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Uncommon Brands

Author: Parker Nash

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How do you build a DTC brand that breaks out in a noisy world?

The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.

This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.

Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.
20 Episodes
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In this episode, Parker sits down with Perry Kamel, the founder of DNA Vibe.  DNA Vibe makes intelligent red light therapy products to help reduce pain and speed recovery for athletes and anybody with pain. While their products are revolutionary, what’s arguably more revolutionary is Perry’s Local Advanced Manufacturing Pod (LAMP) approach. Perry has a bold vision for manufacturing innovative products and how they can be made locally and decentralized.Peek into the mind of a mad scientist (I mean mad in the best way possible ;) ) and listen to this episode.   What was coveredThe science behind red light therapy and recoveryThe unique Local Advanced Manufacturing Pod (LAMP) approach The benefits of local and decentralized manufacturing for community involvement…it’s not just a cost savings but that’s pretty amazing alreadyThe importance of a supportive and purpose-driven company cultureHow DNA Vibe products help with pain relief and recoveryPerry Kamel Links:Website: https://dnavibe.com/ Instagram: https://www.instagram.com/dna.vibe Facebook: https://www.facebook.com/dna.vibe/ Parker Links:Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash 
In this episode, Parker sits down with Andrew Arbogast, an Apache helicopter pilot in the army for 10 years and corporate employee turned cheese entrepreneur. Andrew is the founder and commander in cheese of Arbo's Cheese Dip.  Inspired by his father’s cheese dip recipes, Arbo’s cheese dips are real-deal American-made cheese dips with bold flavors. Over a short period of time, they’ve reached 20 states and 2,000 stores and counting. What was coveredHow Arbo's Cheese Dip startedFinding purpose post-militaryTaking a family recipe and turning it into a cheesy businessUsing product sampling for amazing word-of-mouth marketingDifferentiating your brand in a competitive food industryThe problems with growing too fastKnowing when to ask for help Andrew Arbogast Links: Website: https://www.arboscheesedip.com/Instagram: https://www.instagram.com/arbosdip/Facebook: https://www.facebook.com/arbosdipTikTok: https://www.tiktok.com/@arbosdip  Parker Links:Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash 
In this episode, Parker sits down with Ty Hiss, the co-founder of Fresh Sends, making the world a little less lonely, one gift at a time by shipping flowers and gifts nationwide. Ty shares her entrepreneurial journey, from the initial idea behind Fresh Sends to scaling it into a successful business. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen for inspiring stories of resilience and actionable business advice for aspiring entrepreneurs. What was covered:How Fresh Sends startedThe power of product packaging and designThe importance of delivering unforgettable customer experiencesHow Fresh Sends uses unboxings for amazing word-of-mouth marketingDifferentiating your brand in an industry dominated by big brandsHow Ty’s team creates shareable, engaging social media contentTy Hiss Links:Website: https://freshsends.com/ Instagram: https://www.instagram.com/freshsends TikTok: https://www.tiktok.com/@freshsends  Parker Links:Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash 
In this episode, Parker sits down with Jackson Corley, the founder of Incrediwear.  An athlete, a chiropractor, and a man who knows how to take lemons and turn them into lemonade.  After suffering a catastrophic mountain biking injury, Jackson developed innovative wearable anti-inflammatory therapy like back braces and joint sleeves to heal his own pain.  Today that initial product has turned into a brand with dozens of recovery products helping the world's greatest athletes train harder, reduce pain, and recover faster. If you want to hear an insane story about turning an insane injury into an incredible brand, strap in because Jackson is a man of energy with an amazing story to tell!   What was covered:How a terrible injury turned into the idea for IncrediwearThe power of perseverance and resilience in businessStrategies for scaling and growing an athletic recovery brandThe role of brand partnerships in growing IncrediwearHow he uses medical research to keep his product innovation pipeline full Jackson Corley Links:Website: https://incrediwear.com/Instagram: https://www.instagram.com/incrediwearX: https://x.com/incrediwearFacebook: https://www.facebook.com/incrediwear/ Parker Nash LinksWebsite: https://www.parkertnash.comLinkedIn:  https://www.linkedin.com/in/-parkernash 
