Season one of 10 Minute Masterclass is officially in the books. With over 85,000 downloads and a spot in the Top 50 Entrepreneur podcasts, Trey Sheneman reflects on the journey so far and shares a sneak peek from his upcoming book, The COMPASS Method. In this episode, Trey introduces the Five A Flywheel—awareness, attraction, acquisition, activation, and advocacy—and explains why building flywheels, not funnels, is the key to long term, compounding growth.

Key Takeaways

• Funnels leak energy, flywheels create momentum.


• The Five A Flywheel framework:
  
  
  
  • Awareness – Be visible to the right people, not just louder.
  
  
  • Attraction – Spark interest with stories and value propositions.
  
  
  • Acquisition – First commitment is the midpoint, not the finish line.
  
  
  • Activation – Customers must use and experience your value or they churn.
  
  
  • Advocacy – Turn customers into evangelists who fuel awareness.
  
  
  
  


• Flywheels multiply momentum, funnels drain it.


• The COMPASS Method book launches in October (hardback), January (paperback).


• Join the launch team to get an early copy, behind the scenes updates, and exclusive Q&A sessions with Trey.


• Season two launches in Q4 2025 with interviews from top leaders in marketing, sales, operations, and leadership.

Timestamped Highlights

[00:00 ] Celebrating season one: 85,000 downloads and Top 50 podcast rank.

[01:00 ] Why Trey stopped building funnels and started spinning flywheels.

[02:00 ] Breaking down the Five A Flywheel: awareness to advocacy.

[03:00 ] Funnels leak, flywheels compound.

[04:00 ] Sneak peek at The COMPASS Method book and how to join the launch team.

[05:00 ] Season two preview: interviews with world class leaders.

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ 
Trey’s Instagram: https://www.instagram.com/trey_sheneman 
Herald’s Instagram: https://www.instagram.com/herald_co