DiscoverJoe DeFranco's Industrial Strength Show
Joe DeFranco's Industrial Strength Show
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Joe DeFranco's Industrial Strength Show

Author: Joe DeFranco

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World-renowned strength & conditioning coach Joe DeFranco shares his thoughts on training for peak performance, mindset, and living your passion. As the founder and owner of DeFranco’s Gym, he also provides the business knowledge that helped him turn a 500-square-foot storage closet into a global brand.

Each week, Joe will educate, motivate and entertain his audience by answering their questions and/or conducting interviews with top athletes, fitness professionals, entrepreneurs, and other highly successful people.
433 Episodes
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On this week's show a listener asks Joe what his diet looks like when he's on vacation. This leads into a discussion about: 1) Joe's "foundational nutrition habits" 2) How Joe currently "tracks" his food/portions 3) The 9 foods Joe eats EVERY DAY to stay lean and strong (This includes specific brand recommendations)... Plus MORE! *For a full list of Show Notes w/ Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS Joe D's Instagram (@defrancosgym) The DeFranco Whey (Grass-Fed Whey Protein Concentrate) Metabolic Meals The Conscious Bar Manukora Honey [Use code: JOED]
This week [in honor of the digital re-release of POWER!] Smitty joins Joe D. to discuss all things power development. Highlights from their conversation include: The making of "POWER!" (Behind-the-scenes insight); Programming Heavy Ass Sled Drags; General vs Specific Contrast Training pairings; Benefits of "combo" exercises; Why EVERYONE needs to train for power; How strong do you need to be before incorporating plyos and/or dynamic-effort into your training; Can you gain speed/power after the age of 40; How to safely program (and progress) power exercises; How/Why most people injure themselves when training for power; How often should you train for power (after the age of 40); Sneak peek into Phase 3 of WS4SB 3.5; How to properly execute Bulgarian Split Squat Jumps (What everyone does wrong!)...And Much MORE! *For a full list of Show Notes w/ Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS POWER! [Digital re-release] Team Forever Strong [FREE TRIAL] CPPS certification Smitty's Instagram
Joe kicks off this week's show with a special "MuscleUp" supplement sale announcement [that includes a FREE DeFranco's Training Systems gym bag giveaway!!] He then spends the remainder of the show covering the following topics: 1) The Optimal Amount of Cardio When Fat Loss is Your #1 Priority 2) How Do You Know When It's Time To Change Exercises 3) BONUS: The new "fitness trend" that's pissing Joe off 4) Identifying Good vs Bad Soreness... And MORE! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco's Nutritional Supplements [Use code: MuscleUpMay] Marketing Your Gym Workshop @ Varsity House [Use code: JOED100] Joe D's Instagram (@defrancosgym) Team Forever Strong
This week Dr. Johanan Rand makes his fourth appearance on the Industrial Strength Show. Dr. Rand is the founder of Healthy Aging Medical Centers, located in NJ. He trained at the prestigious Albert Einstein Medical Center in N.Y. and only practices Peer-Review evidence based medicine. On today's show you'll hear Dr. Rand discuss a number of important topics. HIGHLIGHTS INCLUDE: Why do "healthy" people [who get routine blood work] have heart attacks?; Is there a better way to screen people and assess their risk for CV disease [compared to what most doctors are currently doing]?; Is "ApoB" the new gold standard for assessing CV disease risk?; What's the difference between "ApoA" & "ApoB"?; The optimal triglyceride to HDL ratio; Knowing your calcium score; Does Dr. Rand ever prescribe statins?; The history of rapamycin and why it's linked to longevity; How mTOR drives aging...And Much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS / PEOPLE MENTIONED Healthy Aging Medical Centers Cleerly test GlycanAge test Age Later (by Nir Barzilai, M.D.) Rapamycin: mTOR, Autophagy & Treating mTOR Syndrome (by Ross Pelton) Peter Attia (@peterattiamd) BON CHARGE [Use code: JOED]
Joe kicks off this week's show by giving away some FREE STUFF to his audience! He then answers 3 listener questions. TOPICS INCLUDE: 1) Is walking considered exercise? 2) The honest truth about [what happens to your body] when you turn 40! 3) Is conjugate periodization effective for general pop clients? ...And More! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Team Forever Strong [7-Day FREE Trial] Iron Business Blueprint Manukora Honey [*Use code: JOED]
This week is a classic Industrial Strength Show where Joe provides practical & proven solutions to his listeners' real-world problems. SPECIFIC TOPICS INCLUDE: 1) Is it detrimental to train a muscle group if it's still sore from the previous workout? 2) How to prevent groin pulls 3) How to strength-train for fat loss goals 4) The best way to execute your rest-pause sets... And More! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Team Forever Strong (7-Day FREE Trial!) Strong Bastard 911 program BON CHARGE (*Use coupon: JOED)  
