Women Conquer Business

Join us for the last episode of Women Conquer BusinessWe've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations.Join us as we wrap things up together.Key InsightsWe live in a time where anybody can make something, so why not make things? — JenMarketing Self-Assessment | Women Conquer BusinessWe want to thank you for spending this year with us, and we hope you got value from our content. — ShelleyContent Consistency Framework and ScheduleConnect with UsConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneySchedule a free consultation with AGK Media StudioNew Mexico Day TripsThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Top 8 Shows for Women Conquer Business in 20220:00 Music and Intro0:57 The Women Conquer Business Mission2:19 Top 8 Best and Most Popular Shows of 20228:54 Quips and Quotes20:28 Our funniest moments from 202228:39 Looking ahead to 2023Connect with UsPodcast ProductionPodcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 PodcastThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Using AppSumo to Save Marketing CostsOn this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.We cover the vetting process for AppSumo Select products and general recommendations for using discounted software and tools for supporting tasks rather than mission-critical ones.Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz ZirkRelated post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)Topics include:What is AppSumo?How AppSumo saves you moneyWhat to look forWhat NOT to buy60-day money-back guarantee (Facebook Group we mention for research)Our favorite appsJen's AppSumo Deal: Ultimate Podcast Planning ChecklistI've used this $3 course as a list-building tool for the last year. As of May 2023, I've sold over 800 checklists, many of whom are on my email list.I'm updating it to a full course, at which time the price will go up.Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.Ultimate Podcast Planning ChecklistWe offered this course on AppSumo and sold over 800 copies. Key InsightsI like AppSumo because I have saved a CAJILLION dollars. — JenIt makes you think about your business differently. Is there another avenue for revenue I haven't explored? — ShelleyShow Notes[00:01:02] Saving on Marketing Costs with AppSumo[00:05:20] AI writing tool ChatGPT generates content[00:09:47] Ensure Effective Marketing with this Self-Assessment Checklist[00:12:31] Maximizing Marketing Budget with AppSumo Lifetime Deals[00:14:48] AppSumo: A Guide to Finding Reliable Software[00:22:45] Unlock AppSumo's Deals for Game-Changing Tools[00:24:55] Discover Affordable Website Tools and Courses Online[00:26:35] Maximize Efficiency with Ready-Made Templates[00:27:45] Ken Moo Lifetime Deals: Your Ultimate AppSumo Guide[00:32:01] Entrepreneurs, save time and money with AppSumoBreaking Marketing NewsHave the robots taken over?Nope.That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.I'll let ChatGPT explain itself:ChatGPT is designed to...

Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ JenSources: Word of the YearMetaverse, Oxford English Dictionary (second place)Gaslighting, Meriam WebsterJen's appearances on Liz's podcast, Word of the Week:UnfeignedSanguineThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Persuasive CopyWriting persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.Related Episode: Storytelling with Senta ScarboroughKey InsightsPassion is incredibly persuasive. Convey what matters to you. — JenMarketing Self-Assessment | Women Conquer BusinessWhen you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — ShelleyContent Consistency Framework and ScheduleBreaking Marketing NewsBanning TikTok? (source: USA Today)Nine States Already Ban TikTok (source: Reuters) - partial ban on state devicesOur take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.Software Review: Hello AudioHello Audio. Your audience is on the go. We make sure your content is too.Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts. Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetsCharacter may almost be called the most effective means of persuasion. — AristotleIf you wish to win a man over to your ideas, first make him your friend. —Abraham LincolnOne of the best ways to persuade others is with your ears––by listening to them. — Dean RuskPeople are usually more convinced by reasons they discovered themselves than by those found out by others. — Blaise PascalConnect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: 

Collaborating on a Product BundleHave you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.Key InsightThe number one thing that's working is email, talking old school, it still works. Hang in there, do your emails. Jen told us how she grew her email list selling all of those courses through AppSumo. That’s a great way to grow your email list. Be thinking of these types of campaigns that can help you to boost the growth of your email list. — ShelleyContent Consistency Framework and ScheduleMarketing NewsState of Marketing: Salesforce ResearchLooking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.Google has an updated algorithm that focuses on whether content is ‘helpful’ and ‘satisfying’ for web visitors. Is the content focused on people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:Topic ClustersSkyscraper PagesSoftware Review: SupapassSupapass content business website builder for non-technical entrepreneurs.Our Take: Supapass allows you to keep 100% of your money, making it a decent alternative to Patreon. However, its pricing is steep for the beginner/bootstrapping podcaster unless you're getting it on AppSumo.If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.comInspirational Nugget“It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig ZiglarWhat will character, commitment, and discipline help you accomplish today?Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business 

