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Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...
18 Episodes
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In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from. I'm talking about the scary 'S-Word'! All is revealed.... And we also talk a bit about mindset. Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field. If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out webs...
This is Part 1 of a 2-part programme in which I talk to Janet Efere about a whole range of business topics. Although the list below might suggest it's only useful for new businesses, there's a lot that could be a helpful refresher for established businesses and business people too, so do have a listen. Business success and always doing things right first timeThe risks and challenges facing business start-upsPricingApproaching starting a businessThe fear factors that can affect business ...
What would be the cost to you and your business if your computer suffered data loss, damage or unauthorised access? With our regular business focus, in this week’s show the Standing Out Podcast turns its attention to cybersecurity of all kinds. My expert guest, Daniel Bryk, shares advice, tips and anecdotes – in user-friendly language - across a wide range of computer security risks. Risks that could end up costing you dearly. In the first half of 2020 alone, data breaches e...
"Handle them carefully, for words have more power than atom bombs." This quote by Pearl Strachan Heard (1930s British politician) sets the scene for this Standing Out podcast Words are everywhere – including this LinkedIn post. Spoken, written, printed, online, offline – what would we do without them! More important is what we, business people and professionals of all kinds, do with them. Words are essential for getting our messages across, for informing and educating our target audience. But...
In this episode, my guest Arwyn Bailey tells the story of how a series of events knocked him sideways, affecting both his business and personal life. Part of our conversation is how he worked through it to come out the other side, but more than that. Arwyn shares some helpful advice from his own experience and practical things you can do to cope with the problems we all have to confront from time to time, both in business and life. At one point he mentions and recommends a book titled 'The ...
In this episode, we look at a different kind of working life. For most of us, getting up in the morning, getting ready and then either travelling to work or working at home isn’t such a big deal. But what if you started feeling things, worryingly, weren’t right physically? You begin to experience unnatural fatigue; your balance is shaky; there are falls… My guest in this episode, Patrick Burke, literally found himself ‘falling down on the job’ some years ago. It ended up wi...
The business-focused social networking platform LinkedIn currently had some 760 million users world-wide, of whom around 260 million are active monthly. Of these monthly active members about 40% log in daily. If you’re one of the 40% you may be among the many who are not getting much in the way of results or contribution to your business. Your posts may be getting limited views, few reactions and rare comments. Maybe you’re gamely plodding on, although frustrated and disappointed. I must conf...
Business debt has rocketed due to the pandemic - alongside personal and household debt. You or someone you know may be part of the troubling statistics that have led to businesses collapsing or heading for the cliff edge. And there's the human cost of stress and anxiety and the potentially devastating consequences of actually tipping over the edge. Top accountancy firm Ernst & Young forecast that business lending in 2020 will have grown by 14.4% compared with just 2% in 2019 and will grow...
We're back - and into the start of a year possibly unlike any that most of us in business or employment have seen before. We're still in the middle of the Covid pandemic and, here in the UK and other parts of the world, beset by government restrictions and regulations that have caused and continue to cause massive damage to the economy. And for the UK there's also been Brexit. Business as usual it isn't - and what will emerge from all the damage in the future is probably going to look ...
Success in business (and life generally) is as much about how we get on with people as it is about the thing that we do or sell. Building relationships with our customers and clients – and our colleagues, staff and suppliers for that matter – is what can make all the difference – people like to do business with people they know, like and trust. In order to do that, we have to talk with each other and conversations are, of course, a two-way activity. What that means is that while one person is...
...and introverts can thrive in an extrovert business world The western social and business models are largely oriented towards extrovert personality types, which means that it can present challenges to those who have a more introvert personality. At the same time both terms, ‘introvert’ and ‘extrovert’ are often not properly understood and common stereotypes and assumptions are common. But this podcast is not just for ‘introverts’ – ‘extroverts' (and everyone in bet...
If you’re in business, I’m pretty certain you’ll have a website. It’s fair to say that some website work better than others and in this episode we explore some of the ‘tricks of the trade’ that can help you stand out on your own website. Our guest is Richard Ambrose, designer and website developer who has been crafting business websites for some 20 years, so he certainly knows what he’s talking about. Some of the topics we cover include:A nostalgic look back at the ‘dotcom boom’Why have a web...
It’s been said that 90% of success comes from just showing up but, more than that, it’s how we show up and how well we do it. So if we want to stand out in person and create a good and lasting impression there are things we can do, things we can avoid and techniques we can learn. In this episode, I interview someone who has been standing out well both professionally and personally for a long time. You may have seen Paul Ryan on TV or onstage or discovered his training workshops and coaching. ...
Business networking, in all its various forms, is one of the most important development activities people in business can undertake. That well-known saying, "It's not what you know but who you know", comes to mind. Whether self-employed, a business owner, entrepreneur or employee, the network of contacts we develop and the relationships we form with other business people are vital on so many levels. In this episode our guest Stef Thomas, a leading authority on business networking, best-sell...
This time we feature an interview with John Kettley (johnfkettley.com). John has not only successfully started and run a number of smaller businesses but also coaches and mentors others to achieve their own success - with a very down-to-earth and practical approach. We talk not only about what can help or hinder that success but also look to the future as the worlds of business and employment change around us as the Covid crisis continues.
In this first full episode, Jon starts by explaining how the podcast came about and its purpose - and introduces himself for those who don't know him. The first main segment this week includes Why being outstanding is NOT the same as Standing OutWhy a logo is not the same thing as a brandWhat a brand actually is, what it's used for and why it matters - for small businesses as well as big onesThat people have brands as well as businesses and productsWhat the process of branding is about...
Welcome to this trailer introducing the new Standing Out podcast, for small businesses and organisations and solo business people and professionals, intended to give you an edge and help you stand out from the competition.
In this episode, Jon looks at some key factors that can get in the way of a businesses ability to stand out and develop the edge needed to attract the right potential customers and clients and stand out from the competition. It builds on the branding theme from the last episode and explores the practical things that need to be considered and put in place. In part two, Jon shares some hints and tips on how to get better images and sound when using your smartphone to make videos.
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