10 Minute Masterclass

Season one of 10 Minute Masterclass is officially in the books. With over 85,000 downloads and a spot in the Top 50 Entrepreneur podcasts, Trey Sheneman reflects on the journey so far and shares a sneak peek from his upcoming book, The COMPASS Method. In this episode, Trey introduces the Five A Flywheel—awareness, attraction, acquisition, activation, and advocacy—and explains why building flywheels, not funnels, is the key to long term, compounding growth. Key Takeaways Funnels leak energy, flywheels create momentum. The Five A Flywheel framework: Awareness – Be visible to the right people, not just louder. Attraction – Spark interest with stories and value propositions. Acquisition – First commitment is the midpoint, not the finish line. Activation – Customers must use and experience your value or they churn. Advocacy – Turn customers into evangelists who fuel awareness. Flywheels multiply momentum, funnels drain it. The COMPASS Method book launches in October (hardback), January (paperback). Join the launch team to get an early copy, behind the scenes updates, and exclusive Q&A sessions with Trey. Season two launches in Q4 2025 with interviews from top leaders in marketing, sales, operations, and leadership. Timestamped Highlights [00:00] Celebrating season one: 85,000 downloads and Top 50 podcast rank. [01:00] Why Trey stopped building funnels and started spinning flywheels. [02:00] Breaking down the Five A Flywheel: awareness to advocacy. [03:00] Funnels leak, flywheels compound. [04:00] Sneak peek at The COMPASS Method book and how to join the launch team. [05:00] Season two preview: interviews with world class leaders. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Sometimes the greatest leadership lessons don’t come from boardrooms or business books, they come from home. In this episode of 10 Minute Masterclass, Trey Sheneman shares three powerful lessons he’s learned from raising his son Bear, who has lived with unique medical and developmental challenges. These lessons of patience, celebrating micro wins, and adapting the plan not the goal will reshape the way you lead teams, grow your business, and build culture. Key Takeaways Patience isn’t passive, it’s strategic. Slowing down creates space for growth and ownership. Celebrate micro wins like championships. Small victories compound into culture and momentum. Adapt the plan, not the goal. Let people thrive by leaning into what they love, not forcing rigid paths. Good leadership looks less like running a factory and more like tending a garden, planting, watering, and cultivating growth over time. Timestamped Highlights [00:00] What raising Bear taught Trey about leadership. [02:00] Lesson 1: Patience isn’t passive, it’s strategic. [04:00] Lesson 2: Celebrate micro wins like championships. [06:00] Lesson 3: Adapt the plan, not the goal. [08:00] Why leadership is more like gardening than commanding. [09:30] Final reflections and invitation to connect. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Growth doesn’t always require sweeping transformations. Sometimes the biggest results come from the smallest tweaks. In this episode of 10 Minute Masterclass, Trey Sheneman shares five low cost, high impact ways to improve customer experience and boost revenue. From faster response times to better first impressions, these small hinges can swing very big doors. Key Takeaways Small changes compound into big results when applied consistently. 5 ways to improve customer experience with minimal cost: Speed of Response – Leads go cold fast; respond within minutes to increase conversions. Remove Friction Points – Simplify steps in forms, checkout, or booking flows to reduce drop-offs. Upgrade First Impressions – Packaging, onboarding emails, or lobby experience set the tone for trust. Train for One Thing – Focus onboarding on one skill that drives outsized impact in customer interactions. Repurpose What Works – Take your top performing content or assets and distribute them across more platforms. Operational efficiency is often about auditing the basics, not reinventing the wheel. Momentum builds when you make one improvement at a time. Timestamped Highlights [00:00] A $300 restaurant menu redesign that created the best quarter ever. [02:00] Why small operational tweaks can drive massive ROI. [03:00] Fix #1: Speed of response—automation and AI cut times from hours to minutes. [05:00] Fix #2: Remove friction points—simplify booking flows and add call buttons. [06:00] Fix #3: Upgrade first impressions—trust is set at the first touchpoint. [07:00] Fix #4: Train for one thing, not 10—improve the skill that matters most. [08:00] Fix #5: Repurpose what already works—put your best testimonial everywhere. [09:30] Compounding effect: one small change a month builds momentum. 