The Classy Career Girl Podcast

Tired of chasing the wrong clients? Discover the secret to attracting clients who are perfect for your business. I'm a career coach, and I used free resources and consultations to explode my client list. This simple approach builds trust and shows potential clients exactly how you can help them. Here's what you need to do: Offer valuable freebies: Webinars, PDF guides, strategy sessions, etc. Give, give, give: Show up consistently with high-value content Start an email list in exchange for your free resources. Ready to see how this can transform your business? Visit www.classycareergirl.com/careercoachwebinar for more (and watch out for something exciting later this week!)

Immediately jump on these:   www.classycareergirl.com/membershipworkshop for the free workshop   www.classycareergirl.com/membershipbonus to get my support in creating a membership site this year!

Today it’s all about the real juicy stuff. The stuff that didn’t work. Where I went wrong. How I failed and what I wish I would have done differently. Because, to be honest, failures are the only way you grow, right? I’ve learned from every single failure even though some were pretty hard to take. Before I begin though, I have to share the person who has helped me a ton move past these failures and onto success. Stu McLaren knows so much about marketing, recurring revenue and building communities. Once a year he comes out with a free workshop and it’s happening now! I can’t believe I am actually saying this but I highly recommend everyone go through the free workshop, it’s that good. You can sign up here.

Membership Site Secrets: How To Turn Your Passion Into Recurring Revenue   Join me for a FREE LIVE Workshop Series...   Turn What You Already Know, Love, And Do Into A Profitable Membership Business   https://www.classycareergirl.com/membershipworkshop   Part 1: The Membership Movement Part 2: The Success Path™ Part 3: The Membership Blueprint Live Q&A with Anna & Stu

Brie's Background Career Coach & HR Consultant: Brie helps people with job searches, resume updates, and interview preparation. She has 15 years of experience in human resources. Passionate & Experienced: Brie's passion for career coaching shines through. She loves helping individuals gain confidence and pursue their dream careers. Family-Oriented Entrepreneur: As a mom of three, Brie enjoys the flexibility of entrepreneurship which allows her to support her family, especially her son with a rare genetic diagnosis. Challenges and Solutions Time Management and Structure: Initially, Brie struggled to balance work and home life as a new entrepreneur. The certification program helped her create a structure for her week, setting non-negotiable work time and clarifying priorities. Importance of Certification: The program provided her with the framework and credentials to enhance her credibility as a career coach, boosting her confidence in working with both individual clients and corporate partners. Wins and Transformation Clearer Offers = Faster Results: Brie's focus narrowed, enabling quick client results. Her success with a client who had been job hunting for 10 months demonstrates her skills. Partnerships and Giving Back: Brie is using her HR skills to partner with other entrepreneurs and mentoring small business owners. She's passionate about helping special needs parents, offering them resources and community. Investment Mindset: She shifted her perspective on the certification program from an expense to a worthwhile investment that quickly pays for itself. Where to Find Brie: Instagram: @bcj_insights LinkedIn: Brianna Johnson Key Takeaways Coaching Certification Benefits: Even experienced professionals can benefit from structured training to enhance their business practices and provide additional value to clients. Focus and Clarity: Clear offers and target audiences lead to faster client success and increased confidence. Passion Projects Matter: Use your personal experiences and passions to expand your services and find fulfillment as an entrepreneur. If you're ready to turn your passion for helping people find career joy into a thriving coaching business attend my free training, The Career Coach Start-Up Kit: https://www.classycareergirl.com/coachwebinar/

The Path to $10K Months as a Career Coach Input: Types of services offered (resume writing, interview prep, career strategy sessions, etc.), the estimated time spent per service, and the desired hourly rate. Calculations: Monthly/annual income projections based on different service mixes and client volumes. Additional Features: Consider including scenario planning options (e.g., "What if I add a group coaching program?") and the ability to track actual income against projections. 6 Emails You Can Send Today to Get Clients Focus: This likely refers to an email sequence designed to attract and convert potential clients. Here's a possible structure: Introduction: Catchy subject line, brief intro to your value proposition. Pain Point Focus: Address a common challenge faced by your target audience. Case Study/Testimonial: Share a client success story. Solution Offer: Highlight a specific service or mini-consultation offer. Limited Time/Availability: Create urgency. Clear Call-to-Action: Guide them to book a consultation or discovery call. Marketing Plan Essential Sections: Target Audience: Define your ideal clients (industry, job level, pain points). Competitive Analysis: What differentiates you from other career coaches? Channels: Where to find your target clients (LinkedIn, job boards, niche communities, etc.). Content Strategy: Blog posts, social media, webinars, free resources to establish expertise. Budget & Timeline: Allocate resources and set milestones.

