Small Business Big Visibility

What does success really look like for you? For some, it is financial freedom. For others, it is strong relationships, good health, or lifelong learning. The truth is you cannot always chase every kind of success at once.In this video, I share a story from Lake Powell that shifted my perspective on comparison and jealousy. Instead of wishing for someone else’s life, we can choose what kind of success matters most to us and focus our energy there.You will discover why success is about tradeoffs, how to stop measuring yourself against others, and how to start defining your own version of a fulfilling life.Take a moment today to ask yourself: What do you really want to succeed in?

Do you really need website analytics for your small business? In this episode of the Customer Winning Websites Miniseries, we unpack what website tracking actually matters, what does not, and how to avoid getting buried in data that does not help you grow.You will learn why tools like Google Analytics and Google Search Console can be useful, which website metrics are worth paying attention to, and why the most important question is still simple: are you getting more customers?This video is for small business owners who want a clearer understanding of website traffic, user behavior, SEO visibility, and how to make smarter decisions without obsessing over every number.Watch now to learn how to use website analytics with the right perspective and focus on the metrics that actually support business growth.Chapters00:00 Do you need to track website visitors?00:28 What website tracking really means00:34 Why advanced tracking tools can be misleading02:41 When analytics actually matter04:12 Google Analytics explained05:12 The website metrics worth watching06:30 The metric that matters most06:54 Google Search Console explained08:30 Final takeaway

If you are running paid ads but sending traffic to your homepage, you may be missing valuable opportunities to turn visitors into leads. In this video from the Customer Winning Websites miniseries, we break down why dedicated landing pages are critical for converting paid traffic into real business results.You will learn why sending ad traffic to a generic homepage often creates confusion for potential customers and how a focused landing page keeps the message consistent from the ad to the website. This approach helps guide visitors through the journey from first impression to taking action.In this video you will learn:• Why homepage traffic from ads often leads to missed opportunities• What a landing page is and how it connects to your ad message• Key elements that make a landing page effective• How to guide visitors toward the next step with clear calls to actionA well structured landing page helps reinforce your message, build trust, and make it easier for potential customers to take the next step with your business.Watch now to learn how the right landing page can turn ad clicks into real leads for your small business.

Should your small business use a website, a sales funnel, or a landing page? In this episode of the Customer Winning Websites Miniseries, we break down the difference between each tool and explain when each one makes the most sense.You will learn how a website serves as your business headquarters online, how a sales funnel helps move people toward a specific offer, and why some businesses need a focused landing page instead of sending traffic to their homepage.This video is especially helpful for small business owners who are running ads, promoting events, building lead generation systems, or trying to improve conversions without confusing potential customers.Watch to learn:website vs sales funnellanding page vs homepagewhen to use a sales funnelwhen a website is the better choicewhy emergency service businesses often need a different approachIf you are building your online presence and want a smarter digital marketing strategy, this episode will help you choose the right tool for the right situation.Chapters00:00 Introduction00:19 Website vs sales funnel overview01:08 What a website is for01:28 What a sales funnel is for02:33 What makes a funnel work03:31 How funnel steps usually work04:23 Example: website vs funnel for a fitness business05:18 Why paid ads need a landing page06:43 When neither a full website nor funnel is best07:50 Emergency service landing page examples08:18 Final thoughts

Your Contact Us page might be costing you customers without you realizing it. In this episode of the Customer Winning Websites miniseries, we break down the simple but critical elements every small business should include on their Contact Us page to make it easier for potential customers to reach you.Learn why missing information like your phone number, address, hours of operation, or a simple map can create friction that sends customers elsewhere. This episode also explains when to include email addresses, why contact forms are helpful, and common mistakes businesses make when designing their Contact page.If you want your website to turn visitors into real customers, your Contact Us page needs to work for them, not against them. Watch now to make sure your page includes the essentials your ideal customer expects.In this video you'll learn:What information every Contact Us page should includeWhy location details, maps, and phone numbers matterWhen to use email addresses vs a contact formCommon Contact Us page mistakes small businesses makeHow to design your page around the customer journeyChapters00:46 A real Contact Us page mistake that cost business01:41 Physical location, hours, and address essentials02:34 Why adding a map helps customers find you03:01 Phone numbers and contact options03:10 Email addresses vs contact forms03:53 Messaging ideas for your Contact page04:19 What NOT to put on your Contact Us page05:26 Design your page for the customer journey