After 8.5 years, the Industrial Strength Universe FINALLY gets to meet "the man behind the intro music" - Orlando Rios! Joe & Orlando discuss a number of different topics during their 1-hour and 35-minute conversation. Highlights include: How Joe met Orlando; The backstory behind the most famous intro music in podcasting; Orlando's biggest pet peeve(s) about Joe's podcasting style; The hilarious story of Orlando meeting The Undertaker for the first time; WHY Orlando trains [His reason may surprise you]; Orlando's recent health/aesthetic "sticking point" and the advice Joe gave him to break through that sticking point; Wrestlemania 40 predictions...And Much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco-brand supplements [*Use code: MuscleUpApril] DeFranco's Muscle MAG 300 Dr. Rhonda Patrick on magnesium supplementation Orlando's IG (@imorlandorios) Orlando's clothing brand (@raisedbycoyotes)
BIG SHOW THIS WEEK as Joe introduces Mike Stella to the Industrial Strength Universe! Mike is an expert movement evaluator, manual therapist, performance coach and the owner of The Movement Underground in Long Island, NY. Highlights from Joe & Mike's (almost) 2-hour long conversation include: The "blending" of rehabilitation with high performance strength & conditioning; How Mike assesses new clients; How to treat/approach athletes w/ "muscular imbalances"; Mike's thoughts on FMS; Why "evidence-based" is overrated; Are isolation rotator cuff exercises worthless?; How to get pro athletes as clients...and so much more! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS Mike Stella's Instagram (@mikestella_atc) The Movement Underground website Joe D's Instagram (@defrancosgym) BON CHARGE [*Use code: JOED]
Joe kicks off this week's episode with a quick recap of the first-ever Iron Business Weekend. He then shares some initial feedback from lifters who have started the new WS4SB 3.5 program. He then answers 4 listener questions. TOPICS INCLUDE: 1) Joe's current GO-TO pre-workout "slop" [Plus a BONUS "High Protein Peanut Butter Cup" recipe!] 2) What type of athletes have the biggest imbalances and how do you go about fixing them? 3) When do you know it's time to switch exercises? 4) Programming jumps for [weak] kids... And More! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Blueprint Team Forever Strong [code: STRONG150] The Conscious Bar Manukora Honey
This week we're taking a deep, deep dive into the science & art of high-level program design. Specifically, Joe D. and Smitty share the inner workings of their latest creation - "Westside for Skinny Bastards 3.5" - the revised/2024 edition of Joe D's wildly popular WS4SB 3 program. You'll learn about Joe D. & Smitty's first exposure to Louie Simmons and Westside Barbell, the history of Joe D's original "skinny bastard" program and every detail, decision and discussion that took place during the development of their latest program - "WS4SB 3.5". If you're someone who's interested in getting more context and understanding the "WHY's" behind a program - get out your pen and paper - because Joe D. & Smitty share it ALL on today's episode! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Team Forever Strong [Use code: STRONG150] How To Manipulate 4-Day Training Splits Over 3 Days Joe D's IG (@defrancosgym) Smitty's IG (@smittydiesel) Smitty's website BON CHARGE [*Use code: JOED]
This week Joe answers 3 listener questions. Specific topics include: 1) The TRUTH about fasting 2) The trade-off when training for "peak performance"/extreme goals 3) Is it necessary to have multiple revenue streams in order to be successful [in the fitness industry]? *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco Supplements [*Use code: MuscleUpMarch] Team Forever Strong [*Use code: STRONG150] CPPS certification Iron Business Blueprint DeFranco's Gym, NJ
This week's show includes 3 main topics/questions. First, Joe shares a story involving a conversation he recently had at Target with a former client. Although the interaction with his former client was brief, it included a valuable reminder/lesson that Joe shares with his audience. After hearing this story you'll be able to determine if your current training program is TRULY effective/functional or if it's doing more harm than good. [You'll also get the inside scoop on Joe's new "functional strength standard" LOL.] After Joe finishes "storytime" he answers two listener questions. These topics include: 1) The most effective way to execute warm-up reps/exercises 2) Is it a big deal if football players (and athletes in general) squat above parallel? *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Blueprint [March cohort] Limber 11 (Mobility routine) Joe D's IG (@defrancosgym) Team Forever Strong [*Use code: STRONG150]
This week Joe answers 5 questions from his listeners. TOPICS INCLUDE: 1. Thoughts on Lu Raises for the rotator cuff  2. Should you include rotator cuff strengthening exercises in your warm-up or will they fatigue your shoulders and lead to instability and reduced strength/force production? 3. How much of a calorie deficit is a good starting point to drop bodyfat without losing muscle? [Plus, "Fat Loss Hacks That'll Blow Your Mind!"] 4. Joe shares his thoughts on "Myo Reps" (and how to program them)  5. Top 3 speciality bar recommendations for washed-up meatheads who still love lifting heavy but their cranky joints don't respond well to the straight bar anymore. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Live Gym Growth Masterclass [Save Your Seat & Apply for Scholarship!] Manukora Honey The "Fanning Farts" Warm-up [DON'T Do This!] Lu Raises Kabuki Kadillac Bar Elitefts SS Yoke Bar Kabuki Trap Bar HD  
