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Savvy Marketing for Small Business

Author: Samantha

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Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing is your go-to podcast for easy, actionable marketing tips designed to fit your busy schedule. 

Join us each week for bite-sized episodes packed with practical strategies and insights that you can implement on the go. Whether you're a seasoned business owner or just starting out, join us each week for quick tips on everything from social media marketing and content creation to branding and audience engagement. 

Tune in for expert guidance from Samantha (who has over 20 years experience in the field!)  that will help you grow your business without sacrificing your valuable time. Let us help you elevate your marketing game, one minute at a time!

Want more EASY marketing tips?  Join our FB Community @ https://www.facebook.com/groups/marketingmadeeasywithsamantha

To connect with Samantha, visit www.samanthasheppardconsulting.com or email samantha@samanthasheppardconsulting.com

33 Episodes
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In this episode, I sit down with Michelle Gruening —personal growth coach, adventurer, and the woman who traded expectations for elevation (literally, she climbed Kilimanjaro!). We talk about the power of giving yourself permission to make your own rules in life and business instead of blindly following the ones handed to you. Michelle shares how she broke free from the pressure of other people’s expectations, found clarity in what she truly wanted, and built a business that supports her life...
The Power of Testimonials – Using Social Proof to Build Trust In this episode, we’re diving into one of the most powerful (yet underused) marketing tools—testimonials! People trust people more than they trust businesses, which makes social proof essential for building credibility, reducing buyer hesitation, and increasing sales. I’ll walk you through why testimonials are marketing gold, how to seamlessly collect them on a weekly basis, and the best ways to showcase them across your website, s...
In this episode, I chat with Theresa Lacesa, a seasoned business owner who’s mastered the art of planning ahead to achieve intentional success. We dive deep into why planning on purpose is essential for thriving in business and life, and how it can make all the difference between chaos and clarity. Theresa shares her best strategies for effective planning — no overwhelm, no burnout. If you’re tired of winging it and want to create a roadmap for success, this episode is for you! Tune in to d...
In this episode of Savvy Marketing for Small Business, we’re diving into the art of staying focused in the fast-paced world of sales and entrepreneurship. With countless tasks and endless distractions pulling us in every direction, it’s easy to feel overwhelmed and scattered. But fear not—there’s a way to regain control and achieve more without burning out. We explore three powerful strategies to help you boost productivity and stay on track: 90-Minute Sprints: Learn how to work with your b...
Savvy Marketing for Small Business is your go-to podcast for quick, actionable tips to boost sales and master marketing without the overwhelm. In this episode, I'm sharing a workshop that I did inside my FB Group - Marketing Made EASY for Women in Business - where we’re tackling the #1 reason businesses miss out on referrals: lack of follow-up. You’ll learn how to build a simple, repeatable follow-up system that keeps you top of mind, builds stronger relationships, and sets you apart from...
In this episode of Savvy Marketing for Small Business, I chat with business consulting coach Rachael Finley about becoming an authentic leader in 2025. We discuss the importance of self-reflection, facing personal challenges, and curating the right people and influences in your life. Rachael shares practical tips on overcoming barriers and building the mindset, habits, and tools needed to fuel your leadership journey. Tune in for actionable insights to help you lead with authenticity and purp...
Get ready to elevate your marketing game in 2025! In this episode of Savvy Marketing for Small Business, we highlight five trends every woman in business needs to know to stay ahead. From hyper-personalized strategies to leveraging AI, short-form videos, and building loyal communities, this episode is packed with insights you can’t afford to miss. ---------------------------- Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthash...
Unlock the secret to marketing success in 2025! In this episode of Savvy Marketing for Small Business, we dive into why understanding your target customer is essential. Learn how to define your ideal audience, validate your assumptions with actionable research, and tailor your marketing strategies to connect smarter, not louder. Plus, get tips on creating a customer avatar and personalizing your approach to maximize results. Ready to make 2025 your best year yet? Tune in and transform ...
In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh. From outdated visuals and shifting business goals to evolving customer needs, we break down when and why a brand update can help you stay relevant and impactful. Tune in for actionable tips on aligning your online presence with your vision—and how to tell if it’s time for a small tweak or a total transformation. Perfect for women in business ready to e...
Struggling to turn leads into loyal customers? In this episode of Savvy Marketing for Small Business, learn a proven roadmap for nurturing leads with personalized follow-ups, delivering value, and confidently closing the sale. Discover actionable strategies to build trust, stand out from competitors, and create lifelong customer relationships. Plus, hear how the VIP Marketing Mastery program can take your conversion game to the next level. --------------- Have questions or topics YOU want...
