The Ultimate Guide to Pricing Psychology

The Ultimate Guide to Pricing Psychology

Update: 2024-08-30
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Description

Today, we will explore the intricate world of pricing psychology, focusing on odd/even pricing, bundling strategies, and anchoring effects. We'll introduce frameworks like the Pricing Perception Framework and the Bundling Value Perception Model to guide strategic pricing decisions. Our journey will culminate in the Pricing Psychology Synergy Model, a tool that will help entrepreneurs craft dynamic, impactful pricing strategies for the future.

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The Ultimate Guide to Pricing Psychology

The Ultimate Guide to Pricing Psychology

Scott D. Clary