Discover10 Minute MBA - Daily Actionable Business Lessons With Scott D. Clary
10 Minute MBA - Daily Actionable Business Lessons With Scott D. Clary
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10 Minute MBA - Daily Actionable Business Lessons With Scott D. Clary

Author: Scott D. Clary

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The #1 Podcast For Entrepreneurs. The 10 Minute MBA is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.

For more business case studies, tactics and insights, make sure to subscribe to my youtube or newsletter.

Tweet Me: https://twitter.com/scottdclary

254 Episodes
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Today, we've explored how teaching customers can supercharge business growth across all industries. In the future, companies that excel at educating their customers will create a powerful cycle of learning and loyalty. By guiding customers from curious beginners to passionate experts, businesses will not only keep clients longer but turn them into enthusiastic promoters. As products become more similar, the companies that make every interaction a chance to teach will be the ones that stand out and succeed.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
The 48 Laws of Power by Robert Greene: https://amzn.to/3X7nyW8Today, we'll take a fresh look at "The 48 Laws of Power," turning old ideas about influence into positive strategies for ethical business leaders. We'll explore how to build trust, when to seek the spotlight, and how to stay true to your values while adapting to change. By the end, you'll have practical tools to lead with integrity and make a real difference in your industry. This isn't just about business success—it's about shaping a better way of leading and influencing others.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, your guest teacher is Guy Kawasaki, Chief Evangelist at Canva and host of the Remarkable People podcast. Guy is a renowned expert in evangelism, podcasting, and content creation, with a career spanning over three decades.Today, Guy will share his insights on how to create content that resonates with people. He'll discuss how to leverage your experience and network to build a successful podcast, and how to balance passion and pragmatism in your content creation. As an entrepreneur, understanding how to create engaging content is crucial for building a strong brand and connecting with your audience. Through Guy's expertise, you'll learn how to create a content strategy that drives results, and how to use podcasting as a powerful tool for sharing your message and building your business.Guest Teacher:https://guykawasaki.comhttps://twitter.com/GuyKawasaki--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other Links:Success Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we'll discuss powerful ways to make your sales presentations unforgettable. In the future, business leaders will use these strategies to tell captivating stories about their products, keeping potential customers on the edge of their seats. They'll grab attention quickly, explain benefits clearly, and handle any doubts smoothly. By the end of their presentations, they'll have taken their audience on a journey, showing them a vision of success that feels both exciting and achievable.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we'll explore how content calendars can up your game as an entrepreneur or creator. These tools are becoming essential for staying on track, keeping your content in line with your goals, and reaching your audience wherever they hang out online. Getting good at managing your content calendar will help you cut through the noise and create stuff your audience actually wants. It's all about working smarter, not harder, when it comes to your content.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, your guest teacher is Roger Connors, Chairman of Oz and a bestselling author. Roger is known for his expertise in transforming workplace culture through effective coaching and leadership strategies. He has co-founded Partners in Leadership and has written several influential books, including "Fix It," "Change the Culture, Change the Game," and "Get a Coach, Be a Coach."Today, Roger will share his insights on building a coaching culture within organizations, emphasizing the importance of leaders modeling coaching behavior to foster an environment where everyone is encouraged to seek and provide coaching. He'll discuss the challenges of finding the right coaches and techniques to help learners extract the most value from any coach. As an entrepreneur, understanding how to create a coaching culture is essential for developing a high-performing team and driving business growth. Through Roger's expertise, you'll learn how to build trust and transparency within your organization, uncover real sentiments within your teams, and create a culture of continuous improvement and accountability.Guest Teacher:https://www.linkedin.com/in/rogerconnors/--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other Links:Success Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we'll discuss practical competitive analysis strategies that will revolutionize business approaches. We'll explore five actionable tactics and two powerful frameworks to decode competitors and outsmart competition. These methods will equip entrepreneurs to anticipate market shifts, identify opportunities, and make data-driven decisions. By implementing these strategies, companies will be well-positioned for success in the dynamic business landscape.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, your guest teacher is Michelle Seiler Tucker, a renowned Mergers & Acquisitions Specialist and founder of Seiler Tucker Incorporated. Michelle is a leading authority on buying, selling, fixing, and growing businesses, with over 20 years of experience in the M&A industry.Today, Michelle will share her insights on how to build and sell a business successfully. She'll discuss the common pitfalls that entrepreneurs face when building a business, including creating a job instead of a business, and provide actionable advice on how to avoid these mistakes. Michelle will also introduce her proprietary frameworks, the GPS Exit Model and the 6 Ps, designed to help entrepreneurs maximize their business's value and create a scalable, sustainable, and sellable business. Through her expertise, you'll learn how to plan your exit from the start, build a business that can run independently, and attract buyers to command a higher valuation.Guest Teacher:https://seilertucker.comhttps://www.linkedin.com/in/michelleseilertucker/--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other Links:Success Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we will have explored the evolution of customer acquisition beyond the traditional sales funnel, embracing more dynamic and holistic models. We will have discussed innovative approaches like the flywheel model, ecosystem building, and trust-based acquisition, reflecting the complex nature of modern business. These new models will emphasize creating value, building relationships, and adapting to changing customer behaviors in the digital age. Ultimately, we will have seen that the future of customer acquisition will lie in balancing complexity with human connection in an ever-changing marketplace.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we will explore the intricate world of pricing psychology, focusing on odd/even pricing, bundling strategies, and anchoring effects. We'll introduce frameworks like the Pricing Perception Framework and the Bundling Value Perception Model to guide strategic pricing decisions. Our journey will culminate in the Pricing Psychology Synergy Model, a tool that will help entrepreneurs craft dynamic, impactful pricing strategies for the future.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, your guest teacher is Sharran Srivatsaa, CEO of Srilo Capital. Sharran is a seasoned entrepreneur and expert in driving exponential growth, with a proven track record of achieving 10x growth in his own businesses.Today, Sharran will share his playbook on achieving 10x growth, outlining the key components of his formula for success. He'll emphasize the importance of singularity of focus, accountability, and strong processes in driving exponential growth and success. As an entrepreneur, understanding how to align your resources and energy toward a singular goal, maintain momentum through consistent accountability, and establish strong processes for sustainable growth is crucial for scaling your business. Through Sharran's expertise, you'll learn how to create a roadmap for achieving 10x growth and set your business up for long-term success.Guest Teacher:https://sharran.comhttps://www.linkedin.com/in/sharran/--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other Links:Success Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we're talking about permission marketing - it's a game-changer in how we connect with customers. Instead of shouting at people, we're going to focus on getting them to actually want to hear from us. It's all about building trust, providing real value, and respecting people's time and attention. If we do this right, we'll end up with customers who are genuinely excited to see what we have to say, and that's going to be great for business in the long run.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, your guest teachers are Samantha McKenna and Amy Volas, two renowned sales experts who are redefining the way we approach sales. Samantha is the Founder of #samsales Consulting, and Amy is the Founder of Avenue Talent Partners.Today, Samantha and Amy will share their insights on why modern sales is broken and what entrepreneurs can do to fix it. They'll explore the outdated tactics and strategies that are no longer effective in today's sales landscape and provide actionable advice on how to build a sales process that drives real results. As an entrepreneur, understanding how to effectively sell your product or service is crucial for growth and scalability. Through Samantha and Amy's expertise, you'll learn how to create a sales strategy that resonates with your target audience, builds trust, and drives revenue.Guest Teachers:Samantha McKennahttps://www.samsalesconsulting.comhttps://www.linkedin.com/in/samanthamckenna/Amy Volashttps://twitter.com/AvenueTP--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other Links:Success Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we're exploring pre-totyping, a game-changing approach to validating business ideas. We'll use techniques like fake door tests and simulations to gauge user interest before significant investment. The VIRAL framework will guide us through visualizing experiences, identifying assumptions, and rapid testing. We'll focus on actual user behavior, not just intentions, to iterate quickly. This isn't just about tools; it's a mindset shift that embraces uncertainty and rapid learning. Pre-totyping is set to revolutionize how we bring ideas to market, making innovation faster, cheaper, and more effective.