The Inside Stylists podcast

The Inside Stylists Podcast: Episode 167  Reset, Refocus, Return, The podcast is back. Today's guest is... me! Emma Morton-Turner. After a brief podcasting pause, I’m back to share what’s been happening behind the scenes—personally, professionally, and with Inside Stylists. From teaching and summer camp chaos to business retreats and the exciting launch of a brand-new studio, this episode is part catch-up, part behind-the-scenes, and part pep talk for anyone juggling life, creativity, and business. I’m thrilled to be talking with... well, all of you! enjoy!   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 166  8 Mistakes New Stylists Make That Cost Them Clients Show notes for today's episode are here In this episode, I’m sharing the most common mistakes I see interior stylists make and how to avoid them. With over 20 years of experience in the industry, I know how easily things can go wrong on a shoot, especially when you're not fully prepared or clear on the client’s brief. I talk about everything from overstyling and ignoring feedback to building strong industry relationships. I also share some personal stories (including one involving salt beef sandwiches!) to show how these play out in real life. Whether you're just starting out or looking to level up, this episode is full of practical tips to help you improve your styling career and keep clients coming back for more.   enjoy! Freestyling Friday with Emma Morton-Turner A few things we covered in this episode : Preparation is crucial; it accounts for 80% of the work. Feedback must be taken constructively, not personally. Asking questions is essential for clarity in briefs. The physical demands of styling are often underestimated. Building relationships in the industry is key to success. Mistakes are part of the learning process in styling. Maintaining professionalism can lead to rebooking. Networking can open doors to new opportunities. People and Brands mentioned in this podcast Get out of the House Podcast   Find the video of the Little Red Rooster Press Launch Here  King Living www.kingliving.co.uk Casa Latina casalatina.co.uk Little Red Rooster PR: littleredrooster.co.uk If you haven’t subscribed yet, please do. I do a little happy dance every time a new person joins us. And if you found today’s episode helpful, head to our Start HERE Page  where you’ll find tons of resources, blog posts and support for your styling journey.   The Inside Stylist's Interior Styling Course   Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 165  What Really Happens on an Interior Shoot   Show notes for today's episode are here Ever wondered what really goes on during a photo shoot? In this episode, I’m pulling back the curtain and sharing exactly what a typical shoot day looks like for an interior stylist—early alarms, car Tetris, flower market mayhem and all! I take you through my whole day—from the 4:55am coffee-fuelled start, right through to the 7:30pm collapse on the sofa. I talk about what it takes to prep, pack, and style each shot, how I keep the day on track when curveballs inevitably pop up, and why I always bring emergency snacks. You’ll hear how I work with the photographer, client and assistants to make the magic happen, how I handle those unexpected creative requests mid-shoot, and why flexibility is one of a stylist’s biggest strengths. It’s a fun, full-on day—and in the end, totally worth it when everything comes together and the client says, “That’s the one.” If you’ve ever styled a shoot, you’ll recognise the madness. And if you haven’t yet—this might just prepare you for what’s to come.   enjoy! The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 164  Want to be an interior stylist? Start here! Today I’m talking directly to anyone who’s ever thought, “I’d love to be an interior stylist, but where do I even start?” If you’re brand new to the industry, thinking about switching careers, or just obsessed with beautiful interiors and dying to get on set—this episode is for you. I’ve pulled together everything I wish I’d known when I was starting out. From understanding what an interior stylist really does, to finding work experience, building your profile, and making those all-important connections—this is your ultimate beginner’s guide. So if you’re ready to take that first step into the world of styling, let’s get into it.   enjoy!   Interior styling is a professional, creative role. Styling involves creating visual stories for various settings. Your Guide to Getting into Interior Styling How to Approach Interior Stylists for Work Experience How to get your name out there as an interior stylist From work experience to Interior Stylist: My first photoshoots Interior Stylists Work Experience Starts HERE How to get work experience if you're just starting out Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 162  A Walk Through Wow House 2025 In this episode, I'm taking you on a walk through the Wow! House 2025 event at the Design Centre Chelsea Harbour. I share the inspiring designs, colour trends, and unique features from some of the 22 rooms, emphasising the importance of storytelling and atmosphere in interior design. I also highlight the event's focus on sustainability and community impact, making it a must-visit for anyone interested in interior styling. If you love interiors, you'll definitely be inspired.    enjoy!   A few people and brands mentioned in this podcast  Benjamin Moore Paint Jo Malone Candle scents Cox London’s oak leaf chandelier and sculptural entrance Nicola Harding’s tented powder room Alex Dauley’s high-tech, storytelling media room Emma Sims-Hilditch’s charming boot room with a dog shower Steffan Tolgård’s Philip Jefferies study featuring wood-effect wall coverings and leather flooring Peter Mikic’s vibrant 70s-inspired yellow dining room with semi-precious stone table Brigitte Spinocchia Freund’s feminist “Curator’s Room” celebrating female artists 1508 London’s House of Rohl bathroom with fossil-inspired stoneware and ambient lighting Holland & Sherry rug in media room Arcadia Antiques dresser in the boot room   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 161 Feeling Stuck? Here’s Why Getting Out as a freelancer is the Best Thing You Can Do:  Show notes for today's episode are here     Today's guest is... well, it’s just me—Emma Morton-Turner. I’m diving into something I’ve seen and heard a lot about lately: how isolating and overwhelming freelancing can feel, especially in our  interiors industry. So today, I’m talking about why it's essential for freelancers—stylists, writers, and creatives—to get out of the house, connect, reset, and reframe. I'm delighted to be talking with... you.   The Inside Stylist's Interior Styling Course Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Inside Clerkenwell Design Week 2025 A few things we covered in this episode : The huge scale of Clerkenwell Design Week and how it’s evolved Why going with a like-minded industry friend makes all the difference Coat Paints x Kirkby by Design: tone-on-tone pairings Divine Savages’ signature British storytelling designs Fenwich & Tilbrook’s sustainable paint displays Fritz Fryer’s antique light installation Beautiful bespoke furniture by Studio Arvor Matthew Burt’s sculptural wooden ceiling installation Bisley’s collab with artist Gabriella Marcella Timorous Beasties’ bold new samples Natural textures and soundproofing materials from ARTE Studio Flock’s sustainability-driven furniture My top tip: get out of the house to get inspired People mentioned in this episode: Coat Paints (Peel & Stick innovators) - Kirkby by Design (part of Romo Group) - Divine Savages – Designers of the famous Crane Fonda wallpaper. Podcast Ep: Divine Savages Interview Fenwick & Tilbrook – Eco-friendly paint brand from Norfolk - Fenwick and Tilbrook Podcast Fritz Fryer – Antique and modern lighting - Fritz Fryer podcast Studio Arvor – Cornwall-based sustainable furniture makers Matthew Burt – Master furniture maker and ceiling installation artist Bisley – UK-made office furniture with artist collaborations - bisley.com Gabriella Marcella / Risotto Studio – Artist and pattern designer - risottostudio.com Timorous Beasties – Maximalist textile and wallpaper designers - timorousbeasties.com Studio Flokk – Sustainable commercial furniture brand Georgina Isaac – Interior stylist and member of Inside Stylists Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 159  Why Your Photography Isn’t Getting You Press—And How to Fix It. With insights from Nikki Snell from Pressloft In this episode, I’m talking about why your photography might be holding you back from getting the press coverage your products really deserve. From cutouts to lifestyle shots, editorial standards to seasonal styling, I’m breaking down exactly what makes an image press-ready—and what might be putting editors, stylists and feature writers off. I’ll be sharing some brilliant insights from Nikki Snell at Pressloft, taken from her keynote at Brighton SEO, including what journalists are really looking for and how to make your photography work harder for you. If you want to get your products featured in magazines, online publications and gift guides, this one’s a must-listen. PressLoft.com  Insta: @Pressloft PRESS LOFT - Get your products featured on Press Loft for more downloads. Here's a 60 day free trial (affiliate link)    Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 158 10 Reasons Brands Need Professional Photography (More Than Ever)  Show notes for today's episode are here To find professional stylists, photographers and writers, head to our member's profile pages   And if you're a freelancer in this space — make sure you're part of the membership. Become a member of Inside Stylists   Additional Resources The Insider’s Studio The solution for businesses to obtain professional product photography with experienced interior stylists. We can help you get your team together.  