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Sarah Canning and Deenie Lee of The Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector.
Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked.
This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.
56 Episodes
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Send us a text Episode 12 in season 3: Room time share: could this be the answer to creating affordable housing and increasing occupancy? Are subscription-based living models a viable option for the shared living sector? The lack of representation for PBSA in governance: the need for a collaborative voice PLUS Bhavini Patel from Howard Kennedy answers your questions on The Building Safety Act in our Ask the Expert feature. Our sponsor for this season, theeword are true e...
Send us a text Episode 11 in Season 3, Sarah, Dan and Deenie discuss: 🎙 Fraud in Higher Education - the student loan scandal exposed by The Sunday Times 🎙 The USP nobody in shared living is talking about 🎙 Do students care if accommodation is accredited? 🎙 Do universities need to take a more proactive approach to supporting students looking for off-campus accommodation? PLUS Amanda McNeil of Howard Kennedy joins us for our Ask the Expert feature answering your questions on The Le...
Send us a text Season 3, Episode 10 of the Housed Podcast. Sarah Canning, Deenie Lee, and Dan Smith are back, discussing all things student living: - Why supporting student wellbeing shouldn't be competitive - Are the latest PBSA operator updates indicative of the market as a whole? - UCAS data - what does this signify for the future of student accommodation, BTR and coliving? - The COHO Future of HMOs report PLUS, Hollie Jordan-Wright from Howard Kennedy tackles your questions a...
Send us a text It's episode 9 of season 3 of Housed – The Shared Living Podcast and we’re joined by Matt Christie from UKREiiF to give us a sneak peek of what’s in store for the 2025 event. We discuss: - Why UKREiiF was created in an already packed property event calendar - What’s new this year and what those working in the shared living sectors need to know - A look at diversity, inclusion, and sustainability at the event - How to get tickets for this must-attend event Our sponsor for this...
Send us a text This latest episode of Housed sparks a debate around #IWD2025 which is officially on Saturday 8th March this year. Sarah, Dan and Deenie share their views on the day and talk about virtue signalling and whether progress has been made in gender equality. The episode also covers: - Deverell Smith Rental Living Salary Guide 2025: hear our thoughts on - whether salaries should be published, the increase of leasing roles in BTR, is PBSA skirting around leasing and sales responsibil...
Send us a text Episode 7 in series 3, Sarah, Dan and Deenie discuss: - The Class Foundation Community Marketing Hub insights - Takeaways from the Bisnow SFH Event including tech, ESG, branding & the potential of the sector - PBSA’s contribution to Labour’s housing targets Plus hear about the launch of Ask the Expert: Submit your questions! Our sponsor for this season, theEword are true experts in digital marketing specifically for the property sector. We are also delighted that My...
Send us a text This week we’re celebrating our 50th episode! A big thank you goes to all our listeners and for tuning in every Friday since we launched in February 2024. On this week' episode: 🔊 Dan updates us on what really goes on at Altitude 🔊 Sarah & Deenie shared their insights from the CUBO and QX Global events PLUS we discuss: 🔊 Should laundry be included in rent or not? 🔊 Will new EPC legislation reduce the numbers of homes to rent? 🔊 Rightmove's latest rental stats 🔊 Rent ...
Send us a text This week we have a very special bumper episode recorded live from Chamonix where Dan and our podcast guests have been enjoying the networking, keynotes (and yes of course... the skiing, activities and Après) at the Altitude event hosted by ASK4 in the Alps. Our panel is a stellar lineup: Anouk Darling from Scape, Scott Lewis from Homes for Students, Paul Watson from Now Students and Suraiya Comunello from Nido joined Dan to discuss: 🔹 The importance of brand for st...
Send us a text Sarah, Deenie and Dan are back for a new episode of Housed, they talk about the balance between occupancy and revenue, the role of data analytics, and how the sector is reacting to the Renters' Rights Bill Here are some key takeaways from the conversation: - Does 100% occupancy hide a multitude of sins? - The importance of data in driving decisions. - If buildings meet occupancy targets, do investors care how they were reached? - How important are rebookers? - How...