Curiosity Improves Your BusinessWant to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.Related Episode: Curiosity and Imperfect ActionRelated blog post: 3 Ways to Make Curiosity a PriorityKey InsightsYou need to start paying attention to the signals and listen to what it is that people need, because it changes. — JenMarketing Self-Assessment | Women Conquer BusinessWhen people are like, I didn't like this about your product. We can take it personally or we can get that curiosity tool out and we can bang around with it and say, what's wrong with this? Why didn't it work? What can I fix? What can I make different so that people understand it better and so that it's more effective? — ShelleyContent Consistency Framework and ScheduleBreaking Marketing NewsMore headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.Source:EU warns Musk that Twitter faces ban over content moderation (Reuters)Software Review: StreamYard OnAirStreamYard adds webinar functionality.Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great). If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.comInspirational Nugget“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECAIf I lived today as if it were my last, what would I do?Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing...

Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.Special Edition Gratitude EpisodeGratitude: a yearlong celebrationGratitude improves your attitudeHow to get started with gratitude in your marketingWhy gratefulness makes us all betterRelated Episode: The Power of Gratitude.Related blog post: Why Gratitude is Incredibly Important.Key InsightsYou feel a lot more gratitude for what you do have and where you're going, and also urgency about where you want to be when you're faced with tragedy or death. You see how precious what we have is and how quickly it can be gone. — JenMarketing Self-Assessment | Women Conquer BusinessI’ve had a wake-up call this year with my mom and my husband and our client and different people that it was just such a year of wake-up! Life is short. Deal with stuff now. — ShelleyThe Content Creators Super Stack - Infostack.ioBreaking Marketing NewsSeveral Meta employees and contractors were disciplined or fired for using an internal tool called "Oops" for unauthorized access to user accounts.Meta's breach of customer trust comes on the heels of Twitter's chaos since Elon Musk's takeover.Social platforms are fluid at the moment. Now more than ever, it's important to claim and maintain a space you OWN rather than rely solely on volatile social accounts.Source:Meta Disciplined or fired employees for taking over user accounts (CNBC)Software Review: Volley.appVolley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetIt is not joy that makes us grateful; it is gratitude that makes us joyful. – David Steindl-RastI believe a joyful life is made up of joyful moments, gracefully strung together by trust, gratitude, inspiration, and faith. — Brené BrownConnect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with a...

Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.Delegate to Accelerate Your BusinessDelegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do everything yourself, and it allows you to focus on the more important tasks.Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.Related Episode: Why you need to frolic like a Rational Unicorn with Michael Jonas.Key InsightsYou have to think about what you need to delegate, including the things that never get done.When I talk about marketing in particular, I say you have to have an honest conversation with yourself about what do you like to do vs. what you'll never do yourself. — JenMarketing Self-Assessment | Women Conquer BusinessAlthough I think sales and marketing is kind of inherent in any business, I know there's a lot of people who are just like me who are like, I'd rather create content. Can't that just happen magically? — ShelleyHow to Create, Publish and Distribute Content ConsistentlyUsing the Content Consistency Framework and Schedule for Weekly Content MarketingBreaking Marketing NewsGenerational cohorts have expectations. TubeBuddy did an excellent review of what the different age groups want from their video content (in general).Our take is that this is a great guide made better when you infuse it with the values important to you and your audience. Source:Understanding Your Audience: How to Age Down or Grow Up, TubeBuddyRelated: David Allison, ValuegraphicsSoftware Review: The New DescriptDescript overhauled their IU and spiffed up their functionality. It's a pretty sweet release. If you like what you learn during the show, try it free at descript.com.Features discussed:Create transcript, remove filler words, add Studio SoundOverdub voice cloneChange your backgroundMake clips for Reels or any size for social media postsStock Library with images, video clips, and GIFsIf you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetWhen you are distressed by an external thing, it’s not the thing itself that troubles you, but only your judgment of it. And you can wipe this out at a moment’s notice. —Marcus AureliusWhat false judgment can I wipe away today?Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral...

