Small Business Big Visibility
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Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue.
Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.
Join us as we explore topi
Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.
Join us as we explore topi
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In this episode of Small Business, Big Visibility, we dive into a powerful conversation with Peter Holzer—software engineer turned consultant and LinkedIn voice in the tech and marketing space. Peter shares how he transitioned from running a custom software agency to helping others master strategic positioning and attract better-fit clients.We also get real about the rise and reality of crypto and NFTs, with Peter offering thoughtful insight into blockchain’s evolution and the challenges of real-world application.From crafting compelling offers to balancing passion, business, and family life, this episode is packed with authentic lessons on entrepreneurship, clarity, and long-term thinking.
Ever walked out of a meeting thinking you nailed it—only to realize later you were totally off? You’re not alone.In this episode, we explore how to eliminate miscommunication and build true clarity in high-stakes conversations. You'll learn three simple, powerful habits that help you listen deeper, stay present, and reflect back what really matters—so you don't just hear the other person, you understand them.Whether you're negotiating a deal, working with a client, or leading a team, these habits will strengthen trust, improve alignment, and lead to better results.Clear communication isn’t just nice—it’s profitable.Watch now to sharpen your skills and avoid costly misunderstandings in your business.
What if your biggest business breakthrough is on the other side of waiting? In this episode, we explore how delayed gratification isn’t just a personal virtue—it’s a business strategy.Drawing from the iconic Marshmallow Experiment, you'll learn how choosing long-term vision over short-term pleasure can transform how you lead, grow, and invest in your business. From skipping the dream truck to investing in future impact, this episode is a powerful reminder that the best rewards come to those who wait—with purpose.You'll discover:Why instant rewards can sabotage your momentumHow to stay focused when progress feels slowPractical ways to rewire your mindset for sustainable growth🎧 Tune in and find your version of the marshmallow—then choose the future that’s worth waiting for.
What’s the real difference between a stuck business and one that scales with clarity and momentum? It’s not just strategy or funding—it’s your daily habits.In this episode, you’ll discover the 5 daily habits that helped transform a routine-driven business into an unstoppable one. These aren’t flashy productivity hacks—they’re foundational shifts that move you from reactive to intentional.Start your day with visionStay aligned with what truly mattersFocus on high-impact actionsProtect your time from distractionsEnd your day with clarity and controlIf you’re ready to stop spinning your wheels and start building serious momentum, this one’s for you.Watch now—and take the first step toward the business you actually want.
If you feel stuck or uncertain about your next move, this simple 3-step process can help you shift your mindset and start making real progress.First, take time to reflect and clearly define the problem you're trying to solve or the goal you want to achieve. Then, evaluate your existing resources—your contacts, your tools, and your current situation. Finally, start connecting the dots. Leverage the people you know, the tools you have, and the circumstances you're in to begin moving forward.You don’t need something new—you just need to see what’s already around you.
Join Jason McKenzie on this insightful episode of Small Business Big Visibility as he sits down with John Parkes, Chief Traffic Architect at ClickFunnels. Discover how John successfully navigated spending over $150 million on ads, leveraging ClickFunnels to drive remarkable growth for businesses.In this episode, you’ll explore:Effective Advertising Strategies: Learn how John mastered online advertising and the key tactics that led to his success.Entrepreneurial Mindset: Understand the entrepreneurial journey, including overcoming setbacks and fostering a resilient business spirit.AI in Marketing: Gain insights into the role of artificial intelligence in modern marketing and how to harness its potential for your business.Productivity Techniques: Discover the ABCDE model and other productivity hacks to streamline your business operations.By implementing the strategies discussed, small business owners can:Boost marketing efficiency and reach their target audience more effectively.Increase revenue through optimized ad spend and funnel strategies.Enhance client satisfaction with targeted and intelligent marketing approaches.Achieve a better work-life balance by adopting proven productivity methods.Don’t miss out on actionable advice! Subscribe to the podcast to stay updated with future episodes packed with valuable insights. Share this episode with fellow entrepreneurs and visit Small Business Big Visibility for additional resources and free tools to elevate your business.Whether you’re looking to refine your advertising techniques, explore the benefits of AI-driven marketing, or simply seek inspiration to scale your business, this episode has something for you. Tune in and take the next step towards making your small business more visible and profitable.Be sure to share this episode and subscribe so you never miss another episode of Small Business Big Visibility with Jason McKenzie.
Feeling overwhelmed by the constant hustle of running your small business? In this episode of Small Business Big Visibility, host Jason McKenzie dives into the crucial connection between your health and productivity. Discover why taking care of your body is essential for sustaining business growth, reducing stress, and enhancing overall performance.In this episode, you’ll learn:Effective Stress Management Techniques: Practical strategies to manage and reduce stress levels, helping you maintain focus and clarity.Work-Life Balance Tips: Actionable steps to achieve a healthier balance, ensuring you have the energy to drive your business forward.Nutrition and Energy Optimization: Insights on how proper nutrition can boost your energy, improve decision-making, and increase productivity.Mindfulness and Rest Practices: Simple mindfulness exercises and the importance of rest to recharge and sustain long-term business success.Implementing these strategies will not only enhance your personal well-being but also lead to increased profitability, happier customers, and a more efficient business operation. By prioritizing your health, you create a solid foundation for sustainable growth and a thriving business.
Join host Jason McKenzie on Small Business Big Visibility as he explores the wealth mindset and the power of gratitude in achieving abundance. In this inspiring episode, Jason shares his personal journey of overcoming physical challenges and how shifting his perspective led to profound growth both personally and professionally.What You'll Discover:Redefining Wealth: Understand wealth beyond financial gains and identify what truly matters to you and your business.Gratitude Practices: Learn actionable strategies to incorporate gratitude into your daily routine to foster a positive mindset.Mindset Shifts: Explore how changing your beliefs and focusing on abundance can attract more opportunities and success.Overcoming Adversity: Discover how challenges can be transformed into stepping stones for business growth and personal development.Implementing the insights from this episode can help you boost your revenue, simplify your marketing efforts, and cultivate a happier, more motivated team. Embrace a wealth mindset to not only enhance your business operations but also achieve a healthier work-life balance.Take Action: Start today by reflecting on what you’re grateful for and how it can lead to greater abundance in your business. Share this episode with fellow entrepreneurs and subscribe to Small Business Big Visibility to stay updated with strategies that can transform your business.
Are you feeling stuck, searching for the right opportunities, or overwhelmed by the endless resources out there? In this episode of Small Business Big Visibility, host Jason McKenzie shares a transformative journey of discovering that the solutions you seek are often already within your grasp. Jason recounts his personal experience of searching high and low for the information he needed, only to realize it was on an app he had all along. This episode is packed with actionable insights tailored for small business owners looking to simplify their marketing, reduce stress, and boost revenue.Discover how to shift your mindset and unlock hidden opportunities with Jason's three-step approach:Identify Your Core Challenges: Learn to pinpoint the exact problems you need to solve to drive your business forward.Assess Your Existing Resources: Evaluate your network, tools, and current circumstances to maximize what you already have.Take Strategic Action: Implement practical steps to connect the dots and turn opportunities into tangible growth.By applying these strategies, you'll not only enhance your business operations and profitability but also achieve a healthier work-life balance. Jason emphasizes the importance of leveraging your subconscious mind to recognize and act on the opportunities that surround you every day.Ready to transform your business? Subscribe to Small Business Big Visibility and share this episode with fellow entrepreneurs who are striving to make their mark. Visit smallbusinessbigvisibility.com for additional resources, free tools, and insights to help your business thrive.
