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Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com.
27 Episodes
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As authors, writers, and creative types, it’s easy to get caught up in the perceived importance of customer reviews. But do those reviews actually help you sell more books? In this episode, Lauren & Matt debate the value of book reviews for increasing your sales, boosting your book’s discoverability, and providing social proof for new readers. Dive Deeper💡 Barnes & Noble Press Blog on The Power and Importance of Book Reviews 💡 HubSpot on The Psychology of Social Proof💡 Trust...
In this episode, Matt & Lauren explore author brands. Listen now to discover the power of your author identity, why it is so important, and how to create and maintain a brand for your long-term marketing and sales success.Dive Deeper💡 Read These Blog PostsWhat Is an Author Brand and Why Does It Matter?Complete Book Marketing Plan for Creators and Authors💡 Watch Lulu University’s Author Branding Playlist💡 Learn more about Why Authors Shouldn’t be Hiding Behind Their Books: What it Means to...
Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fans into loyal, dedicated super fans? In this episode, Lauren & Matt discuss strategies like diversifying your products, demonstrating the value of your content, and creating a community for your fans.Dive Deeper💡 Read These Blog Posts5 Ways You Can Sell Your Book To Find Readers and FansThe 1,000 True Fan Theory: Sustainable Income for Creators💡 Watch These VideosHow to Build a Community of...
In this episode, Matt & Lauren share their favorite survival tips for attending author and creator conferences! From packing essential supplies to putting your health first, hear our team’s must-haves and must-dos for anyone trying to maximize their time at a conference. Dive Deeper💡 Read more about Why Creator Events Are a Must for Creators & Entrepreneurs💡 Watch Sessions from CEX 2023💡 Learn More About Some Events We’ll Be Attending in 2024Content Entrepreneur ExpoCraft + Comme...
In this episode, Matt & Lauren discuss the most valuable tool in any creator’s arsenal: customer data. Whether you’re tracking book sales and behavioral data, collecting customer information through direct sales, or reviewing your key social media and email marketing metrics, understanding your customer data is essential for long-term brand success. Dive Deeper💡 Read These Blog PostsUnlock Your Content Business Potential With User DataTracking Your Marketing Efforts With UTM Tags&nbs...
In this episode, Lauren & Matt take a look at best practices for book design. We’ll review key design elements that often get overlooked on book covers, what to include inside your book, and whether or not we think it’s worth the cost to pay for book cover and interior design. Dive Deeper💡 Download Lulu’s Free Guides & Templates💡 Check Out the Professional Designers on Our Hire A Pro Page💡 Read These Blog Posts5 Visual Indicators Your Book is Self-PublishedAtticus ReviewVellum Re...
In this episode Matt & Lauren take a look at the different types of editing your manuscript might need, debate which ones they think are most valuable, and share a few of their tips for making sure your book editing is done right. Dive Deeper💡 Find Freelance Editors and Hybrid Publishers on Lulu’s Hire A Pro Page💡 Browse Fiverr for Freelance Editors💡 Check out the Editorial Freelancers Association and their 2024 Editorial Rates Chart💡 Read These Blog Posts on EditingDon’t Sweat It, E...
In this episode Lauren & Matt discuss the whys and hows of using Kickstarter to crowdfund your book. Learn why we think Kickstarter is a great option for self-published authors, what you need to know to get your campaign started, and how successful authors are crushing it with crowdfunding. Dive Deeper💡 Learn More About Kickstarter💡 Check Out Some of Our Favorite Kickstarter CampaignsJohnny TruantLorenzo EtheringtonBrandon Sanderson💡 Read These Blog PostsCrowdfunding to Publish Your ...
In this episode, Matt & Lauren take another look at generative AI and how it can be a powerful tool to help authors and content creators. Hear some of our favorite tips for using ChatGPT as a sounding board, a hammer against writer’s block, and an expert ally on your writing journey. Dive Deeper💡 Read These Blog PostsThink Outside The Bot: How AI Can Help Content CreatorsUsing Custom AIs to Grow Your Content Business💡 Watch These VideosHow to Create a Multi-Million-Dollar Business Fr...
Matt & Lauren recap their time at London Book Fair 2024, one of the biggest publishing conferences in the world. Get the lowdown on hot topics from the conference, an insider's look at the event, and a special peek into what it’s like to travel with Team Lulu.Dive Deeper💡 Learn how (and why) Lulu is a Certified B Corp💡 Watch this video on 5 Things to Know Before You Publish💡 Check out Bublish’s new AI Author Toolkit 💡 Hear more about creating audiobooks with DeepZenSound Bites From T...