This week Joe welcomes Iron Business Blueprint co-founder & owner of Tutela Training Systems, Chris Tutela, back to the Industrial Strength Show! After some back and forth banter regarding the NJ weather and Joe's podcast studio upgrade - Joe & Chris get down to "business" :) Together, they discuss the following topics: 1) How to get potential clients to initially TRUST you when you're young and lack experience 2) Best way(s) to get your first client 3) The top 3 questions to ask a new client during their first session 4) Do you recommend "paid in full" or monthly payments? 5) What are your best practices for retaining clients long-term? Plus, 2 exciting announcements for gym owners!! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Blueprint [FREE] Webinar reservation/scholarship application Iron Business Weekend @ Joe DeFranco's private gym!
This week Joe kicks off the show with some exciting news for gym owners... He then adds a new company to his "Sh*t List" before answering 4 listener questions. TOPICS INCLUDE: 1) Rating the 4 most important training variables [for building muscle]; 2) Pre-workout snack ideas for those who train first thing in the morning 3) Rest interval recommendations for different goals [Fat Loss vs Hypertrophy vs Strength] 4) The exercises that give Joe "pre-game butterflies/anxiety"... Plus Joe's SuperBowl prediction! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Joe's Instagram DeFranco's Tyrofeine Manukora Honey STRONG documentary 
Joe kicks off this week's show with some behind-the-scenes insight into what his [terrible] "recording schedule" is like most weeks lol... He then shares some exciting news regarding the original Industrial Strength Show studio, announces this month's "MuscleUpFebruary" supplement sale and gives a brutally honest product review before answering 3 listener questions. TOPICS INCLUDE: 1) Does Joe still recommend performing power/speed exercises first in a workout or should they be pushed towards the middle/end of the workout? 2) The Art of Exercise Sequencing for Lifters w/ Achy Joints 3) Low vs High Reps for Building Muscle. *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco-brand supplements [*Use code: MuscleUpFebruary] Rollga Foam Rollers [*Use code: JOED] CPPS certification "The PVC BIG 3" - Shoulder Mobility
This week Joe introduces a brand new monthly segment that he's adding to the podcast: "Joe D's Brutally Honest, Unapologetic Product Reviews". After explaining the premise behind the new segment & reviewing his first product - Joe answers 3 listener questions. TOPICS INCLUDE: 1) Why You Should/Shouldn't Sprint in Sand [Plus a lesson in understanding CONTEXT]; 2) How Often Should You Change Your Warm-ups? 3) Active Recovery vs Complete Day Off - What's Better for the Washed-Up Meathead Crowd? *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Manukora Honey Caraway Cookware Set CPPS certification  Joe D's Instagram  Team Forever Strong
This week Luka Hocevar makes his [long-overdo] Industrial Strength Show debut! Luka is the owner of Vigor Ground Fitness & Performance in Seattle, WA, where he has personally coached over 3000 clients - from the highest level professional athletes in the NBA, NFL, UFC & MLB - to "general pop" clients from all walks of life who want to look, feel, and perform better. On this week's episode you'll hear Luka & Joe D. discuss a wide variety of topics. HIGHLIGHTS INCLUDE: Who owns more sneakers - Luka or Joe [and what are their favorite, most worn & most expensive pairs]; How to create a world-class gym/business culture; The difference between "customer service" vs "customer experience"; Actionable ways to make personal training more "personal"; Maintaining/Improving speed after the age of 40; Lowest risk, highest reward sprint variations; How/Why training "general pop" clients helped Luka become a better coach [when working with high-level pro athletes]; Why "experience" is still the best teacher...And Lots MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. Important Links / People Mentioned Luka's Instagram (@lukahocevar) Luka's website Luka's podcast Tribes (by Seth Godin) Derek Hansen's 10x10 sprint method Iron Business Blueprint 
Joe kicks off the episode by introducing this week's sponsor and reading a winning iTunes review. He then answers 3 listener questions. SPECIFIC TOPICS INCLUDE: 1) Is it possible to get "Strong AF" lifting sub-maximal weights? 2) What is the single best way to perform Face Pulls? 3) Why Joe believes that his original WS4SB Lower Body strength template is STILL the best template for young athletes looking to improve their strength & speed. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Manukora Honey Joe D. Double BW Bench Press (425lbs) on his 42nd Bday! Joe D's Instagram Westside for Skinny Bastards Team Forever Strong
Surprise! Surprise! After telling his audience that he'd be taking the week off [to rest his voice] Joe D. hops on the mic for this "bonus" edition of the Industrial Strength Show! He spends the first 10 minutes of the podcast updating the audience on the doctor's diagnosis of his "mystery laryngitis", along with the results of his recent skin biopsy. He then reads the first winning iTunes review of 2024 before getting into this week's main show topic: The 7 "Bare Minimum" Fitness/Longevity Standards That Joe Is Going To Try To Maintain...FOREVER! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS ReBuilt 2.0 Joe D's Instagram DeFranco's Nutritional Supplements [*Use coupon: MuscleUpJanuary]
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Comments (11)