What if the key to growing your business isn’t about managing your time—but mastering your attention?In this episode, we explore a powerful metaphor from the fields of Idaho: how farmers use diversion dams to guide water with purpose—and how you can do the same with your focus. You’ll learn why attention is your most valuable resource, how to spot the leaks that are draining your progress, and how to build simple systems that direct your energy toward what actually matters.Whether you’re feeling scattered, stuck, or just ready for a shift, this episode gives you the tools to take control, align your attention with your goals, and start creating the results you really want.You can’t control time. But you can control where your attention flows.Let’s build your diversion dam—and grow something worth harvesting.
Unlock the full potential of your small business with our latest episode featuring Nigel Harmon, a seasoned entrepreneur and martial arts expert. Discover how leveraging AI and data systems can transform your operations, streamline processes, and drive sustainable growth. Nigel shares his journey from martial arts to founding Focus Systems, offering invaluable insights into building effective systems that scale with your business.Understanding Key Metrics: Learn which business numbers matter most and how to track them effectively to make informed decisions.Integrating AI into Operations: Explore practical strategies for incorporating artificial intelligence to identify bottlenecks and optimize workflows.Identifying Growth Opportunities: Discover how to pinpoint the areas that will drive the highest impact and accelerate your business growth.Building a Centralized Data System: Find out how to unify your CRM, sales, and marketing data into a single source of truth for better collaboration and efficiency.By implementing Nigel's proven methods, you can enhance your business scalability, improve operational efficiency, and increase profitability. Whether you're struggling with data management or looking to automate your marketing efforts, this episode provides actionable solutions tailored for small business owners.Take action today: Apply the lessons from this episode to streamline your business operations and achieve greater visibility. Don’t forget to share this episode with fellow entrepreneurs and subscribe to Small Business Big Visibility on Spotify for more expert insights.Looking for more resources? Visit our website at smallbusinessbigvisibility.com for additional tools, blogs, and worksheets mentioned in the episode.Subscribe now and stay tuned for upcoming episodes that will help you simplify your marketing, reduce stress, and boost your revenue!
In this episode of Small Business Big Visibility, host Jason McKenzie challenges the conventional wisdom that lowering prices always leads to slimmer profits. Discover how strategic pricing, combined with efficient processes and innovation, can actually boost your bottom line without compromising quality.Jason shares his eye-opening experience from the restaurant industry to illustrate how specialized systems and scalable operations can transform your business. Learn how implementing streamlined processes, fostering specialization, embracing innovation, and scaling intelligently can turn lower prices into higher profits.Key Takeaways:Optimize Processes: Learn how to create efficient workflows that reduce costs and increase speed.Embrace Specialization: Discover the power of focusing on your core strengths to achieve mastery and momentum.Innovate Continuously: Find out how small tweaks and technological advancements can lead to significant improvements.Scale Strategically: Understand how to expand your business without overstressing your operations.By applying these strategies, you'll be able to simplify your marketing efforts, enhance customer satisfaction, and achieve sustainable revenue growth. Imagine offering more value, delivering faster, and attracting loyal clients—all while enjoying a healthier work-life balance.Take Action Today: Reflect on your current business operations and identify areas where you can streamline processes or specialize further. Implement these actionable steps to start seeing immediate improvements in your profitability.Don’t forget to share this episode with fellow business owners who are ready to elevate their businesses. Subscribe to Small Business Big Visibility on Spotify to stay updated with the latest insights and strategies tailored for your success.For more resources, visit Small Business Big Visibility and access free tools designed to help you thrive.
Welcome to another insightful episode of Small Business Big Visibility with your host, Jason McKenzie. W explore transformative strategies that empower small business owners to break free from the relentless price wars typical of crowded markets. If you’re tired of fighting for every dollar and seeking sustainable growth, this episode is a game-changer.Jason delves into the concept of blue ocean versus red ocean strategies, helping you identify and seize unique market opportunities where competition is minimal. Learn how to position your business as the go-to solution, where value, trust, and customer alignment trump price alone.Identify Your Ideal Customer: Understand who your true customers are and tailor your offerings to meet their specific needs.Discover What They Truly Care About: Go beyond the basics and learn what drives your customers to choose your services over others.Analyze Market Perceptions: Uncover gaps in the market where your competitors fall short and turn these into your strengths.Define Your Core Differences: Clearly communicate what sets your business apart, making price a secondary consideration.By implementing these strategies, you’ll position your business in a less competitive space, attract higher-quality clients, and enhance your profitability without undercutting your prices. Imagine having a steady stream of customers who value your unique offerings and are willing to pay for the exceptional service you provide.
Are you tired of your business blending in with the competition? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into strategies for building a business that stands out and attracts your ideal clients without solely competing on price. Discover how to create a unique value proposition that sets you apart in a crowded market.Understanding Market Differentiation: Learn why being meaningfully different is crucial for long-term success.Creating a Defensible Moat: Explore ways to build barriers that protect your business from competitors.Strategic Business Positioning: Identify the key factors that matter most to your customers and leverage them.Building a Strong Brand Identity: Tips on making your brand memorable and irreplaceable.Implementing these insights will help you achieve sustainable growth, increase profitability, and enhance customer loyalty. By differentiating your business effectively, you can reduce stress, streamline operations, and create a work-life balance that allows your business to thrive.Ready to transform your business? Apply the strategies discussed in this episode to build a competitive edge that’s hard to copy. Subscribe to Small Business Big Visibility for more actionable tips and expert insights.For additional resources and free tools to help your business stand out, visit smallbusinessbigvisibility.com.
Feeling like an imposter in your small business journey? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into the struggles of imposter syndrome and offers five actionable strategies to help you overcome these limiting beliefs. Discover how to boost your confidence, attract ideal clients, and enhance your business growth with practical techniques like affirmations, EFT, and proactive action steps.Learn how implementing these methods can lead to increased profitability, reduced stress, and a more balanced work-life dynamic. Jason shares personal experiences and expert insights to empower you to break free from self-doubt and achieve the success you deserve.Ready to transform your mindset and elevate your business? Apply these tips today and watch your revenue soar while building a happier, more productive team. Don’t forget to share this episode with fellow entrepreneurs and subscribe to Small Business Big Visibility for more strategies to simplify your marketing and scale your business effectively.Visit smallbusinessbigvisibility.com for additional resources, free tools, and to stay updated with upcoming episodes. Let’s conquer imposter syndrome together and take your business to new heights!
In this power-packed episode of Small Business Big Visibility, host Jason sits down with the multi-talented Mike D. Moore—a former athlete, football player, politician, serial entrepreneur, coach, and consultant—with a life story as diverse as it is inspiring. Mike takes us on a journey from his early mornings on the ice rinks and schoolyard hustles to high-stakes experiences in professional sports and the world of banking. He reveals how the discipline and resilience honed through childhood sports set the stage for a career filled with unexpected breakthroughs and hard-won lessons.Throughout the conversation, Mike candidly shares how he:Embraced every opportunity—whether it was volunteering for roles no one else wanted or seizing serendipitous moments that changed the course of his career.Overcame setbacks from injuries and personal challenges by tapping into inner strength and a relentless "just start" mentality.Navigated diverse fields—from coaching NFL teams and consulting for elite athletes to mastering business banking and transforming municipal operations.Learned that every failure is a stepping stone to success, ultimately shaping him into the multifaceted leader he is today.Mike’s story is a testament to the power of persistence, the importance of self-investment, and the art of leveraging every experience as fuel for growth. Whether you’re dreaming of starting your own business, looking to reinvent your career, or simply searching for a motivational boost, this episode is packed with actionable insights and real-world wisdom to help you unlock your potential.Connect with Mike for more inspiration and updates:• https://www.instagram.com/michael.d.moore/• https://www.facebook.com/michael.d.moore.142/Tune in, get motivated, and remember: the journey to success starts when you simply put your hand up and take the first step.
Unlock the secret to sustained business success with Jason McKenzie on this episode of Small Business Big Visibility. Discover how establishing daily routines and consistent actions can transform your small business, helping you work smarter, increase revenue, and achieve a healthier work-life balance. If you've been feeling overwhelmed by the demands of running your business or struggling to implement effective marketing strategies, this episode is your roadmap to building habits that drive growth and profitability.Key Takeaways:Daily Actions for Goal Achievement: Learn the importance of small, consistent steps that bring you closer to your business objectives.Building Effective Routines: Discover strategies to integrate productive habits seamlessly into your daily schedule.Prioritizing Success Habits: Understand how to make your success-driven routines easier to follow than distractions.Implementing these routines will not only streamline your operations but also boost client satisfaction and enhance your overall profitability. By prioritizing consistent actions, you can reduce stress, simplify your marketing efforts, and create a scalable business model that thrives without constant oversight.Take action today by identifying one small habit that aligns with your business goals. Add it to your daily routine and watch as these incremental changes accumulate into significant growth. Don't forget to subscribe to Small Business Big Visibility for more actionable insights, share this episode with fellow entrepreneurs, and visit smallbusinessbigvisibility.com for additional resources and free tools designed to help your business flourish.
Have you ever felt stuck in the day-to-day grind of your business, wondering how to break free and achieve sustainable growth? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into the pivotal shift from working in your business to working on your business. Using the analogy of shifting gears in an old, beat-up car, Jason explores the challenges and strategies involved in making this critical transition without burning out.Key Takeaways:Understanding the Transition: Learn why moving from operational tasks to strategic planning is essential for long-term success.Sustainable Growth Strategies: Discover actionable methods to scale your business without sacrificing quality or your well-being.Avoiding Burnout: Identify the signs of overworking and implement practices to maintain a healthy work-life balance.Controlled Acceleration: Master the art of steady progression to build momentum while avoiding common pitfalls.Implementing Jason's advice can transform your business operations, leading to increased profitability, happier customers, and a more motivated team. By shifting your focus to strategic growth, you'll not only boost revenue but also create a more efficient and enjoyable work environment.Benefits and Results: Adopting these strategies will help streamline your marketing efforts, reduce unnecessary stress, and position your business for scalable growth. You'll learn how to attract higher-quality clients who value your services and are willing to invest appropriately, all while maintaining a balanced and fulfilling personal life.
If you have a vision but don't know how to accomplish it, this episode is about to be your new best friend. It's one thing to dream about the business you want, but it's another thing to create a plan that makes that dream a reality. Today, we're going to break down how to turn your vision into a clear, actionable roadmap that actually works.Join host Jason McKenzie as he shares his personal journey from having a vague vision to establishing a thriving business. Discover the common pitfalls entrepreneurs face when trying to achieve their goals and learn how to overcome them with strategic planning and effective goal-setting.Key Insights You'll Gain:Creating a Clear Vision: Learn how to define a simple yet powerful vision that drives your business decisions.Setting Actionable Goals: Discover how to set major milestones and break them down into manageable steps.Celebrating Progress: Understand the importance of recognizing and celebrating your achievements to stay motivated.Refining Your Path: Find out how to adjust your goals intentionally to stay aligned with your vision.Implementing these strategies will help you simplify your marketing efforts, reduce stress, and boost your business’s profitability. By having a structured plan, you can attract higher-quality clients, achieve sustainable growth, and maintain a healthy work-life balance.
Have you ever felt your small business is drifting, losing sight of your original vision? In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we explore the transformative power of creating a clear, future-focused vision. Discover how redefining your business direction can move you from chaos to clarity, ensuring sustainable growth and enhanced profitability.Key Takeaways:Defining Your Vision: Learn the steps to articulate a compelling and actionable business vision.Avoiding Common Pitfalls: Identify and overcome obstacles that cause businesses to drift away from their core objectives.Strategic Planning: Implement effective strategies to maintain focus and steer your business towards long-term success.Regular Vision Assessment: Understand the importance of regularly reviewing and refining your vision to stay aligned with your goals.By implementing these insights, you'll benefit from increased business clarity, improved operational efficiency, higher revenue growth, and greater client satisfaction. Aligning your vision with actionable strategies not only boosts your profitability but also fosters a happier team and loyal customer base.
Join host Jason McKenzie in this inspiring episode of Small Business Big Visibility as he sits down with veteran, pilot, and esteemed business coach Robert Haines. Robert shares his unique journey from the Air Force to becoming a strategic mentor for small business owners, offering invaluable insights into achieving clarity and growth.In this episode, discover how Robert leverages his extensive experience to help entrepreneurs:Define Their Vision: Learn the importance of understanding your personal and professional aspirations to steer your business in the right direction.Implement Time Management Strategies: Explore effective techniques like time blocking to maximize productivity and create more free time.Prioritize Self-Care: Understand why taking care of yourself is crucial for sustaining business success and maintaining a healthy work-life balance.Adapt and Evolve: Find out how embracing change and adjusting your business strategies can lead to long-term growth and profitability.By applying Robert's advice, small business owners can expect to:Boost Business Efficiency: Streamline operations and eliminate time-wasting activities to focus on what truly matters.Enhance Personal Well-being: Reduce stress and achieve a balanced lifestyle, leading to happier customers and a more motivated team.Increase Revenue: Implement strategic changes that drive profitability and sustainable growth.Don't miss out on the opportunity to transform your business and personal life. Subscribe to Small Business Big Visibility today and share this episode with fellow entrepreneurs who are ready to elevate their business.For more resources and free tools, visit our website at smallbusinessbigvisibility.com. Connect with Robert Haines directly for personalized coaching and support.Stay tuned for next week's episode where we delve into advanced marketing strategies to further amplify your business visibility. Subscribe now so you never miss out on the expert insights that can propel your business to new heights.
In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into the hidden habits that are weighing down your business growth. Discover the surprising parallels between the relentless dung beetle and your own approach to managing tasks. Learn how to identify and eliminate the unnecessary burdens that are holding your business back.Listeners will gain actionable strategies to:Streamline Workflows: Implement efficient processes that save time and reduce overwhelm.Effective Delegation: Learn how to trust your team and delegate tasks without losing control.Prioritize High-Impact Activities: Focus on the tasks that drive your business forward and increase profitability.Enhance Work-Life Balance: Achieve a healthier balance that boosts both your personal well-being and business success.By applying these insights, you'll transform your business operations, leading to increased productivity, higher revenue, and a more satisfied customer base. Imagine working smarter, not harder, and building a team that supports your vision.Don't let the weight of unnecessary tasks stifle your business growth. Start lightening your load today by implementing the techniques discussed in this episode. Share this episode with fellow entrepreneurs and subscribe to Small Business Big Visibility for more tips on simplifying your marketing, reducing stress, and boosting your revenue.Visit smallbusinessbigvisibility.com for additional resources and free tools to help you build a thriving business without the overwhelm.
Join Jason McKenzie on this episode of Small Business Big Visibility as he unpacks two essential strategies to grow and scale your small business effectively. If you're feeling stuck and your business isn't progressing as you'd hoped, this episode is tailored for you.Discover how to break free from the stagnant cycle by:Transforming Your Mindset: Learn how adopting new perspectives and continuously educating yourself can propel your business forward.Optimizing Systems and Hiring: Understand the importance of building robust systems and bringing in the right talent to streamline operations and enhance productivity.By implementing these strategies, you'll be able to:Boost Revenue: Unlock new avenues for income growth and profitability.Enhance Work-Life Balance: Reduce overwhelm and create a more sustainable work environment.Attract Ideal Clients: Draw in customers who value your services and are willing to invest in them.Take the first step towards transforming your business today. Identify one skill you need to develop or a system you need to implement, and commit to making it happen. Don't just consume information—apply it. If you found this episode valuable, share it with fellow business owners who can benefit from these insights.Stay connected and never miss an episode by subscribing to Small Business Big Visibility. For additional resources and free tools, visit smallbusinessbigvisibility.com."If your current way of thinking could get you where you want to be, you'd probably already be there."Keep learning, keep building, and keep pushing forward to watch your business thrive.
Struggling to break free from feeling stuck in your business? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into developing a growth mindset to help you unlock your full potential. Discover how shifting your beliefs, words, and actions can transform your business outcomes and personal fulfillment.Jason shares three actionable steps that will enable you to:Audit Your Self-Talk: Learn to identify and replace negative self-talk with empowering language that fosters confidence and resilience.Use Micro Wins to Build Confidence: Implement small, consistent actions that reinforce your capabilities and drive sustained growth.Surround Yourself with Growth-Oriented People: Create a supportive environment by connecting with like-minded entrepreneurs and mentors who inspire and challenge you.By applying these strategies, you'll experience increased business growth, enhanced client acquisition, and a healthier work-life balance. These changes not only boost your revenue but also lead to happier customers and a more motivated team.Ready to take the next step? Start today by auditing your self-talk and making mindful changes. Share this episode with fellow entrepreneurs and subscribe to Small Business Big Visibility for more insights that will help you simplify your marketing, reduce stress, and boost your revenue.For additional resources and free tools, visit smallbusinessbigvisibility.com.
Are you a small business owner feeling drained by large networking events? In this episode of Small Business Big Visibility, host Jason McKenzie explores effective strategies for introverts to thrive in extroverted settings. Discover how to transform your natural tendencies into powerful networking tools without compromising your authenticity.Listeners will gain valuable insights, including:Tap Into Your Passion: Learn how focusing on topics you love can naturally override nervousness and make conversations more engaging.Shift Your Focus Outward: Discover techniques to redirect your attention from yourself to others, enhancing genuine connections.Empower Through Empathy: Understand how supporting others can boost your own confidence and ease social interactions.Use Mindfulness & Visualization: Implement simple mindfulness exercises to prepare mentally for successful networking experiences.Start Small & Role-Play: Build your networking skills gradually in low-pressure environments to gain comfort and proficiency.By applying these actionable strategies, you can enhance your networking confidence, attract higher-quality clients, and foster sustainable business growth. Transform your approach to networking and watch your business thrive with happier customers and a more engaged team.Ready to take your networking skills to the next level? Subscribe to Small Business Big Visibility on Spotify for more insightful episodes. Don’t forget to visit our website for additional resources and free tools to boost your business visibility.
Join host Jason McKenzie in this milestone episode of Small Business Big Visibility as he welcomes Nikki McGregor—an inspiring entrepreneur, holistic health advocate, and visionary founder of the GOL Network (Gathering of Lightworkers). In this candid conversation, Nikki reveals how she transformed a 20-year career in physical therapy into building a thriving, community-driven business that champions natural healing, deep personal connections, and sustainable growth.A Transformative Journey: Hear Nikki’s personal story of leaving traditional healthcare to follow her calling and create a movement that unites diverse individuals around holistic wellness.Building Authentic Communities: Discover actionable strategies for fostering an inclusive space where small business owners and wellness seekers connect, collaborate, and grow together.Systems & Delegation Mastery: Gain insights on streamlining business operations with effective delegation, robust tracking systems, and standard operating procedures—all while preventing burnout.Integrating Health & Business: Learn why merging personal well-being with professional success is key to building a balanced, thriving enterprise.Website: Discover more about Nikki’s vision and the GOL Network by visiting thegolnetwork.comSocial Media: Stay updated and join the conversation:Whether you’re looking to pivot your career, scale your business, or simply build stronger community connections, this episode offers valuable insights to inspire meaningful change in both your personal and professional life. Tune in and get ready to transform the way you approach business and holistic wellness!Don't forget to subscribe to Small Business Big Visibility for more engaging conversations and actionable strategies.What You’ll Learn:Connect & Explore More:
Running a business can feel isolating, but success hinges on not just what you know, but who you know. In this episode of Small Business Big Visibility, host Jason McKenzie delves into the importance of building a strong business network. Have you ever felt like you're navigating your entrepreneurial journey alone? Discover how surrounding yourself with the right community can spark innovation, provide invaluable support, and unlock opportunities you never imagined.Community Sparks Growth: Learn how a simple connection can lead to your next big idea or opportunity.Shared Wisdom: Explore how collaboration and diverse perspectives can help solve challenges faster than going it alone.Collective Energy: Understand the power of joining forces with like-minded individuals to accelerate your business's success.Implementing these strategies will not only boost your business growth and profitability but also enhance client satisfaction and streamline your operations. By fostering genuine relationships, you'll attract higher-quality clients and create a supportive network that propels your business forward.Ready to transform your business through the power of community? Start by reaching out to a new connection this week, join a local group, or participate in an online forum. Every small step builds a powerful, supportive network that can lead to significant breakthroughs. Share this episode with fellow entrepreneurs and subscribe to Small Business Big Visibility for more insights to help your business thrive.Don’t forget to visit smallbusinessbigvisibility.com for additional resources and free tools to support your entrepreneurial journey. Stay tuned for tomorrow’s special episode as we celebrate our milestone Conversation with an entrepreneur who built a movement around community. You won’t want to miss it!Until next time, remember: With the right group around you, your business will thrive.
Are you waking up every day wondering if your business truly reflects who you are? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into how to build a business that aligns with your purpose. Discover strategies to create a venture that not only generates profit but also fuels your passion, ensuring your work remains fulfilling and sustainable.During this episode, you will learn: Identifying Your Core Values: Understand the importance of aligning your business with what truly matters to you. Strategic Business Shifts: Learn actionable steps to make intentional changes that enhance your business’s alignment with your personal purpose. Enhancing Client Relationships: Discover how attracting the right clients can lead to greater satisfaction and business growth. Balancing Profit and Passion: Explore ways to ensure your business remains profitable while staying true to your passion.By implementing the insights shared, you can transform your business into a more purpose-driven and resilient enterprise. Experience increased client satisfaction, improved work-life balance, and sustainable business growth.Ready to take the next step? Visit our website for additional resources and free tools to help you align your business with your purpose. Don’t forget to subscribe to Small Business Big Visibility on Spotify to stay updated with future episodes that empower you to simplify your marketing, reduce stress, and boost your revenue.If you found this episode valuable, please share it with fellow entrepreneurs and leave a review to help others discover the path to a more fulfilling business journey.
