The Evolve Your Wedding Business Podcast: Marketing & Business Advice For Your Wedding Business

So many wedding pros have told me this year that they're not getting enough leads or they're not getting enough good leads.Maybe it's a weird dip from dating coming to a screeching halt during the pandemic, maybe it's the economy, maybe it's something else happening in the world.But we can't do anything about those. What we can address, is the root cause of not getting enough good leads in any economic climate.And it's the same root cause as SO many problems wedding pros face like...GhostingPrice shoppingLosing perfect clients to your competitorsHearing things like "we went in another direction" all the timeFeeling like you can't raise your pricesThe frustration you feel because you're doing all the things you're supposed to but not getting the leads & bookings you needAnd sooooo many other problems that plague wedding pros!What is the root cause? Listen to this episode to find out!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/277Get your FREE ticket to The Stand Out & Get Booked Challenge at https://evolveyourweddingbusiness.com/challengeThe FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

You've heard that you need to be on TikTok for your wedding business. You've heard that couples are there and it's the best platform to reach them on.But how do you do that without adding a ton of work onto your already full plate?None of us want to add yet another platform to the things we need to do to book weddings, I get it. That's why this episode is all about simple ways to use TikTok to book more weddings. You'll learn ways you can market on TikTok without devoting a ton of time to it and still book weddings from it!You don't have to make your full-time job "TikTok Marketer" to get leads and bookings from the platform.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/276You can get Referrals Made Easy at https://www.theweddingbusinesscollective.com/referrals-made-easy/The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take.It’s great to set goals but if you’re like most people, setting them is kind of where it ends.You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated.How many times have you set a goal for yourself and felt like you were just spinning your wheels trying to reach it?We’re led to believe that we should set goals, work hard, and somehow we’ll magically reach them.The truth is…it’s not enough to just have a goal, work hard, and hope for the best. And in this episode, I’m unveiling a new way to reach your wedding business goals.You can get access to it at https://evolveyourweddingbusiness.com/goalinfoThe show notes for this episode can be found at https://evolveyourweddingbusiness.com/275The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

You have big goals for your wedding business and they're exciting and motivating! But, if you're being honest, they can also be seriously overwhelming. You know where you want to get to, you just don’t know HOW to get there. And you’re probably concerned about how many more hours you’re going to need to jam into your already-packed schedule to reach your goals.Can I let you in on a little secret?You don’t have to add even more to your already busy schedule to reach your goals. In this episode, I'm sharing the best way to reach your wedding business goals without feeling overwhelmed and burning yourself out.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/274The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

A lot of wedding professionals I talk to are stressed. They have a lot on their plate and feel pulled in a million different directions.It’s the default operating system for wedding pros. But that doesn’t mean you have to continue to operate that way.Everything I’ve done in the last 12 years of working with wedding pros has been about creating more ease, more freedom, and more flexibility.I’ve made it my job to find the easy way to grow a thriving wedding business so you don’t have to feel stressed out all the time.As part of that process, I developed my 90 Day Planning Method to make it easier for wedding pros like you to reach their goals.Today I’m going to share exactly why this alleviates stress and isn’t just another task to do. It’s more like more like a healing potion in a video game. It makes everything else work better.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/273The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Do you think having not enough time is what's keeping you from reaching your goals? Think again. Because this isn’t the real problem, it’s a symptom.The truth is, you don’t have enough time BECAUSE of the way you’re working. You probably think the problem is time and that you need more time.You don’t.You need to get more intentional about what you’re spending your time on so you have the time to attract and book more of your ideal clients and reach your business goals.And really, you need to be doing less than you think.In this episode, I break down why having more time won’t help you reach your goals and what will help.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/272The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

