Claim Ownership1 Inside Job Boards and Recruitment Marketplaces
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Each week, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both. Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
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Dr. Julius Probst of Appcast and The Stepstone Group joins the podcast today to talk about how the labor markets impact job boards and recruitment marketplaces.
He explains why we don't want labor markets that are cold, which most of us easily understand, but also why we don't want labor markets that are red hot, which some of us might not understand as well. We also get into a discussion about the differences between the labor markets in the European Union, United Kingdom, and United States of America and how those impact our businesses.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this strategic discussion with one of the world's foremost experts on labor markets so that you'll be better equipped to make preparations for what might be coming months or even years from now.
Marty Aghajanyan, Founder and CEO of JBoard, is today's guest.
We talk about when new or even existing job boards should use off-the-shelf software from any of a couple of dozen providers, one of the most popular of which is JBoard, and when it makes more sense for them to build and maintain their own software.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this episode that should be of particular interest to those looking to get into the industry, those who recently entered the industry, and even some who have been in the industry for many years.
Virtually every site that buys or sells traffic on a cost-per-click (CPC) basis does so by pulling candidates into their site, programmatically distributing jobs to other career sites, or some combination of the two.
Today, cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter interview Tracey Parsons, the founder of Flockity, which is taking an entirely different approach. Instead of buying traffic from other career sites, it pays influencers -- many of whom are ordinary people whose friends and family trust them -- to share job postings they think will be of interest to their friends and family.
Tracey is an industry veteran and flocking interested in partnering with more traditional sites that are looking for a new way of serving their customers.
Today's guest, Dylan Buckley of DirectlyApply, joins us from London, U.K. but their business only serves the U.S. market. Even more unusually, they're an aggregator that doesn't distribute jobs to other job boards, so they aren't engaged in the typical arbitrage model that virtually all other aggregators are. Oh, and there are only six employees, they have no salespeople, they've taken on virtually no investment, and they're profitable.
So, what's the secret sauce for DirectlyApply? In short, focus on building the best possible product, meaning doing a really, really good job of matching candidates to jobs. Do they think that their model is superior to those of more traditional aggregators that both buy and sell candidate traffic?
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter as we talk with Dylan about their model and where he sees the business growing over the next few years.
It's always great to see great things happening to great people. On today's episode, we learn more about that happening.
Viewers may know Julie Sowash as the Executive Director of Disability Solutions, Co-Founder and CEO of Catch 22 Consulting, or wife of Chad Sowash. Viewers may also know of Chad as Co-Host of The Chad and Cheese Podcast and Co-Founder and President of Catch 22 Consulting. But what they likely don't know is that Catch 22 just acquired JobBoardDoctor LLC from Jeff Dickey-Chasins.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this breaking news episode to learn what's next for JobBoardDoctor, Jeff, and the Sowashes.
Industry veteran, Christopher Campbell of Reticular Media, joins us today for an episode that will be of great interest to any job board / recruitment marketplace that sends bulk, commercial emails such as job match alerts.
Sending thousands, tens of thousands, or even more emails a day is massively challenging as the rules from Gmail and other email service providers (ESPs) are constantly changing, as are the best practices for ensuring that your emails get into the inbox, opened, and the job ads clicked on.
Cohost Peter M. Zollman of AIM Group wasn't able to join us for today's episode, but cohost Steven Rothberg of College Recruiter discusses with Chris his three tips for ensuring success plus a bonus recommendation at the end.
What do failed retailers K-Mart and Sears have in common with Monster and CareerBuilder? In both cases, you've got organizations that were large, vibrant, and dominant but gradually faded until their owners decided that combining them was somehow a great strategy.
Today, global staffing company, Randstad, announced that it was ceding majority ownership of its Monster property through some kind of vague "combination" of the two job board organizations. Is this an acquisition? Apparently, no. Is this a merger? Apparently, no. Is this a joint venture? Apparently, no.
Interesting, the same announcement was not made by Apollo Group's CareerBuilder, which cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter have some fun with.