In this episode, Parker sits down with Erica Bethe Levin, the founder of Globowl, which makes internationally-inspired baby and toddler food introducing babies to big flavors and common allergens to help prevent picky eating and mitigate food allergies.  Erica shares her entrepreneurial journey, from the initial idea behind Globowl to scaling it into a successful business and being featured on Gordon Ramsay’s Food Stars. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen in for inspiring stories of resilience and advice for founders.What was covered:From idea to product, how Globowl startedIdentifying an opportunity and the importance of being different Taking a chance and getting on Gordon Ramsay’s Food StarsKnowing when and how to sell to big box retailers like TargetErica’s vision for the future of GlobowlGlobowl Links:Website: https://globowl.com/ Instagram: https://www.instagram.com/theglobowl/Tiktok: https://www.tiktok.com/@globowlfoodieFacebook: https://www.facebook.com/theglobowl Parker Nash Links:Website: https://www.parkertnash.com/LinkedIn: https://www.linkedin.com/in/-parkernash/
In this episode, Parker sits down with Molly Pittman, the CEO of Smart Marketer, a leading expert in digital marketing. Molly shares her latest insights on effective marketing strategies and how businesses can leverage these to achieve significant growth. She provides actionable advice on understanding your audience, utilizing social media platforms, and navigating the evolving landscape of paid ads and digital marketing. Molly walks us through real-life examples and success stories, offering a clear path for entrepreneurs and marketers looking to enhance their digital presence. What was covered:What many brands overlook in their marketingWhy you think your ads aren’t working vs. the real reason they aren’t workingWhat worked and didn’t work in 2024 marketingWhat to focus on in 2025 for your marketingThe business model successful brands are developing to ride economic wavesThe new financial model Molly and team have implemented that has grown their client's businessThe importance of creatives in Meta paid ads for targeting in 2025 Molly Pittman Links:Website: https://smartmarketer.com/Instagram: https://www.instagram.com/mollypittmandigital/?hl=enLinkedIn: https://www.linkedin.com/in/molly-pittman-3558471b0/Facebook: https://www.facebook.com/@mollypittmandigital/Parker Nash Links:Website: https://www.parkertnash.com/LinkedIn: https://www.linkedin.com/in/-parkernash/
In this episode, Parker sits down with Caitlin Minges, the founder of Fun Club, a quirky and edgy gift and stationery business, and Wild As Heck, a brand makes bold hats for confident women collaborating with independent women artists to create wearable art. Caitlin shares her unique entrepreneurial journey, from creating custom party supplies for her boyfriend's party to building two successful businesses. She discusses sourcing and manufacturing challenges, the power of perseverance, and her strategies for scaling and marketing. Listen in for actionable business advice and inspiring stories of tenacity and creativity.What was covered:From vet tech to founder of 2 brandsChallenges in sourcing and manufacturingThe power of perseverance in businessBuilding a brand with independent women artistsNavigating pricing and wholesale strategiesMarketing and scaling: Lessons from Caitlin's experienceCaitlin Minges Links:Website:  https://shopfunclub.com/ Instagram: https://www.instagram.com/shopfunclub Website: https://wildasheck.com/ Instagram: https://www.instagram.com/wildasheckshop Parker Nash Links:Website:  https://www.parkertnash.com/LinkedIn: https://www.linkedin.com/in/-parkernash/
In this episode, Parker sits down with Berlyn Haughton, the founder of Table Tyke which creates the only placemat with a silicone bumper, ideal for protecting little ones from the table edge, providing a clean teething space that also catches spills.  Berlyn takes us through her entrepreneurial journey, transitioning from corporate life to building a thriving business. She shares insights on product development, leveraging TikTok for business growth, and her challenges in the influencer market. Berlyn also opens up about the invaluable lessons learned from appearing on Shark Tank and the strategies that helped her succeed.Tune in to hear how Berlyn turned an inventive idea from being a mom feeding her kids into a growing kids business.What was covered:From corporate life to entrepreneurship: The Table Tyke journeyProduct development: Identifying market needs and evolving the productBrand positioning: Building trust and navigating startup challengesThe role of social media: How TikTok went viral for Table TykeBehind the scenes of Shark Tank: Preparing for and appearing on the showCustomer-focused success: Overcoming challenges and maintaining a customer-first approachBerlyn Haughton Links:Website: https://thetabletyke.com/Instagram: https://www.instagram.com/thetabletyke/Facebook: https://www.facebook.com/TheTableTyke/YouTube: https://www.youtube.com/@thetabletykeTikTok: https://www.tiktok.com/@thetabletykeParker Nash Links:Website: https://www.parkertnash.com/LinkedIn: https://www.linkedin.com/in/-parkernash/