Should small businesses list prices online? In this episode of the Customer Winning Websites Miniseries, we break down the pros and cons of putting pricing on your website and how to decide what is best for your business.You will learn when it makes sense to show exact pricing, when price ranges or starting prices may work better, and when it is smarter to leave pricing off your site altogether. This video also covers how website pricing can build trust, filter out bad leads, shorten the sales cycle, and help attract the right customers.If you are a small business owner trying to improve your website and generate better quality leads, this video will help you think through pricing from your customer's perspective so you can make the right decision for your business.Watch now to learn how to create a website that builds trust and moves more of the right customers toward taking action.Chapters:00:33 Should you put pricing on your website?01:25 When pricing should stay off your site01:50 When pricing should go on your site03:23 Why transparency builds trust03:57 Using price ranges instead of exact prices05:03 Pros of listing pricing online07:13 Cons of listing pricing online08:24 Alternatives to exact pricing10:08 Pricing page vs service page11:45 Final takeaway

Should your small business website have an FAQ page? In this video, we break down when FAQs actually help, when they hurt, and how to use them to improve both SEO and customer flow.You will learn where FAQs belong on your website, how to choose the right questions, and why short, specific answers work better than long, vague content. The video also covers common FAQ mistakes, how FAQs can support your sales process, and ways to make your site more helpful for potential customers.If you want your website to build trust, reduce repetitive questions, and support business growth, this video will help you create FAQs that are useful and effective.Watch the full Customer Winning Websites Miniseries for more practical website tips for small business owners.Chapters00:00 Introduction00:15 Should you have an FAQ page?00:40 When FAQs do not help01:40 Where FAQs work best on a website02:24 Benefits of a strong FAQ page03:37 Best situations for using FAQs04:40 FAQ mistakes that hurt SEO and customer experience06:39 What questions to include in your FAQ09:38 How to structure an FAQ page10:32 FAQ SEO tips12:20 Final thoughts

A gallery page can be one of the most powerful trust building tools on your small business website. In this video from the Customer Winning Websites Miniseries, we break down why a gallery matters and how it helps potential customers feel confident choosing your business.You will learn how gallery pages showcase real results, help visitors visualize the quality of your work, and move customers from simply reading about your services to actually seeing what you can deliver. We also discuss when galleries work best, when case studies may be a better option, and how visual proof can dramatically increase customer trust.In this video you will learn:• Why gallery pages help build trust with potential customers• When to use a gallery and when to use case studies• How before and after images strengthen your website• How galleries help customers understand the results you deliverIf you want your website to turn more visitors into customers, understanding how to properly showcase your work is a critical step.Watch the full Customer Winning Websites Miniseries to learn how each page of your website can help attract and convert more customers.

If you are wondering how many service pages your website really needs, this episode will help you think it through the right way.In this video, Jason McKenzie breaks down how to decide whether your business needs one general services page, separate pages for individual services, or a more detailed structure. You will learn how to organize your website around the way customers actually think, search, and buy.This episode covers:How to decide which services should get their own pageWhy your homepage is not enough by itselfWhen separate service pages help with SEOHow service pages can also work as landing pages for adsWhy going too broad or too granular can both hurt youHow to think from the customer’s perspective when planning your siteA better website is not just about more pages. It is about having the right pages with the right content to help move people from interested to ready to do business with you.If you want your website to be more profitable, more helpful, and easier for customers to understand, this video is for you.Chapters:00:00 Why service pages matter00:30 Most businesses offer more than one service00:52 Why you need to talk about your services clearly01:11 Homepage summary vs dedicated services page01:54 How expansive should your service pages be02:01 Do not go too granular02:28 Use customer language to shape your pages03:02 How many service pages should you build03:29 More quality pages can help SEO04:30 Keep the customer mindset in view04:49 Service pages can also work as ad landing pages06:00 How much content should a service page have06:48 Focus on helping the customer take the next step

What should you put in your website footer? In this episode of the Customer Winning Websites Miniseries, we walk through the key footer elements that help small business websites work better for real customers.You will learn why your website footer matters, what contact information to include, which legal links may be important, and how social proof and navigation links can make your site more useful. This video also covers common footer mistakes and how to evaluate your footer against other businesses in your industry.A strong website footer is not just about design. It is about helping potential customers find important information and take the next step with your business.Watch now to learn practical website footer best practices for small business owners.Chapters00:00 Introduction00:23 Why the footer matters01:41 Finding the right balance02:06 Contact information to include03:12 Legal links and compliance pages04:19 Social proof in the footer04:54 Footer navigation and important pages05:47 Other common footer elements06:12 How to compare your footer to competitors

