DiscoverHanson & Hunt
Claim Ownership
Hanson & Hunt
Author: Arik Hanson and Kevin Hunt
Subscribed: 607Played: 959Subscribe
Share
© 2023 Hanson & Hunt
Description
Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
187 Episodes
Reverse
There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
The social media productivity report
Who sends traffic on the web?
Spotlight: Auntie Anne's
The 2024 state of internal communications
B2B thought leadership impact report
Closing: Reasons why employees are distracted
ARTICLES AND LINKS
The Social Media Productivity Report
Who sends traffic on the web and how much?
The art of making pretzels part of every conversation
The 2024 state of internal communications
Is your thought leadership stuck in ‘mutually assured irrelevance’?
Reasons why employees are distracted
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Maximizing LinkedIn performance
New Pew info on social media use
Spotlight: Special Bisquick box
How to use the art of commenting for PR
2024 Global Comms Report
Closing: LinkedIn collaborative articles
ARTICLES AND LINKS
Key tips on maximizing LinkedIn performance
Americans’ social media use
‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket
How to use the art of commenting for PR
Cision and PRWeek 2024 Global Comms Report
LinkedIn shares new insights into engagement with collaborative articles
Arik's webinar/10 social media trends for 2024
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
2023 Edelman Trust Barometer
Gartner social media predictions
Spotlight: Solo Stove
New media measurement course
2024 trend roundup
Closing: Career contentment
Closing: Free webinar on social media trends
ARTICLES AND LINKS
2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent
Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
The Fundamentals of Media Measurement online course
Arik's 10 social media marketing trends for 2024
10 non-obvious social media trends you need to consider right now
11 2024 PR trends you need to start preparing for now
Three PR trends agencies can’t afford to miss in 2024
Amber Naslund - It's okay to be content where you are
Mark Schaefer - From paycheck to purpose: Why I stopped growing my business
Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Is AI content better and trusted?
The employee influencer trend in internal comms
Spotlight: The North Face gets "to the choppa"
Priorities for comms execs in 2024
Crappy photos on your channels
Closing: The mess at X
Closing: McDonald’s social job posting
ARTICLES AND LINKS
AI content Is preferred over human content
Readers don't trust AI-generated news
The top internal communication trends for 2024
I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.
8 key priorities for execs and comms leaders
4 bad communications habits to leave in 2023
Elon Musk claims advertisers are trying to ‘blackmail’ him
McDonald's job posting for a Director, Social Media and Influencer Marketing
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Creator Connections report
Social media subscriptions
Spotlight: Oatly's creative director
State of Content Marketing Report
Is social media even worth it?
Closing: Should you help your kid be an influencer?
Closing: What Adidas knew about Kanye
ARTICLES AND LINKS
Creator Connections report
Why social media subscriptions can become the new normal
I was axed as Oatly's creative director - here are 5 arguably useful lessons
Superpath's State of Content Marketing Report
Ann Handley: "Is social media even worth it?"
Your kid won't be an astronaut. Don't fight them about being an influencer
Podcast: What Adidas knew about Kanye
SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
The lessons from NPR's departure from X
The stories leaders need to tell
Spotlight: The Tank Museum
The weirdness of LinkedIn
Edelman’s 2023 Future of Corporate Communications study
Closing: Phone etiquette
Closing: Social media writing best practices webinar
ARTICLES AND LINKS
Six months ago NPR left Twitter. The effects have been negligible
5 types of stories leaders need to tell
This museum has 300 tanks and over 100 million YouTube views
It's not just you. LinkedIn has gotten really weird
Edelman’s 2023 Future of Corporate Communications study
Text first and never leave a voice mail
Social media writing best practices webinar
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Edelman's Trust at Work report
Hootsuite's Social Media Career Report
Spotlight: 7-Eleven crushes Instagram with cars
Chobani's "ghostwriter" job goes viral
Big investments in influencer marketing
Closing: Fake podcast video clips
ARTICLES AND LINKS
2023 Edelman Trust Barometer Special Report: Trust at Work
2023 Social Media Career Report
What’s it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager
How 7-Eleven's Instagram grew 600k from... cars?
Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year
The Hollywood strikes are a wake-up call that creators are bigger than social media
New report finds that investment in influencer marketing is rising faster than traditional ads
The weird rise of fake podcasts
People are filming viral fake podcast clips to make whatever they’re saying or selling seem more credible
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
The splintering of social media
How to evaluate your marketing channels
Spotlight: YouTube thumbnail designers
Duolingo salutes its social media team
Crisis comms report
Closing: Calibration meetings
ARTICLES AND LINKS
Social media is dead. Welcome to the swipe era
How the pandemic changed marketing channels
The CMO Survey
AI comes for YouTube’s thumbnail industry
Duolingo's Q2 earnings
It's time to end unhinged social media
The state of crisis comms according to the pros
There's a secret reason you're not getting promoted
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Tracking dark social
Do a deep dive in your social media data
Spotlight: Brand lessons from Barbie
The FTC's updated Endorsement Guides
Threads takes on Twitter
Closing: Are side gigs ok?
ARTICLES AND LINKS
Dark Social in 2023: Here’s why (and how) you should track it
How to be effective on social media - 5 things we learned from a data deep dive
Your brand is Barbie
Federal Trade Commission announces updated advertising guides to combat deceptive reviews and endorsements
FTC publishes updated Endorsement Guides and proposed rule banning fake reviews
Threads 101: A strategy guide for brands
A comparative analysis: Twitter vs. Threads in terms of interactions
How do you feel about your team members or colleagues having "side gigs"?
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
The 2023 State of Social Media
Reuters examines social media news habits
Spotlight: Saucony sponsors nurses
How much content is too much?
UGC vs. influencers
Closing: The "jobless employed"
Closing: Twitter suspended Arik!
ARTICLES AND LINKS
The 2023 State of Social Media: AI & data take center stage
New report looks at social media posting and news consumption trends in 2023
Why Saucony is sponsoring healthcare workers
How much content is too much? Agencies are starting to ask that question
New report suggests that consumers are far more swayed by UGC than influencers
How some people get away with doing nothing at work
Arik was booted from Twitter!
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
New data on PR pitches to journalists
The metaverse is dead
Spotlight: Bud Light gets a beatdown
2023 Global Communication Report
The content potential of comments
Closing: Preferred skills and mindset of new PR hires
ARTICLES AND LINKS
Propel Q2 Media Barometer reveals journalist responses overall are still under 3%
RIP Metaverse
Hold the postmortem: The metaverse was never alive in the first place
'Not a formal campaign': Anheuser-Busch distanced itself from the Bud Light controversy — says it was one camp, one post, one influencer. But is it enough to win back drinkers?
Bud Light’s ad backlash shows the complexity of mass marketing
2023 Global Communication Report from the USC Center for Public Relations
Six ways to ensure brand reputation
Why comments are the new creative brief
What PR managers want in an employee
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Top story: Long-form video
Spotlight: 'Shrimp Week'
Quick News & Quick Takes: Twitter melts down again
Quick News & Quick Takes: Creating multidisciplinary marketing teams
Quick News & Quick Takes: PwC’s 2023 Trust Survey
Q&A: Commonly held assumptions in our work that are complete BS
Closing: Lemon8
Closing: Social Media Breakfast MSP
ARTICLES AND LINKS
How video consumption is changing in 2023
The art of video storytelling and why it matters for your marketing
Documentary shorts: The medium for communicating brand values today
The 9 best examples of video storytelling
Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football
Lynn Melling/515 Productions
Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal
Twitter failed to scare legacy verified accounts into paying for Twitter Blue
Should your business buy Twitter's $1,000 gold checkmark?
Modern marketing: Six capabilities for multidisciplinary teams
PwC’s 2023 Trust Survey
What’s a commonly held assumption in your industry that is complete BS, but no one ever says it?
TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps
Social Media Breakfast - Minneapolis/St. Paul
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you get your CEO setup for success on LinkedIn, troubling changes to our work relationships, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Top story: Social media fragmentation
Brandpoint report: The Future of the PR Industry
Spotlight: Nissan uses TikTok’s BeReal lookalike
Quick News & Quick Takes: 'Invisible' CEOs on LinkedIn
Quick News & Quick Takes: Update your social media policy
Quick News & Quick Takes: A key year for internal communications
Q&A: Do you apply to a job even if you don't meet every skill requirement?
Closing: Have we forgotten how to be in work relationships?
Closing: SMBMSP is back
Closing: Join Arik at the MN IABC Convergence Summit
ARTICLES AND LINKS
Digiday series: Social Media Fragmentation
Arik's webinar: 10 pragmatic social media marketing trends to pay attention to in 2023
The Future of the PR Industry: 2023 Research Report
Nissan brings TikTok’s BeReal lookalike to March Madness
The Digital Reputation Report: Tracking CEOs on LinkedIn
BBC to review social media rules for all staff in bid to resolve Gary Lineker row
Employers plan to hit reset on internal communication strategies in 2023
Do you apply to a job even if you don't meet every skill requirement?
Have we forgotten how to be in work relationships?
Register for SMBMSP: 10 social media trends you should be tracking in 2023
Register for the MN IABC Convergence Summit
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Top story: Generative AI and ChatGPT
Spotlight: Red Wing Shoes partners with youth artists
Quick News & Quick Takes: Going dark on social media
Quick News & Quick Takes: The 2023 Edelman Trust Barometer
Quick News & Quick Takes: De-influencing on TikTok
Q&A: When do you need an agency and when do you need a consultant?
Closing: Insight on Duolingo's social media strategy
Arik's workshop: Discover social media trends for 2023
ARTICLES AND LINKS
ChatGPT
Beyond the basics: 20 non-obvious uses of ChatGPT for marketing
AI writer and AI design tools for marketers
AI, our new creative collaborator
How to use AI writing tools in content marketing
The real reason so many creators worry about ChatGPT and generative AI
Red Wing Heritage’s latest student-led capsule collection honors the arts and local community
Red Wing Shoes and Juxtaposition Arts
When should your brand go dark on social media?
The 2023 Edelman Trust Barometer
De-influencing is TikTok’s response to overconsumption and inauthenticity
Zaria Parvez of Duolingo shares insights on their social media strategy
Wanted: Interns who can make TikTok hits
Hot new job: Chief TikTok officer (LinkedIn thread)
Signup for Arik's workshop (2/22/23): Discover social media trends for 2023
Social media is constantly changing, and the way your company uses it also must shift
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Top story: In-house creators
Spotlight: A ChatGPT commercial with Ryan Reynolds
Quick News & Quick Takes: CCO outlook for 2023
Quick News & Quick Takes: The decline of humorous brand messaging
Quick News & Quick Takes: 'Shitposting' on LinkedIn
Q&A: Do you need to be active on social media personally to get a social media job?
Closing: Shopify's “calendar purge”
ARTICLES AND LINKS
How Gen Z social media managers became the new CMOs
Social media managers are becoming the main character
What happens when a brand’s TikTok personality leaves?
Kwik Trip's TikTok
Ryan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying’
The CCO’s Distinct Outlook on 2023
What types of brand messaging appeal to Americans?
People are shitposting on LinkedIn now
Shopify is conducting a “calendar purge”
Shopify combats the meeting madness
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Talking Point: Does influencer marketing really pay off?
Spotlight: Looking back at Lush's decision to quit some social channels
Quick News & Quick Takes: Why it's time to get serious about data
Quick News & Quick Takes: Aligning internal and external comms
Quick News & Quick Takes: Content marketing trends for 2023
Q&A: Salaries of social media jobs
Closing: What annoys PR pros and journalists about each other?
