Neil Wilkins Podcast

Simplifying Complex Messages for Customers“How to communicate clarity without losing accuracy or credibility.”Why Simplicity Creates ValueComplexity does not equal sophistication in the eyes of the customerCustomers only value what they understandClear communication reduces friction, risk perception, and decision fatigueReflective question:Where in your current marketing do customers most likely feel uncertain or unclear about what you offer?More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins talks to OtterlyAI Co-Founder and CEO, Thomas Peham about GEO, content strategy, agent search and more, in this fascinating discovery of the new world of content and search optimisation.Visit OtterlyAI http://otterly.aiConnect with Thomas Peham https://www.linkedin.com/in/thomaspeham/More content like this at Neil Wilkins Online http://neilwilkins.online

“How to evidence Knowledge, Skills and Behaviours clearly, confidently, and professionally.”This session demystifies what assessors are really looking for in an apprentice portfolio and gives you a step-by-step method to select evidence, write strong commentary, and demonstrate competence as a professional marketer.What the Portfolio Is Really ForThe portfolio is not a scrapbook or a diaryIt is structured evidence that you meet the apprenticeship standardAssessors are looking for competence, consistency, and professional judgementKey mindset: Your portfolio answers one question only“Can this apprentice perform as a competent marketing professional?”

AI Strategy for Marketers“Moving from tools and tactics to alignment, value, and outcomes.”This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.More content like this at Cambridge Marketing College http://marketingcollege.com

Zona Plus, with Dr Mark YoungNeil and Mark discuss a better way to create new year resolutions by reducing your commitments than adding more into your already busy lifestyle, professionally and personally.From this newly created space and clarity there’s a chance to introduce tools, products and habits that serve your life rather than the other way round.Mark shares a groundbreaking isometric product, Zona Plus, that by using for just 12 minutes a day, can reboot your cardiovascular system upstream, reducing downstream dis-ease. The Zona Plus continues to be the biohacker’s choice for full-body cardiovascular conditioning. The Zona Plus uses the proven science of isometric therapy to lower blood pressure and increase nitric oxide throughout the body – naturally. Use the code Neil100 for $100 off the purchase price and a 90 day return guarantee.Go to Zona Health http://zona.com to find out more.Dave Asprey gave the product 5 stars and said, it’s “The best exercise you can do first thing in the morning”.For more content like this, visit Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Social Media Marketing Update 2026“What marketers need to prepare for next”This briefing explores the platform shifts, algorithm changes, and behavioural trends shaping social media marketing in 2026. It focuses on what is changing, why it matters, and how marketers should adapt their strategies now to stay effective and relevant. Why 2026 Matters for Social MediaSocial media is no longer primarily about broadcasting content.Platforms are evolving into AI-powered discovery, search, and commerce environments.Marketers must shift from volume-led posting to intent-led, value-driven engagement.The Four Forces Shaping Social Media in 2026According to the research, social media in 2026 is defined by:AI embedded everywhereSocial platforms acting as search enginesNative commerce and in-platform conversionA shift from mass reach to trusted communitiesMore webinars like this at Cambridge Marketing College http://marketingcollege.com

The Reluctant Entrepreneur, Mike Konrad, joins Neil Wilkins on the podcast to discuss the trials and tribulations of setting up and running a business.As you'll hear, it's a journey of ups and downs and the learning of many life lessons.Listen to The Reluctant Entrepreneur Podcast https://www.reluctantentrepreneurpodcast.comSubscribe to The Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"Behind every great campaign is structure, clarity, and purpose."This session breaks down the key building blocks of an effective marketing campaign, from goal-setting to creative execution and measurement.You’ll see how ideas move from strategy to delivery, with practical steps and examples you can apply to your own projects.Learning OutcomesBy the end of this webinar, participants will be able to:Identify and define campaign objectives that align with business goals.Segment and understand target audiences.Develop clear, persuasive messaging.Select appropriate media and channels.Plan timings and budgets effectively.Measure campaign performance using meaningful KPIs.More content like this at Cambridge Marketing College http://marketingcollege.com

Christiane and Neil discuss finding rhythm in life, The Petite Practice™ STEP System, habit stacking and finding happiness, in this episode of the Neil Wilkins Podcast.Connect with Dr Christiane Schroeter https://doctorchristiane.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"How to make your content visible in a voice and AI-driven search world."This session explores the fast-evolving field of Generative Engine Optimisation (GEO); How AI assistants, conversational agents, and generative search platforms are reshaping discoverability. You’ll learn what AIO (Artificial Intelligence Optimisation) really means, how GEO builds upon SEO, and what you can do today to prepare for tomorrow’s search landscape.Session OverviewBy the end of this session, participants will:Understand how AI-powered search differs from traditional search.Learn the principles of GEO and AIO (AI Search Optimisation).Apply techniques to improve visibility in AI-generated results.Build a future-ready content optimisation plan for AI-driven discovery.For more webinars like this, visit Cambridge Marketing College http://marketingcollege.comFor more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Anarchy for a Day, with Kyle AspergerKyle Asperger is the creator of AnarchyForADay.com, where he redefines anarchy as tactical differentiation: teaching leaders how to rethink rules, apply them to their organisations, and carve out their own blue oceans. With a decade of agency experience and a coaching style that’s blunt, spontaneous and unfiltered, Kyle cuts out the fluff and uncovers the truth.Outside of his coaching practice, Kyle is building a name for himself as a film and television actor and voice artist.Download Kyle's zero-fluff, action-first guide built for small business and nonprofit leaders https://anarchyforaday.com/free-pdfConnect with Kyle https://www.linkedin.com/in/kyleasperger/More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