Your website header plays a bigger role than most business owners realize. In this video, we break down what makes a website header effective, what common mistakes to avoid, and how a better header can help you create a smoother customer experience.Learn why mobile design matters so much, how oversized logos and bulky sticky headers can hurt usability, and which core elements every small business website header should include. This episode is part of the Customer Winning Websites Miniseries and is designed to help small business owners make smarter website decisions without wasting hours on research.In this video, you will learn:Why your website header needs to work well on mobileHow sticky headers can help or hurt user experienceWhat size your logo should be in the headerWhy simple navigation works better than cluttered menusWhy your phone number should stay visible, especially on mobileWhat a strong small business website header should includeIf you want more customers from your website, start by fixing the parts visitors see first.Chapters00:00 Introduction00:29 Why the website header matters00:42 Why mobile design is critical01:52 Common mobile header mistakes02:37 Why oversized sticky headers hurt UX03:16 Stop making your logo too big03:58 What every header should include04:16 Logo best practices05:14 Navigation best practices05:44 Why your phone number belongs in the header06:11 Keep your header simple06:40 Mobile header tips and final takeaway

In this episode, we sit down with business partners and friends Nick Earhart and Kyle Swanson of Infinite Success Media to talk mindset, burnout, social media and building a life that actually works. From Nick proving doctors wrong about his cerebral palsy to running a family waste removal business with his dad, to Kyle logging over a million miles as a CDL driver and raising two daughters as a single dad, their stories are packed with real life experience and practical insight.You will hear how Nick went from losing his father and business to facing suicidal thoughts, and how discovering Rob Dial's "The Mindset Mentor" and the book "Level Up" helped him rebuild his mindset and his life. Kyle shares how "Outwitting the Devil" by Napoleon Hill changed the way he sees habits, negativity and inner battles, and how both books directly shape how they show up in business today.They break down how they "accidentally" got really good at social media by following Grant Cardone's principle that if people do not know you, they cannot do business with you. You will learn why posting consistently, understanding your product, and focusing on just five key to dos a day brought clarity and momentum to their business. They also talk about using routines, structure and strict nutrition to balance parenting, online school and entrepreneurship under one roof.If you are a small business owner feeling burnt out, stuck or scattered, this conversation will give you a realistic look at taking time off, protecting your mindset and building systems that help you keep going without crashing. Nick and Kyle also share how they now help other business owners with podcast production, repurposing content and social media management so entrepreneurs can focus on showing up instead of getting lost in the editing and posting grind.Watch now to learn:How mindset work helped Nick move through grief, depression and burnoutWhy books like "Level Up" and "Outwitting the Devil" still matter for modern entrepreneursHow structure, routines and five daily tasks can transform your business progressThe realities of single parenting while running an online businessWhat Infinite Success Media does for podcasts and small business social media00:00 – Introduction to the show and guests00:38 – Nick’s background and overcoming cerebral palsy04:01 – Losing the family business and rebuilding life06:57 – Kyle’s background and life as a single dad08:45 – Car enthusiast segment09:49 – Books that transformed their mindset14:47 – Becoming accidental social media experts18:01 – Tools, systems and the 10X certification journey21:24 – Advice for new entrepreneurs23:47 – Handling burnout as a business owner25:13 – Balancing business with parenting and structure29:07 – Five daily tasks and business systems30:25 – Services offered by Infinite Success Media32:10 – Closing remarks and where to find them

Your About Us page should be one of the hardest working pages on your website. In this episode of the Customer Winning Websites Miniseries, you will learn how to level up your About Us page so it actually builds trust, connects with visitors, and helps your small business win more customers.We walk through the key elements every strong About page needs, including your origin story, the real reasons you started your business, and what customers can expect when they work with you. You will see how to talk about your core values, certifications, and process in a way that feels clear and customer centered, not braggy or boring.You will also discover how to avoid the two biggest About page mistakes: having almost no information at all or stuffing the page with long, heavy paragraphs that no one reads. Using the Goldilocks "just right" idea, you will learn how to structure your page more like a magazine so visitors can skim headlines, scan sections, and quickly find the details that matter to them.Watch this episode to audit your current About Us page, decide what to add or remove, and create a clear, trust building story that makes potential customers far more confident about doing business with you.Chapters00:00 Welcome to Small Business Big Visibility00:15 Goldilocks and the "just right" About Us page00:51 Adopting a customer centered mindset01:39 Reviewing other About pages as a buyer02:19 Why you really started your business03:31 Origin stories that set expectations04:06 Defining your company’s core values05:23 Separating you from the business identity06:00 Key elements to add to your About Us page06:34 Avoiding heavy, overlong About page content07:00 Designing a scannable, magazine style layout07:53 The trust test for your About Us page and what to cut

Is your small business website quietly costing you customers instead of bringing them in? In this Customer Winning Websites miniseries episode, we walk through the 4 critical pages every local business needs plus a powerful bonus page that can instantly boost trust.You will learn:Why your homepage must guide visitors emotionally and intellectually toward becoming customersHow to write an About Us page that focuses on what your customers care about, not just your storyWhat to include on your Services page so people can quickly tell if you are a good fitWhy a dedicated Contact page still matters even if your phone and email are listed everywhereWhen and how to use a gallery or portfolio page to showcase real work and resultsIf you are a local business owner who wants a website that actually helps your business instead of holding it back, this video will give you a clear, practical structure to follow. Watch now and revisit your own site with your customers' eyes.Chapters:00:00 Welcome to Small Business Big Visibility00:14 The 4 critical pages every local website needs00:31 Why your homepage is your most important page01:26 Rethinking your About Us page03:20 What to include and avoid on About Us05:50 Building a clear and helpful Services page07:32 Why every site needs a Contact page08:43 The bonus fifth page: gallery or portfolio

Your homepage is the most visited page on your site and often the first real interaction someone has with your business. In this episode of the Successful Delegation Miniseries, we break down exactly what a local small business homepage needs so it grabs attention, builds trust, and helps visitors take the next step toward becoming customers.You will learn how to move beyond weak “Welcome to our website” headlines, avoid vague “we do everything” messaging, and write a clear, benefit focused statement that actually means something to your ideal customer. We walk through simple examples, like a local roofing company, to show how to connect what you do with the result your customers really care about.We also cover the key elements every effective homepage should have, including differentiation messaging, a short services overview, trust builders, a clear About section, calls to action, and when a gallery or testimonials make sense. By the end, you will know how to review your own homepage and spot what is missing or confusing so you can fix it or work with your web designer to improve it.Watch now to tune up your homepage and turn more visitors into real customers.In this video you will learn:Why your homepage is almost always the most visited page on your siteHow to write a high impact hero message that is clear, not clever or vagueWhat to say instead of “Welcome” or “We do everything”How to connect your services to the benefits your customers actually wantWays to differentiate your local business so you stand out in your marketWhich trust symbols, services summaries, galleries, and testimonials to includeHow to guide visitors with strong calls to action that lead to real inquiriesChapters:00:00 Welcome to Small Business Big Visibility00:24 Why your homepage matters most01:30 The role of your homepage in first impressions01:58 The problem with “Welcome to Bob’s Plumbing”03:18 Avoiding vague “everything” statements and buzzwords04:40 Writing a clear, benefit focused homepage headline05:56 Differentiating your local business from competitors06:38 Highlighting your core services in a simple overview07:06 Using trust symbols, About info, galleries, and testimonials07:45 What to fix on your homepage next and how to get helpIf you are not confident in your current homepage, use this video as a checklist, then talk with your web designer. And if you need extra help, reach out to our team and we will be happy to walk through it with you.

In this episode of the Successful Delegation Miniseries, we break down when a one page website can actually benefit a small business. If you're just getting started, working with a tight budget, or need something simple to establish legitimacy online, a single page site can sometimes be the right fit.Learn why one page sites became popular, the limitations that often hold businesses back, and the specific scenarios where a one page approach still makes practical sense. This video also highlights when it’s time to transition to a multi page structure as your business grows.Watch now to gain clarity on choosing the website format that supports your goals and resources.