You've got goals for your wedding business, but are you reaching them? Join me in this episode as we uncover the number one reason why many wedding professionals fall short of their aspirations—and it's not what you might expect.Discover how to break free from the cycle of random marketing efforts, overwhelm, and uncertainty, and gain valuable insights into creating a clear roadmap for success.With real-life examples from wedding pros, you'll learn why a strategic plan is the key to unlocking your business's full potential. Listen now if you want to stop hoping you'll reach your goals and start actually reaching them!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/271The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

We’re delving into a crucial aspect of your wedding business: money.In the wedding industry, the ebb and flow of bookings can often feel like a rollercoaster ride, leaving us trapped in a feast or famine cycle. But fear not, because I’ve brought in an expert to shed light on how to break free from this cycle and take control of your finances.Joining us is Danielle Hendon, founder of Four Corners CFO, who brings the savvy financial strategies of big corporations straight to entrepreneurs like you. In our conversation, Danielle shares invaluable insights on avoiding financial pitfalls, mastering profitability, and ultimately, reclaiming your financial freedom.If you’re tired of feeling like your business is at the mercy of the unpredictable wedding season, this episode is for you. Get ready to shift gears from reactive to proactive and embark on a journey towards financial empowerment. Let’s dive in!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/270The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

When you first started your wedding business, you were excited about the freedom and flexibility that comes with being your own boss. But that freedom and flexibility might feel a bit out of reach right now.That is exactly why the Wedding Business CEO Summit is here to help you and I'm so excited about this.Wedding Business CEO Summit is a free five-day virtual event to help you stop working insane hours and regain control of your time so that you can continue to book those weddings that you want without feeling like your business is on fire all the time. It's happening February 12th-16th and you can attend for free!In this episode, I'll share what you can expect from the Wedding Business CEO Summit and how it's going to help you reclaim your time.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/269The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

You can find the show notes for this episode at https://evolveyourweddingbusiness.com/268The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Most wedding professionals think they’re not booking more weddings because they’re not marketing enough. They think they just need to “get themselves out there” and the bookings will come.But the real reason why you’re not booking more reasons has nothing to do with that.In fact, most wedding pros are spending too much time on random marketing without seeing results.The real reason you’re not booking more weddings has nothing to do with how talented you are, how experienced you are, or how many hours you spend creating amazing Instagram posts.It’s far simpler than that and that’s why most wedding pros miss it. And when you address it, you can cut your marketing time down by 80% on average and book more weddings.Want to know the real reason why you’re not booking more weddings? Listen to this short podcast episode to find out!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/267The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Most wedding professionals believe that if they want to book more weddings, they need to do more in their marketing.And I get why people think that. It's logical. It's just a fallacy.And it leads to feeling like you have to be everywhere and doing all the things. Not only is that not possible for a small wedding business, but it's making your marketing more difficult and less effective.Doing it all doesn't get you better results. Instead, it's killing your wedding business and leaving you feeling completely overwhelmed and burned out.The good news is there is a better way and I'm breaking that down in this podcast episode!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/266The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

If you’ve felt constantly swamped, know that you’re not alone. Countless wedding pros wrestle with overwhelming schedules, hindering their ability to market effectively, plan strategically, and grow their businesses. The struggle is real, and it’s widespread.The truth? Many tasks filling your days might not actually move the needle for your business.And if you think you don’t have any of those tasks, I challenge you to listen to this episode and take the first step to reclaim your time!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/265The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

There is an issue that has been lurking in the shadows of the wedding industry for far too long. It's the silent struggle that's been holding you back, and it's time we brought it into the light. I'm talking about time, or rather, the lack of it. It's a universal issue, affecting wedding pros across the globe, regardless of their specialty or location. You're overworked, overstretched, and overwhelmed. And the worst part? It's keeping you from booking more weddings and reaching your goals. But here's the thing - it doesn't have to be this way. Working 60-plus hour weeks isn't a badge of honor, it's a trap. So, if you're tired of being stuck in a loop of busyness, if you're ready to reclaim your time and your life, this episode is for you.Don't let the love for your work turn into a prison. Tune in, and let's start turning things around.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/264The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