In this episode, Parker sits down with Josh Rathbun, the founder of Cheecam, a company that helps brides and grooms capture unforgettable candid moments on their biggest day with disposable cameras and a full-service development process.  Josh takes us through his entrepreneurial journey, starting from a college project to building a thriving business. He shares insights on the challenges and strategies that helped him scale and the importance of customer communication, operational excellence, and brand positioning.Tune in to hear how Josh turned a simple idea into a business that captures special moments at weddings, and stay till the end for valuable tips on building a customer-focused business.What was covered:From college project to business: The Cheecam journeyIdentifying market needs and evolving the productThe importance of brand positioning and building trustThe role of customer communication in enhancing user experienceHow Josh obsesses the customer journey to deliver unforgettable experiencesParker Nash Links:Website: https://www.parkertnash.com/LinkedIn: https://www.linkedin.com/in/-parkernash/Joshua Rathbun Links:Website: https://cheecam.com/Instagram: https://www.instagram.com/getcheecamTikTok: https://www.tiktok.com/@cheecamLinkedIn: https://www.linkedin.com/in/rathbunjoshua/
In this episode, Parker interviews Morgan Lerner, co-founder of GoNanas.  GoNanas is modernizing the baked goods arena building a better-for-you bakery brand, using bananas to make a lower sugar, vegan, gluten-free, and allergen-friendly, treats otherwise known as #notyournanas baked goods.From a side hustle that started in the dorms at the University of Michigan, Go Blue!, GoNanas has grown into a nationwide brand, now available in over 4,000 retail locations.Morgan also discusses the challenges of managing brand collaborations and shares valuable insights into product innovation, team building, and lessons learned from both successes and setbacks. Additionally, she highlights GoNanas' community-building efforts through their ambassador program, fostering strong connections with customers. Listen now.What was covered:From dorm room startup to national brand – the GoNanas journeyGrowing to $1M+ in sales through monthly flavor dropsHow GoNanas built a highly engaged ambassador program to help with product and retail launchesDeveloping successful collaborations with other brands like Salt & StrawMarketing with micro vs. macro influencers and brand collaborationsGoNanas’ Links:Website:https://eatgonanas.com/Instagram:https://www.instagram.com/go_nanasFacebook:https://www.facebook.com/eatgonanasTikTok: https://www.tiktok.com/@gonanasParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ 
In this episode, Parker sits down with Travis Seera, the founder of Flikr Fireplace—a sleek, isopropyl-powered personal fireplace that redefines cozy living. Travis opens up about his eight-year journey of innovation, overcoming challenges, and his passion for designing products that meet real, personal needs. He also gives us a sneak peek into his latest venture, Spark Firestarter.Discover the strategies that helped Flikr grow into 1,200 stores in just three years, including the value of partnering with smaller, independent retailers who deliver a personalized shopping experience. Travis shares valuable tips on how to support retail partners with marketing tools and creative sales tactics, as well as his decision to sell the business—not just for profit, but for peace of mind and the brand’s continued growth.Tune in to hear the story of Travi’s vision, turning into a retail success, and stay till the end for insights on building your own product-based business.What was covered:How Travis designed and refined his isopropyl personal fireplace over eight years.Travis's new project, Spark Firestarter, which reflects his passion for fire-related products.How to deliver unforgettable consumer experiences by focusing on user needsHow Flikr expanded their brand by partnering with 1,200 storesMarketing materials and creative selling strategies to retail partnersWhy he chose to sell FlikrParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Travis Seera  Links:Website:https://sparkfirestarter.com/Website: https://flikrfire.com/Instagram:https://www.instagram.com/sparkfirestarter/