ARTICLES AND LINKS
Does influencer marketing really pay off?
Lush has no regrets about quitting Instagram and Facebook
The hard skills gap we continue to ignore (essay in the 2023 Relevance Report)
2023 is the year when internal and external communications align
80+ content marketing trends for success in 2023
We’re simply not paying our social talent nearly enough
18 ways PR people piss off journalists
12 ways journalists piss off PR people
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Intro
Talking Point: Time to leave Twitter?
Spotlight: Popeyes trolls the Timberwolves
Quick News & Quick Takes: 2022 Spoken Word Audio Report
Quick News & Quick Takes: TikTok's new resource for marketers
Quick News & Quick Takes: Morning Consult report on consumer expectations of CEOs
Q&A: How to choose a podcast host
Closing: Apologies on social media
ARTICLES AND LINKS
Musk buying Twitter perfect chance for brands to abandon platform once and for all
What marketers want from a Twitter reimagined by Musk
Why Elon Musk might be the best thing that ever happened to Twitter
Brandpoint: In the know on the top PR trends for 2023
Tweet from Popeyes referencing Karl-Anthony Towns
The spoken word audio report 2022 from NPR and Edison Research
New resource for businesses from TikTok
What consumers expect from CEOs
The case against the Twitter apology
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more.
***MINNEAPOLIS LISTENER MEET-UP***
Register for a Hanson & Hunt listener meet-up in Minneapolis on 11/3/22
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Intro: Minneapolis Hanson & Hunt listener meet-up
Talking Point: Short-form social video
Spotlight: A 9-person Instagram team at The Washington Post
Quick News & Quick Takes: Content marketing careers
Quick News & Quick Takes: Blogger survey
Quick News & Quick Takes: The state of digital marketing budgets
Q&A: How to end the 'social media intern' joke
Closing: Should we give up on grammar?
ARTICLES AND LINKS
The 9 most important social media trends for 2022
Brands are driving higher reach and engagement by posting Instagram Reels
How the Washington Post grew its Instagram following from 600K to 6M
Content marketers share salaries, career paths, and more in 2023
New blogging statistics: What content strategies work in 2022?
CMOs’ digital spend skews to paid over owned or earned media
Give up on grammar
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
It's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Intro
Talking Point: Earning and keeping the seat at the table
Spotlight: A one word tweet trend
Quick News & Quick Takes: The power of attention
Quick News & Quick Takes: Red flags from influencers
Quick News & Quick Takes: Top digital skills
Q&A: Job candidates who dress down for interviews
Closing: Boomerang employees are making big bucks
Arik's upcoming webinar: Executives on LinkedIn
ARTICLES AND LINKS
Latest findings from PwC’s Pulse Survey of CMOs and marketing leaders
Understanding the value of PR: Is it time to look for those MBAs?
PR measurement: Metrics to use for success
Amtrak tweeted “Trains” and it makes sense cause social media managers are ready for a holiday weekend
Marketers should pay more attention to attention
The five tells that mean you should pass on hiring an influencer
Digital most in-demand skill amid ‘techification’ of marketing, study finds
Boomerang employees making more $
Bolstering your executive’s LinkedIn presence in 5 simple steps
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Intro
Talking Point: Comms challenges, DE&I, outsourcing
Spotlight: The crying CEO
Quick News & Quick Takes: Gen Z's social media shift
Quick News & Quick Takes: Content helps B2B buyers
Quick News & Quick Takes: Zero-click content
Q&A: Best practices for execs sharing company news on LinkedIn
ARTICLES AND LINKS
The volume and variety of communications work is shifting, finds 5th annual survey of comms pros
LinkedIn/Elizabeth Laukka
CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral
Gen Z shapes new social media era
Teens, Social Media and Technology 2022
Vast majority of B2B buyers say vendor content impacts purchase decision
Zero-click content: The counterintuitive way to succeed in a platform-native world
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices