Small Business Big Visibility
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© Jason McKenzie
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Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue.
Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.
Join us as we explore topi
Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.
Join us as we explore topi
299 Episodes
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What does success really look like for you? For some, it is financial freedom. For others, it is strong relationships, good health, or lifelong learning. The truth is you cannot always chase every kind of success at once.In this video, I share a story from Lake Powell that shifted my perspective on comparison and jealousy. Instead of wishing for someone else’s life, we can choose what kind of success matters most to us and focus our energy there.You will discover why success is about tradeoffs, how to stop measuring yourself against others, and how to start defining your own version of a fulfilling life.Take a moment today to ask yourself: What do you really want to succeed in?
Discover how purpose and motivation shape the way you show up each day. This video explores why being a morning person or a night owl often has less to do with wiring and more to do with what you’re excited to pursue.Hear how passion, goals, and meaningful pursuits influence your habits, your sleep patterns, and the energy you bring to your life. Learn why documenting your goals and breaking them into clear steps can keep you moving forward with intention.If you’re ready to rekindle motivation and stay focused on what matters most, watch now and get inspired to use your purpose to power your day.
Discover why so many entrepreneurs connect deeply with the traits and challenges described in Living with ADHD by Thom Hartmann. This video explores the patterns shared by countless small business owners who feel like they operate differently from the so called norm.Learn how ADHD characteristics show up in everyday business life, from idea overload to last minute productivity surges, and why these behaviors often tie back to dopamine needs. You will hear how the book breaks down both the struggles and the strengths behind these traits, offering strategies for turning common negatives into powerful advantages.Whether you have ADHD, work with someone who does, or simply want to understand why entrepreneurs think differently, this breakdown of Hartmann’s updated edition offers valuable insight. Watch now to see why this book resonates so strongly with small business owners and how it can open the door to new tools and opportunities.
In this video, I share a real experience that shows how quickly a loyal customer can be lost when a company mishandles a price increase. After five years on the same plan, my rate suddenly more than doubled without any notice and with reduced benefits, leaving me questioning the company’s decisions and communication.You’ll hear the full story, how it felt from the customer side, and why even one poorly handled change can break long term trust. If you make pricing decisions in your business, this is a reminder to stop and look at those choices through your customer’s eyes.Watch to consider how you might respond in this situation and to rethink how your own business communicates value and change.
What can a classic Kenny Rogers song teach us about modern marketing? A lot more than you might expect. In this video, we break down how The Gambler uses powerful storytelling to pull listeners into a journey and why that same approach can transform the way you communicate with customers.You’ll see how tapping into your audience’s real experiences, emotions, and frustrations creates instant connection. Just like the gambler offering hard earned wisdom, your message becomes more compelling when you show customers that you truly understand where they are and where they want to go.This is about more than selling. It’s about guiding. When you can reflect your customer’s struggles with clarity and then match those struggles to a solution that genuinely helps, people perk up, pay attention, and trust you more. Dive in and discover how smarter storytelling can help your business stand out and win loyal customers.
Reaching your goals rarely happens in a perfect straight line. This video explores why detours, delays, and course corrections are a natural part of the journey and often the fastest way to get where you want to go.You’ll hear a real story about a flight that was almost never on course and how the same thing happens in life and business. When you stop waiting for the perfect path and start taking action, you build the momentum and clarity you need to move forward.If you feel stuck or unsure of the next step, this message will remind you that motion creates progress. Start moving and let each step reveal the next. Watch now.
This video explores how fear often has less to do with what is in front of you and everything to do with the past experiences shaping your reactions. Using a simple shirt example, you’ll see how thoughts, emotions, and judgments often come from old memories rather than the moment itself.Learn why certain triggers feel so strong, how past events can silently pull you like strings, and why recognizing these patterns is the first step to freedom. This story shows how quickly your mindset can shift once you understand where your fears began.If you have goals you aren’t reaching or struggles that keep repeating, this message will help you look inward and identify what needs to change. Watch now and start cutting the strings that no longer serve you.
Learn why successful holiday promotions require more than last minute discounts. This video breaks down how big retailers plan ahead, understand customer behavior, and use that knowledge to attract shoppers who weren’t planning to buy.You’ll hear why small business owners need a real strategy, not just a quick sale, and why promotion matters more than price. The script explains how to reach new customers through your existing list, referral partners, and the channels where your audience already spends time.If you want your holiday sale to perform, start early, plan well, and focus on getting your offer in front of people who don’t already know you. Watch to understand the right way to set up a holiday promotion.
Discover why so many local businesses struggle to differentiate themselves in crowded markets. This video breaks down the common misconceptions owners have about what makes them unique and why customers see things differently.Learn what your customers actually care about, how their priorities differ from yours, and why simply being a local business isn’t the selling point many believe it is. You’ll see how trust, speed, quality, and alignment with customer expectations truly shape buying decisions.Watch to better understand your customers, refine your message, and start positioning your business in a way that genuinely sets you apart.
Are you feeling lost in the daily chaos of your business? This video breaks down the most common mistakes owners make when hiring their first employee and why the usual approach often leads to risk, stress, and stalled momentum.Discover why hiring full time operations or full time sales help can create unexpected pitfalls, and learn how a simple time audit can reveal what support you actually need. You’ll see why starting small with part time help is often the safest and smartest path forward.Watch to understand how to hire in a way that protects your customers, reduces risk, and gives you more leverage as a business owner.
In this episode, we explore how entrepreneurs can tell when it’s the right moment to start building processes and when doing so can actually slow down early growth. Many new business owners feel the excitement and overwhelm of limitless possibilities, but not every problem is solved by creating systems.You’ll learn why startups often need discovery before documentation, how to identify the real bottlenecks in your business, and why focusing too early on processes can distract from the urgent priority of finding customers and proving your offer.We also break down the signs that it is time to introduce processes, especially when tasks repeat or you need to hand off responsibilities with clarity and consistency.Watch to understand how to balance exploration with structure so you can grow with confidence and build processes at the moment they truly matter.
In this video, we explore why gratitude can feel so much harder than focusing on problems and why our brains are naturally wired to spot threats first. You’ll hear practical examples of how people build simple moments of thankfulness into their day and why these small habits make such a big difference.Learn how consistent gratitude practices can shift your mindset, improve your happiness, and even make life’s challenges feel less heavy. You’ll also discover how serving others can act as a back door into feeling more grateful.Watch to reflect on your own habits, choose a few gratitude strategies to implement, and see how your life changes over time.
Discover why the people around you often struggle to understand your goals, dreams, and direction. Using the powerful metaphor of glasses and prescriptions, this video explains why your vision is unique to you and why others cannot see the world the same way you do.Learn why sharing your vision too early or with the wrong people can create confusion, frustration, and doubt. You will also see how describing your vision through someone else's perspective can make all the difference in helping them understand what you are trying to build.This message invites you to reflect on your own purpose and clarify the vision you want to pursue. When you understand your own prescription, you unlock direction, confidence, and momentum in your business and your life.
Success in business looks different for everyone, and this video helps you uncover what it truly means for you. Whether you dream of building a massive company or simply want a business that supports the life you enjoy, defining success with clarity is the first step.Learn how to identify the problems you solve, understand what your business really provides, and rethink the way you talk about your work. This video breaks down why slowing down to define your goals and your value leads to better decisions, better communication, and a more focused business.Take a moment to reflect on your own definition of success and what your business is really built to do. Watch now and gain the clarity that guides stronger choices and a more aligned path forward.
In this video, we explore what happens when your emotions tell one story but your mind knows something different. Through real personal experiences, you’ll see how emotional triggers, fear, and unexpected conflict can create internal collisions that stall progress and drain energy.You’ll hear how a difficult business relationship and public accusations exposed deep emotional reactions that didn’t line up with reality. These moments became a turning point, revealing how unresolved internal conflicts can impact decision making, confidence, and the ability to move forward.If you’ve ever felt stuck, drained, or disconnected between what you feel and what you know, this message will help you recognize those internal barriers. Watch now to understand how awareness, growth, and proven emotional techniques can open the door to greater clarity and momentum in your business.
In this episode, we dive into a personal story about quitting too early and the lesson it taught about persistence and consistency. From failed piano lessons to missed opportunities, you'll hear what happens when talent isn't backed by steady effort.Learn why success isn’t about instant perfection but about sticking with it when it’s hard, awkward, or slow. Whether you’re chasing a goal, building a skill, or starting from scratch, this episode is your reminder to keep going, even when progress feels invisible.Persistence and consistency aren't just buzzwords. They are the foundation of real growth.Watch now to reflect on what’s holding you back and how to break through it.
Ever feel stuck even when you know what you should be doing? Whether it's starting a new habit, making a tough call, or chasing a goal, fear and uncertainty can hold us back from taking action.In this episode, we explore why it's so common to freeze in the face of important decisions and how taking any action, even an imperfect one, can create momentum and clarity. You'll learn how fear disguises itself as overthinking, how to recognize your "protector" voice, and why growth never happens in your comfort zone.Ready to stop overanalyzing and start moving? Discover how to take that first step today.
Ever feel like your childhood dreams faded somewhere along the way? In this episode, we explore why so many people lose sight of their goals and how you can reignite your ambition, even after setbacks.You'll hear a personal story of early business failure, misguided expectations, and the surprising lessons that led to long-term success. Discover how shifting your mindset, adjusting your goals, and learning from tough experiences can bring you closer to the future you actually want.If you've ever felt stuck, distracted, or tempted to give up, this message is for you. Learn how to bring your goals back into focus and move forward with clarity.Watch now and take the next step toward what really matters.
What would you wish for if you had just one wish? In this video, I share my thoughts on Success Is Just One Wish Away, a powerful and often overlooked book that challenges you to define what success really means.You’ll hear how this out-of-print story-driven book inspired deep self-reflection, asking questions that touch every part of life — from purpose to clarity to action. From life-changing moments to missed opportunities, this book pushes you to think bigger and move intentionally toward what matters most.If you’ve ever chased goals that didn’t fulfill you or sat on an idea someone else acted on, this message will hit home. Watch now and ask yourself: What’s your one wish?
In this reflective episode, we explore how a simple shift in perspective, choosing gratitude, can change your entire experience of life. Whether you are in a difficult season or things are going smoothly, thankfulness offers a way to build something powerful and uplifting from the inside out.Through personal stories and meaningful observations, you will hear why gratitude is not just a feeling. It is a skill that builds connection, lightens our world, and transforms how we show up every day.Watch now and consider how expressing gratitude, even in small daily ways, can create lasting change in your mindset, your relationships, and your community.
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