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we'll dive into value-based selling - a game-changing approach to pricing that's all about the outcomes you deliver, not the effort you put in. We'll explore how to uncover, quantify, and communicate the real value you bring to your customers, and how to price accordingly. You'll learn practical strategies to implement this approach, handle objections, and stay ahead of the curve. By the end, you'll see why value-based selling isn't just a pricing trick, but a whole new way of thinking about your business and your customers.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, your guest teacher is Julia Boorstin, CNBC's Senior Media & Technology Reporter and author of the bestselling book "When Women Lead." Julia is a leading voice on the intersection of technology, media, and women's leadership.Today, Julia will share her insights on the challenges women face in the business world and the strategies they use to overcome them. She'll explore how women can build resilience, navigate biases, and leverage data to drive success in male-dominated industries. As an entrepreneur, understanding these dynamics is crucial for building a strong, inclusive company culture and making informed decisions that drive growth. Through Julia's expertise, you'll learn how to cultivate leadership skills, promote equity in the workplace, and use data to drive positive change - all essential for building a successful and sustainable business.Guest Teacher:https://juliaboorstin.comhttps://twitter.com/JBoorstin--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other Links:Success Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we'll talk about the solopreneur's playbook - a comprehensive guide for thriving without a team. This resource will equip solo entrepreneurs with innovative strategies, from niche mastery to automated systems, enabling them to build impactful, profitable businesses while maintaining personal freedom. It will challenge conventional wisdom, showing how one person can leverage technology and strategic thinking to compete effectively in the modern business landscape.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, we're exploring a new approach to setting audacious goals without losing touch with reality. The REAL Framework (Realistic, Elastic, Actionable, Layered) offers a balanced alternative to traditional BHAGs. It helps entrepreneurs dream big while staying grounded in their current capabilities.We also cover advanced techniques, common pitfalls to avoid, and the mindset shifts necessary for success. The goal is to set ambitious targets that stretch your capabilities without snapping them, paving the way for sustainable, long-term achievement.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, you'll discover the high price of saying "tomorrow." We often fool ourselves into believing that procrastination is harmless, but the truth is, it carries a hefty cost. This exploration will expose the hidden consequences of procrastination and equip you with practical strategies to break free from its grip.This isn't just another podcast about time management. We'll delve into the psychology of procrastination, uncovering the fear, boredom, and overwhelm that fuel it. You'll learn to recognize the lies you tell yourself to justify delay and discover how procrastination silently sabotages your success.--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other LinksSuccess Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today, your guest teacher is Gigi Robinson, a full-time content creator, GenZ Chronic Illness & Mental Health Advocate & Speaker, Nikon Creator, Adobe Ambassador, and host of the popular podcast "Everything You Need Is Within." Gigi is known for her multifaceted career, which spans from being a finalist in the Sports Illustrated Swim Search to her advocacy in the chronic illness and body positivity spheres.Today, Gigi will share her insights on how content creators can maximize their value in the ever-evolving creator economy. She'll explore how to build a strong personal brand, leverage social media to make an impact, and create high-quality content that resonates with audiences. As an entrepreneur, understanding these strategies is crucial for building a successful brand and connecting with your target market. Through Gigi's guidance, you'll learn how to navigate the complexities of the creator economy, cultivate a loyal following, and use your platform to drive positive change and business growth.Guest Teacher:https://www.gigirobinson.comhttps://www.instagram.com/itsgigirobinson/--The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.Daily 10 Minute MBA Podcast: https://10minmba.com/Daily 10 Minute MBA Newsletter: https://newsletter.10minmba.com/--Other Links:Success Story Podcast: successstorypodcast.comNewsletter: https://newsletter.scottdclary.comYouTube: https://youtube.com/c/scottdclaryInstagram: https://instagram.com/scottdclaryLinkedIn: https://linkedin.com/in/scottdclaryTwitter: https://twitter.com/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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