"I CAN change the title later, right?"

FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/

Most copywriters advise cutting all the fluff out of your marketing, to make it tight, punchy, and powerful. Here's why I think they're wrong... FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/

FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/

FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/

I think so.   I also think there's a BIG advantage to doing so. One that might help you pick up a few more sales...   Grab your FREE email prompts, copywriting tips, client-getting ideas, and MORE inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". It's all waiting for you here: https://insertgaghere.com/email (I did mention it was FREE, right?)   Here's the link again (this time with a pointy emoji!):    👉 https://insertgaghere.com/email/

Or... why you SHOULDN'T be marketing to your die-hard fans. FREE email prompts, writing tips, client-getting ideas, and MORE at https://insertgaghere.com/email

"The better you are at handling objections, the more sales you'll make" - Gary Lineker. Fine. He didn't say that. Doesn't mean it's not true though. I've been thinking about objections recently and I've discovered a new - maybe even better - way of handling them. Use this and not only will your customers no longer care about the objection... they'll be even more eager to get their hands on your offer. Maybe. I don't know. Worth a shot though, right? Also in this episode, you'll discover: - The FOUR different colours of post it notes I possess and where I keep the on my desk for easy retrieval. (SPOILER: It's on the left-hand side, so I don't knock over my coffee onto them, but at least try and act surprised when I reveal it) - How I chose to use the word "slapdash" (was I referring to my approach to bullet points? No... because I use "lackadaisical" for that!) - The ONE thing (and there IS only one) that I ALWAYS do after AFTER launch, regardless of whether it's for me or a client. (If you think you're in for a big surprise... you're wrong. It's so bloody obvious I'm beginning to wonder why I'm even typing these words) - The moment when I manage to both NOT promote my course, but I  struggle to remember what it actually is (Can one man really be so incompetent? Watch this video and blast away those doubts!) - Possibly the weirdest hand gesture you've ever seen, as I say the words "mini-tada" (with no irony whatsoever) - The one simple question you can ask that will double, triple, quadruple, or even septanonatasticzooogle your sales... and how to do it the right - no sleazeball - way (like without making up words like "septanonatasticzooogle") - The one thing I'd change next time I launch... aside from my underwear - Y ewe don't kneed 2 B an grate writerer two bee a gud cop-ee-right-errrr. ... and VERY little else! - - - Oh, and while you're here... Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE. Check out the other episodes for even more strategies you can use to make more money here: Podcast: https://insertgaghere.com/podcast Videos:https://insertgaghere.com/video

If you've ever been daunted by the idea of creating a sales page, this episode's for you. You'll discover: - The 2,000-year approach to writing sales pages that eliminates every single ounce of stress and struggle - Why you shouldn't be focusing on SPEED (and not just because it's a bloody awful movie) ... and what you should be focusing on instead (HINT: it doesn't rhyme with Chrysanthemum!) - The name of ONE of the philosophy books I own (if you've been wondering what's on my bookshelf... you might want to get out more) - Why you should be ______ on _____ over _____ (and why too many _____ in a _____ of ______ is a _____ pain in the _______) - My "never before seen" reading from a book technique that will leave you stunned (will I fluff my lines, throw the book out of the window and kill my dog in a blind rage? There's only one way to find out!!!!!) - How much I sweat in a baking hot room when I forget to open the window before I hit record (SPOILER: My weight loss DVD, 'Toasty With Holty' will be out, via my OnlyFans site, in December) - The only metric that counts when it comes to marketing (if you think it's how Panini stickers you collected as a child... you're wrong!) ... and VERY little else! - - - Oh, and while you're here... Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE. Check out the other episodes for even more strategies you can use to make more money here: Podcast: https://insertgaghere.com/podcast Videos:https://insertgaghere.com/video

Got three minutes to discover: - My most favouritest copywriting tip… EVERRRRR! - The copywriting book I love more than any other - The easiest way to sprinkle your personality in your words - The context behind this choice quote - “you wee all the way down to your bottom…”? You have? Awesome... - - - Oh, and while you're here... Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE. Check out the other episodes for even more strategies you can use to make more money here: Podcast: https://insertgaghere.com/podcast Videos: https://insertgaghere.com/video

