Season 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)
Update: 2025-09-04
Description
In this episode of the podcast, I speak with Andrew Lipsman, an independent analyst in the retail media space and the author of Media, Ads + Commerce. Andrew and I discuss the prospects for -- and the futility of -- agentic commerce. Among other things, our conversation covers:
- The definition of 'agentic commerce'
- The 'fundamental flaws' in agentic commerce from a conceptual and commercial standpoint
- Whether independent agents can capably fulfill commercial transactions if platforms like Amazon and Shopify block them
- Whether open web advertising is a useful analog for agentic commerce
- Whether agentic commerce is fundamentally at odds with consumers' interests
- Amazon's own implementations of commercial agents
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
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