10MIN Takeaways Newsletter: 10MIN Takeaways Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Nobody builds hype and delivers launches like Apple. But you don’t have to be a trillion dollar brand to launch like they do. In this episode of 10 Minute Masterclass, Trey Sheneman breaks down the five laws of launching like Apple, from creating anticipation to closing with a bang. Packed with real world stories from launches Trey has led, you’ll learn how to apply Apple’s playbook to your own products, services, or offers. Key Takeaways The 5 Laws of Launching Like Apple: Build a Runway – Start teasing early with case studies, behind the scenes content, and value driven problem solving. Use the Four C’s – Every message should communicate Clarity, Credibility, Contrast, or Commitment. Stack Scarcity and Urgency – Combine time limits with quantity limits for maximum momentum. Engineer the Middle Push – Plan a surprise bonus, Q and A, or case study drop to avoid the mid launch slump. Close with a Bang – Up to 50 percent of sales come in the final 24 hours; push hard with countdowns, multiple emails, and even live streams. Real world examples: A 28 day coaching program launch that drove 12,000 Facebook group members and 1,000 sales in week one. A SaaS client who doubled conversions by using a simple contrast graphic. An event launch that sold out 70 percent of tickets in 48 hours with early bird scarcity. A high ticket mastermind launch that added $280k in sales in the final day with last minute pushes. Big lesson: You don’t need Apple’s budget, just their discipline. Timestamped Highlights [00:00] Apple’s secret to anticipation, momentum, and loyalty. [02:00] Law #1: Build a runway with pre launch content and seeding. [03:00] Law #2: The Four C’s of effective launch messaging. [05:00] Law #3: How to stack scarcity and urgency for maximum impact. [07:00] Law #4: Planning a mid launch push to avoid the slump. [08:00] Law #5: Closing with a bang, final 24 hour strategies. [09:30] Why these principles work for small brands too. 10MIN Takeaways Newsletter: 10MIN Takeaways Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

A vision without a plan is just a dream. In this episode of 10 Minute Masterclass, Trey Sheneman walks through the final step of the COMPASS Method: turning research and insights into a strategic 90-day plan. With lessons from startups, coaching clients, and even Spotify’s “bets,” Trey shows why 90-day plans create urgency, build momentum, and keep your team focused on what matters most. Key Takeaways A 12-month plan is a vision, a 90-day plan is a mission. Focus is the secret power of a 90-day plan, it limits distractions and clarifies priorities. Plans that are too long or too complex die in execution. Keep it actionable. Spotify calls their 90-day objectives “bets” you either win or learn, but you always move forward. Use Trey’s 3-question filter to shape your plan: Does it drive Revenue, Retention, or Reach? Can we measure impact inside 90 days? Does it create momentum for the next quarter? A strong plan has five parts: 3 big objectives (not 5, not 2) Key results for each One clear owner per result 30-day milestones Weekly reviews Momentum compounds, small wins stack into breakthroughs. Timestamped Highlights [00:00] NASA countdown and why plans create lift-off. [02:00] The COMPASS Method’s final step: turning insights into action. [03:00] Why 90 days is the sweet spot for urgency and momentum. [04:00] A client’s 60-page plan reduced to 3 clear objectives. [05:00] Spotify’s 90-day “bets” and lessons for every business. [06:00] The 3-question filter: Revenue, Retention, or Reach? [07:00] Domino effect: how small wins stack into momentum. [08:00] How to structure a strategic plan that works. [09:00] A cautionary tale: when teams try to do too much. [10:00] Final reminder: momentum is your greatest multiplier. Previous Episodes Mentioned:  Episode #6: The Comp Set is The Key to Game, Set, Match Episode #10: The 5 Parts of an Ironclad Offer Episode #14: Speak Their Language Or Lose Their Business Episode #22:  How to Build An Ideal Customer Profile that Converts Episode #26:  SWOT for Synthesis – The Step Where The COMPASS Comes Together 10MIN Takeaways Newsletter: 10MIN Takeaways Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