Ever tried to change your oil at home and ended up with a mess on the driveway that looked like an oil tanker spill?  That’s exactly why the guest on the show today started his brand.In this episode, Mike Burns, founder and CEO of ValvoMax, shares his journey from Air Force veteran and corporate finance professional to innovative product creator and brand founder. Mike takes us through the origin of ValvoMax, a revolutionary tool that simplifies oil changes by replacing the drain bolt with a cleaner, faster, and tool-free system.Mike discusses how his frustration with the traditional oil change process led him to develop the ValvoMax Quick Twist Valve, a product that has since gained traction amongst DIY car maintenance consumers and has landed in major retailers like Lowe’s and Canadian Tire. You’ll hear how a chance feature by YouTube personality Scotty Kilmer turned ValvoMax into a household name, as well as Mike’s insights into prototyping, manufacturing, and scaling into retail.Don’t miss this episode packed with lessons on turning frustration into innovation, and how one influencer review can change everything.Show highlights:Mike’s journey from Air Force veteran to product innovatorThe origin of ValvoMax and solving the pain points of messy oil changesHow Scotty Kilmer’s YouTube video boosted ValvoMax sales overnightBreaking into major retailers like Lowe’s and Canadian TireManaging the complexities of retail and financingThe importance of focus and scaling wiselyMike Burns and ValvoMax Links:Website: https://www.valvomax.com/Instagram: https://www.instagram.com/valvomaxFacebook:https://www.facebook.com/valvomaxYoutube:https://www.youtube.com/channel/UC4KUJox7oZ1FZaArful7KpQParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ 
Move over Eggo.  In this episode, Emily Groden, founder of  Evergreen Waffles, shares her journey from corporate lawyer to waffle entrepreneur. She delves into the evolution of Evergreen, a brand that began as a hobby in March 2020 and has rapidly grown to 3,500+ stores nationwide. Emily discusses the unique selling points of Evergreen’s frozen waffles, which pack a full serving of fruits and veggies without refined sugars or preservatives.Hear about the development of their distinctive flavors like zucchini carrot cake and peanut butter banana bread, and the challenges she faced from early sales strategies to navigating the complexities of the COVID-19 pandemic. Emily also touches on their marketing strategies, including a successful rebranding that boosted same-store sales by 62%.Don't miss out on this insightful conversation - Tune in now!What was covered:Emily's transition from corporate lawyer to entrepreneurCreating unique flavors and navigating early sales challengesHow a rebrand led to +62% in same-store salesManufacturing challenges and lessonsTaking risks and shooting your shot with cold outreachParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Emily Groden’s Links:Website: https://eatevergreen.com/Instagram: https://www.instagram.com/eatevergreen/Facebook:https://www.facebook.com/eatevergreenTikTok: https://www.tiktok.com/@eatevergreen
In this episode, Matt Butler, founder of  Tally Tumbler and a 20-year Air Force veteran, shares his inspiring journey from military service to entrepreneurship. Matt takes us through the creation of his two successful products: Rollors, an outdoor lawn game with over 150,000 units sold, and the Tally Tumbler, a unique scorekeeping drink tumbler that has seen impressive growth, especially in the golf market.Matt also dives into his innovative marketing strategies, including a hybrid sales model and targeted digital advertising, and discusses the challenges he's faced, such as inventory management and navigating changing consumer behavior. He offers insight into his future plans, including exploring US-based production to address supply chain issues and preparing for peak sales seasons.What was covered:Matt Butler’s Transition from Air Force Veteran to EntrepreneurProduct Success: 150,000 Units of Rollors SoldLaunching a 2nd Successful Product Brand: The Tally TumblerHybrid Sales Model and Digital AdvertisingThe Ups and Downs of Inventory ManagementLeveraging Trade Shows for Product Development and NetworkingUS-Based Production for Supply Chain OptimizationAnalyzing Trends and DataParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Matt Butler’s Links:Website: https://www.tallytumbler.com/Instagram:https://www.instagram.com/tallytumbler/Rollors: https://rollors.com/