You know that your reviews and testimonials are important for booking more weddings and getting couples to trust you, but did you know that is only one type of social proof?Social proof provides evidence that what you are selling will give your clients what they want, shows them that they can trust you, and motivates them to buy. It is a powerful psychological phenomenon and you can harness it to book more weddings.There is so much more to social proof than just getting testimonials to put on your website or racking up reviews on WeddingWire or The Knot. You can use social proof in so many fun and easy ways to book more weddings.How exactly do you do that? Listen to this episode to find out!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/263The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Engagement season is on the horizon, couples are scouring websites, and amidst the avalanche of choices, one critical factor often seals the deal—standing out.Join me as I reveal the hidden strategies to create that ‘Oh my God, this is the one’ moment for your clients.Imagine captivating your ideal client before they’ve even checked your prices or packages, solely because you resonate with them in a way no one else does.It’s not about reinventing the wheel; it’s about that magical transformation, just like in your favorite rom-com.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/262The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Want to stop getting ghosted in your wedding business?I get it, getting ghosted is frustrating as hell and can leave you wondering what you’re supposed to do. The good news is there are some really simple things you can do that will help you stop getting ghosted and book more weddings.In this episode, I’ll walk you through 9 common mistakes wedding professionals make that set them up to be ghosted. Address these mistakes and you’ll be on your way to a ghost-proof wedding business.What are the 9 mistakes wedding pros make that cause ghosting and how can you finally stop getting ghosted? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/261The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Filing and paying your taxes is a necessary part of running a wedding business but there are things you can do to reduce the amount you have to pay. And yes, it’s perfectly legal.When I started working with my current accountant, I learned a lot about the flexibility that comes with the tax system, all of the different things that you can do to save money, and all of the really common mistakes that wedding professionals make that cost them thousands each year.My amazing tax & financial wizard, Katelyn Magnuson, saved me over $8000 on my taxes last year and is set to save me even more this year. That’s why I knew I had to bring her on the podcast to help you save money on your taxes and make tax season stress-free for your wedding business.How do you save money on your taxes and avoid tax season stress? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/260The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Planning on raising the prices in your wedding business? There are 7 very common mistakes wedding pros make when raising their prices that cost them sales.When was the last time you increased your rates? I’m not here to simply tell you to raise your prices right away. Instead, I’m going to unveil the biggest mistakes wedding professionals make when increasing their rates.Because, trust me, if you make these mistakes, you’ll pay for it.Raising your prices can result in more bookings and more revenue or it can result in fewer bookings and feeling completely defeated. It all depends on how you do it.What are the 7 big mistakes wedding pros make when raising their prices?Listen to/read this new podcast episode to find out!In this episode you'll learn:Why you shouldn’t raise your prices by a huge amount overnightAligning your pricing with your ideal clientsHow often to evaluate your pricesThe numbers that will tell you how much to raise your price byWhat causes price increases to flopHow your marketing and messaging is like Elle Woods making her case in courtWhy hearing “no” is actually a good signThe 3 things that need to align to book more weddings at a higher priceWhy you shouldn’t hide your price increaseHow to make your price increase an opportunity for your ideal clientsYou can find the full show notes at https://evolveyourweddingbusiness.com/259The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Imagine having a virtual detective on your website. Someone who can tell you how your visitors found you, what pages they looked at, what city they live in, and how long they stayed on your website.Imagine being able to make informed, data-backed decisions for your business. No more throwing spaghetti at the wall! Imagine knowing exactly what you need to do in order to get more inquiries and bookings and what isn’t worth your precious time.The secret? Google Analytics.You might think “Oh that’s just numbers and data” but when you know how to use Google Analytics, it’ll make running and growing your wedding business SO much easier. It’s a tool that can tell you exactly what to do to get more inquiries. How amazing does that sound?!How do you do that easily without being super tech and data-focused? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/258The FREE Stand Out & Get Booked ChallengeStand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars