In this episode of [radically candid], Matt Wilson, Vice President of Digital at SilverBack Advertising, discusses his non-linear career path and the power of listening to your market with Tim Rowe. Who's This Conversation For? This conversation is for anyone looking to redefine their career path or stand out in a crowded marketplace...of any sort - whether its as a career, as an agency, or within the programmatic or streaming media space. 🚀 What You'll Learn By Listening 1) Why Audienc...
The trend lines show that AI is only getting smarter and more complex, so how do you ride the wave without getting crushed by it? We are given three options: Be in denial Run for the hills when change occurs See it on the horizon and plan ahead In this episode of [radically candid], Whitfield Athey, Chief Operations Officer at [cognition], discusses these changes and how to plan for the disruptions AI will cause in the next 2-3 years with Tim Rowe. Who's This Conversation For T...
🎧 Episode Highlights This week on [radically candid], Tim Rowe sits down with [cognition]'s Chief Revenue Officer, Amber Daniel, to break down the massive shifts rocking the advertising world—from the streaming takeover to the rise of AI search. ⏱️ Quick Takeaways: Streaming Drives Search: Did you know? As much as 30% of all website traffic originates from someone seeing a Streaming TV ad.AI is Changing Search: According the Pew Research Center, 26% of all searches end after being prese...
🎧 Episode Highlights [radically candid] hosts Brian Dukes (Exitwise) to demystify M&A for founders. Learn to destigmatize exits, prepare from day one with financial hygiene and a strong team, and turn M&A into a strategic win. Brian shares how proactive planning and Exitwise empower this journey. ⏱️ Quick Takeaways (2-min read) The Stigma: Demystifying M&A—it's strategy, not failure.The Timing: Why exit planning should start from day one.The Prep: Early document & financial ...
🎧 Episode Highlights In this tech-forward episode of [radically candid], Tim Rowe sits down with Colin Davis, CTO @ [cognition], to unpack the powerful engine behind dynamic creative, automation, and attribution in streaming TV advertising. From ingesting massive data sets and inventory feeds to serving personalized, performance-driven creative—Colin shares how his team moves fast without breaking things, why ad serving is the future, and how clean architecture, collaboration, and a culture ...
🎧 Episode Highlights In this heartfelt episode of [radically candid], Tim Rowe sits down with John Stark, retiring VP of Account Management @ [cognition], to reflect on the company’s journey—from being spotlighted by Amazon for dynamic display to becoming a full-stack ad tech solution for streaming TV. John shares what it really means to build, grow, and eventually hand off something bigger than yourself—with timeless advice for anyone charting their own course in business or life. ⏱️ Quick ...
🎧 Episode Highlights In this insightful episode of [radically candid], Tim Rowe sits down with Matt Burk, Product Manager @ [cognition], to unpack the complexities—and surprising simplicity—of dynamic creative and ad serving. Matt reveals how marketers can achieve highly personalized campaigns at scale without the usual headaches, wasted time, or blown budgets. If dynamic creative or ad serving are priorities in your marketing roadmap, this episode offers practical wisdom to transform your ap...
🎧 Episode Highlights In this deep-dive episode of [Radically Candid], Tim Rowe sits down with Michael Lieberman—Product Manager of Headless Analytics at Cognition and founder of the technology behind it—to break down how to finally solve your attribution blind spots. From Shopify sites to CTV ads, this episode unpacks how modern measurement really works (and where everyone else is getting it wrong). ⏱️ Quick Takeaways (2-min read) The Problem: Why most attribution models (especially last-clic...
🎧 Episode Highlights In this first installment of the [radically candid] podcast, Tim Rowe sits down with Carson Henry CEO @ [cognition] to talk about how a strategic pivot from competing with agencies has led to transformative ad tech for streaming TV advertising attribution. ⏱️ Quick Takeaways (2-min read) The Pivot: How Cognition originally aimed to disrupt agencies but instead became their technology partnerThe Discovery: 30% of search traffic should actually be attributed to video campa...
🎧 Episode Highlights This week on [radically candid], Tim Rowe gets a behind-the-scenes look at recruiting and culture building with our Head of People, Alexandra Mills of [cognition]. ⏱️ Quick Takeaways: People vs. HR: "People" isn't just the new HR—it's about fostering a holistic, supportive ecosystem.Authenticity is Key: In the age of AI, being your authentic self in resumes, cover letters, and interviews is your biggest advantage.Cover Letters Matter: A tailored letter that shows you've d...