Tune in to learn what we know, and also to hear which one of us is stunning and which one is unsurprising.
Cohost Peter M. Zollman of AIM Group is back from his well-deserved break and discusses with Cohost Steven Rothberg of College Recruiter whether job boards and recruitment marketplaces are all seeing reduced revenues coming out of the pandemic, to what degree, why, and whether that's temporary or permanent.
The gents also discuss what sites should be doing now as we head into the summer and, for many, a time when business slows down.
Oh, and if you think that Peter and Steven see eye-to-eye on all of these topics, well, think again. No fists are thrown, but there is some disagreement.
Our illustrious Cohost, Peter M. Zollman of AIM Group was traveling back from Europe to his home in Orlando, Florida today and so our other Cohost, Steven Rothberg of College Recruiter, was left to his own devices. Fortunately, no one was injured, or at least we didn't receive any such reports.
Today's guest is Evan Herman of HRmanomics, which provides fractional, on-demand recruiting support to employers but, more importantly for our discussion, sales and other advisory services to talent acquisition technology companies including job boards a/k/a recruitment marketplaces.
Join us as Evan and Steven talk about the importance of understanding the problem that your customer is trying to solve, whether they're a recruitment agency or employer. Evan also shares with us what those problems typically are.
Our Cohost, Peter M. Zollman of AIM Group is on a well-deserved, Italian vacation but fear not: his regular Cohost, Steven Rothberg of College Recruiter, is joined for today's episode by Chris Russell of RecTech Media and Guest Jim Stroud of SourceCon.
Most in the world of job boards and recruitment marketplaces know that some of their employer users are sourcers and other recruiters, but it may not be all that obvious just how differently those two groups use our sites. Jim defines for us what a sourcer is, how they use our sites, and the products we should offer to them if we want to win their business in this new age of artificial intelligence.
His answer to that last question may surprise you.
Friend of the podcast, George LaRocque of WorkTech, is back with us for the breaking news about the new guidance released by the U.S. Office of Federal Contract Compliance Programs (OFCCP) that promises to greatly impact the tech and probably legal expenses of every job board and recruitment marketplace that does any screening or selection of candidates, which would include any kind of matching or ranking of candidates.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter as we discuss how tech providers can't merely point the finger at their employer clients or vice versa. As Workday is finding out now and DHI Group (parent of Dice) before, the U.S. government considers screening to be a staffing function, and if you're a staffing company then you're just as liable as your employer client.
Cohost Peter M. Zollman of AIM Group is traveling so unavailable for today's episode. Fear not, however, as our regular Cohost, Steven Rothberg of College Recruiter, is joined for today's episode by guest Cohost Jeff Dickey-Chasins a/k/a The Job Board Doctor.
Steven and Jeff interview Rodion Telpizov, CEO of SmartJobBoard to learn about how artificial intelligence and large language models are being used by job boards large and small. We also dig into how buying or leasing software from providers such as SmartJobBoard makes that feasible for many in our industry.
For those of us in the northern hemisphere, winter turned into spring and that's turning into summer. Yet somehow today's guest, Ryan Affolter of RogueHire, still managed to come down with a cold. But he persevered and Cohosts Peter M. Zollman of the AIM Group and Steven Rothberg of College Recruiter were very appreciative.
Ryan has a couple of decades of experience buying, managing, and advising others on their recruitment advertising campaigns. In today's episode, he shares with us some of the key facets that healthcare employers care most about when deciding which job boards to use as sourcing tools.
When there's news about Indeed, there's no one better at deciphering it than Jim Durbin a/k/a The Indeed Whisperer.
Jim has been on just about every side of the recruitment marketing desk, including as a talent acquisition leader, at one of the world's largest recruitment process outsourcing (RPO) organizations, and now at the helm of Respondable Recruitment Marketing.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter as we unpack the rumors about Indeed sending out letters to ad agencies (and perhaps others) telling them that organic (free) traffic is ending and all postings will need to be sponsored (paid). If Indeed matters to you, and it should, so will this episode.