In this episode, Leslie Danford, founder of Vitaminis, shares her journey of transitioning from a corporate career to launching her own vitamin supplement brand during the pandemic. Leslie discusses the development and unique aspects of Vitaminis' products, the challenges of starting up, the importance of feedback and iteration, her retail strategies, and her upcoming plans for Vitaminis.Leslie also highlights her strategy for gaining traction in retail, with a particular focus on sampling at natural grocery stores and leveraging feedback to iterate on the product. The conversation also covers the importance of packaging, retail placement, and the potential for growth in different markets.Listen now to see how Vitaminis is growing fast.What was covered:Leslie Danford's career journey and transition from corporate to entrepreneurshipChannel strategies and lessons learnedThe reality of organic social mediaThe power of multiple marketing channelsRetail as a growth driverThe importance of sampling and using QR codes to build an email listThe power of effective product placementParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Leslie Danford’s Links:Website: https://vitaminisbrand.com/Instagram: https://www.instagram.com/vitaminisbrand/Facebook: https://www.facebook.com/VitaminisBrand/
In this episode, Parker interviews Cody DeJardin, a brand builder, partner, and advisor to consumer brands, about his extensive experience in the industry. Cody shares his journey from starting a product company with his brother in college to working with Sackcloth and Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket purchased. They discuss the importance of meaningful storytelling, quality products, local impact, and engaging community. Cody elaborates on how Sackcloth and Ashes stands out in a crowded market by leveraging strategic collaborations and partnerships with various artists and brands. He also delves into the challenges of scaling too quickly and the shift towards gifting as a significant revenue driver for the company. Listen in to learn about the evolution of brand building, effective marketing strategies, and the impact of prioritizing social good.What was covered:Introduction to Cody DeJardin and Sackcloth and AshesFounding of Sackcloth and AshesThe Impact and Growth of Sackcloth and AshesChallenges and Successes in the Blanket IndustryGrowing A Business with Collaborations and PartnershipsSpotlighting Artists and Their StoriesGifting Strategies and Business GrowthParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Cody DeJardin Links:Website: https://sackclothandashes.com/Instagram: https://www.instagram.com/sackclothxashesFacebook: https://www.facebook.com/sackclothxashesYoutube:https://www.youtube.com/@sackclothxashes
Imagine a grill cleaning brush soaring to $3 million in pre-orders—how does that happen?In this episode of the Uncommon Brands podcast, Parker Nash chats with Anthony Tranchida, CEO of Grill Rescue, to unravel the secrets of his meteoric success.Anthony shares the journey from launching his innovative product on Kickstarter, where it raised an astounding $211,000 in just 30 days, to hitting $3 million in pre-orders shortly after its 2019 debut. Discover the marketing magic behind this feat, including the creation of high-quality video content, the strategic use of Facebook ads, and the surprising challenge of account bans.Dive into Anthony's email marketing playbook, where he highlights the power of consistent communication, segmented customer lists, and fruitful email swaps with complementary brands. Learn about the evolution of Grill Rescue's product line, from the indestructible "Forever Sponge" to specialized grill brush versions, and how smart product bundling can boost average order value. Anthony wraps up the episode with actionable advice on ad creation, exploring AI for outreach, and enhancing email marketing initiatives.Listen now.What was covered:Anthony Tranchida’s journey launching Grill RescueThe success of the Kickstarter campaign, raising $211,000 and generating $3 million in pre-ordersMarketing strategies including high-quality video content, Facebook ads, and dealing with account bansImportance of email marketing: regular communication, segmentation, and email swaps with complementary brandsProduct development highlights, including the "Forever Sponge" and various grill brush versionsStrategies to enhance average order value through product bundling and managing stock levelsAction items for continuous ad creation, exploring new outreach methods with AI, and improving email marketing initiativesParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Anthony Tranchida Links:Website: https://grillrescue.com/Instagram: https://www.instagram.com/grillrescue/Tik Tok: https://www.tiktok.com/@grillrescueFacebook: https://www.facebook.com/grillrescue/