Learn how to create your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about during your webinar.Evergreen Webinar FunnelIn our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an evergreen webinar to build a relationship with a prospect and guide them toward making a purchase with you.In this episode, we explore creating your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about in your webinar.Topics:Webinar basicsWhat is a webinar? What is its purpose?What should you include in your webinar?Funnel basicsWhat is the purpose of a funnel?What are the components of a funnel?What app/software do you need for webinars and funnels?How to set up an evergreen webinar funnel using WebinarKitKey InsightsA funnel is your sales process. That's it. When we talk about funnels that are online, it's your online sales process. It can be low-tech and simple as long as it's a reflection of your business. You do not need ClickFunnels. — JenMarketing Self-Assessment | Women Conquer BusinessAlways start off with your face on screen. You want people to connect with you, that you want them to know that you're a real person. You are the person that they will be working with if they should choose to sign up. — ShelleyHow to Create, Publish and Distribute Content ConsistentlyBreaking Marketing NewsLike our friends at Near Media, we are continuing to follow how younger generations use (or more specifically don't use) Google, and its impact on small business owners using SEO and Google Business Profiles to gain discoverability and traction.Increasingly, Zoomers (Gen Z) look to TikTok and Reddit for their search information. During the episode, we ask the question: is TikTok the Google of the future?Sources:Near Media: Zoomers: No Maps, Dash Cart, Location Data AbuseNear Media: Google MAC, TikTok Location, Retail's Local WhiffSoftware Review: Pabbly ConnectPabbly Connect is an attractive alternative to Zapier (especially if you're paying for Zapier).Pabbly is a whole suite of products (formed, payments, email marketing, etc.), but I don’t recommend anything other than Pabbly Connect at this time because there are more robust, specialized tools available for subscriptions, forms and email marketing.Pabbly Connect is a great alternative to apps such as Zapier, Make (Integromat), and IFTTT, because it handles not only basic integrations but also advanced features such as webhooks, filters, routers, delays, etc.Pabbly Connect is...

Everyone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert.Profitable Email ListYou know you need an email list and maybe you’ve even started building one. But how do you build it up and make it profitable? How do you automate emails and when should you send them out? What are the 3 automated emails you must send?This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started.Topics include:How to start building a profitable email listHow to automate emails3 automated emails you must send to welcome subscribers and save yourself time2 ongoing emails to send to keep your email list (and leads!) warmKey InsightsA typical customer onboarding sequence is when someone comes in as a lead, you automate emails to nurture the lead. Then, if you decide to work together, automate sending a contract, invoice and next steps. — JenMarketing Self-Assessment | Women Conquer BusinessIf you're promoting a big event or offer, you will want to send every day or sometimes more than once a day. Otherwise, stick to once a week. Otherwise, you'll overwhelm people with information. — ShelleyHow to Create, Publish and Distribute Content ConsistentlyBreaking Marketing NewsHubspot announces significant investment into Jasper (AI writing tool)Content Marketing Institute's take (aligned with our viewpoint):Marketing Software Review: Pipedrive CRMPeople ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs.For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet.If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place.This week's show, we highlighted Pipedrive.PipedriveSales-focusedCan get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.)Some integrations are great, others not so great (or require Zapier/Pabbly)If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.comInspirational Nugget“You will get all you want in life if you help enough other people get what they want.” — Zig ZiglarFocus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters.Can I do the right thing and not care about credit?This is difficult because we all want to get paid for our efforts. That’s why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off.I believe that is true and I look for the joy along the way to keep going.Connect...

Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.Product Ladders: Something for EveryoneA product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages.How do you get started building a product ladder?Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker.Questions answered in this episode:How can you attract leads and increase sales even in uncertain economic times?Why do you need a product ladder?How do you get started building a product ladder?Key InsightsYou need to have a way to bring people in on a constant basis who are new. That will, after a few touch points, convert as clients. And the product ladder can really help with that. — JenMarketing Self-Assessment | Women Conquer BusinessWhen people go through your product ladder, they're ready to engage with you on a deeper level. — ShelleyHow to Create, Publish and Distribute Content ConsistentlyBreaking NewsYouTube Shorts allows creators to sample/clip videos from other creatorsTikTok replaces Netflix as second most-popular app for those under 35Recommended Landing Page ResourceLanding Page Hot Tips by Rob Hope: $29 on AppSumoIf you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetWhat, then, makes a person free from hindrance and self-determining? For wealth doesn’t, neither does high-office, state or kingdom—rather, something else must be found . . . in the case of living, it is the knowledge of how to live. —EPICTETUS, DISCOURSES, 4.1.62–64You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential.How does one do that? OK, that’s a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles.What are my tasks in this life?My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week.Only then will the good drown out the bad.Connect with...