Struggling to stand out in a crowded market? In this episode of Savvy Marketing for Small Business, we dive into the power of defining your Unique Selling Point (USP). Learn how to discover, refine, and leverage what makes your business truly unique to attract your ideal customers and rise above the noise. Packed with actionable tips, this episode will help you craft a marketing strategy that highlights your strengths and sets you apart. Don’t miss it! ------------ From the episode: ...
In this episode of Savvy Marketing for Small Business, we break down the difference between resolutions and goals, emphasizing how strategic marketing is the key to turning aspirations into results. Resolutions are great intentions, but goals, paired with a solid marketing plan, create a clear path to success. We explore how to reflect on past efforts, set specific and actionable goals, and tie them to effective marketing strategies like audience targeting, content planning, and campaign ex...
In this episode, we’re tackling the ultimate productivity hack: time blocking! Discover how busy women in business can use this strategy to streamline their marketing, maximize their time, and reduce stress. Learn practical tips for batching content, setting theme days, and creating a schedule that works with your life—not against it. If you’re ready to “block it like it’s hot” and get more done in less time, this episode is for you! -------------------- Have questions or topics YOU wan...
Marketing on a Budget: High-Impact Strategies That Don’t Break the Bank In this episode, we’re diving into powerful, affordable (and often free!) marketing strategies to help you grow your business without draining your wallet. You’ll discover how to maximize organic social media growth by leveraging consistency, engagement, and platform features. Learn how to repurpose content to extend its value, turning one piece of work into multiple touchpoints for your audience. Plus, we’ll break...
In this episode of Savvy Marketing for Small Business, I sit down with Cindy Witteman to tackle one of the biggest challenges facing mompreneurs: balancing life as both a mom and a business owner. Cindy shares her practical insights on organizing your calendar in a way that respects both family and work commitments, helping you stay on top of priorities without feeling overwhelmed. We also dive into the power of delegating and outsourcing — why it’s essential, what tasks to consider handing...
In this episode of Savvy Marketing for Small Business, we dive into building confidence on camera for video marketing. If being on camera makes you nervous, you’re not alone! We'll cover mindset shifts to calm your nerves, practical tips to get comfortable, and beginner-friendly video marketing strategies to help you shine. Learn how to show up authentically, connect with your audience, and make video marketing a powerful tool for your business. Tune in and take your first steps toward vi...
In this episode of Savvy Marketing for Small Business, we’re diving into The Secret to a Great Marketing Calendar: Planning Tips for Busy Women. Learn how to create a marketing calendar that saves you time, keeps your content consistent, and helps you avoid the overwhelm of last-minute posts. I’ll walk you through simple steps for choosing the right tools, setting goals, using weekly themes, and batching content for maximum efficiency. Plus, I’ll share tips on keeping your calen...
In this episode of Savvy Marketing for Small Business, we explore the difference between renting and owning your marketing space. Discover why relying solely on social media puts your business at risk and why building an email list is essential for maintaining control over your audience. We’ll cover the importance of having consistent communication off social media, the power of email marketing, and how it can boost your conversion rates while strengthening relationships with your leads. Tune...
In this episode of Savvy Marketing for Small Business, we dive into how perfectionism and overthinking can paralyze women in business, especially when it comes to marketing. I share insights on why chasing perfection is an illusion, how overthinking kills momentum, and how to shift your mindset from ‘perfect’ to ‘progress.’ Plus, I give practical tips to help you take action confidently, without getting stuck in the cycle of endless revisions. Ready to kick perfectionism to the curb? B...
In this episode of Savvy Marketing for Small Business, we explore the 4 E’s of content: Emotion, Entertainment, Education, and Enemy. Learn how to connect with your audience emotionally, keep them engaged with entertaining content, provide valuable education, and unite them against a shared challenge. These four elements will help you create more impactful content that boosts engagement and converts followers into loyal customers. Tune in for actionable tips to supercharge your ...
Are you posting consistently on social media but still hearing crickets? In this episode, we dive into the common pitfalls of social media strategy and how to fix them. From posting fluff instead of value, shouting into the void without engagement, to missing the mark with your audience—find out why your efforts might not be getting the traction you want. Learn three actionable steps to boost your social media game: planning content with purpose, stepping up your engagement, and aligni...
