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Marketing Mavericks (Video)
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Marketing Mavericks (Video)

Author: TWiT

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Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics.

Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
15 Episodes
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We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the "sizzle", not the steak. Host: Tonya Hall Guests: Lynette Young, Cliff Ravenscraft, and Paul Colligan Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.
We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more. Host: Tonya Hall Guest: Liat Mordechay Hertanu Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415
We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky. Host: Tonya Hall Guest: Ariel Michaeli Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415
We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works. Host: Tonya Hall Guest: Joel Comm Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM
We talk about selling faith through a connected church -- how do you market and measure religion? Host: Tonya Hall Guests: Brian Reich and Fr. James Martin, SJ Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM
We talk with Wanderu CEO Polina Raygorodskaya. Host: Tonya Hall Guest: Polina Raygorodskaya Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.
Today we talk to Chute Co-Founder Gregarious Narain about solving problems with content, a wrap-up of SXSW, and the Meerkat phenomenon. Host: Tonya Hall Guest: Gregarious Narain Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code MM
Today we talk to Overstock.com's Stormy Simon about her climb to the top of the company, how they're using influence for social good, and more. Host: Tonya Hall Guest: Stormy Simon Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: harrys.com offer code MM squarespace.com offer code: MM
We talk to Peter Friedman, the founder and CEO of LiveWorld, about being the voice of a brand, and the CMO's Social Media Handbook. Host: Tonya Hall Guest: Peter Friedman Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: legalzoom.com offer code: MM squarespace.com offer code:MM
We talk about the importance of building a community before the brand and building a community on Twitter Host: Tonya Hall Guests: Scott Eddy and Alex de Carvalho Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.
We talk about our data driven society, marketing ROI, B2B, B2C, and the importance of collaboration. Host: Tonya Hall Guest: Jeff Winsper Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM
We talk about measuring influence, is any PR good PR, and what's your Klout score? Host: Tonya Hall Guests: Olivier Blanchard, David Spark, and Marcus Nelson Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: warbyparker.com/mm squarespace.com offer code:MM naturebox.com/twit
We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing. Host: Tonya Hall Guest: Shiv Singh Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM naturebox.com/twit
We talk about the Super Bowl, social war rooms, halftime ads, big data, and more. Host: Tonya Hall Guests: Brian Reich and Don Povia Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.
Tonya talks to Tania about measuring social engagement. Host: Tonya Hall Guest: Tania Yuki Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM
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