Curious about how a simple idea can evolve into a thriving brand?In this episode of the Uncommon Brands podcast, Parker Nash sits down with Lili Yeo, the co-founder and CEO of Guomi Kids, a brand that’s redefining organic clothing essentials for little ones. From humble beginnings making baby mittens with a friend to navigating wholesale and trade shows, Lili shares her rollercoaster journey of scaling a business and turning a Shark Tank feature into a growth spurt.Discover how Lili navigated the early hurdles of direct-to-consumer sales, pivoted to wholesale, and tackled the challenges of scaling through trade shows. Dive into her insights on understanding consumer behavior, adapting to different generational preferences, and the twists and turns of managing growth, including the ever-changing dynamics of platforms like Amazon.Lili’s story is a blend of innovation, persistence, and playful problem-solving, wrapped up with a commitment to sustainable growth and staying true to customer needs. Ready to hear the full story? Tune in now. What was covered:Lili Yeo’s journey from starting Guomi Kids with baby mittens at her kitchen tableThe critical role of understanding consumer behavior in product developmentChallenges and shifts from direct-to-consumer sales to wholesale and trade showsStrategies for effective distribution and adapting to generational preferencesOvercoming obstacles with platforms like Amazon and managing digital marketing changesRapid growth following a Shark Tank feature and expansion into multiple product categoriesOngoing challenges with inventory management and fulfillmentCommitment to core customer-focused principles and sustainable growth through partnershipsParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Lili Yeo Links:Website:https://goumikids.com/ Instagram:https://www.instagram.com/goumikids/ Facebook:https://www.facebook.com/Goumikids/ Pinterest:https://www.pinterest.com/gogoumikids/
Join Parker Nash in this first episode of the Uncommon Brands podcast, as he talks with Forrest Smith, the founder and CEO of Kineon. Forrest shares his journey from a tech startup expert and accomplished athlete to leading Kineon, a company dedicated to making red light therapy accessible and affordable.Discover the secrets behind Kineon's cutting-edge wearable device, offering clinical-grade photobiomodulation technology at a price that won't hurt your wallet. Forrest also dives into the company’s vibrant community, their Facebook group, partnerships with pro sports teams, and their marketing tactics that have helped their company grow fast.And as before they wrap up, Forrest reveals plans for new femtech products to address women's health issues and emphasizes the importance of staying true to company values and maintaining genuine customer connections.Ready to listen? Tune in now.Subscribe to the Uncommon Brands podcast for more inspiring stories and business insights.What was covered:Forrest Smith's background in tech startups and sportsKineon's mission to enhance health and wellness with red light laser therapyDevelopment of an affordable, wearable photobiomodulation deviceBuilding a community through a Facebook groupStrategic partnerships with professional sports teamsAuthentic communication and marketing strategiesFuture plans for femtech products addressing women's health issuesImportance of aligning with company values and maintaining customer connectionsParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Forrest Smith Links:Website:https://kineon.io/ Instagram: https://www.instagram.com/kineon_labsYoutube:https://www.youtube.com/@KineonFacebook:https://www.facebook.com/KineonlabsTiktok:https://www.tiktok.com/@kineon_labs
Welcome to the Uncommon Brands podcast, where Parker Nash—former Nike insider and all-around brand-building aficionado—guides you through the wild world of extraordinary consumer brands. This is where you'll uncover the secrets behind the most daring, innovative, and downright uncommon brands that are shaking up the market. If you’re a DTC founder, entrepreneur, or someone who dreams of making waves in the business world, this podcast is your new best friend. Buckle up for unscripted conversations, unexpected insights, and a lightning round of fun that’ll make you rethink everything you know about branding.What was covered:- Parker Nash’s background at Nike and the surprising truth about how big brands achieve their success- The power of clarity in customer messaging and the courage to be different- What makes a brand "uncommon" and why you don’t need a billion-dollar budget to stand out- Sneak peeks into upcoming episodes featuring diverse entrepreneurs and their unique journeysReady to take your brand from ordinary to extraordinary? Hit subscribe on the Uncommon Brands podcast today to dive into actionable insights and stories from the front lines of innovation. Got a brilliant brand story or a question for Parker? Drop us a message or leave a review with your thoughts. Let’s make branding magic together!Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/