You need to sell differently to agencies versus corporate recruiters
Description
Our illustrious Cohost, Peter M. Zollman of AIM Group was traveling back from Europe to his home in Orlando, Florida today and so our other Cohost, Steven Rothberg of College Recruiter, was left to his own devices. Fortunately, no one was injured, or at least we didn't receive any such reports.
Today's guest is Evan Herman of HRmanomics, which provides fractional, on-demand recruiting support to employers but, more importantly for our discussion, sales and other advisory services to talent acquisition technology companies including job boards a/k/a recruitment marketplaces.
Join us as Evan and Steven talk about the importance of understanding the problem that your customer is trying to solve, whether they're a recruitment agency or employer. Evan also shares with us what those problems typically are.