Send us a text This week, Sarah and Deenie are joined by guest co-host Zafar Bhunnoo. Zafar shares insights on the latest trends affecting shared living, including emotional intelligence, multigenerational communities, and the impact of international student numbers. Here are some key takeaways from the conversation: - Emotional intelligence's impact on real estate investment and marketing. - The influence of changing owners and operators on assets. - Growth of multigenerational communities...
Send us a text This week, Dan Smith and Deenie Lee are joined by a special co-host Mariel Rubinstein from theEword who brings insights from its latest report, looking into the digital journey students take when researching PBSA. We cover: - The latest trends in digital marketing. - How to define and effectively target your audience. - The importance of tracking performance and conversions to nurture long-term engagement. - The balance between brand awareness and sales conversion – is there ...
Send us a text A new season of Housed, Sarah, Deenie and Dan share their predictions and hopes for the shared living sector in 2025: - The Renters’ Rights Bill - what changes will this make in 2025? - Angela Raynor and her big hopes for building new homes with 1.5 million pledged in their first 5 years of power - What could and should be achieved in this short window? Is building, the solution or is there another way? - Higher Education troubles and the impact on PBSA, coliving and BTR - A...
Send us a text This is the 2nd part of a very special episode that we handed over to you, our lovely loyal audience. We had part one before Christmas but we had so many questions, we had to have a part 2. So this is a bonus episode created just to squeeze in even more insight, opinions and questions. So in the spirit of fairness, we will be pulling names out of a hat to decide what we answer and in what order. And we have a strict 5 minute timer for each answer. A lot of the questions are to...
Send us a text This was going to be the last episode in season 2….a very special episode that we handed over to you, our lovely loyal audience. However, we had so many questions that this is going to be a two-parter with part 2 in the new year. So in the spirit of fairness, names were pulled out of a hat to decide what we answer and in what order. And we have a strict 5 minute timer for each answer. A lot of the questions are topics we have touched on previously so if we don’t quite get deep ...
Send us a text An episode not to be missed as the team give their thoughts and opinions on the following topics: - Diversity and inclusion at events going in the right direction - Should students be at industry conferences? - Was Sarah mansplained to on stage? - Building Safety delays - The number of students choosing to stay living at home - Are property staff paid enough and is the head count enough to properly be on a par with hospitality? - Is AI going fast enough? - Mutually benefi...
Send us a text Here's what we cover in this episode: - AI in shared living - QX and JLL report on student housing - Wider participation; does this include accommodation? - What is affordable? - Living back at university; from sport to room allocations - How much choice should the customer have on who to live with in shared living? - Greater London authority guidelines on coliving - What terminology resonates with the customer when advertising rooms and flats? This episode of Housed is spons...
Send us a text Burnout in PBSA? At the centre of your product and brand is your people which is why it is so important look after and support them. This week on Housed, Dan, Deenie and Sarah discuss whether the pressure is too much and what else needs to change as well as: - Key takeaways from the Westminster Forum Conference - Misleading stats on investment potential - Are staffing models adapting with increased demands from customers and investors? - Why becoming a B-corp...
Send us a text In Episode 11 of Season Two of Housed - The Shared Living Podcast, Dan, Sarah and Deenie discuss The Class Foundation Conference and look back at some of the key themes that have provoked wider conversations including: 💡 The lack of diversity in senior leadership roles and investment 💡 Are men worried about being 'cancelled' and saying the wrong thing? 💡 Mental wellbeing challenges for residents and staff 💡 Technology - adopt or neglect? 💡 How to start marketing to Gen Alpha 💡...
Send us a text In episode 10 of series, Sarah, Deenie and Dan talk about the future of the rental product in 5-10 years. Covering the following: - how can PBSA be repurposed when student numbers decline? - why do smaller flats stack up for BTR but not in PBSA? - are studios a sustainable flat type? - has the sector ignored alternative product types in a buoyant market? - is the mainland European coliving layout the future? - is PBSA a viable replacement for HMO stock?...