The Impact of AI on Branding, with Imogen Ley-ClowesImogen and Neil Wilkins discuss how AI is impacting brands in terms of agency-side and client-side customer experience, automation and brand character.They discuss the nuances of brand character and how taking the time to reflect on strategic brand position is more valuable than simply engaging with the latest AI tools.Imogen is Founder and Creative Lead at Immo Studio, a London-based brand studio http://immostudio.co.ukConnect with Imogen https://www.linkedin.com/in/imogen-ley-clowes/More content like this at Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Neil Wilkins and Jeff Borschowa discuss strategy, tactics and the often rift between sales and marketing, in this deep dive into how AI may scale the issues in many businesses.But as they find out, there is hope and businesses willing to take conscious and mindful strategic steps, will open up new opportunities for growth and success in the new AI economy.Listen to Jeff Borschowa's Podcast https://pharosbusiness.com/resources/the-lighthouse-sessions-podcast/Connect with Jeff https://www.linkedin.com/in/jeff-borschowa/More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"How to refine and improve your content with AI, data, and insight."This session designed to show marketers exactly how to analyse performance, test variations, and tailor content to audience behaviour using AI tools.Participants will leave with a clear method for improving blogs, newsletters, and social posts — step by step.Learning ObjectivesUnderstand how content optimisation works across different channels.Use AI tools to test and improve existing content.Analyse performance data to identify areas for refinement.Apply a repeatable framework for ongoing optimisation.More content like this at Cambridge Marketing College http://marketingcollege.com

Director of Global Sustainable Transformation Practice at Kantar, Emily Hill, joins Neil Wilkins to discuss circular economy and circular business from a marketing perspective.Emily is a sustainability strategist with a decade of consulting experience across brand, insight and innovation challenges. Emily helps brands use their influence for good by uncovering the issues that matter, advising them on where to play and how to show up in order to drive sustainable business growth and positive social change.

Emily answers questions like: How can marketers can make a difference to accelerating the adoption of circular economy? Is circularity a commercial opportunity?
Connect with Emily Hill https://www.linkedin.com/in/ejsimons/Marketing Playbook for a Circular Economy https://www.ellenmacarthurfoundation.org/marketing/overviewMeasuring marketing success for circular business models | Ellen MacArthur Foundation https://www.ellenmacarthurfoundation.org/marketing/measuring-marketing-success-for-circular-business-modelsInsights from the Kantar Sustainable Marketing 2030 study https://www.kantar.com/campaigns/sustainable-marketing-2030More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-sustainability/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Introduction to Customer Journey, with Neil Wilkins at Cambridge Marketing College"From Awareness to Retention — how to choreograph meaningful customer experiences that drive lifetime value."This session introduces the customer journey as a living process rather than a funnel — one that moves through mindsets, emotions, and actions. You’ll learn how to map customer behaviours, stimulate trust, and design interactions that grow lifetime value.Session OverviewBy the end of this session, you will be able to:Understand the three core journey phases — Awareness, Conversion, Retention.Recognise customer mindsets within each phase.Design actions that move customers forward.Connect these steps to enhanced Customer Lifetime Value (CLV).More content like this at Cambridge Marketing College http://marketingcollege.com

Inclusive Marketing Channels: Reaching Everyone
"How to design and select marketing channels that reflect the diversity of your customer base."This webinar gives marketers a practical, evidence-based framework for planning and delivering inclusive marketing through the right mix of channels. It combines peer-reviewed research, real-world examples, and practical tools from accessibility, culture, and communications design.Why Inclusive Marketing Channels MatterInclusive marketing expands both reach and relevance.64% of consumers take action (purchase or advocacy) after seeing diverse or inclusive advertising (Kantar, 2023).“When you design for difference, you reach everyone.” – Microsoft Inclusive Design Principle.By the end of this session, you will be able to:Audit channels for inclusivity and accessibility.Select platforms that reflect audience diversity.Apply tools and frameworks for accessible, culturally intelligent communication.Build inclusivity into every stage of channel planning.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Wes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.In this conversation, Neil and Wes discuss how to communicate the value of marketing, to managers, business owners and colleagues outside of the discipline. Often Wes find that simplicity is the key and reveals some secrets and debunks some myths in this interesting episode of the Neil Wilkins Podcast.Connect with Wes Towers https://uplift360.com.au/ for growth tips and blogs.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More marketing content like this at Neil Wilkins Online http://neilwilkins.online

Sahil Patel is the CEO of Spiralyze and in this Neil Wilkins Podcast episode, shares the secrets from optimising over 34,000 landing pages for SaaS leaders like CrowdStrike, ActiveCampaign, and Deel by leveraging a prediction engine that harnesses the collective wisdom and data from over 130,000 A/B tests.Neil and Sahil discuss wow companies can escape the vicious cycle of pouring money into driving paid traffic to their landing pages, only to be met with disappointing conversion rates, particularly by adopting a more pragmatic approach and focusing on core principles for optimisation.Sahil also cracks the most common myths and misconceptions he’s seen in the world of A/B testing, and shares his key tactics for running successful A/B tests.Connect with Sahil Patel https://www.linkedin.com/in/sahilanamipatel/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More marketing content like this at Neil Wilkins Online http://neilwilkins.online

What Does Purpose Mean in Marketing?Purposeful messages: Solve a real customer problem; Reflect brand values and tone; Inspire action or connection.For more webinars like this, visit Cambridge Marketing College http://marketingcollege.com/events Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887