Sales pages can make or break your business. (There's a reason copywriters charge thousands to create them) But... That doesn't mean you, as a non-copywriting business owner, can't do a decent job yourself. What's more, you don't need to buy any expensive copywriting courses or books. Everything you need is probably within arms reach... - - - Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE. Also available in video form here: https://insertgaghere.com/video

I've been working on some landing pages recently and I've noticed a few common errors, so I thought I'd give you some simple fixes. The good news is, you don't need to be good with words or tech to make these changes. The good-er news? Each one will take you less than 59 seconds to make. - - - Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE. Also available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video

This morning, I woke up with a problem I needed solving, and solve it I did... ... but not in a very helpful way. Here's the mistake I made, and how it can help you write better copy... - - - Available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

(and another tip to make writing emails easier) - - - Available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Also: - what do you really need to start a service based business? - the most important question you need to ask before getting a website. - the three things you need to think about before deciding to do ANY kind of marketing tactic. - the #1 reason I think all service business SHOULD have a website. - - - Available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

When it comes to writing the copy for your own page, it can be a struggle to choose 1st person or 3rd. 1st (me, my, I) is more personal and warm, but 3rd (he, she, they) sounds more professional and makes you feel like you have a team, rather than being the sad, pathetic loser you really are. (You realise I'm mostly talking to myself when I type these out, right?) Anyway...  there might be something you haven't considered about your website... Also in today's episode, you'll discover: - My dastardly plan to get my children hooked on Belgium's finest import - I use the words "Bangin' teacher" - and not in a weird, pervy way that would put me on a special register... - What the REAL purpose of your website is (if you're thinking "to maintain a healthy nutritional balance and fend off survey"... you're WAY OFF!!!) - The sordid details behind my secret Babestation addiction (will I ever recover from this admission? Yes, because it's bullsh*t) - The one thing you can do right now that automatically attracts more dream clients while repelling the nightmare ones (Gawd... that sounds kinda hypey, don't it? 'Tis true though!) Enjoy! Available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Yes, you heard. I want you to become an influencer. Before you hire a Lambo, rent a plush pad and withdraw your life savings in $1 bills... hear me out. Also in today's episode, you'll discover: - How pathetic I am at demonstrating gang signs - A simple - but highly effective - habit you need to get into the habit of habituating... habitually. - Why I USED TO BE terrible at marketing - Why I STILL AM terrible at marketing - My biblical - and masterful - reframing of the term "influencer" (you'll FINALLY be able to say "influencer" - without retching when you hear my consummate take on it) - How to sell yourself... without selling your soul to the devil (or paying a sleazeball $1,997 to learn a bunch of "never-fire" close techniques) - The SHOCKING news about why being a decent human is a good plan of action (you better be sitting down when you hear this!!!) - How my daughter's endless YouTube watching has FINALLY paid off!!! - What I would do if I wanted to get more shares and subscribers (you'll kick me - probably in the knackers - when you realise how easy it is!!!) - My brand-new, "never seen before" call to action (can you believe it's taken F***ING 39 episodes? Will the wait be worth it??? I think we both know the answer to that!!!) - One simple action you can take RIGHT NOW (after watching this video... I NEED DA VIEWS!!!!) to win the eternal gratitude and adoration of your friends. Enjoy! Also available as a podcast! Click here: https://insertgaghere.com/podcast or search for "I CAN change the title later, right?" in your podcast player of choice (it's Overcast, isn't it?) Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Headlines are tricky beasts to get right. Even the best copywriters on the planet can struggle for weeks and months before getting the perfect headline. And while I can't make coming up with a perfect headline any easier, I can do the next best thing and show you what NOT to use as a headline. Also in this video, you'll: - Be shaken to your core, as I (meekly) suggest that you're a selfish _______ (careful, the answer is NSFP - Not Safe For Pensioners) - Discover the most important realisation business owners need to make... but only if they want to sell more stuff and swim in money like Scrooge McDuck! - Learn the shocking truth about how your customers REALLY feel about your (yes, YOUR) widget (if you were hoping for "enamoured" and "slightly aroused", you're in for a shock!) - Marvel at how I subtly plug my coffee critiques in a manner that would make evil Hypnogod Derren