Learn the power of generating leads by creating the perfect opt-in.What's the Perfect Opt-In?The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.But how do we get them to sign up?We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode.Words of WisdomWe overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — JenMarketing Self-Assessment | Women Conquer BusinessOnce people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — ShelleyHow to Create, Publish and Distribute Content ConsistentlyBreaking NewsMarketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midtermsPractice what you post (your customers are watching) — don’t say one thing and do anotherPeople look at your donations, statementsTweak of the Week: Captions in DescriptOmmWriter (distraction-free writing), courtesy of Ann Handley's Newsletter.If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetThere is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, MeditationsWhat’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer.It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil.Do my principles show themselves in my life?Do they show up in my work and the content I produce?Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: a...

We uncover your 4 MOST IMPORTANT questions you MUST ASK before you start something new. Why? Because it saves you time and money.Ask This Before Your Next LaunchAs business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time.Words of WisdomYou need to have deadlines and finances tied to what success is. If you don't, how do you know when you get there? — JenMarketing Self-Assessment | Women Conquer BusinessWe're specifically trying to focus here on new things, like a new program, a new product, a new service, and a campaign that would fit into that. And then, how do you know when you've gotten success out of that campaign? — ShelleyContent Consistency Framework and ScheduleBreaking NewsHave you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a second Prime Day and inflation.Tweak of the Week: Captions in DescriptDescript video editing and captioningIf you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetEpictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That’s great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue.What do my principles tell me about persisting and resisting?Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities.Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneySchedule a free...

Do you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue.Follow Me, Chicken, I have the CornDo you have marketing FOMO? Shiny object syndrome?Marketing changes Every.Single.Day.AND, it's easy to forget the power of PATIENCE in marketing.If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business).Words of WisdomAs business owners, we have to be willing to stand our ground and say, 'This is what I stand for. This is what I'm going to do. Follow me chicken, I have the corn.' — JenMarketing Self-Assessment | Women Conquer BusinessI like to preach consistent content creation, and then you can add to that. But that's your foundation. Your foundation is to be consistent, to put out content every week. Get to the essence of your message and share that with the world. — ShelleyContent Consistency Framework and ScheduleBreaking NewsAll the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event (Social Media Today): More ways to search, more personalized results, and more potential influence from forums are some of the key considerations for future SEO performance.Google's Resources: https://searchon.withgoogle.com/Tweak of the Week: Canva Visual WorksuiteWe cover what's new in CanvaVideoCinematic PresentationsCollaboration toolsDocsThanks to Sally Moon Meditation for making the Tweak of the Week SuggestionSally Moon MeditationIf you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetNothing can satisfy greed, but even a small measure satisfies nature. No person has the power to have everything they want, but it is in their power not to want what they don’t have, and to cheerfully put to good use what they do have. — SenecaThere is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life."Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing...

Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.Content BatchingIf you feel like you never have time to create content for your audience, we are going to blow your mind with content batching.Learn how to streamline content creation with batching.Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you’re overwhelmed with tasks.Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.Topics include:What is content batchingSetting up a structureSample workflowsContent repurposingJen demos her social media content batching systemContent Batching Slide Deck by Jen McFarlandRelated ContentSocial Media AutomationContent Planning StrategiesHost Content Parties with FriendsDemystifying Successful Business ProjectsHow to Repurpose ContentWords of WisdomSimplicity aids in consistency. If you don't make everything brand new every single time, you can have a really consistent look and feel, and it's very easy to mass produce your content. It also means that people, when they see it, they know that it's you. — JenMarketing Self-Assessment | Women Conquer BusinessYou’ve got to know your minimums! — ShelleyContent Consistency Framework and ScheduleBreaking NewsShelley attended her first Ren FairJen appeared on the Talk Commerce podcastTikTok’s growth may be slowing (Business Insider)YouTube view time up (but not as much as TikTok)Instagram and Facebook view time continues to fallTikTok growth is slowing, only time will tell if it will continue to level outYouTube updated creator pay program to include Shorts (Business Insider):YouTube will start sharing revenue from Shorts ads with creators. Creators will take 45%, with YouTube pocketing 55%.Before: creators needed 1,000 subscribers and 4,000 hours of watch time on long-form videos within a year Now: creators are eligible with 1,000 subscribers and 10 million views on Shorts...