Have you ever felt like your business is constantly in firefighting mode? The problem isn’t that you’re working too hard—it’s that you don’t have the right systems in place. In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into the importance of systematizing your business to achieve consistency, trust, and sustainable growth.Imagine running a restaurant where every dish is a surprise—sometimes perfect, sometimes a mess because the kitchen lacks a set recipe. Would you go back? Probably not. Now, picture that same restaurant implementing clear, written recipes. Every chef follows them, and every dish is consistently delicious. This reliability builds trust and keeps customers coming back. Similarly, in business, your systems are your recipe for success. Client Onboarding: Learn how to create a seamless onboarding process that ensures every new client has a smooth and predictable experience. Project Workflows: Discover strategies to develop templates and checklists that keep your projects running efficiently and nothing gets missed. Invoicing Automation: Explore ways to automate billing and reminders, eliminating the stress of chasing payments and improving cash flow.Implementing these systems can transform your business operations, leading to increased profitability, enhanced client satisfaction, and a more motivated team. By standardizing your processes, you free up time to focus on what you love—growing your business and fostering creativity.Take Action Today: Identify one area of your business that feels consistently chaotic—whether it’s client onboarding, invoicing, or scheduling. This week, take steps to systematize it. Document your process, seek out automation tools, and delegate repetitive tasks. Small, intentional changes can lead to significant growth and reduce your stress levels.Don’t forget to share this episode with fellow entrepreneurs and subscribe to Small Business Big Visibility for more insights on simplifying your marketing, reducing stress, and boosting your revenue. Visit our website for additional resources and free tools to help you systematize your business effectively.Tomorrow, we’ll explore how aligning your business processes with your core purpose can not only enhance productivity but also increase your overall fulfillment. Stay tuned for a fresh perspective that might just change the way you think about business systems.Until next time, remember: the right systems don’t hold you back—they push you forward.
Have you ever felt paralyzed by uncertainty, waiting for the perfect vision before moving your business forward? In this episode of Small Business Big Visibility, host Jason McKenzie delves into Clarity in Business: The Power of Taking Action, exploring how taking decisive steps, even in the fog of uncertainty, can lead to profound business clarity and growth. Discover why staying still can hold your small business back and learn actionable strategies to transform insight into action.During this episode, you’ll uncover: Embracing Uncertainty: Learn why taking action amidst uncertainty is essential for gaining clarity and driving business success. Actionable Strategies: Explore practical steps to move forward confidently, inspired by real-world examples like Slack’s transformative journey. Overcoming Fear of Failure: Understand how to reframe mistakes as valuable lessons that contribute to your business vision.Implementing these insights will help your business achieve sustainable growth, enhance profitability, and improve client satisfaction. By stepping forward and taking deliberate actions, you'll build a clearer path to scaling your business without the burnout.Ready to take the next step in your business journey? Subscribe to Small Business Big Visibility on Spotify to stay updated with the latest strategies for simplifying marketing and boosting revenue. Don’t forget to share this episode with fellow entrepreneurs and visit our website for additional resources and free tools designed to support your business growth.
Join host Jason McKenzie on this enlightening episode of Small Business Big Visibility as he sits down with Kevin Carroll, a seasoned entrepreneur, real estate investor, and life insurance expert. Kevin shares his remarkable journey from running a fast-growing family business to building a robust real estate portfolio and leveraging life insurance to create lasting wealth.Discover how Kevin transformed challenges into opportunities, navigating the complexities of real estate investments and utilizing life insurance as a strategic financial tool. Whether you're a small business owner looking to diversify your income or seeking ways to secure your financial future, this episode offers invaluable insights and actionable strategies. Real Estate Investment Strategies: Learn how to identify and capitalize on lucrative real estate opportunities to generate passive income and build equity. Life Insurance for Wealth Building: Understand the benefits of using whole life insurance policies to create a financial foundation and provide for your family's future. Financial Independence: Gain tips on setting and achieving meaningful financial goals to attain independence and reduce business-related stress. Overcoming Business Challenges: Hear Kevin's firsthand experiences in overcoming obstacles and scaling his businesses effectively.Implementing Kevin's advice can lead to increased profitability, sustainable growth, and greater peace of mind for your business operations. By integrating real estate investments and strategic life insurance planning, you can create a solid financial cushion that supports both your personal and professional goals.Don't miss out on these expert insights! Subscribe to Small Business Big Visibility on Spotify to stay updated with future episodes packed with strategies to help you work smarter, grow your revenue, and achieve a balanced work-life harmony. Share this episode with fellow entrepreneurs and visit our website for additional resources and free tools to boost your business visibility.Ready to take the next step toward financial growth and business success? Tune in now and empower yourself with the knowledge to build a thriving, resilient business.
Welcome to episode 94 of Small Business Big Visibility with host Jason McKenzie. In this episode, we delve into the art of uncovering hidden advantages within your company, much like spotting Easter eggs in your favorite streaming series. Discover how these unnoticed benefits can unlock unexpected value, giving your business a competitive edge.Key Takeaways:Identify Hidden Benefits: Learn how to analyze customer feedback and operational processes to find unique features that set your business apart.Leverage Unique Insights: Understand how to use these hidden advantages to refine your marketing strategies and improve your products or services.Foster a Culture of Curiosity: Cultivate an environment where your team actively seeks out and shares innovative ideas to drive business growth.Transform Insights into Action: Discover practical steps to implement these hidden gems into your business model for sustainable success.Benefits and Results: By implementing the strategies discussed, you can enhance your business growth, increase profitability, and improve client satisfaction. Uncovering and utilizing hidden advantages will help streamline your operations and differentiate your brand in a crowded market.Ready to unlock your business's hidden potential? Subscribe to Small Business Big Visibility for more actionable insights and share this episode with fellow entrepreneurs. Visit our website at smallbusinessbigvisibility.com for additional resources.
Join Jason McKenzie on this episode of Small Business Big Visibility as he dives into Marketing on a Shoestring Budget. Discover how small business owners can achieve remarkable growth without breaking the bank by leveraging creativity, authenticity, and community engagement. In today’s competitive landscape, finding effective marketing strategies that are both affordable and impactful is crucial for sustaining and scaling your business.Unlock Low-Cost Marketing Hacks: Creative Storytelling: Learn how to craft compelling narratives that resonate with your audience and differentiate your brand. Social Media Mastery: Utilize free platforms strategically to build your online presence and engage with your community. Community Building: Foster genuine connections with your customers to create loyal brand advocates. Resourceful Content Creation: Discover cost-effective ways to produce high-quality content that drives engagement and conversions.Benefits of Implementing These Strategies: By embracing low-cost marketing techniques, you can enhance your brand visibility, increase customer loyalty, and drive sustainable revenue growth. These strategies not only reduce marketing expenses but also build a strong foundation for long-term success by prioritizing authentic interactions and meaningful community engagement.Take Action Today: Ready to transform your marketing approach? Start by reviewing your current strategies and identify areas where you can integrate creativity and authenticity without overspending. Subscribe to Small Business Big Visibility for more actionable insights and share this episode with fellow entrepreneurs looking to make a big impact on a small budget. Don't miss out on future episodes where Jason continues to empower small business owners with practical solutions for simplifying marketing, reducing stress, and boosting revenue. Stay tuned and stay creative!