What if your marketing did more than sell once and actually built long term trust with your audience? In this episode of Small Business Big Visibility, Heather Remick, founder of Sales Song, shares how she uses psychology, brand voice and online challenges to help service and information based businesses grow profitably.Heather walks through her unique journey from starting in a Fortune 500 company at 16, to studying psychology and biology, working as a medical counselor and then returning to marketing with a deep understanding of how people really think and decide. She explains why consistent, honest messaging across email, video and sales pages is essential for building a brand people believe in, not just a collection of one off tactics.You will learn how the challenge format evolved from the health and fitness world into the online space, why challenges often outperform webinars for higher ticket or more complex offers and how they create more time for trust, momentum and real engagement. Heather also shares how local and home service businesses can use content and challenge style education to stand out, earn recurring work and become the first call when a problem comes up.Along the way, Heather talks about focusing on profit instead of vanity sales numbers, hiring to your strengths so you can protect your life outside of work and why onboarding and client experience can dramatically increase retention and lifetime value. If you want marketing that feels honest, aligned with your voice and designed to grow a solid, sellable brand, this conversation will give you a clear path to start.Chapters:00:00:00 Intro and welcome to Small Business Big Visibility00:00:10 Heather’s early start in a Fortune 500 and corporate marketing00:01:31 The story behind the Guinness plaque and bubble soccer in Boise00:02:37 From business major to psychology and biology00:03:48 Counseling work at Grady Hospital and learning how people think00:04:26 Bringing psychology back into marketing and launching her business00:05:04 Why a biology and medical background attracts certain clients00:06:24 Who Sales Song serves and the kinds of offers they work on00:07:59 Fixing stagnation, duct taped marketing and mismatched messaging00:09:22 Profit vs sales and building honest, sellable brands00:11:09 Tips to build trust online and be consistent with your voice00:13:13 Balancing agency life, travel and family with a strong team00:15:35 What an online challenge is and why it works so well00:16:56 Using challenges across B2B, B2C and high ticket offers00:18:41 Can challenges work for local and home service businesses00:21:47 Mixing education, culture and trust building content00:22:40 For owners who thought they could only grow by referrals00:23:02 Where to find Heather and what Sales Song actually does00:24:42 Why she named the agency Sales Song and brand voice as “song”00:25:52 Long term clients, onboarding and increasing retention and profit00:26:26 Closing thanks and episode wrap up

Discover the three essential jobs every small business website must accomplish to truly support your business. In this episode of the Customer Winning Websites Miniseries, we dig into why so many websites fail and what their real purpose should be.Learn how to evaluate your own website from the perspective of a potential customer, understand what information it must communicate, and identify whether it makes connecting with your business easy. You will also hear real examples of websites that unintentionally block customers from reaching them.This clear breakdown will help you rethink your website as a working asset for your business, not just something that looks good. Watch now to see whether your website is doing its job and where it may be costing you customers.Chapters:00:00 Welcome to Small Business Big Visibility00:17 What Is the Purpose of a Website01:47 The First Job of a Website03:31 The Second Job of a Website05:22 The Third Job of a Website06:35 Evaluate Your Own Website07:36 Final Action Step

Discover the three key indicators that signal it is time to redesign your website. In this episode of the Customer Winning Websites Miniseries, we break down how outdated technology, outdated design, and major business changes can leave your current site working against you instead of supporting your growth.Learn why small adjustments are sometimes enough and when a full rebuild is the smarter move. You will also hear why trendy AI add ons are often shiny distractions that do not support real business goals.If you want your website to attract customers, reflect your brand, and keep up with modern expectations, this video will give you the clarity you need. Watch now to learn what really matters before investing in a redesign.Chapters:00:00 Introduction00:24 When a Website Redesign Matters01:16 Avoiding Shiny AI Website Add Ons02:44 Fix vs Rebuild04:51 Outdated Technology06:22 Outdated Design07:16 When Your Business Has Changed08:21 Final Thoughts

Are you being told that you absolutely must have a website for your small business, but your budget and reality say otherwise? In this first episode of the Customer Winning Websites, we walk through when a website really matters and when it might be smarter to wait.You will hear real examples, including how a brand new home inspector realized a website was not his best first investment and why building relationships with real estate agents would get him customers faster. You will also see the flip side, where a website becomes critical as a first impression and credibility builder when people discover you online.In this video, we cover:When a brand new small business may not need a website yetHow referral based businesses can grow first without a full siteLow cost alternatives like business cards, flyers, Facebook pages, and Google Business ProfilesWhen a simple DIY one page site is enoughWhen it is worth hiring a professional web design company to get an edge onlineIf you are trying to decide whether to build a site now, build it yourself, or hold off and focus on relationships, this episode will help you make a smarter decision for where your business is today. Watch this first video in the Websites That Win Customers miniseries to get clear on your next step.Chapters00:00 Do you really need a website yet00:44 Why a web designer ran an agency without a website01:25 When a website is not the best first investment02:12 The home inspector story and how customers actually find him03:20 Referrals vs search engines for new small businesses04:25 Where to spend your budget instead of a website at first05:35 When a simple DIY one page site is enough06:30 When you should pay for a professional website08:10 Recap: Maybe you need a website, maybe notIf you want more practical help deciding what kind of site to build and what it should say, keep watching the rest of the Websites That Win Customers miniseries.