You can have the best marketing, the best sales process, and the best strategy but if your organization is unhealthy, it will all fall apart. In this episode of 10 Minute Masterclass, Trey Sheneman shares leadership insights from Patrick Lencioni’s book The Advantage, revealing why organizational health is the ultimate competitive edge. You’ll learn the four steps to build a healthy team, how to keep clarity alive, and why trust is your growth multiplier. Key Takeaways Great marketing and sales can’t fix a dysfunctional organization. Healthy teams multiply results; unhealthy teams multiply dysfunction. Lessons from Patrick Lencioni’s The Advantage: Build a cohesive leadership team – Centered on vulnerability-based trust, not just predictive trust. Create clarity – Answer the six key questions about purpose, behavior, success, priorities, and roles. Over-communicate clarity – Repetition cements alignment; leaders get tired of saying things before teams get tired of hearing them. Reinforce clarity with systems – Hiring, meetings, and rewards should reflect values and priorities. Growth ceilings are usually health problems, not strategy problems. Clarity builds trust, and trust accelerates growth. Timestamped Highlights [00:00] The greatest competitive advantage: organizational health. [02:00] Why Trey loves Patrick Lencioni’s The Advantage. [05:00] Step 1: Build a cohesive leadership team based on vulnerability-based trust. [06:00] Step 2: Create clarity using six critical leadership questions. [07:00] Step 3: Over-communicate clarity—leaders repeat until teams align. [08:00] Step 4: Reinforce clarity with systems that reflect your values. [10:00] Organizational health as the key to breaking growth ceilings. Grab Patrick Lencioni’s Book, The Advantage here: The Advantage: Why Organizational Health Trumps Everything Else In Business Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Most businesses don’t stall because of bad strategy, they stall because the founder becomes the bottleneck. In this episode of 10 Minute Masterclass, Trey Sheneman uncovers the four common ways founders accidentally slow down their own growth and shares simple frameworks to help you delegate, prioritize, and free your team to scale beyond you. Key Takeaways Founders often become the lid on their own business – the good news? You can fix it. The 4 founder bottlenecks: Decision Bottleneck – Nothing moves without your approval. Solve with decision rights and a RACI chart (Responsible, Accountable, Consulted, Informed). Communication Bottleneck – You’re the go between for every conversation. Solve with meeting rhythms, scorecards, and project management tools like Asana or ClickUp. Task Bottleneck – You say, “They won’t do it like I will.” Solve with buyback rate thinking (focus on $1,000/hr tasks only) and strategic delegation. Priority Bottleneck – You’re the only one who knows what’s important. Solve by teaching your team to prioritize using OKRs, Rocks, and non-fatal decision making opportunities. Growth past $2–3M requires shifting from founder-led to systems-led leadership. The founder’s real job? Vision, strategy, and building leaders – not doing all the work. Timestamped Highlights [00:00] – Most businesses stall because of founder bottlenecks, not bad strategy. [01:30] – The silent killer of scale: being a founder-led business past $3M. [03:00] – Bottleneck #1: Decision overload. Install decision rights. [04:00] – Bottleneck #2: Communication traffic jams. Fix your rhythms and tools. [06:00] – Bottleneck #3: Founder as task martyr. Calculate your buyback rate. [08:00] – Bottleneck #4: Priority hoarding. Teach your team to decide and own goals. [10:00] – Weekly challenge: Audit yourself – where are you the bottleneck? Sponsor: Live Well Vacation Club LiveWellMembership.com  Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Sales is not an art it’s a machine. And like any machine, if one part breaks, the whole system suffers. In this episode of 10 Minute Masterclass, Trey Sheneman walks you through how to diagnose breakdowns in your sales process by looking for three common failure points. If your revenue feels stuck, this is how to find the leaks, fix the friction, and restart the flow. Key Takeaways Sales is an assembly line: lead → conversation → proposal → pitch → close. Revenue often stalls because something breaks at one of three points: Input Problem – You're not generating enough qualified leads. Bad traffic creates unqualified leads. Fix by: Identifying your ICP (Ideal Customer Profile) Choosing the right channels based on where your customer spends time Repositioning your offer if needed         2. Process Problem – Leads go cold, proposals stall, or demos drag on. Fix by: Auditing your follow-up cadence Training your team on objections and urgency Building time-sensitive offers or capacity limits        3. Output Problem – Verbal yes, but no signature. Fix by: Adding risk-reversal (e.g., 30-day