In this episode of Savvy Marketing for Small Business, we dive into the powerful connection between mindset and marketing success. Learn why cultivating a success-driven mindset is key to boosting your confidence and taking bold, effective actions in your marketing efforts. We'll explore practical tips to shift your mindset, overcome self-doubt, and approach your marketing strategy with the clarity and conviction needed to grow your business! ---------------------------------------------- ...
In this episode of Savvy Marketing for Small Business, I sit down with Lena Khais, owner of Atlas Paradigm, to dive into the power of mindset in business. We explore how overcoming limiting beliefs and breaking through mental barriers can help you hit your goals and thrive as an entrepreneur. If you're ready to unlock your potential and take your business to new heights, this conversation is for you! Connect with Lena: Life By Design (FB Group): https://www.facebook.com/groups/lifebydes...
In this episode of Savvy Marketing for Small Business, we're diving into the top 10 essential tips for mastering social media marketing! Whether you're just starting out or looking to refine your strategy, these tips are designed to help business owners thrive online. We’ll cover how to choose the right social media platform for your brand, the secret behind attraction marketing, and why the 80/20 rule is often misunderstood. Learn how to post with purpose, embrace your brand, a...
In this episode of Savvy Marketing for Small Business, we tackle one of the biggest challenges in sales and entrepreneurship—staying focused amidst the chaos. Discover how to streamline your focus and boost productivity without burning out by mastering the art of 90-minute sprints, creating your ideal work environment, and committing to small, consistent disciplines. Whether you’re juggling multiple tasks or feeling overwhelmed by your to-do list, these strategies will help you regain con...
In this episode of Savvy Marketing for Small Business, we explore the power of social proof and testimonials in boosting your brand’s credibility. Learn how testimonials build trust, reduce skepticism, and showcase real results that connect emotionally with your audience. We’ll also discuss why sharing social proof online can boost engagement, increase conversions, and enhance your brand’s reputation. Plus, find out how featuring diverse client stories can broaden your appeal. Tune in ...
In today’s digital age, trust and credibility are the currency of online business. Without them, your marketing efforts are like shouting into the void. In this episode of Savvy Marketing for Small Business, we dive into the top 5 proven strategies to build trust and credibility with your online audience. Whether you’re just starting out or looking to strengthen your brand, these tips are essential for establishing a loyal customer base and driving sales. Tune in to learn why trust i...
Welcome to another episode of Savvy Marketing for Small Business! Today, we're diving into creating your marketing flow and moving leads through your system with ease. I'll be sharing three simple steps to make this process smooth and effective, eliminating the awkwardness of asking for the sale and converting leads into clients. Tune in to discover how to streamline your marketing efforts, nurture your prospects, and boost your conversion rates. Whether you're just starting out or lookin...
Welcome to Savvy Marketing for Small Business, where we dive into all things juicy and strategic to elevate your business game! 🎙️ In this episode, we're stacking your storytelling skills higher than a Jenga pro at happy hour. Because let's face it, stories aren't just for bedtime—they're your secret weapon in business. Join us as we unravel the mysteries of storytelling that captivate, connect, and convert like nobody's business. We'll spill the tea on crafting slides that don't just grab at...
In this episode, we dive into the essential strategies for growing your follower count and building an engaged audience on social media. We'll explore the importance of finding your niche and maintaining a consistent posting schedule. Discover the power of captivating content hooks and the value of educational posts that encourage interaction and sharing. We’ll also discuss the impact of high-quality visuals on your overall social media presence. Tune in to learn these expert tips and elevat...
It's no secret that you learn more from your mistakes than your victories. But what if you had a roadmap to avoid the mistakes when it comes to marketing BEFORE they happen..... In this episode, I will talk about the 4 Biggest Mistakes that Business Owners Make that I have both experiences and witnessed in my over 20 years of business experience when it comes to marketing and growth. But don't worry, I don't leave you hanging! Tune in as I also share how to avoid these mistakes ...
In today's episode, we dive into the importance of having a solid foundation for your marketing plan. It's hard to know what to do (and not do) when it comes to marketing your business.... and it's even harder to understand when you think you're doing all the right things but you are still not producing conversations and sales with your audience. Listen in as I dive into the 3P's of Marketing Framework and how easy it is to build your entire marketing plan on SOLID ground. These ...
Welcome to Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing! This is your go-to podcast for easy, actionable marketing tips designed to fit your busy schedule. Join us each week for bite-sized episodes packed with practical strategies and insights that you can implement on the go. Whether you're a seasoned business owner or just starting out, join us each week for quick tips on everything from social m...
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