Are you navigating the complex landscape of tech-driven sales enablement? Join me as I chat with Priya Sachdev, founder of Sprouting Shoots, who sheds light on this often overwhelming topic and how to avoid the pitfalls of "shiny object syndrome." Learn from Priya's expertise on striking the perfect balance between technology adoption and practical application, as well as understanding the driving force behind the advancements in sales management technology.  During our conversation Priya shared her insights on:

• Why Sellers often hate technology
• Why the return on time invested can be very low
• Overcoming adoption challenges such as underutilization and churn
• Why the concept of a "best system" is a myth
• Using technology to reduce sales friction

Priya's “ikigai” (purpose) is elevating the strategic importance of sales. For almost 3 decades she has partnered with business leaders, executives, and entrepreneurs in the B2B space to drive effective sales strategy through customer engagement. She's worked with more than 250 midsize to large organizations, and managed teams from 5 to 1500.  Her key projects have been in the industrial, BFSI, tech services, SaaS, professional services, FMCG, automotive, healthcare, and medical equipment industries. 

Priya was listed as one of the “25 most influential women in India” by CEO Magazine in 2017 and “The 10 Successful Women to Watch For in 2018” by Insights Success. 

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