Mobile Dev Memo Podcast

In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric, a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast, and the author of the Brutally Honest blog.As a reminder: MDM Mailbag episodes center on a guest Q&A, with questions sourced directly from the MDM community.Matej and I discuss a wide variety of topics over the course of our conversation, including:Creative strategy, including Matej's recent primer on integrating AI tools into the creative production processWeb onboarding and web-based user acquisition for mobile gamesThe analytics and reporting tools Matej sees used most commonlyApproaches to competitor analysisThe current mobile gaming conference landscape and which conferences Matej considers to be "can't miss."Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross Link. Carl Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University and one of the leading academics in the field of quantitative marketing and consumer choice. Ross Link is the CEO of Marketing Attribution, having previously served as the President of Global Marketing ROI Solutions at Nielsen. Carl and Ross provide a balanced perspective on brand marketing and measurement from both academic and industry lenses. Among other things, our discussion covers:What firms get wrong about brand measurement, both from an analytical and a conceptual standpointThe most common internal political issues that Ross sees arise around marketing measurement within organizationsThe non-obvious stakeholders for marketing measurement within an organizationHow marketing teams can implement the two brand-performance measures that Carl introduced in his seminal Harvard Business Review piece, If Brands Are Built Over Years, Why Are They Managed Over Quarters?The differences in approaches to marketing measurement taken across verticals for successful companiesThe benefits and drawbacks of the various established methods of measuring long-term marketing effects  The tools available to a CMO to make the case for the long-term effects of brand advertising for a nascent brandThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

My guest on this week's episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. I invited Rishabh back to the podcast to discuss OpenAI's recent announcement that it will bring advertising to ChatGPT.Among other things, we cover:The commercial potential for ads in ChatGPT.OpenAI's decision to launch ChatGPT ads essentially as a "brand unit," with CPM pricing and little targeting or measurement functionality.How quickly ChatGPT advertising is likely to evolve past its launch form.What success looks like for ChatGPT advertising in one year's time.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

My guest on this episode of the podcast is Karl Stillner, the CEO and co-founder of BrightCanary, an app that allows parents to glean insights from their children's digital activities. Note that I am an investor in BrightCanary through Heracles Capital.In this podcast, we discuss the challenge of protecting children from digital harm. Among other topics, we cover:The concerns that parents face in the current digital landscapeThe specific issues that arise with teens' use of social mediaThe tools that parents have to manage the risks faced by their children from digital productsWhether being too restrictive as a parent with digital products is a genuine riskHow active US regulators have been in creating digital protections for childrenWhether any consensus exists around the "right age" for a child to be given a smartphoneThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

My guest on this week's episode of the podcast is Alfred Succer, the founder of Nova Nuggets, which provides private, end-to-end secure operating environments for AI applications.The topic of our conversation is sovereign AI, or the importance of controlling the environment on which AI-based applications, but especially chatbots, operate. Among other things, we discuss:The definition of a sovereign AI systemThe privacy vulnerabilities inherent in web-scale LLMsThe purpose of hosting an LLM on-premises or within a company's own data environmentThe use cases that most necessitate private model training or hostingThe cost profile of private model hosting and trainingThe liabilities that companies face in sending sensitive data to publicly-accessible LLMs in their workflowsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.

My guest on this week's episode of the podcast is Francesco D'Orazio, the President and Chief Product Officer at Pulsar, an audience intelligence and insights platform. The topic of our conversation is the use of AI to develop an understanding of a product's existing audience for feature planning, marketing, and optimization. Among other things, we discuss:How AI is being applied to audience development and audience insights currentlyThe difference between audience analysis for existing users and audience analysis for advertising targeting, and whether these two use cases convergeHow a team should balance efforts across optimizing a product for an existing audience versus optimizing the product to onboard new, previously unserved audiencesWho in an organization typically owns audience insights, and whether that's optimalHow audience insights combine with user-level personalizationThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year.The topic of our conversation is the application of generative AI to creative production for CTV. Among other things, we discuss:How GenAI is currently being used for ad production for CTV channels, and how it compares to socialWhether a higher quality bar is applied to GenAI-produced creative for CTV than for other channelsHow well-integrated with the specific CTV platforms GenAI creative production tools must beWhether specific aspects of CTV -- such as the opportunity for dynamic, in-stream product placements -- lend themselves to GenAI creativeThe most substantive barriers to entry for CTV for advertisersThe most pervasive misconception that advertisers have about CTVThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

My guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The topic of the episode is the recently announced Shopify Product Network, which allows merchants to insert recommendations for products they don't sell into their own storefronts, sourced from other Shopify Merchants.But don't call it an ad network! In our discussion, among other things, we cover:An overview of the Shopify Product Network (SPN)How Shopify merchants have reacted to SPN since its launchHow payment works for merchants that host product recommendationsHow product exclusion and targeting are managedThe ultimate distribution potential for SPN and whether it serves as a complement to third-party ads or could replace them altogether for some merchantsWhether SPN could be expanded to third-party surfaces.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

In this week's episode of the podcast, I speak with Peter Stuart, the founder of Velora Digital, which publishes Velora Cycling, a new media outlet focused on the sport of cycling. Velora Digital has adopted an AI-first philosophy and integrates AI tools thoughtfully and fundamentally into its publishing process. I've known Peter since we both studied at University College London many years ago — he has spent his career in publishing, most recently serving as the editor of Cyclingnews, the world’s largest road cycling and pro cycling website.In this episode, we discuss:⁠⁠What it means to be an AI-first media companyWhat core editorial principles Velora is organized aroundVelora's editorial processAt what point in the editorial process it is necessary to have a human in the loopThe role that disclosure of AI-generated content / assets playsThe skepticism that Velora has faced since launching.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

In this episode of the podcast, I speak with Anindya Ghose from NYU and Vilma Todri from Emory University about their recent paper, The Impact of Visual Generative AI on Advertising Effectiveness, which is available in pre-print. In the paper, Anindya, Vilma, and the other authors assess the performance efficacy of three types of ad creative: Creative entirely crafted by humans;Creative crafted by humans but modified by generative AI;Creative entirely created by generative AI. The authors also quantify the impact of disclosing that creative was produced by generative AI tools. In the paper, the authors run a field experiment (buying display impressions on Google Display Network) as well as a lab study where they collect qualitative data. We discuss the results of these in the podcast.In addition, we cover:The genesis of this paper and the motivation to explore this topic;The four research questions the authors pursue in the paper;The methodology used to interrogate those questions;The principal conclusions from the studies the authors ran;The authors' finding that lower creative constraints on the genAI tool led to better results;Possible explanations for why a Generative AI tool benefits from total control with the visual modality whereas textual generation performs better with a structured, chain-of-thought process.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. Rishabh most recently joined the podcast in June for an episode of the MDM Mailbag.In this episode, Rishabh and I discuss the impact of chatbot discovery on eCommerce sales, including over Black Friday. Among other things, we speak about:The current state of AI search with respect to eCommerce, and how are chatbots are influencing eCommerce purchases nowThe likely trajectory of "agentic commerce" over the next 12-18 monthsHow eCommerce retailers are adapting to chatbots and other forms of AI searchChatGPT's Instant Checkout and whether that reflects a durable business opportunity for OpenAI or other companiesThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

My guest on this episode of the podcast is Mikołaj Barczentewicz, a professor of law at the University of Surrey and the author of EU Tech Reg, a blog dedicated to following developments in the EU regulatory machinery. In this episode, Mikołaj and I discuss the digital omnibus package that was recently proposed by the European Commission and which aims to reform and simplify, among many other things, the GDPR. A draft version of the digital omnibus had been leaked a few weeks before we spoke, but we waited until the formal version was unveiled by the EC to record this podcast.Among other things, we cover:The genesis of the Digital Omnibus package: why was it proposed in the first place, and what it aims to achieve;The specific changes to the GDPR proposed in the package;The scope of the opposition to GDPR reform;The implications of digital omnibus reforms on the EU's domestic AI industry;Whether any genuine progress been made against the recommendations made by last year's Draghi report;The current status of Pay or Okay in the EU and in the UK;Whether the DMA might be softened in response to pressure from the Trump administration.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

My guest on this episode of the podcast is Simon Whitcombe, the Vice President, Global Business Group at Meta. We discuss Meta's Business AI and the Meta AI business assistant, both of which were announced ahead of this year's AdWeek. I unpacked the potential of these tools to help advertisers cross the "ad-product divide" in Can Meta cross the ad-product divide?; in this episode, Simon and I deliberate on the non-advertising opportunity with platform AI tools like these.Among other things, we cover:How Meta is bringing AI to bear for its advertising clients in non-advertising use cases;Other potential ways that Meta's AI tools can be used for optimizing advertisers' products or understanding of advertising performance;Meta's recent whitepaper on GEM, and whether Meta's attitude toward transparency with these types of systems has changed over time (especially in light of recent speculation about its Q3 update to Andromeda);How advertisers are using creative generation tools to expand creative diversity (versus merely increasing output volume);The tenor of feedback that Meta is getting from advertisers about Meta's AI business tools, and whether that feedback differs by company size, company category, geographic region, etc.;How the digital advertising landscape has evolved since COVID.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