Feeling weighed down by your business debt? In this episode of Small Business Big Visibility, host Jason McKenzie dives into smart debt management strategies tailored for entrepreneurs. Discover how to shed unnecessary financial burdens and set your business free, much like lightening a backpack before a challenging trek. Learn practical tips to manage your debts effectively, increase profitability, and achieve a healthier work-life balance. Identify Strategic Debts: Distinguish between debts that fuel growth and those that hinder progress. Consolidation and Refinancing: Explore methods to streamline your debt and secure better interest rates. Proactive Financial Planning: Implement routines to regularly assess and manage your debt portfolio. Building a Contingency Fund: Prepare for unexpected expenses without accumulating additional debt.By applying these debt management techniques, you can lighten your financial load, enhance your business's agility, and pave the way for sustainable growth. Imagine climbing your business summit with less strain and more confidence.If today’s episode struck a chord, take a moment to review your own debt portfolio. Subscribe to Small Business Big Visibility for more actionable insights, and share this episode with fellow entrepreneurs who could benefit from smart debt management strategies.
Join host Jason McKenzie on this episode of Small Business Big Visibility as we dive into the critical topic of cash flow planning for business owners. Imagine setting out on a thrilling road trip only to find your fuel gauge dangerously low. Managing your cash flow is just like planning that perfect journey, ensuring your business keeps moving forward without running dry. Discover how proactive financial management can transform your business operations, boost profitability, and provide peace of mind.Key Takeaways:Strategic Financial Planning: Learn how to map out your financial checkpoints to forecast cash inflows and outflows effectively.Building a Cash Reserve: Understand the importance of maintaining an emergency fund to handle unexpected expenses and market downturns.Budget Optimization: Discover strategies to tighten budget controls and identify areas where you can reduce costs without sacrificing quality.Regular Financial Reviews: Implement disciplined cash flow reviews to stay on top of your business’s financial health and make informed decisions.Benefits and Results: By implementing these cash flow management strategies, you'll enhance your business’s scalability, increase revenue, and achieve a healthier work-life balance. Effective cash flow planning not only safeguards your business against financial uncertainties but also sets the stage for sustainable growth and client satisfaction.Take Action: Review your current cash flow strategy and identify areas for improvement. Subscribe to our podcast for more valuable insights, and share this episode with fellow entrepreneurs who could benefit from enhanced financial planning. Visit our website to access additional resources, including a free cash flow checklist to help you stay on track.Until next time, stay fueled, keep driving your business forward, and watch your business thrive!
In this episode of Small Business Big Visibility, host Jason McKenzie sits down with Joe Mikitish, a seasoned entrepreneur with over 26 years of experience and the founder of Blue Collar Connect. Joe shares his journey of building and scaling 16 businesses, offering invaluable insights into overcoming common challenges faced by blue collar business owners.Discover how Joe transformed his passion for technology and construction into a thriving network that empowers tradespeople to achieve remarkable business growth. Learn actionable strategies for: Identifying and Solving Core Business Problems: Joe discusses his effective methods for pinpointing the most pressing issues in any business and setting realistic deadlines to address them. Building a Strong Brand Presence: Understand the importance of branding and how wearing a name badge and positioning yourself as an expert can elevate your business reputation. Leveraging Relationships and Networking: Gain tips on how to create meaningful connections with industry leaders and utilize these relationships to drive your business forward. Balancing Work and Personal Life: Joe shares his unique approach to integrating family and business, ensuring sustained personal and professional growth.By implementing Joe's advice, small business owners can expect enhanced profitability, streamlined operations, and increased client satisfaction. Transform your approach to business with proven techniques that foster sustainable growth and a happier, more efficient team. https://www.bluecollarconnect.com/Don't miss out on these expert insights! Subscribe to Small Business Big Visibility on Spotify and share this episode with fellow entrepreneurs who are ready to take their businesses to the next level. Visit our website for additional resources and free tools to support your business journey.
Building a business is like climbing a mountain—exciting, rewarding, but full of moments where you feel stuck. The difference between struggling alone and moving faster? Having the right mentor. In this episode of Small Business Big Visibility, host Jason McKenzie explores how to find the right mentor, how to approach them, and how to become the kind of person great mentors want to help.Discover the 5 traits of a great mentor and learn how to spot them to ensure you're partnering with someone who has already navigated the path you’re on. Understand why most people look for mentors in the wrong places and where you should be seeking guidance instead. Gain insights into the differences between paid mentorship vs. organic mentorship and determine which path is best for your business growth.Find Someone Who’s Already Climbed Your Route: Learn how to identify mentors who have achieved the success you aspire to.A Mentor Isn’t Always Who You Expect: Discover unexpected sources of valuable mentorship within your existing network.Becoming the Kind of Person Mentors Want to Help: Understand the importance of being coachable and offering value in return to foster meaningful mentorship relationships.Implementing these strategies can lead to significant business growth, increased profitability, and a stronger, more motivated team. By finding the right mentor, you'll avoid common pitfalls, accelerate your business journey, and achieve a healthier work-life balance.Ready to take the next step? Connect with a mentor today and start transforming your business. Share this episode with fellow entrepreneurs who could benefit from expert guidance, and don’t forget to subscribe to Small Business Big Visibility for more actionable insights and strategies.Looking for more resources? Visit smallbusinessbigvisibility.com for additional tools, blogs, and worksheets mentioned in this episode. Stay tuned for our next episode featuring Joe McKittish, who has built and scaled 16 businesses.Until next time, find the right guide, take action, climb higher, and watch your business thrive.
Have you ever felt like no matter how hard you work, the same business problems keep popping up? That's because most entrepreneurs spend too much time fixing symptoms instead of solving root causes. In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we're breaking down a simple method to identify and fix your biggest business problems fast. If you're solving the wrong thing, you're just spinning your wheels.Key Takeaways:Stop and Look Under the Hood: Learn to slow down and assess the real issues holding your business back.Look at the Patterns, Not Just the Symptoms: Discover how to identify recurring problems that need lasting solutions.Find the One Fix That Solves Multiple Problems: Implement strategies that address several challenges simultaneously for maximum impact.Ask the Right Questions: Master the art of diagnosing issues by asking questions that uncover the true root causes.By implementing these strategies, you'll benefit from sustainable business growth, increased profitability, and more efficient operations. Say goodbye to the overwhelm of constant problem-solving and hello to a streamlined, more effective business model that attracts ideal clients.Ready to take action? Start by applying the proven methods discussed in this episode to identify and resolve your biggest business challenges. Share this episode with fellow entrepreneurs who might be stuck fixing symptoms instead of the real issues. Don't forget to subscribe to the podcast for future insights and visit Small Business Big Visibility for additional resources and free tools to boost your business.Looking for more ways to master your business? Check out our related episodes on effective marketing strategies and scaling your operations without burnout. Whether you're a solopreneur or leading a small team, there's something here to help you simplify your marketing, reduce stress, and boost your revenue.Until next time, fix the right problems, move faster, and build smarter.
In this episode of Small Business Big Visibility, host Jason McKenzie tackles a crucial challenge every entrepreneur faces: avoiding bad business advice. Not all guidance is created equal, and taking the wrong path can hinder your business growth and profitability. Discover how to spot the red flags of unreliable mentors and consultants, ensuring you receive the right support to propel your business forward.Are you overwhelmed by conflicting advice and struggling to find clear, actionable strategies for your business? This episode addresses the common pitfalls that small business owners encounter when seeking advice and provides practical steps to pivot quickly if you find yourself on the wrong track. Learn how to differentiate between well-intentioned but ineffective suggestions and truly valuable insights that drive success.Understand the dangers of bad advice and why even smart entrepreneurs can fall for it.Identify the four major red flags of unreliable business coaches and mentors.Learn how to vet business advice effectively before implementing it in your own operations.Discover strategies to pivot fast and recover from missteps without significant losses.Implementing these strategies will help you make informed decisions, enhance your business operations, and increase profitability. By avoiding costly detours and maintaining focus on proven methods, you can build a more resilient and successful business.Ready to take control of your business journey? Subscribe to Small Business Big Visibility and never miss an episode packed with actionable insights. Visit our website for additional resources, including blogs, worksheets, and tools mentioned in the episode. If you found this episode helpful, share it with fellow business owners who could benefit from better advice and smarter strategies.Stay tuned for our next episode, where we'll delve into identifying and fixing the biggest problems in your business quickly and efficiently. Empower yourself with the right knowledge to lead your business to new heights!