Virtually all of us have sat on the other side of the desk as a job seeker. Our searches were often frustrating and, quite frankly, lonely.
Today's guest, Tuck Hauptfuhrer, identified that problem when working for CreditKarma and was determined to find a solution. That solution became EarnBetter, an AI-powered job search agent that is free to candidates. It provides job search advice, resume writing help, and other such services and generates revenue from job posting ads.
Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter dive into the discussion with Tuck. The only regret? Not nearly enough time to learn everything we (and probably you) would love to know about this exciting new venture.
A Glassdoor just user reported that it displayed her name beside her employer reviews despite her desire to be anonymous.
Did Glassdoor deliberately display her name? Was it user error? Was there a technical snafu? We don't know. But it seems likely that Glassdoor's acquisition of social networking site, Fishbowl, has caused it to collect personally identifiable information (PII) directly from its users and indirectly from unnamed, third parties. And that data is now accessible via subpoenas and hacks.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter as we learn from Aaron Mackey, attorney with the Electronic Frontier Foundation, about how Glassdoor might be shifting from being a powerful privacy advocate into a potential source of very sensitive information about its millions of users.
Job boards a/k/a recruitment marketplaces are mostly double-sided marketplaces, meaning they have two customer groups: (1) employers and other advertisers and (2) job seekers. To succeed with one, you need to succeed with the other.
Yet many argue that searching for jobs in general and via job boards in particular is broken. Some believe that it has always been, is, and always will be broken until something fundamental changes. Others believe that job search need not be broken and that the solutions are at hand.
Today's guest, Cory Kapner of Recruitics, falls into that last group. Yes, job search is largely broken but we can and must fix it. Our Cohosts, Peter M. Zollman of the AIM Group and Steven Rothberg of College Recruiter, unpack these issues with Cory and, together, help reveal Cory's vision for a better future.
When is a recruitment-related platform not a job board or recruitment marketplace? When it is complementary to those. Oyster is one such company.
Oyster helps employers hire and employ people globally, whether they're legal employees or contractors. With the help of Oyster and others like it, employers can hire the best talent available, regardless of geography as it is Oyster that takes care of complying with the myriad of employment laws, offering compelling benefits, and even sending payments.
So, is Oyster a job board or recruitment marketplace? Not as your Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter, would define them. But are there opportunities for those in our industry to partner with Oyster? Yes, and our guest, Tony Jamous, CEO of Oyster, tells us how.
Most job boards only one or two products: (1) CV / resume searching and (2) job ads. But if you're looking for additional revenue, then you probably that it is a lot easier to win a greater share of the wallet from your existing customers than it is to land new customers.
Today's guest, Leon Zussner of Jobvibe.io, shares with us some ideas for how video, whether it is branding about the employer or specific to a role, can create a new win-win-win for you as the media partner, the candidate using your site, and the employer who is seeking to reach, engage, and hire new talent. Especially younger talent. Oh, and if the idea of building out a whole new video-related product isn't something you're anxious to do, Jobvibe can partner with you to provide a turnkey solution.
Cohost Peter M. Zollman of AIM Group was unable to join us but our other Cohost, Steven Rothberg of College Recruiter, did okay going solo. Do you agree?
Today's episode is special to Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter as we take a moment to mark the passing of good friend and industry icon, Art Koff of RetiredBrains.com. Art passed away days shy of his 88th birthday, peacefully and at home. We will miss him, but he left the world a better place.
Our guest today, Tobias Zimmermann of The Stepstone Group, is one of those rare people who are both passionate and have tremendous expertise for the job board / recruitment marketplace industry globally. He shares with us what he sees coming over the coming months and years in various markets. Spoiler alert: he's optimistic.
We also dive a little into the recent news about Google killing its Job Ads product before it could even get into beta and discuss the importance of keeping Tobias well-hydrated with some delicious beers local to Dusseldorf, Germany.
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