Interior Styling Course A comprehensive self-paced online course teaching the essentials of interior styling and how to take better photos, ideal for those looking to enhance their brand's visual appeal. The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 157  8 Inspiring Books by Top Interior Stylists  It’s no secret that I absolutely love my fellow interior stylists, so when their books land on my shelves—whether it’s the office or the coffee table—I know I have to share them with you too. In this episode, I’m walking you through a stack of styling books written and styled by some of the most inspiring people I know. I was all set to record a YouTube video and found myself completely distracted by the beautiful books around me—each one full of creativity, personality and practical advice. From relaxed coastal calm to sensory design, romantic minimalism to clever, renter-friendly tips, I’m diving into the titles that never fail to inspire me. Whether you’re a stylist, designer, or just love a peek into how people really live and decorate, this one’s for you. These are the books I reach for again and again—and I can’t wait to tell you why. enjoy!   Timestamps  00:00 Introduction to Interior Styling Books 03:00 Exploring Coastal and Minimalist Styles 05:42 The Importance of Patterns in Home Design 10:42 Creating a Sensory Home Environment 12:37 Gardens as Extensions of Home 15:50 Practical Styling Tips for Every Home 18:48 Navigating Rental Spaces with Style 21:40 Celebrating Creative Expressions in Home Design Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 156  Building Your Personal Brand as an Interior Stylist In this episode of the Inside Stylists podcast, I dive into why building a personal brand is so important for interior stylists. It’s not just about logos and colours—it’s really about the story people tell about you when you’re not in the room. I share some of the insights I’ve learned from Daniel Priestley’s work on becoming a ‘Key Person of Influence’ and talk about how vital it is to practise what you preach when it comes to your brand. I also pass on some of my favourite networking tips, how to introduce yourself and others in a way that builds real connections, and why putting yourself out there is key to building trust and boosting your visibility. enjoy!   People mentioned in this episode Nikki Snell, Founder of Press Loft, a PR platform for interiors brands and stylists. Daniel Priestley, Entrepreneur, author of Key Person of Influence and other business books. He speaks widely about personal branding, entrepreneurship, and building influence.  DanielPriestley.com Katie Thompson, Speaker and branding expert who ran the "Be Your Own Brand" masterclass at Brighton SEO. Matt Lazenby, Website designer Amy Cuddy, Social psychologist known for her TED Talk on the "Power Pose" and presence. Timestamps 00:00 Introduction to Personal Branding 02:45 Understanding Your Brand 05:52 Building Trust Through Authenticity 08:52 Networking and Making Connections 12:02 Effective Communication and Engagement 14:58 Overcoming Networking Anxiety 17:46 The Power of Personal Presence 21:12 Creating Meaningful Introductions 24:11 Putting Yourself Out There 27:05 Final Thoughts on Personal Branding   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 155  Talking All Things Sensory Design with Pippa Jameson from The Sensory Home  Show notes for today's episode are here Today’s guest is the brilliant Pippa Jameson—interior stylist, author of The Sensory Home, and now the creative force behind a brand-new paint collection in collaboration with Graham & Brown. This range is all about using colour intentionally to support wellbeing, emotion, and how we feel in our homes. I’m thrilled to be talking with Pippa Jameson today The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 154  What’s the Difference Between an Interior Stylist and an Interior Designer?  As someone who’s been styling interiors for years, I know just how often people assume I’m a designer. And while our worlds do overlap, they’re very different roles. In this episode, I’m breaking down what stylists really do, how our work complements interior design, and how to know which is the right path or hire for you.  Show notes for today's episode are here Timestamps  00:00 Understanding Interior Styling vs. Interior Design 07:05 The Role of Interior Stylists in Enhancing Spaces 10:40 Collaboration Between Designers and Stylists The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 153 What is an Interior Stylist and What Do They Do?  Today I'm sharing sharing exactly what an interior stylist does, the skills required, and the various crazy roles we play in our creative industry. Looking back on insights from my 25 years of experience, discussing the evolution of the industry, the importance of storytelling in styling, and how aspiring stylists can break into the industry. Come and see what it's all about. If nothing else it will tell you what to say when someone asks the question "Exactly what is an interior stylist? And what do you do?"   