Send us a text After a short break, Sarah, Dan and Deenie are back with episode 9 of series 2 of Housed: The Shared Living Podcast. Here's what this latest episode covers: ICEF Berlin - Dan's takeaways from the event and what feedback he had from his live demo session of the new AI solution for student accommodation operators. Why Student Housing Consultancy is now called RESI Consultancy Limited - Dan explains the change of name for his business and what's to come in the future. The Labou...
Send us a text In this week's episode, Dan, Sarah and Deenie discuss: 🔵 Urban Living Insights Takeaways: Differentiating the BTR product and how technology can support this. 🔵 The need for the BTR sector to focus on core deliverables and expertise rather than jumping on a trend or being too reactive 🔵 The use of redevelopment and repurposing of buildings as well as technology and AI to offer more affordable housing 🔵 Inspiring Women in Property Takeaways: Sarah's stand out moment from the Pr...
Send us a text Sarah, Deenie and Dan (with his new micrphone!) discuss a wide-range of topics in the shared living sector, sharing their thoughts and opinions on: What they learnt from the Howard Kennedy exclusive panel discussion on the future of PBSA and the convergence of shared living - The popularity of HMOs for students and importance of looking at the available data on this - The need for the PBSA to have a 'PBSA lite’ product to match BTR's affordable offering - Is dynam...
Send us a text 🔵 The Renters' Right Bill - will PBSA be exempt from it and when will we find out? Sarah shares advice from Unipol. 🔵 The Student Living Monitor from The Class Foundation. What is making students happy and how do we create the perfect living environment for them? 🔵 Why we need to use marketing comms to reassure students at different stages of the booking cycle 🔵 The Student Accommodation Survey by Knight Frank and UCAS report: How does PBSA fair? 🔵 Why brands need to dive...
Send us a text Here's what the episode covers: 🟣 TONG's 10th anniversary party - Sarah was invited to attend this event to celebrate the achievements of TONG over the last decade. Hear how TONG adds value to the sector through helping to understand the Chinese market. 🟣 Utilising international connections - the importance of expanding your knowledge of international students through networking and talking with people working in the industry globally. 🟣 The importance for operators to have sus...
Send us a text This week on Housed, we discuss all the latest news, views and insights from the shared living sectors including BTR, PBSA, coliving, university accommodation, HMOs and later living: ▶ Key takeaways from The Urban Living Conference and ICEF Accommodation ▶ Why they think the sector needs to talk more about WiFi ▶ Do property teams know enough about the specifics of the technology? ▶ The rise in popularity of Single Family Housing with sharers - and why it should never be marke...
Send us a text Join Sarah Canning , Deenie Lee , and Dan Smith as they dive into the latest industry trends and discuss key insights from recent conferences in the shared living sector. In this episode the team discuss: 🟣 Dan's key takeaways from the Operational Resi Living Conference by LD Events 🟣 Do International students know the difference between BTR, co-living and PBSA? 🟣 The need for operational staff in PBSA buildings to be educated on the whole rental living sector to h...
Send us a text In Episode 2 of Season 2 of Housed Sarah, Deenie and Dan share the key takeaways from their recent industry conference visits and discussed some of the other big news in the shared living sector. This episode covers: 🟣 The Bisnow event takeaways: can the sector overcome affordability issues 🟣 PropTech Connect event: the future of AI in the industry 🟣 Universities in financial difficulty and what that means for the sector 🟣 BTR and the role it is playing as a competitor to PBS...
Send us a text In our first episode for series 2 of Housed Sarah, Dan and Deenie had a lot to discuss. With Clearing finished for 24/25 the trio digest how this period has looked for the sector and what operators could be doing to stop it being such a 'panic' time of year. The episode covers: ➡ The importance of pricing, proposition and marketing strategies all year round ➡ The big drop in international students ➡ How properties more premium in nature are not being sold ➡ Customer service a...
