt Disney Company, and Red Bull. Pant discusses the importance of understanding consumers, building brand love, and the confluence of art and science in marketing. He also explores the transformative role of e-commerce and the increasing importance of content and influencer marketing. He addresses the shift in the consumer purchase journey and the impact of AI on marketing. Finally, he stresses the importance of authenticity in storytelling and points out that while the tools may change, the fundamentals of marketing remain the same.

This episode of Flipcast features Varun Duggirala in discussion with Paramjeet Singh Mehta, the Marketing Head for Consumer PC and Gaming at Asus India. Paramjeet shares his experiences working with brands like Tata and Panasonic and leading Asus India's marketing to achieve significant growth. He discusses the importance of innovation in marketing and fostering deep consumer understanding. He also highlights Asus India's journey and strategies including focusing on customer experience, consumer engagement, and product development. Furthermore, Paramjeet shares insights on the gaming industry in India, his views on the impact of emerging technology trends, and the importance of leveraging AI and machine learning to enhance user experiences. If you like the episode, share it with others and remember to leave us a 5-star rating.

In this episode of Flipcast, Varun Duggirala converses with Saloni Shah, Chief Marketing and Digital Officer at L'Oreal India, discussing her journey in the industry and unveiling the drastic transition in the marketing and advertising landscape. They discuss embracing the latest industry trends, building their audiences, and evaluating the yield from digital marketing efforts. Saloni also delves into how digitization has democratized the beauty industry, streamlining access to consumers and underpinning successful brand narratives. Additionally, they talk about utilizing artificial intelligence, influencing consumer behavior, prioritizing sustainability, and the evolving skill sets required for marketers in the current era.

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