Join Inside Stylists. Find out more here  Inside Stylists Styling Course Inside Stylists Podcast  How to get work experience as an interior stylist   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 152  From Fashion to Interiors: How David White Built a Thriving PR Agency in Six Months Today's guest knows interiors PR inside and out. With over 14 years in the industry, he’s worked with some of the biggest names in design, from Loaf to John Lewis, West Elm to Amara. His insights into PR, social media, and brand marketing are absolute gold! Now, as the founder of David White Communications, he’s helping brands get seen, heard, and talked about. If you want to know what it really takes to get press coverage, nail your brand’s marketing, and make an impact in the interiors world, this is the episode for you! I’m thrilled to be talking with David White today.  Today’s guest is David White  You can find them here - Insta:DavidWhiteComms Website: DavidWhiteComms.co.uk   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 151 The Best New Gardening Products for 2025—Straight from The Garden Press Event The days are getting longer, the daffodils are popping up, and it finally feels like spring is on its way! If you’re anything like me, you’re itching to get out into the garden and start planting, pruning, and giving everything a good refresh. Last month, I went to The Garden Press Event at the Business Design Centre, and let me tell you—it was packed with brilliant new gardening products that are going to make life so much easier (and your garden even more beautiful!). From self-watering systems to eco-friendly pest control and the best peat-free composts, I’ve rounded up my top finds for spring 2025. So, grab a cuppa, get comfy, and let’s dive into the best gardening must-haves for the season ahead!   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 151 Freelance Interior Styling Rates: How to Set Your Day Rate with Confidence Figuring out what to charge as a freelance interior stylist is one of the biggest challenges in our industry. Too low, and you risk undervaluing your work. Too high, and you might struggle to knab those clients. So, how do you set a fair, professional rate? In this episode of Freestyling Friday, I’m breaking down everything you need to consider—from experience and industry standards to hidden costs and pricing strategies. I’ll also share insights on common mistakes freelancers make when setting their rates and why knowing your worth is essential for building a sustainable career. Tune in to get the confidence you need to set your styling rates like a pro! Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 150 Small Brands, Big Impact: PR Strategies for Success with Az Mukadam   Show notes for today's episode are here Today's guest is Arsalaan Mukadam, the founder of AZPR, a bespoke PR agency specialising in interiors, design, and lifestyle. With years of experience helping brands including Marks & Spencer, John Lewis, sofa.com and KitchenAid, get the recognition they deserve, Az knows exactly what it takes to craft the perfect PR strategy in the interiors industry. Whether it's securing media coverage, building strong brand partnerships, or navigating the ever-changing digital landscape, he’s at the forefront of it all. I'm thrilled to be talking with Az today about what it's really like to be in PR for interiors, the challenges brands face, and the best ways to get noticed in this industry. You can find Az here - Insta: AZPR.co.uk Website: @_AzPR   Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/  

The Inside Stylists Podcast: Episode 149  Work experience to Interior Stylist: My first photoshoots   Stepping onto your first photoshoot as an interior stylist can be both exciting and overwhelming. In this episode, I’m taking you behind the scenes of my early days in the industry—sharing the lessons I learned, the mistakes I made (including a very expensive broken wine glass!), and the wins that shaped my career. From work experience on top interior magazines to navigating imposter syndrome at press launches, I share practical advice on how to make the most of every shoot, build industry connections, and grow your confidence. If you’re just starting out or looking for tips to add to  your styling skills, this episode is for you! Listen now and don’t forget to subscribe to the podcast! Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 148 So you want to learn Interior Styling with Inside Stylists  Show notes for today's episode are here In this episode, I’m chatting all about the Inside Stylists online interior styling course—what’s in it, how it works, and what you’ll learn. I’ll be answering the most common questions about the course format, the must-have skills for becoming a stylist, and why hands-on experience is so important. We’ll also talk about networking, the logistics of styling, and what really goes on behind the scenes. Plus, I’ll share about my own journey and why I’m so passionate about teaching this course. By the end, you’ll know if this course is the right fit for you—so let’s dive in! The Inside Stylist's Interior Styling Course Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/