guarantee) Improving close technique with next steps and deadlines Clarifying objections early and often Sales doesn’t have to feel mysterious—it can be mapped, measured, and optimized. Timestamped Highlights [00:00] – Sales is an assembly line; traffic jams cost revenue [01:30] – Is sales an art or a science? (Trey votes science.) [03:00] – Leads → Conversations → Proposals → Pitches → Close [04:30] – Breakdown 1: Not enough qualified leads [06:30] – Bad traffic? You're probably on the wrong channel [07:00] – Breakdown 2: Leads not converting smoothly [08:00] – Audit your follow-up, add urgency, train objection handling [09:00] – Breakdown 3: Output problems—verbal yes, no action [10:00] – Add risk reversal, tighten next steps, map your machine Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Most teams treat SWOTs as box checking exercises or forget them entirely. In this episode of 10 Minute Masterclass, Trey Sheneman walks through a smarter, strategic SWOT one that helps you synthesize everything you’ve learned from your brand, your avatar, your messaging, and your funnel. If you're running a growth audit or using the COMPASS Method, this is the step you can’t afford to skip. Key Takeaways Research without reflection is just noise. SWOT is where reflection creates insight. The Compass Method’s “S” stands for SWOT for synthesis, not a generic SWOT. Focus your SWOT specifically on: Competitive position Offer and funnel Messaging Team and tech stack Customer profile The four SWOT zones: Strengths – What’s your unfair advantage? What can competitors not easily replicate? Weaknesses – What’s holding you back or creating drag? Where do leads get stuck? Opportunities – What gaps can you exploit? Where is there growth headroom? Threats – What could derail your progress? Think market shifts, key person risk, or tech disruptors. Translate your SWOT into three priorities using the Keep, Kill, Create filter. Use this analysis to build your next 90-day growth plan. Timestamped Highlights [00:00] – Research without reflection is noise. SWOT helps clarify. [02:00] – Recap of COMPASS framework and why SWOT comes last. [04:00] – Strengths: Where are you winning consistently and why? [05:00] – Weaknesses: What’s clunky, outdated, or losing momentum? [06:00] – Opportunities: Avatar expansion, market gaps, product evolution. [07:00] – Threats: What could derail your current growth? [08:00] – Turn SWOT into a 90-day plan using Keep, Kill, Create. [09:00] – Real example: SaaS company with low awareness and high retention. [10:00] – Final encouragement: Don’t skip the synthesis. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Most leaders obsess over the scoreboard in the boardroom. But the one that really matters is at your dinner table. In this episode of 10 Minute Masterclass, Trey Sheneman shares one of the most personal and important leadership lessons he's learned: if you win at work but lose at home, you still lose. This episode is a call to redefine success beyond business growth and invest in the people who matter most. Key Takeaways If you win at work but lose at home, you still lose. Inspired by Randy Gravitt's book Winning Begins at Home. Don't trade significance for success. Four core principles for leading at home: You can't outwork a broken home life – Business wins won't mask the guilt of neglect. Be a leader, not just a provider – Provision is more than financial; it's emotional and spiritual. Have rhythms and plans at home – Just like work has one-on-ones, budgets, and planning meetings. Redefine your success story – Make sure your legacy is about your family, not just your business. Prioritize connection time: even 30-minute blocks can change how your family feels. Your work team is important, but your home team is the first team. Timestamped Highlights [00:00] – The real scoreboard isn't in the boardroom; it's at home. [01:30] – Trey's personal challenge: balancing a startup with family life. [03:00] – Randy Gravitt’s advice: “If you win at work and lose at home, you lose.” [04:00] – You can’t outwork a broken home life. [05:00] – Being a leader, not just a provider. [06:00] – Building rhythms and plans for family life. [08:00] – Redefining success: legacy over accolades. [09:00] – Personal stories of making family the first team. [10:00] – Final encouragement: lead yourself well. Grab Randy Gravitt’s Book Winning Begins at Home here: Winning Begins at Home by Randy Gravitt Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Too many "strategy meetings" are just status updates with snacks. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to run high converting strategy meetings that actually produce decisions, clarity, and momentum. Learn the four traits of a real strategic planning session, plus a facilitation framework you can start using with your team immediately. Key Takeaways Strategy meetings should work on the business, not just in it. Bad strategy meetings are expensive procrastination: updates, no decisions, no follow-through. The 4 traits of effective strategic planning meetings: Anchored to objectives – Use OKRs or rocks to set goals and measure red, yellow, green status. Facilitated with a clear agenda – Use the 4 Rs framework: Review, Reframe, Refocus, Realign. Ends with ownership – Assign clear single owners for each task with deadlines and why it matters. Follows a consistent rhythm – Weekly, monthly, or quarterly—publish the cadence in advance. Push for dissent to get true buy-in and avoid groupthink. Visualization is key: whiteboards, scorecards, real data—not guesses. Timestamped Highlights [00:00] – Why most strategy meetings suck: updates with no action. [01:30] – The cost of expensive procrastination. [03:00] – Trait 1: Anchor to objectives, not opinions. [05:00] – Using OKRs or rocks to set and review goals. [06:00] – Trait 2: A clear facilitation agenda using the 4 Rs. [07:00] – Trait 3: End with single-owner commitments. [08:00] – Trait 4: Strategic meetings should follow a set rhythm. [09:00] – Connect strategy meetings to operational meetings for full alignment. [10:00] – Final tips: visualize, use real data, and push for dissent. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Your sales page isn't converting? Odds are, it's not answering the questions your buyer is actually asking. In this episode of 10 Minute Masterclass, Trey Sheneman breaks down the nine must-answer questions that transform browsers into buyers. Whether you’re writing a digital sales page, crafting a sales script, or improving conversion in a funnel, this checklist will help you close more deals.Key TakeawaysGreat sales pages are written for scanners, not readers.Understanding buyer psychology (System 1 vs. System 2 thinking) helps reduce friction.The 9 essential questions every high-converting sales page must answer:- Who is this for? – Signal your ideal customer immediately.- What is this? – Describe your offer clearly and early.- What result will I get? – Use outcome-based language and transformation copy.- Has it worked for others? – Show screenshots, testimonials, or ROI proof.- Why should I trust you? – Add credentials, a founder’s note, or third-party validation.- Do you understand my pain? – Reflect real pain points using Voice of Customer data.- What’s actually included? – Preview your product or offer at a 70% depth.- Who else has used this? – Show structured testimonials and success stories.- What should I do next? – Clear, repeated CTA with next steps and outcomes.Timestamped Highlights [00:00] – If your sales page isn’t converting, it’s missing a critical answer.[01:30] – Why all sales are people-to-people, not just B to B or D to C.[03:00] – System 1 vs. System 2 thinking and how it affects your copy.[04:00] – The #1 mistake: Wrong words or right words in the wrong order.[05:00] – Walkthrough of each of the 9 must-answer sales page questions.[09:30] – Don’t just get clicks; get conversions. Audit your page this week.Grab Thinking, Fast and Slow by Daniel Kahneman here: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Most businesses guess what their customer wants. The best ones? They listen. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to use Voice of Customer (VoC) research to build high-converting avatars, clarify your message, and write copy that makes your customer feel seen. If you’re building a brand, running campaigns, or refining your offer, this episode is your blueprint.Key Takeaways Stop guessing who your customer is; listen to what they’re already saying.Voice of Customer research turns your copy from megaphone to mirror.Use 5 golden buckets to guide your interviews:- Pains – What were they struggling with?- Desires – What did they want life to look like?- Triggers – What pushed them to take action?- Objections – What hesitations did they have?- Transformation – What changed after buying?Use this statement to summarize your avatar:- “I help [identity] who struggle with [pain] get [desired result] without [objection].”- Apply your customer language across ads, landing pages, content, and pitch decks.- Most brands have more than one avatar; identify your core and secondary profiles.Timestamped Highlights [00:00] – Great marketers don’t guess; they listen.[01:30] – The fifth driver of growth? Maybe, but we focus on the four.[02:30] – Why Voice of Customer is the foundation of your avatar.[03:00] – Shoutout to Ryan Levesque and the book Ask.[04:00] – How to identify your best-fit customers for interviews.[05:00] – The 5 golden buckets of customer research.[06:00] – How to build your avatar profile as a sticky Mad Lib.[07:00] – Use your profile across all marketing and sales touchpoints.[08:30] – Most businesses have more than one avatar; watch the patterns.[09:00] – Sign up for 10 Minute Takeaways for a free VoC interview tool.[10:00] – Final note: If it doesn’t challenge you, it can’t change you.Sign up for 10MinTakeaways here: https://www.10minmc.com/ Grab Ryan Levesques's book Ask here: Ask by Ryan LevesqueWant to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co   