Send us a text In our final episode of our summer series for Housed we chatted with Paul Humphreys and Tuely Robins of StudentCrowd. Paul co-founded the decision-making platform in 2014 and it has now helped over 12 million users, it also provides datasets to support the decision making of both operators and property advisors. Having specialised in data articulation, Tuely now focuses on strategic partnerships which support StudentCrowd, the sector and student experience. Sarah, Deenie and D...
Send us a text In our latest Housed Summer Series episode we chat with Stephen Cleal, Customer Success Director, UCAS. With over 20 years of industry experience and having spent 11 years at UCAS, Steve brings a wealth of knowledge to the sector and heads up the Accommodation and Real Estate team as they continue to support students as they transition into higher education or apprenticeships and move away from home. Some of the topics we covered in this informative episode: 🟣 Key insights fro...
Send us a text Our latest podcast episode from our Summer Series is now available to listen to. In this episode we chatted with the trailblazer Honor Barratt, CEO of Birchgrove. Birchgrove is a specialist age-exclusive developer working to establish a portfolio of later living neighbourhoods with well thought-out facilities for rent. Some of the topics we cover in this episode: 🟣 The reputation of later living as dull and beige 🟣 The stigma around renting in later life 🟣 Home ownersh...
Send us a text Housed: The Shared Living Podcast hosts Sarah Canning , Dan, and Deenie recently collaborated with experts Laura Bosworth, Richard Stott, Jenny Shaw, and Rebecca O'Hare to record a special episode discussing crucial issues in student accommodation. This top team of professionals share expert views on key topics, including: ⚪ PBSA vs. HMOs: Is affordability in student accommodation a self-perpetuating issue created by PBSA? ⚪ The evolution of PBSA rooms: Have they truly evolved...
Send us a text We're excited to share our latest Housed podcast episode in collaboration with Martijn van de Veen , Chief Business Development Officer at ICEF. This session is ahead of the The inaugural ICEF Monitor Global Summit in September which has a track dedicated to student accommodation. Sarah Canning and Deenie Lee will be speaking at the event in September, looking at insights from our latest research Unlocking Global Perspectives of Student Accommodation. They will be joining a h...
Send us a text We're excited to kick off our special summer sessions with an insightful conversation featuring Hannah Chappatte, CEO and founder of Hybr. Here's what we cover in this episode: ☑️ Female Entrepreneurship: Exploring the unique challenges and triumphs faced by women in the industry. ☑️ The Future of the Sector: Insights into emerging trends and what lies ahead. ☑️ Raising Funds: Strategies and tips for securing investment in a competitive market. ☑️ Innovation and Evolution: Ho...
Send us a text Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. ☑️ Cohousing communities - Marmalade Lane - is this the way forward and what can other shared living sectors learn? ☑️ Marketing budget lines - why PPC and SEO shouldn't be lumped together ☑️The UPP Foundation launch of The Kerslake Collection Essays ☑️ NAV: Incentives vs. Price Reductions – transparency issues in filling buildings and the impact on rent realignment...
Send us a text ☑️ Build to Rent vs Build to Sell: Exploring the key differences as discussed in the HomeViews webinar ☑️ General Election: Our initial reaction to housing policies. ☑️ ESG and Fire Safety: Is it just an Estates problem? ☑️ AI in the Shared Living Sector: The potential and challenges. Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists ...
Send us a text ☑️ The Operational Real Estate Festival - Shared learnings ☑️ Youth Forum Highlights: What students wish they were better prepared for, including the impact on student accommodation of being on campus less, what this means for the traditional university model, and should we re-write the rule books? ☑️ Data on Renters: Why is it so hard to come by? Is focusing on first-time buyers even relevant in modern times? ☑️ Homelessness and the Housing Crisis: Can a new government make ...
Send us a text In this episode we discuss: ☑️ Budgeting: Realistic vs. aggressive opex, the cookie-cutter approach, and in-house or outsourcing operations. ☑️ Video Content for B2B Marketing: Bold or just obvious? ☑️ UG Data: Isn’t it time it was all in one place? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consu...
Send us a text In this week's episode, we discuss: ☑️Discussion on property ownership vs. rental living and political manifestos ☑️Impact of increasing maintenance loans on rent and if this goes hand in hand with rent caps ☑️Third-party management: Are low fees impacting service standards? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith...