Join host Jason McKenzie on Small Business Big Visibility as he reveals how to transform self-doubt into unstoppable business success. In this episode, discover why even the most skilled entrepreneurs battle impostor syndrome—and learn the strategies to overcome it, build authority, and charge what you’re truly worth.Explore actionable insights to:Differentiate General Knowledge from Deep Expertise: Establish yourself as a trusted authority and elevate your market influence.Combat Self-Doubt Effectively: Implement mindset shifts and practical techniques to silence the inner critic.Position Your Brand Strategically: Use your expertise to attract ideal clients, enhance profitability, and simplify your marketing efforts.Invest in Continuous Growth: Embrace lifelong learning to stay ahead of industry trends and secure lasting business success.This episode is a must-listen for small business owners and entrepreneurs eager to streamline their operations, reduce stress, and achieve sustainable growth. Ready to conquer impostor syndrome and step into your power as a master of your craft? Tune in, subscribe, and share with fellow business leaders who are on the path to lasting success.For more resources and actionable tools, visit Small Business Big Visibility and join our community of driven entrepreneurs.
Join host Jason McKenzie in this insightful episode ofSmall Business Big Visibility as he sits down with industry expertScott Marker. Scott brings a wealth of experience as an author, speaker, consultant, small business owner, and mixed martial arts guru, sharing invaluable strategies to help you elevate your business.In this episode, discover how to:-Optimize Your Sales Process: Learn realistic and effective sales techniques that prioritize customer success over traditional sales jargon.Leverage CRM Tools: Understand the power of Customer Relationship Management systems and how to utilize them to enhance customer connections and retention.Build Strong Referral Partnerships: Explore strategies for identifying and nurturing ideal referral partners to drive consistent lead generation.Master Networking: Gain actionable tips for networking effectively to expand your business reach and establish meaningful connections.By implementing Scott's advice, you can expect to see increased revenue, improved client satisfaction, and streamlined business operations. Transform your approach to sales and customer management to foster sustainable growth and a happier team.Don't miss out on these expert insights!Subscribe toSmall Business Big Visibility on Spotify and share this episode with fellow entrepreneurs seeking to boost their business performance. Visitsmallbusinessbigvisibility.com for additional resources and free tools to help you succeed.Looking for more? Check out related episodes and explore our range of blogs, worksheets, and tools mentioned by Scott to further enhance your business strategies.Take action today—apply the lessons from this episode and watch your small business achieve big visibility!
Business is like throwing a boomerang. In this episode of "Small Business Big Visibility," join host Jason McKenzie as we explore thehidden benefits of building a customer-focused business. Just as a well-thrown boomerang returns, nurturing your customer relationships can result in repeat business without the extra marketing spend. Discover how small actions can make a monumental impact on customer retention.Here's what you'll learn:Reputation Growth: How a customer-first approach leads to organic word-of-mouth marketing.Employee Retention: Why employees prefer to work for companies that prioritize customer satisfaction.Pricing Advantages: Learn why customers are willing to pay more for a superior experience.Increased Referrals: Uncover strategies to double your referrals through consistent follow-ups.Reduced Complaints: Prevent issues before they arise by making customers feel valued.Implementing these strategies can transform your business operations, leading to increased growth and profitability. Remember, it's not just about making a sale; it's about creating lasting relationships that bring customers back.Take action today: Pick one small change, whether it’s follow-ups, reminders, or a simple thank-you, and see the difference it makes.If you found this episode valuable,share it with another business owner who could benefit from these insights. Don't forget to subscribe to "Small Business Big Visibility" for more practical advice. Visitour website for additional resources and free tools.Next time, we'll delve intoreferral partnerships—a game-changing strategy for attracting high-quality customers without spending on ads. Until next time,keep throwing that boomerang the right way and watch your business thrive!
In this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we dive into a crucial yet often overlooked aspect of business success: how your team shapes the customer experience. Learn why training your employees to think like customers is essential for retention and how small adjustments can transform them into raving fans who keep coming back.Key Takeaways:Set Clear Expectations: Understand that every role impacts the customer journey, from the first phone call to follow-up processes.Think Like Customers: Encourage your team to ask themselves, "If I were the customer, how would I want this handled?"Recognize and Reward: Foster a culture of appreciation by acknowledging employees who prioritize excellent customer service.Implementing these strategies can lead to improved client satisfaction, increased repeat business, and a stronger team morale. By aligning your team's efforts with customer-centric values, your business will not only thrive but also stand out in a competitive marketplace.Feeling inspired? Take action today by identifying a weak link in your customer experience and make a small, impactful change. Share this episode with fellow business owners and subscribe to our podcast for more valuable insights.Looking for more resources? Visitour website for additional tools to boost your business's visibility. And don't miss our next episode on referral partnerships, a game-changing strategy to attract high-quality clients without spending a dime on advertising.Until next time, keep innovating, stay focused on what matters, and watch your business thrive.
Welcome to another insightful episode ofSmall Business Big Visibility with your host, Jason McKenzie. Today, we're diving into the realm ofcustomer experience and exploring the small, simple fixes that create a huge impact on how clients perceive and engage with your business. Have you ever walked into a store or made a call and immediately sensed the type of experience you were about to have? This episode is about ensuring that feeling is always positive and memorable for your customers.In this episode, you'll discover:First Impressions Matter: Learn how a simple greeting or a friendly email can set the tone for your entire customer relationship.Simplifying the Customer Journey: Discover ways to make your processes clear and straightforward, so customers know exactly what to expect and how to interact with your business.Turning Mistakes into Opportunities: Understand the power of owning mistakes and how handling them with grace can turn a dissatisfied customer into a loyal advocate.By implementing these strategies, you'll not only enhance customer satisfaction but also drive business growth and profitability. Imagine turning potential complaints into opportunities that solidify customer loyalty and spread positive word-of-mouth.Here's a challenge for you:experience your business like a customer. Visit your website, call your number, or walk into your office and evaluate the first impression. What’s one small thing you can improve today? Maybe it's enhancing your customer service response time or simplifying your booking process.If you find value in this episode,share it with another business owner who could benefit from a fresh perspective on customer experience. Don't forget to subscribe for more actionable insights, and join us next time as we discusshow to train your team to create a customer-first culture.Thanks for tuning in toSmall Business Big Visibility. Until next time, remember to focus on the little things, serve your customers well, and watch your business thrive!