Great teams don’t just happen—they’re built. In this episode of 10-Minute Masterclass, Trey Sheneman shares a powerful leadership lesson from Mark Miller, former SVP of Leadership at Chick-fil-A and author of The Secret of Teams. Trey breaks down how elite teams go beyond talent to build skill, culture, and connection. If you’re building a team that’s not just productive, but powerful—this one’s for you.Key TakeawaysTalent alone isn’t enough—you also need skill development and community.The best teams feel ownership, not just job titles.The 3 ingredients of great teams from The Secret of Teams:- Talent – Get the right people in the right seats. Start with role clarity.- Skill – Provide training, mentorship, and continuous development.- Community – Build belonging through shared wins, personal connection, and fun.Celebrate personal wins—not just KPIs—to create buy-in.Create systems to mentor, upskill, and integrate new team members.Timestamped Highlights [00:00] – The best teams win because of leadership, not just talent.[01:30] – Shoutout to Chick-fil-A and leadership mentor Mark Miller.[03:00] – Summary of The Secret of Teams by Mark Miller.[04:00] – Ingredient 1: Talent – Define roles, hire for culture, and clarify expectations.[06:00] – Ingredient 2: Skill – SOPs, mentorship, and upskilling systems.[07:30] – Celebrate team growth and development publicly.[08:00] – Ingredient 3: Community – Build connection beyond the work.[09:00] – Practical ways to build team community and trust.[10:00] – Final challenge: Ask your team—do they feel like this is their team? Grab Mark Miller’s book The Secret of Teams here: The Secret of Teams by Mark MillerWant to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co   

If you only master one meeting format as a leader, make it this one. In this episode of 10-Minute Masterclass, Trey Sheneman reveals why one-on-one meetings are the single most powerful tool for building alignment, culture, and influence in your organization. He shares how to approach them with clarity—whether you're leading up, out, or down—and the three rules that make every 1:1 more impactful and less awkward.Key Takeaways Most meetings are a waste of time—1:1s are the exception when done well.Great 1:1s aren’t status updates—they’re alignment multipliers.There are three types of 1:1s:- Down (with direct reports): Focus on coaching, clarity, and personal growth. Ask: What’s going well? Where are you stuck? What do you need from me? Where are you trying to grow?- Out (with peers): Focus on collaboration and cross-functional clarity. Ask: What’s your top priority? How can we support each other? Are we creating roadblocks?- Up (with your boss): Focus on influence and proactivity. Come prepared with wins, blockers, and clear asks. Ask: Where do you want more visibility from me?The 3 rules for running effective 1:1s:- Own the agenda—come prepared.- Go below surface level—talk real blockers, growth, and clarity.- Track meeting progress—not just project progress.Timestamped Highlights[00:00] – The most important meeting in your calendar each week.[01:30] – Why most meetings are inefficient—but 1:1s are the exception.[02:30] – The goal of 1:1s is alignment, not updates.[03:30] – Leading down: Coaching and clarity for direct reports.[05:00] – Questions to ask your team: What's going well? Where are you stuck?[06:00] – Leading out: Collaborate across teams and build trust.[07:30] – Leading up: Influence your manager by bringing clarity and solutions.[08:30] – 3 universal rules for running great 1:1s.[10:00] – Final challenge: Apply these approaches and multiply your leadership.Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co   