Mindset Mastery for Career Coaches Mindset is Key: Successful transition to entrepreneurship depends heavily on the right mindset. Embrace the Shift: Go from the "employee mindset" (trading time for money) to the "owner mindset" (focus on revenue generation and freedom). Overcome Fear of Failure: Reframe failure as a learning tool. Small steps and a supportive community are vital for ongoing growth. Confidence is Contagious: Your clients need YOU to be confident in your expertise. Certifications, practice, and mentorship will build this. Work-Life Balance is Non-Negotiable: Prioritize self-care, it sets a good example for clients AND allows you the mental space to improve your business. Want more? Coaching Workshop on March 12th. Only $97. www.classycareergirl.com/coachingworkshop

Anna Runyan with Classy Career Girl® Certified Career Coach Caitie Barber Social Media Strategy Success: Caitlin switched focus to organic Instagram growth, leading to significant success including a viral reel that brought her follower count from 200 to 22K. She emphasized consistency and value provision. Technology & Job Market: The discussion highlighted the impact of technology on job opportunities, the value of specialized job boards, and proactive networking in the remote work era. Coaching Success: Caitlin shared a client success story where persistence and strategic branding led to a job offer with a 35K salary increase and excellent benefits. Applications are now open for Certification at www.classycareergirl.com/apply

Title: Scaling Secrets: How to Expand Your Coaching Business Rapidly Introduction: Welcome and introduction to the topic. Brief overview of the challenges faced by coaches when scaling their businesses. Promise to provide actionable strategies to overcome these challenges and achieve rapid expansion. I. Assessing Your Current Situation: Reviewing your time: Identifying time sinks and non-revenue-generating activities. Prioritizing revenue-generating activities: Focusing on tasks that directly contribute to income generation. Analyzing current client base: Identifying key client demographics and needs. II. Outsourcing and Delegation: Identifying tasks suitable for outsourcing: Administrative tasks, marketing, etc. Hiring virtual assistants or freelancers: Finding qualified professionals to handle delegated tasks. Delegating effectively: Setting clear expectations and communication channels. III. Creating Systems and Processes: Standardizing workflows: Developing step-by-step processes for common tasks. Implementing technology: Utilizing tools and software to streamline operations. Training staff: Ensuring all team members understand and follow established systems. IV. Diversifying Services: Offering group coaching: Leveraging economies of scale to serve multiple clients simultaneously. http://www.classycareergirl.com/coachwebinar for spreadsheet Developing online courses or digital products: Creating additional revenue streams beyond one-on-one coaching. Expanding into related niches or industries: Tapping into new markets while leveraging existing expertise. Go over spreadsheet, offer session to discuss how to implement,    Maintaining quality: Ensuring that growth doesn't compromise the quality of service. Staying true to your values: Aligning expansion efforts with your mission and principles. Managing client expectations: Communicating changes transparently and proactively. How can i serve my clients today? Wins, case studies, onboarding, they made the right decision   https://www.classycareergirl.com/apply/  

Lightning-Speed Sales Techniques for New Coaches: Personalize: Ditch emails, hop on Zoom calls, offer upfront value. Prioritize Listening: Ask thought-provoking questions, build rapport. Visualize: Use PDFs or presentations to showcase your process. Offer Options: Provide clear pricing & flexible payment plans. Sell Benefits: Focus on how your coaching transforms their lives/businesses. Bonus: Adapt, experiment, learn & keep improving! Want more? THE CAREER COACH START-UP KIT Learn 3 Simple Steps To Quit Your Day Job and Start a Profitable and Fulfilling Career Coaching Business You Love https://www.classycareergirl.com/careercoachwebinar/

Networking: Connect actively: Engage with content likes, reach out to individuals impacted by life changes, build new connections. Use scripts: Leverage provided examples for introductions and partnerships. Track and prioritize: Make a daily networking list, track metrics, use dedicated time. Testimonials: Build trust: Use powerful testimonials to showcase your coaching impact. Collect testimonials: Offer practice/free sessions, use specific survey questions. Share widely: Leverage them on podcasts, videos, interviews, etc. Email List Growth: Offer high-value freebies: Attract subscribers with relevant and actionable resources. Adapt and iterate: Evolve your freebies over time based on performance. Promote strategically: Cycle through different freebies on social media for wider reach. Bonus: Start small and build momentum with daily actions. Don't be shy, actively reach out and connect with potential clients and collaborators.