Iztok Kočevar

Great talk! Did my research on cholesterol back in 2015, figuering out that the most important number is ratio TG:HDL... got my blood work done, and had my total CHO pretty high, 246... but check this out, LDL was in the range, soo, my total cho was raised on behalf of HDL... HDL was 96, TRYG 61.. ratio 0,64... and I also felt that way... >) hope this holds the same to this day, cuz I feel quite the same.. hehe ... keep up the good work!!>)

Nov 11th
Reply

Grendel Denoncourt

Content begins at 15:00.

Apr 10th
Reply

Grendel Denoncourt

Post-intro 12:29.

Aug 24th
Reply

Grendel Denoncourt

Post intro 33:57

Aug 16th
Reply

Jon Hersel

59 min Conditioning Testing

Jul 15th
Reply (1)

Josh Denoncourt

Those impressions were uncanny! Oh, I mean those 3 surprise guests were uncanny!

Apr 11th
Reply

john john

Great podcast👍 Terrible intro🤦‍♂️

Jan 31st
Reply

Josh Denoncourt

The Industrial Strength Show has sneakily become my favorite podcast of all time. Joe throws out more practical weightlifting tips to prolong one's lifting career in a single episode than most other coaches do in an entire year. And for free. This guy deserves way more followers.

Jan 27th
Reply

Josh Denoncourt

Did not expect this to be such an enjoyable episode. Great stories all around.

Nov 26th
Reply

Alasdair Kirby

Been following Joe for my years. I used WS4SB to put some weight back on after chemo for leukaemia back in 2007. Discovered podcasts recently and Joe's are a wealth of information and honest viewpoints. Started listening to the podcasts while doing fasted walks, as mentioned in one of his own podcasts. Thank you Joe and please keep up the podcasts, godsend for us in the UK!

May 7th
Reply
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