When you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back.Business BurnoutIt's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022.Topics include:What are the signs of burnout?When you feel burned out, what happens to your boundaries?How to get your mojo backHow to set reasonable goals and priorities — and stick to itWords of WisdomEvery marketing action you take is tied to a broader business goal. So how are you going to make money from sitting on social media all day? You're not. So come up with the ways that you can amplify your voice and your impact for these three to five priorities you have between now and the end of the year. What's the minimum it's going to take for that? — Jen3 Keys to Reach Your Business GoalsOne of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — ShelleyContent Consistency Framework and ScheduleBreaking NewsShe Podcasts Live postponed until June 2023Near Media Analysis: Recession-Proof Your Brand with Local MarketingSeven in 10 (70%) Americans believe a recession is imminent.Invest in SEO for organic trafficGoogle Business Profile is responsible for 70-80% of local conversionsAsk for reviewsShare deals with your audienceIntegrated online and offline marketingRelated Episodes:Recession Proof Business: Creative Revenue StreamsWhat if Social Media Disappeared?Tweak of the WeekCoSchedule Headline Analyzer (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it)Screenshot from CoSchedule's Headline AnalyzerInspirational NuggetIf the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —EpictetusSeeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life.Are you sizzle or steak?All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not.It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult.Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get...

Are you overly reliant on social media? What if social media disappeared? Get great ideas for marketing without social media.What If Social Media Disappeared?Are you overly reliant on social media? What if social media disappeared? What would you do?Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time.In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them.Training topics include:Marketing strategyBusiness developmentWho to reach out toHow to reach themClient Attraction ChecklistDownload Shelley's 23-point checklist offering different ways to market yourself without social media.Words of WisdomBy diversifying your marketing and not relying solely on social media, you become much more resilient. — JenCollaboration is a great place to start because the people who know you are the people who are most open to your offers in working with you. — ShelleyMarketing Self-Assessment | Women Conquer BusinessBreaking NewsFreelancers now 36% of the Workforce (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular.Tweak of the WeekShift "the workstation for productive people" — organize your email accounts (all of them!) and apps in one place. Tired of having 5000 tabs open? Consider using Shift ($99/year).Cheaper alternative: Kiwi for Gmail (Free - $58/yr.)Inspirational NuggetThe stable person keeps their rational soul invincible, for it’s precisely in the good times they prove their strength against adversity. — SenecaAm I prepared for my bubble to burst?We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die.What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles.Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with ShelleyEngineered by AGK Media StudioConnect with a...

Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online.Dropshipping for BeginnersIf you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We’ll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today.How does dropshipping work?Benefits of dropshippingDownsides of dropshippingProduct dropshippingHybrid dropshipping: Fulfillment by AmazonSelf-publishingDropshipping for Beginners SlidesWords of WisdomDropshipping is great if you're location independent or testing out products because it reduces overhead and takes production and shipping logistics off your hands. — JenCan't-Miss ResourcesDownload Jen's Free Marketing Self-AssessmentJoin Shelley's content creator communityBreaking NewsPabst Blue Ribbon HotelTweak of the WeekHindenburg Narrator: the perfect tool for audiobook narrationInspirational NuggetNobody gets out of here alive. Cherish every moment.Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneySchedule a free consultation with AGK Media StudioNew Mexico Day TripsThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Online courses are a great way to promote your business, products, and services. Get the details on the best online course platforms.Best Online Course Platforms With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses.By using online course creation platforms, businesses can create courses to sell or use internally.These platforms are a great way to promote your brand, business, products, and services to increase revenue.Get the details on the top online course platforms for creating, hosting, and selling your online course.We chat longer at the beginning than usual (because Jen drove a Lamborghini). If you're here for course platforms only, start at 17 minutes.Create your first course to promote your brand, business, products, and services and increase revenue.How to build a courseTop online course platformsWhat tools to look for in a course platformSlides: Best Online Course Platforms 2022Words of WisdomWhat will your students learn? You have to think about transformation. Consider where people are going to be at the end because it helps them navigate whether they want to buy from you. — JenIt's like any digital product. If you are doing it on your own, then you are responsible for selling it on your own, marketing it, getting it out into the world bringing people into it. If you want somebody else to do that for you, then put it up somewhere like Udemy and let them take care of all the marketing. — ShelleyCan't-Miss ResourcesDownload Jen's Free Marketing Self-AssessmentJoin Shelley's free elder content creator communityBreaking NewsNear media reporting, Yelp’s new revenue stream is selling business data.Inspirational NuggetToday’s conservative ideas were once controversial, cutting-edge, and innovative. This is why we can’t be afraid to experiment with new ideas.What new path can I blaze today?We need to know when to let go of what is no longer working for us and find a new way to reach our goals.Connect with UsPodcast ProductionPodcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with...