This is Part 1 of a 2-part programme in which I talk to Janet Efere about a whole range of business topics.  Although the list below might suggest it's only useful for new businesses, there's a lot that could be a helpful refresher for established businesses and business people too, so do have a listen.

• Business success and always doing things right first time
• The risks and challenges facing business start-ups
• Pricing
• Approaching starting a business
• The fear factors that can affect business people
• How a new business can build credibility
• Competing when you're a start-up
• How to promote yourself
• One of the main ways smaller businesses trip themselves up
• Identifying clients and customers

Janet has years of successful experience across both small businesses and corporates and is highly regarded (and award-winning) in her field.

If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out website: CLICK HERE

And if you didn't yet listen to Part 2, you can find it along with all the past episodes HERE and on popular podcast platforms.