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© 2017 Resonance
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Content marketing isn't just a buzzword -- it's the key to connecting with today's hard-to-reach consumer. In the Content Marketing Podcast, Rachel Parker of Resonance Content Marketing helps you understand what content marketing is, why it's important, and how to put it to work attracting and retaining customers for your business.
100 Episodes
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Time to say goodbye ... for now
The times they are a-changin' (for me, at least) and that's why I'll be taking a few weeks off from the Content Marketing Podcast. Join me for this week's brief, "unplugged" episode to get the scoop.
How can time-strapped creatives with never-ending to do lists find the silence and space that creativity demands? We've got the answer in Episode 245 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Twitter engagement is now lower than the average clickthrough rates on banner ads. Does that mean the little blue bird is doomed? Get the scoop in Episode 244 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Join us to find out why rekindling the romance with your current customers isn't just a gallant gesture — it's also good business. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Today’s episode will be a little different — okay, a LOT different — as I share a personal perspective on Hurricane Harvey’s devastating siege of the city of Houston … and the stories of hope that give me a new faith in my fellow humans.
How do you create and publish content that people can't wait to share with their friends and followers? Let's look at 10 best practices for amping up your shareability. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
What's the latest intel on how Google approaches SEO keywords in 2017, and how can we adapt? Join us for our interview with Brad Shorr of Straight North to get the 4-1-1. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Today I'm sharing my latest hobby — learning to play the guitar — and five things this experience has taught me about content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
What makes content truly “bingeable?” Netflix knows the secret, and today we're looking at what we content marketers can learn from them to keep our audiences glued to the screen. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Today we’re looking at the latest research on interactive content and how it's changing the game of content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Today content strategist Melanie Seibert joins us to share her insights on why content strategy is important and how to get started putting it to work for your online brand. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Thinking about starting a podcast? Jeremy Enns of Ascetic Productions joins us with some sound advice (pun intended) on how to amp up your content marketing strategy with a little podcasting brilliance. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Believe it or not, the first half of 2017 is already behind us. Today we look at five trends of the past six months that will shape our strategies for the rest of this year — and beyond. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
In Episode 233 of the Content Marketing Podcast, we've got 6 tips for creating content that makes people want to keep coming back. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Today we’re exploring the results of a new study on the state of healthcare content marketing in 2017, recently published by Healthcare Insight magazine. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
In Episode 231 of the Content Marketing Podcast, I have a graduation gift for the Class of 2017: 10 real-world tips on scoring your first content marketing job. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Edison Research just released the results of their research on the podcasting market in 2017, and what they found out may surprise you. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Interact co-founder Josh Haynam stops by the Content Marketing Podcast to let us in on the lead-generation goldmine to be found in online quizzes. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
It's that time of year again: Social Media Examiner has released its annual Social Media Marketing Industry Report, and today we're sharing key insights for 2017, hot off the press. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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