In this episode of the podcast, which is a companion to ⁠Affiliate links, personalized ads, and chatbot revenue optimization⁠, I discuss the need for OpenAI to discover a scalable, durable revenue model, given its status as the avatar for artificial intelligence as a transformative economic and social force. I then make the case for why personalized, conversion-optimized advertising is a superior business model for chatbots than affiliate distribution.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

My guest on this episode of the podcast is Luca Fiaschi, a machine learning expert who previously held executive data science roles at MistPlay, StitchFix, and HelloFresh. Luca is now a Partner for the Generative AI vertical at PyMC Labs, a consultancy that specializes in the application of Bayesian methods to business problems and which maintains the open source PyMC library for Bayesian statistical modeling as well as the open source PyMC Marketing media mix modeling library. The subject of my discussion with Luca is PyMC Labs' recent paper, LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation of Likert Ratings. I found the paper fascinating and wrote an overview on LinkedIn; the paper's authors (from PyMC Labs as well as Colgate) use an LLM to score product concepts, finding that the distribution of LLM-produced scores can be comparable to that produced by human panels.Among other things, the podcast episode covers:Background on the paper, and how the partnership with Colgate-Palmolive came about.An overview of the LLM querying methodologies used in the paper and how they produced score distributions.The approaches used in the paper for calculating similarities between the LLM-produced and human-produced scores.The conclusions / findings of the paper.What the implications of the paper are on marketing creative ideation and the use of LLMs for evaluating product and advertising concepts.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

The sixth installment of the Mobile Dev Memo mailbag features app monetization expert Sylvain Gauchet. Sylvain formerly served as Babbel's US Director of Revenue Strategy and now works with a number of subscription apps on revenue growth as an advisor and fractional executive. Additionally, Sylvain runs the GrowthGems newsletter, for which he scours the internet for valuable content related to growth and surfaces the most relevant and actionable insights from it.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

In this week's episode of the podcast, I speak with Daphne Tideman, a product growth expert who runs the Growth Waves newsletter. The topic of our conversation is "zero-to-one growth": the tactics developers can utilize to validate and optimize their product to ultimately enable scaled user acquisition.Among other things, we cover:The purpose of early audience validationHow monetization can be validated without actually being implemented in a productHow developers can assess product-market fit at various points in the development cycleHow a developer can recognize that their optimal audience isn't being servedHow user feedback can contribute to a developer’s understanding of product-market fitWhether and how a developer can quantify the scale of their product's opportunityHow to recognize product-market fit in the soft launch / beta stageThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

In this week's episode of the podcast, I speak with Kate Minogue, a fractional CPO and advisor for consumer and ad tech companies. Kate also runs the AI Leadership Lab, an AI leadership course. Previously, Kate worked in marketing measurement at Meta. This episode is the fifth installment of the MDM Mailbag series, in which I bring experts onto the podcast to answer questions fielded from the Mobile Dev Memo community.The questions posed to Kate related to:The nature of being a fractional executive (including incentive alignment, compensation, and time commitment)Ad monetization for chatbotsHow companies can establish defensible moats when development costs are eroded through AI toolsThe capabilities needed to optimize AI-native productsHow AI-native apps should design for engagementThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

My guest on this week's episode of the podcast is Dan Pantelo, the CEO and founder of Marpipe, a platform that enables eCommerce companies to build dynamic product ads. In our conversation, we discuss:The necessity of exhaustive creative experimentation in eCommerce advertisingWhether and how advertisers can create an effective feedback loop between advertising creative and product design / product conceptingCurrent best practices with ad creative testingHow AI can be applied to creative production currentlyThe general health of the D2C ecosystemThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

In this episode of the podcast, I speak with The Wall Street Journal's Tim Higgins about his new book, iWar: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple's Empire. iWar traces a series of campaigns launched against Apple's control of the iOS App Store, including those from Spotify, Epic, Meta, and Elon Musk. Higgins chronicles the rise of the App Store from its launch in 2008, contextualizing Apple's vigorous defense of its iOS business practices with its broader pattern of testing the boundaries of legal and ethical standards.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.