Objections aren’t rejection—they’re hesitation. And handling them well might be the single biggest lever for increasing your close rate. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the four most common objections that stall deals—and the exact way to handle each one with empathy, clarity, and confidence. If you're in sales, marketing, or just trying to grow your business, this episode is pure gold.Key Takeaways: Objections often mean interest—they're just questions you haven't answered yet.Every great closer knows how to turn friction into conversion.The four most common objections:- Price – Reframe the value. Ask “Compared to what?” and follow up with ROI stories.- Timing – Acknowledge, then ask “What changes between now and then?” Prove urgency.- Trust – Don’t push. Prove. Share testimonials or guarantees, then ask what still feels risky.- Approval – Help them champion your offer. Provide assets, offer second calls, and prep for decision-makers.- All objections can be handled using this format: Empathize → Reframe → Reinforce.Timestamped Highlights[00:00] – Objections aren’t rejection—they’re doorways to the deal.[01:00] – Sales driver focus: Nos are common, but scale depends on handling them.[02:00] – Objections = unanswered questions in the sales process.[03:00] – Objection #1: Price – Ask “Compared to what?” and reframe with proof.[05:00] – Objection #2: Timing – “What changes between now and then?” Create urgency.[06:30] – Objection #3: Trust – Send proof, then ask what still feels unclear or risky.[08:00] – Objection #4: Approval – Empower champions with assets and schedule next steps.[09:00] – The objection playbook: Empathize → Reframe → Reinforce.[10:00] – Final challenge: Track your objections this week. What buckets do they fall in?Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co   

If your growth marketing isn’t working, the problem might not be strategy—it might be structure. In this episode of 10-Minute Masterclass, Trey Sheneman walks through the "Personnel" layer of the COMPASS Method and breaks down why most businesses are built upside-down when it comes to marketing teams. Learn how to split your brand and growth functions so each can thrive, and discover why momentum comes from the right balance of magnet and engine.Key Takeaways Growth marketing fails when the wrong people—or the wrong setup—are in place.Most early-stage businesses rely on one marketer or one agency to do everything. It doesn’t work.Effective growth marketing has two roles:- The Magnet (Brand) – Pulls in attention and trust. Driven by content strategy.- The Engine (Growth) – Converts interest into revenue. Driven by paid media and CRO.- These two roles require different skill sets, tools, and KPIs.- One person doing both will burn out—or worse, underperform silently.Timestamped Highlights[00:00] – Growth marketing without the right personnel becomes expensive and ineffective.[01:00] – Welcome + sponsor shoutout: LiveWell Vacation Club.[02:00] – The two common mistakes early-stage businesses make.[03:00] – Why most marketers and agencies aren’t built to do everything.[04:00] – Great marketing = Magnet (brand) + Engine (revenue).[05:00] – Brand team: Building trust and demand with long-term content plays.[06:00] – What metrics matter for a Magnet team? Think followers, sentiment, engagement.[07:00] – Growth team: Driving conversion and sales through funnels, ads, and CRO.[08:30] – Metrics for the Engine: ROAS, funnel conversion rate, revenue lift.[09:00] – The fix: split the roles, assign clear KPIs, and build momentum from both sides.[10:00] – Final challenge: Can you separate brand and growth functions in your org?Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Want to grow faster than 99% of the people you meet? Learn from everyone. In this episode of 10-Minute Masterclass, Trey Sheneman shares a game-changing mindset he picked up while working with leadership coach Brendon Burchard: be a "maverick with mentors." Trey breaks down how adopting a posture of humble curiosity and intentional generosity accelerates your growth, expands your influence, and keeps you grounded in any leadership season.Key TakeawaysMost people chase the perfect mentor—instead, become someone who learns from everyone.Trey’s leadership framework: Mavericks with Mentors.- Humble Curiosity – Ask more questions than you give answers.- Intentional Generosity – Mentor others, share what you’ve learned.Three ways to apply this mindset:- Value curiosity over certainty—junior team members have powerful insights.- Turn your ego off and your ears on—growth starts with listening.- Give to grow—teach what you’ve learned to reinforce your own mastery.- The three types of mentorship: direct, indirect, and situational.Timestamped Highlights[00:00] – Growth accelerates when you learn from everyone.[01:00] – Sponsor shoutout: LiveWell Vacation Club.[02:30] – Trey’s time at GrowthDay with Brendon Burchard.[03:00] – “Mavericks with Mentors”—Brendon’s phrase that shaped Trey’s leadership.[04:30] – Humble curiosity: You can learn from anyone.[05:30] – Intentional generosity: Mentor anyone, anywhere.[06:00] – Curiosity over certainty: Junior team members have wisdom too.[07:30] – Ego off, ears on: Why confident leaders level up faster.[08:30] – Mentor maps, and how to keep growing across life domains.[09:15] – The power of teaching and creating legacy.[10:00] – Final challenge: Learn from everyone. Teach what you know.Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