Send us a text In this week's episode, we discuss: ☑️ Universities - the impact of league tables on student accommodation, leadership, and financial stability ☑️ Fractional support vs consultancy vs advisory ☑️ Purpose-built rentals - does coliving have an identity crisis? ☑️ How Single Family Housing can solve the housing crisis Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Canning, Deenie Lee of The Proper...
Send us a text This episode features discussions on: 🔹 The role of resident brand ambassadors and wardens – should they be paid? And what does it mean for your opex? 🔹 Strategic planning and budgeting – when and where to start? 🔹 Election season insights – what does it mean for housing and development? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists an...
Send us a text In this week's episode, we discuss: ☑️ LD Event- what does the future look like for investors, developers and operators? ☑️ UKREiiF – the inside scoop ☑️ Investors vs customers – who should win? ☑️ The amenities arms race ☑️ The MAC Report – relief but has the damage been done? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists an...
Send us a text In this week's episode, we discuss the flood of data and reports shaping our industry, as well as the strategic aspects of property management: ☑️ Swamped with Data: Navigating through the recent surge of reports, webinars, and conferences. ☑️ Awards – To Enter or Not: Exploring the value of participating in industry awards. ☑️ Pricing and Budgeting: Discussing the unconventional approach of the PBSA sector—budget first, then strategy and pricing. ☑️ Product Diversity - is thi...
Send us a text In this week's episode: ✔️Are we seeing a shift in PBSA – did prices go too high, too soon? ✔️Will we see student protests? ✔️Should you spend money on marketing if sales are going well? ✔️The conference season – what to expect and how to prepare ✔️The big Homes for Students news – and what does this mean for the market? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Canning, Deenie Lee of ...
Send us a text Here's a snapshot of our conversation in Episode 12 ✔️Marketing Budgets and Strategies: How are budgets allocated and what strategies are most effective? ✔️Focus Groups and Surveys: Utilising these tools to understand resident needs and satisfaction. ✔️Brand and Investing in Brand Awareness: Budget considerations, who is responsible, and the importance of consistency. ✔️Staffing Structures: Are current staffing levels sufficient to deliver a brand experience? ✔️The Life of a Co...
Send us a text In this week's episode, we delve into environmental issues, student housing challenges and investment quandaries. Here's a snapshot of our conversation: - What does Earth Day mean to us? - The Carbon Budget: Understanding how we can manage our carbon contributions better. - Is there really a shortage of student accommodation? Examining the realities behind the numbers. - What does stacking up really mean? If it is just on a spreadsheet, is that really stacking up...
Send us a text In Episode 10, we discuss the latest insights on property marketing and student housing. Here's a snapshot of our conversation in this episode: - On-Site Market Research: Discover how hands-on market research is uncovering new opportunities in shared living spaces. - Effective Management: Learn how bridging the gap between investors and operators can optimise property performance. - Emerging Trends: Discussing the expectations of Gen Alpha and the impact of technology on futu...
Send us a text In our latest episode we discuss: - PBSA from an international student perspective: Why the hesitation from investors? We're tackling the misconceptions and highlight opportunities. - Social Spaces Inspired by Co-working: What shared living can learn from the co-working revolution to foster community and innovation. - Trends in Planning Approvals: Are we witnessing a growth in planning approvals? We discuss what this means for the future of shared living. Fr...
Send us a text This Week on Our Podcast: Sustainability, Legislation and Property Insights What's in store for you in this episode? - Exclusive insights from our firsthand experiences at the MIPIM event - Key takeaways from the COM1 marketing conference focused on sustainability - A discussion around the latest legislative changes impacting student tenancy lengths and what it spells for the future of shared living Don't miss out on this episode packed with valuable information for every...
Send us a text In this episode of Housed we talk about: - Small business Sunday event hosted by Theo Paphitis - Single Family Housing Association UK launch event - Generational Shared Living - Allocating Residents in Communal Living Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a ...
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