In this episode, Matt & Lauren explain why indie authors need to stop relying on Amazon as their primary sales channel. Listen now to hear why we feel so strongly about it, what alternatives we suggest, and how to get your readers on the same page.Dive Deeper💡 Read These Blog PostsThe Independent Author’s Guide to Thriving Without AmazonHow To Convince Readers To Buy Books Directly From YouIs Selling Your Book on Amazon Enough?Avoiding The Amazon Trap💡 Watch our webinar Is Selling On Amaz...
In this episode Lauren and Matt discuss Kevin Kelly’s 1,000 True Fans theory, what it means to be a true fan (or super fan), and a few unique ways small business owners and content creators have turned casual buyers into true fans. Dive Deeper💡 Read the Kevin Kelly’s 1,000 True Fans essay💡 Read The 1,000 True Fan Theory: Sustainable Income for Creators on the Lulu blog💡 Watch Joe Pulizzi’s webinar on Creating a Multi-Million-Dollar Business From Your Book💡 Get inspired by Audrey Hughey’s...
In this episode Matt & Lauren explore paid book promotion. We review our favorite sponsorship opportunities, take a brief look at different types of book promo ads and paid social media ads, and debate the value of influencer marketing. Dive Deeper💡 Check out Written Word Media💡 Check out BookFunnel💡 Learn how to set up BookBub Ads💡 Read Social Media 101: Facebook, Instagram, and XSound Bites From This Episode🎙️ [10:00] “I think that it's one of the best ways to have authentic sponso...
In this episode, Matt & Lauren debate earned promotion, PR and publicity efforts, and creator collaborations. Learn how to promote your book with earned media opportunities, book signings, public speaking, and collaboration with fellow creators.Dive Deeper💡 Read These Blog PostsThe Complete Book Marketing Plan for Authors and Creators How to Pitch Your Book for Earned PromotionSelling Your Book on Consignment With Indie BookstoresYour Guide to Blog Tours and At-Home Marketing💡 Watch ...
In this episode, Lauren & Matt talk about using valuable and authentic social media engagement to find new readers, ideas for promoting your books, and a few of their favorite social media dos and biggest don’ts. Dive Deeper💡 Read These Blog PostsCheck out our Social Media 101 for Authors seriesLearn how to Promote Your Book on Social MediaGet inspired with these ideas for Social Media Promotion💡 Watch These VideosTikTok, BookTube, and Instagram - Oh My! WebinarHow to Get More Reader...
In this episode, Matt & Lauren discuss one of the most successful marketing strategies, share ideas and tips for building your email list, and review best practices for keeping those subscribers engaged. Dive Deeper💡 Check Out These ReportsLulu & The Tilt’s Creator Insights ReportEmail marketing stats from HubSpot’s State of Marketing in 2024 reportWritten Word Media’s 2023 The State of Indie Authorship report 💡 Read These Blog PostsEmail Marketing for AuthorsHow to Build an...
In this episode, Lauren & Matt explore the three stages of promoting your book—pre-launch marketing, at-launch marketing, and post-launch marketing.Download your free book marketing checklist to help you stay on track. Dive Deeper💡 Read These Blog PostsReview your complete book marketing planPlan your pre-launch marketing timelineLearn how to pitch your book for earned media promotionLearn how to grow your author networkDiscover 8 backlist book marketing ideas💡 Watch These VideosPlan...
In this episode, Matt & Lauren discuss some of the most important questions asked by authors and creators - is it worth it to publish my books in print? Are readers still buying print books, or is print dead? Dive Deeper💡Review the DataOverall book sales & revenue statistics, reported by Words RatedHow print book sales in 2023 compared to previous years, reported by Publishers Weekly An overview of the state of the book retail market, reported by StatistaPrint book sales by year,...
In this episode, Lauren & Matt discuss the publishing, design, and marketing experts that you may want to help you self-publish your book.We take a look at hybrid publishers, different types of editors, and interior versus exterior designers. Plus, hear our thoughts on which services are a must-do and which we think you can DIY to help keep costs low, a few suggestions for tools designed to help you with different publishing steps, and some of our favorite self-editing tips. Dive Dee...
Lulu.com is a print-on-demand self-publishing company. But what exactly is print-on-demand? And why is it such a popular business model? In this episode, Matt & Lauren explore the environmentally-friendly, budget-conscious benefits of print-on-demand. We also answer a few FAQs about POD, including why it takes a little extra time to receive your book, what you can expect from the book’s production quality, and whether or not print-on-demand is more expensive than offset printing. Lis...
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