If your team doesn’t know what winning looks like, they’ll aim for staying busy. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks how to build a simple but powerful scorecard that keeps your team focused, aligned, and accountable. Learn the five components of a growth-driven scorecard and the weekly rhythm to keep your business executing, not just planning.Key Takeaways - Vision is exciting, but execution pays the bills—scorecards drive execution.- The moment your team starts measuring, growth becomes predictable.5 components of a powerful scorecard:- Lagging Metrics – What already happened (revenue, churn, customer count).- Leading Metrics – What’s coming up (pipeline, demos, calendar).- Ownership – One person per metric—no shared responsibility.- Traffic Lights – Color-coded status (green = on track, yellow = needs attention, red = off track).- Visibility – Ask: what’s on track, what’s off, and what’s the plan? Avoid these 3 mistakes: too many metrics, no context, and no action plan.Timestamped Highlights[00:00] – Busy teams aren’t always winning—scorecards fix that.[01:00] – LiveWell Vacation Club sponsor shoutout.[02:30] – Goals are great, but tracking them is where growth happens.[03:30] – Lagging Metrics: Rear-view insight on what’s already happened.[04:15] – Leading Metrics: Forecasting what’s ahead.[05:30] – Ownership: Assign one owner per metric. No exceptions.[06:30] – Traffic Light Status: Use color to track the health of your KPIs.[07:30] – Weekly Reviews: Quick, focused meetings to fix what’s off.[08:00] – Mistake #1: Tracking too many things. Keep it simple.[08:30] – Mistake #2: Metrics without context. Down from what? Why?[09:00] – Mistake #3: No action plan. Always show up with a next step.[10:00] – Final thought: If you can’t see it, you can’t scale it.Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Cold DMs are dead—and your calendar won't fill itself. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down five creative and high-converting appointment-setting strategies that actually work. Whether you're a solo founder or sales pro filling your own pipeline, these techniques help you stand out and start more conversations that convert. Key Takeaways- Booking sales calls doesn’t come from aggression—it comes from alignment.- Cold messages need personalization, creativity, and real value to stand out.Resources MentionedWant to personalize outreach without being annoying? Below are the five appointment-setting frameworks Trey walks through in this episode — each one is designed to align value with attention (instead of pushing your offer too hard):1. Want One? Share a teardown, case study, or before/after carousel. Prompt: “Want one? DM me the word ‘audit.’”2. The Loom Bomb Record a 30–45 sec video using Loom showing their website/ad and dropping 1 useful idea. Prompt: “If that was helpful, I’ve got 3 more. Want to brainstorm?”3. Comment Ladder DM Post spicy content. DM people who engage with: “Saw your comment — mind if I share a quick idea I didn’t want to post publicly?”4. Assessment/Scorecard Funnel Build a quiz or scorecard using tools like:- ScoreApp- Bucket.ioOffer it free. Then: “Want help reviewing your results?”5. Referral ChainEnd every call with: “Do you know 2 people who’d get value from this?” Book a meeting from a meeting. Bonus if you incentivize it. Timestamped Highlights[00:00] – Cold DMs are dead—creative outreach wins now.[01:00] – Quick sponsor shoutout: Live Well Vacation Club.[02:30] – Who this episode is for: appointment-based, presentation-driven sellers.[04:00] – Big idea: Booking comes from alignment, not aggression.[05:00] – Play #1: Want One – Reverse outreach with relevant assets.[06:00] – Play #2: Loom Bomb – Show value, then offer a brainstorming call.[07:00] – Play #3: Comment Ladder – DM based on public post engagement.[08:00] – Play #4: Assessment Tool – Provide insights before the ask.[09:00] – Play #5: Referral Chain – Use meetings to open more doors.[09:45] – Bonus: Make every message personal, clear, and curiosity-driven.[10:00] – Final challenge: Pick one play, run it for 7 days, and watch what happens.Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co