Brown cry. - Hear about the biggest problem I saw with sales pages this week (I’ll give you a clue... look at the bloody title of this episode!) - Find out what you should NEVER put at the top of your sales page... unless your name is Kim Kardashian (it's not, is it? Good. Then don't do THIS!!!!) - Bear witness, as I create possibly the greatest movie title the SyFy channel has NEVER  produced! - Steal my “swipeable” free headlines I give (only bold lawn technicians need apply) - Learn how much the success of a sales page is  down to the headline (SPOILER Alert - it's 80%, but don't let that stop you from clicking ‘play’ and hearing me say it again!!!) - Discover the super-simple question you can ask to help you create a killer headline (wait... a serious bullet? WTF?!) - Observe and listen, as I unveil the REAL purpose of a headline (if you thought it was to remove stubborn stains from your undercrackers... you're WRONG!!!!) - Wonder if I’ve had a stroke as I pause a bit too long, pondering whether to use a risky adjective before the word "Goldfish", before finally deciding, "Best not!" - Be astonished at how, 37 episodes in, I STILL haven't come up with a half-decent ‘sign off’ yet (was this man REALLY a professional radio presenter???) ... and some other slightly less memorable bits. Enjoy! Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Funnels work. They're a great way to solve valuable problems and build trust with your customers... WHILE GETTING PAID! Trouble is, it seems as though some businesses don't lend themselves well to the "funnel" model, but the truth is, you can create an ascending ladder full of offers for pretty much ANY business... ... as long as you take a different approach. Here's what I mean... Also in this episode I: - Mispronounce the word "Russell" - DELIBERATELY - a rather poor attempt at raising a smile. - Brilliantly agitate the "funnels don't work for my business" problem, so it feels more pressing and makes you feel WORSE about your life! - Tease you with a possible solution to this problem before I wildly veer off and talk about myself for a bit (you'll wonder how one man can be so damn selfish!) - Blatantly admit that I used to get paid by lying to people for a living (you might wanna call the cops after hearing this) - Answer the "how many birthdays does the average person have a year?" question once and for all (the answer may shock you... if you're an imbecile!!!!) - Say the words "THERE IS NO FREE OFFER!" - Egad! Did I really say this? Yes (let's hope the Sunday papers don't get hold of THAT quote!) - Finally admit the truth about my four-year struggle... (you'll need tissues for this... but only if you've spilled something) - Crowbar in a desperate plug for you to sign up to my "GOOGLE DRIVE OF AWESOMENESS!!!!" (think you know what "no lube" means? Think again...) - Reveal the price of how much a magician REALLY costs for two hours of magic (I'll give you a clue... it's one of these: £150, £400, or a Ginsters pasty and a foot massage) - Berate you (mildly) for being so selfish - Say the words "THERE IS NO FREE OFFER!" - again! (Am I mad?) - IMPLORE you to fantasise about brides... like you are doing right now! - Generously give wedding magicians a free idea for a killer lead magnet (did I say it was free? I did? Oh... shit, I wasted these brackets...) - Selflessly give magicians 5 (yes, facking FIVE) benefits they can use to get more bookings (I've charged over £1.25 for these in the past!!!!) - Show you the easiest way I know to GUARANTEE you're always offering value to the client - keep this handy trick in mind and you'll never go wrong. .... and some (I think) more. Oh, and while you're here...   Don't forget to visit https://insertgaghere.com/email​ to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Maybe you’ve experienced this... You create a killer piece of copy or content and right when you’re about to hit ‘post’... You spot ‘something’... one small thing that you know someone, somewhere on the internet won’t like... So you change it to something they will like (or delete it). Then you find something else... and change that too. Before long, you find yourself trying to create something that everyone on the planet will love, and, as we know... that's a recipe for disaster. "You can't please everyone", right? Maybe... Thing is, it IS possible to please everyone, but you need a different approach... --- Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

“Focus on the benefits – that’s the only thing that matters” You’ve probably heard that before. Heck, I think I’ve said it before. It’s true… kinda. If you want your customer to realise how your thing can make their life better, giving them a boatload of benefits is a great way to go. After all, why waste time getting bogged down in features? I mean… who cares what shade of black it is, whether it’s 78 inches or 87 inches tall, or whether it’s a DVD or instant download? Why bother with any of that “feature” nonsense when all the customer is REALLY thinking is: “What’s in it for me?” Because it’s not enough to show them what your widget can do for them… if you want to make a sale, you have to do something else too. And that’s where features come in… — Oh, and while you’re here… Don’t forget to visit https://insertgaghere.com/email​ to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.