The image might paint a picture of success: traveling for work, commuting to prestigious cities, climbing the corporate ladder. But behind the suits and government consulting facade, I was drowning in stress, unhappiness, and burnout. Here's a little origin story of Classy Career Girl. The Struggle Within: Miscarriages chipped away at my hope, and the pressure to conform took its toll. I was overweight, unhealthy, and desperately seeking something more. The corporate world had squeezed the life out of me. A Leap of Faith: Deciding to prioritize my well-being and happiness was scary. I put motherhood aside (temporarily!), committed to getting healthy, and chased a burning vision. Nights and weekends were spent pouring myself into my blog, building a course, and dreaming of a different future. From Part-Time Hustle to Thriving Business: Going part-time in the corporate world felt risky, but it opened space for new possibilities. Event hosting, network talks, and 1-on-1 coaching sessions started popping up. The monthly revenue, initially a trickle, slowly grew into a steady stream. This Wasn't Just About Money: It wasn't just about financial success. I was building a community, connecting with people, and sharing my passion. Every webinar, every coaching session, was a tiny victory, a step towards the life I envisioned. Finding Balance: My journey wasn't always smooth. There were bumps, doubts, and moments of uncertainty. But the key was learning to find balance. Balancing my growing business with the joys of motherhood, carving out time for self-care, and embracing flexibility became my mantra. My Message to You: If you're feeling stuck, unhappy, or burnt out, know that change is possible. It might not be easy, but with courage, commitment, and a willingness to step outside your comfort zone, you can create a life that nourishes your soul and sparks joy. My journey from the corporate ladder to career coaching and motherhood taught me that the most valuable pursuit is not defined by titles or external validation, but by the pursuit of happiness and fulfillment on your own terms. Ready to start your own transformation? Join us March 12th for the "Become a Career Coach Workshop" https://www.classycareergirl.com/coachingworkshop/  

Branding is not about logos, fonts, and colors When it comes to branding, many coaches get bogged down in the details of design. They focus on creating a visually appealing brand that might look great on paper, but doesn't actually connect with their target audience. The truth is, branding is more about messaging than it is about aesthetics. It's about how you make your clients feel when they interact with you, whether it's through your social media posts, your website, or your sales calls. Get started with these 6 elements Headshot photo Specialization Featured testimonial Elevator pitch Bio Calendly link Also...Save the Date: March 12th I've got something special coming your way to help you build all 6 of these items for your branding profile. I'm still putting the finishing touches on it, but mark your calendar now, MARCH 12th. While you're waiting, start with my FREE CAREER COACH START-UP KIT—3 Steps to Launch Your Dream Career Coaching Business!

In today's competitive coaching market, it's crucial to establish a niche that allows you to stand out and attract your ideal clients. This episode will guide you through the process of crafting your coaching niche, from understanding your passion and expertise to identifying your target audience's needs and desires. You'll learn how to narrow down your niche, and develop a unique value proposition that sets you apart from other coaches. By the end of this episode, you'll have a clear understanding of your niche and be well-positioned to attract and serve your ideal clients. For more coaching content check out my free training, The Career Coach Start-up Kit: https://www.classycareergirl.com/coachwebinar/

In this episode, we'll be discussing three essential steps to kickstart your career coaching business in 2024. Step 1: Define Your Vision The first step to starting a successful coaching business is to define your vision. What do you want to create in the future? What does your life look like when you reach your goals? What do you want to make by the end of the year? And how many people do you want to impact? Once you have a clear vision, you can start to develop your mission statement. This is a concise statement that outlines your purpose and goals for your business. Step 2: Craft Your Action Plan Now that you have a vision and mission statement, it's time to start planning how you're going to achieve your goals. This involves creating an action plan that outlines your specific steps and timelines. Your action plan should include metrics that you'll use to track your progress. For example, you might want to track the number of sales calls you make each month, the number of sales you make each month, and the number of content pieces you produce each month. Step 3: Embrace Adaptability and Growth with your calendar As a career coach, you need to be flexible and adaptable in order to succeed. The coaching industry is constantly evolving, so it's important to be prepared to change your plans as needed. This also means that you need to have a growth mindset. This is the belief that you can learn and grow throughout your life. One way to embrace adaptivity is to focus on your priorities. Don't try to do everything at once. Instead, focus on one thing per 90 days. This will allow you to focus on the most important tasks and achieve your goals. Call to Action: If you're ready to kickstart your career coaching business in 2024, take action today. Start by defining your vision and mission, crafting an action plan, and embracing adaptivity. Additional Resources: Classy Career Girl Career Coaching Webinar: https://www.classycareergirl.com/careercoachwebinar/

I will walk you behind the scenes on how I plan out my business and everything I have already done to plan out my content, launches, marketing and fulfillment for 2024. It's so important to get started planning early so you can create the best plan possible and not feel stressed. So make sure you join us today if you can and want to get a head start on planning out your business content, marketing and goals in 2024!  

CLASS is my one-of-a-kind coaching program that teaches you exactly what to do step by step, whether you're job searching or growing your own business, so you can finally create work you love in the next 90 days. The only membership that offers 1-1 personalized coaching with Business Coaches, Productivity Coaches, Job Search Coaches and Leadership Coaches. Get all the details and join at: www.classycareergirl.com/start

On today's episode: Discover how to make bite sized steps to get where you want to go successfully The best way to plan out your goals for the next quarter especially your marketing and strategy plan. See how to create an “Easy To Implement” Plan to get motivation and kick your career or business back in gear or to start a new side hustle. How to make actual progress on your 2024 goals over the next 90 days so you don’t face overwhelm and burnout. P.S. We are in prime planning season, so carve out this time in your calendar because I can guarantee it is going to help you move your career or business forward! And mark your calendars for Dec. 5th for the LIVE 2024 Planning Workshop!