Most small business owners spend all their time trying to get new customers. But what if I told you thatkeeping your existing customers is far more profitable than constantly chasing new ones? In today's episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we're diving into the world ofcustomer retention and why it's the hidden goldmine in your business. Discover how most businesses get this wrong and learn three simple strategies to keep your customers for life.Ever had a frustrating experience with a service provider who vanished after completing the job? Jason shares a compelling story about a handyman business that transformed its operations by focusing on post-service customer care. This approach has not only boosted their reputation but also ensured a steady stream of referrals and repeat business, proving the power of retention.Key Takeaways:By adopting these strategies, you can enhance client satisfaction, reduce the stress of constantly seeking new customers, and substantially grow your business. As a challenge, reach out to three past customers with a simple check-in message like, "Hey, just wanted to make sure everything is still working great for you!" You might be surprised at how this simple gesture can transform a past customer into a lifelong advocate.If you found this episode insightful, please share it with another business owner who could benefit from these tips. Remember to subscribe toSmall Business Big Visibility for more actionable insights, and keep an eye out for our next episode where we'll uncover simple but powerful tweaks to enhance your customer experience. Visit our website atsmallbusinessbigvisibility.com for additional resources and free tools.Until next time, keep focusing on what matters, keep serving your customers, and watch your business thrive!
Join Jason McKenzie in this inspiring episode of "Small Business Big Visibility" as we explore the remarkable journey of Nick Allen, from a high school hobbyist to a celebrated photographer with his work displayed in Times Square. Discover the secrets behind Nick's perseverance and learn how he navigates the complexities of running a family business alongside his spouse. This episode delves into the art of storytelling through photography and even includes a surprising Bigfoot encounter! Whether you're looking for practical marketing strategies or just a boost of motivation, this episode is packed with insights that will resonate with small business owners seeking to overcome challenges and achieve lasting visibility.Key Takeaways:Explore the power of storytelling in photography and how it can elevate your brand.Learn actionable strategies for working harmoniously with a spouse in business.Understand the importance of maintaining authenticity in your business approach.Implementing these insights can lead to increased client satisfaction and a more cohesive business operation. By embracing the lessons from Nick's journey, you can simplify your marketing strategies and set the stage for growth and profitability.Don't miss out on this chance to transform your business approach.VisitNick Allen Photography https://naphoto307.com/ for stunning images and connect with Nick to see how his artistry could inspire your own business journey.Enjoyed this episode? Share it with your network and subscribe to "Small Business Big Visibility" for more episodes that empower small business owners to scale effectively. For additional resources, be sure to visit our website atsmallbusinessbigvisibility.com.
In this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we explore the power of perseverance and the critical mindset required to push through challenging times. There comes a point in every entrepreneur's journey where they feel stuck, discouraged, or ready to quit. But what if you're just one step away from a breakthrough? Discover how to navigate the darkest tunnels of your business path and emerge stronger on the other side.Join Jason as he shares his personal experience on the Hiawatha Trail, a metaphor for the entrepreneurial journey, illustrating how seemingly endless challenges can lead to invaluable insights and success just beyond the horizon. You'll learn to reframe failure as feedback, focus on progress over perfection, and build a resilient mindset that propels you towards your goals.Reframe Failure as Feedback: Turn setbacks into valuable lessons.Focus on Progress, Not Perfection: Celebrate small victories and keep moving forward.Build a Resilient Mindset: Surround yourself with positive influences and practice gratitude.Implementing these strategies can lead to significant benefits for your business, including increased growth, profitability, and client satisfaction. Remember, success is often just one decision or one opportunity away. Are you three feet from gold?Call to Action: Reflect on a current challenge you're facing. Instead of giving up, identify one action you can take today to push forward. Join us next time as we delve into practical techniques that successful entrepreneurs use to conquer obstacles and build resilience.Don't forget to share this episode with fellow business owners and subscribe for more insights. Visitour website for additional resources and tools.Until next time, keep pushing forward, trust the process, and remember—you may be just three feet from gold.
When was the last time you rented a movie from Blockbuster? Exactly. In this episode ofSmall Business Big Visibility, host Jason McKenzie dives into the critical importance of adaptability for long-term business success. Discover how the businesses that survive aren't always the biggest or the strongest, but those willing to evolve like Netflix, which thrived by embracing change while others faltered.Using the metaphor of the oak tree versus the bamboo, Jason illustrates how resisting change can lead to breaking under pressure, while adapting allows you to withstand and thrive through challenges. Learn from real-world examples and uncover the3 signs it's time to pivot:Declining Sales or Customer Interest: Understand why customers might be losing interest and find better ways to serve them.A Shift in Market Trends: Stay ahead by recognizing technological changes and competitor innovations.Burnout or Lack of Passion: Discover how adjusting your business model can reignite your passion.Jason shares actionable strategies to stay adaptable without losing focus, such as listening to customers, staying curious, and testing small changes. Remember, as Jeff Bezos puts it, "What's dangerous is not to evolve."Take Action: Conduct anadaptability audit to assess industry changes, identify adjustments to stay ahead, and let go of outdated practices. These small shifts now can prevent major struggles later.Don't miss the next episode, where we discuss the perseverance mindset needed to overcome challenges, because success isn't just about adapting—it's about never giving up. Until then, stay flexible, embrace change, and build a business that thrives no matter what challenges come your way.Subscribe for more insights and visitSmall Business Big Visibility for additional resources and free tools to help your business grow.
Welcome to another enlightening episode of "Small Business Big Visibility," hosted by the ever-inspiring Jason McKenzie. Today, we're diving deep into the power of storytelling in business—a vital tool not just for marketing, but for perseverance. When challenges arise, your business story is what keeps you grounded, attracting loyal customers and inspiring your team. Imagine running your business like navigating a storm with a lighthouse guiding you, rather than just a flashlight.Key Takeaways:Reconnect with Your Purpose: Discover how revisiting your story can reignite your passion, especially during tough times.See Your Progress: Learn to view setbacks as plot twists in your journey, not the end of the story.Inspire and Connect: Understand the importance of sharing your narrative to build deeper connections with customers and employees.By embracing a compelling business narrative, you not only enhance customer loyalty but also foster a committed team who sees themselves as part of a greater mission. This episode will guide you in crafting a story that clearly communicates the problem you solve, how you solve it, and the transformation you bring.Call to Action: Take a moment today to write down your business story. Consider these questions: What problem do you solve? How do you solve it? What transformation do you create? Share your story with your audience and watch your business flourish.Don't forget to subscribe to "Small Business Big Visibility" for more insights. Visit our website atsmallbusinessbigvisibility.com for additional resources and free tools to help your business grow. Stay tuned for tomorrow's episode, where we'll discuss adapting to market changes and overcoming unexpected challenges for long-term success. Until next time, stay focused on your story, connect with your mission, and watch your business thrive.
Feeling stuck in your business despite giving it your all? You're not alone. In this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we're tackling the silent killer of entrepreneurs: burnout. You started your business out of passion, but now exhaustion and doubt have crept in—it's time to address why burnout happens, how to spot it early, and, most importantly, how to overcome it.Join us as we explore:The Three Stages of Burnout: Discover the signs of overcommitment, resentment, and exhaustion, and see if you recognize yourself in any of these phases.Misalignment: The Hidden Culprit: Learn how working on the wrong things rather than too much work can lead to burnout, and how realigning your daily tasks with your long-term vision can reignite your passion.Practical Solutions: From mental shifts to external changes, find out actionable steps to fix the leaks in your business and regain control of your time and energy.Implementing these strategies can lead to significant benefits for your business: enhanced productivity, increased client satisfaction, and a healthier work-life balance. Take action today by performing a quick burnout check-in. Ask yourself: Are you working in your "zone of genius"? What's one change you can make to realign your work with your passion?Don't forget to share this episode with fellow entrepreneurs and subscribe toSmall Business Big Visibility for more insights. Visitour website for additional resources.Stay tuned for tomorrow's episode, where we'll reveal a secret weapon that helps businesses thrive even in tough times. Until next time, remember to work smart, set boundaries, and watch your business thrive!
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