VistaTalks

Lynda Wilkes-Green, Founder of Ahlya, joins Host Simon Hodgkins on this episode of VistaTalks for a powerful and deeply personal conversation about women’s health, cycle thinking, and how AI can be used for good in underserved areas of wellness.This episode explores the intersection of personal experience, thoughtful technology design, and purposeful entrepreneurship. Lynda shares her journey from high-pressure legal environments to building a femtech platform that empowers women to better understand their bodies, hormones, and overall well-being.00:00 - Lynda Wilkes-Green - VistaTalks Ep 18900:46 - Lynda’s Founding Story and Health Journey02:20 - How Ahlya Uses AI and Wearable Data03:48 - Holistic Wellness: Mental and Physical Health05:27 - Being a Female Founder in AI Today07:00 - Cultural Nuance and Global Expansion11:33 - Scaling Ahlya Internationally13:01 - Leadership, Productivity, and Sustainable GrowthAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - / vistatalks Instagram - / vistatalks LinkedIn - / vistatalks

Patrick Shields, experienced executive and PhD researcher in Artificial Intelligence, joins host Simon Hodgkins for a timely and thought-provoking conversation on leadership, innovation, and the realities of AI adoption in business. Recorded for VistaTalks Episode 188, this discussion dives deep into how organizations, particularly SMEs, can navigate AI responsibly while empowering their people and protecting trust.Patrick is currently completing his PhD at Munster Technological University, where his research focuses on how businesses actually adopt AI in practice, rather than how technology vendors say they should. The result is a grounded, experience-led discussion that blends academic insight with decades of executive leadership across hospitality and international business.00:00 - Patrick Shields - VistaTalks Ep 18801:00 - Why Patrick Is Researching AI Adoption04:57 - The Real Reason Businesses Struggle with AI06:09 - Shadow AI and Hidden Organizational Risks14:14 - Leadership, Trust, and Communication in AI Change19:03 - Practical Steps for Building AI-Ready Teams30:32 - Responsible AI, Ethics, and Sustainability39:12 - The Next Five Years of AI and LeadershipAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Dr Micheál Ó Duibh's recent appearance on the VistaTalks podcast captured the presence of someone who sees language not as an abstract academic puzzle but as a living force that shapes people, communities, and culture. What followed was a thoughtful and generous conversation that moved from grammar and community advocacy to AI, inclusivity, and the future of Irish itself.00:00 - Dr Micheál Ó Duibh - VistaTalks Ep 187 01:21 - Academic roots, PhD, and journey into Irish medium education 04:29 - What the "bigger picture" of the Irish language really means 11:15 - Unique structural and cultural challenges in Irish 20:03 - A pragmatic view of AI and machine translation for Irish 27:45 - Data, live dictionaries, and keeping up with a living language 35:52 - A call to native speakers to lead the future of Irish 41:14 - "The running button" story and closing thoughts About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

James Louttit, Founder and lead trainer at Impactful Project Management, PMI's Project Management Professional of the Year, and award-winning author of Leading Impactful Teams, joins Host Simon Hodgkins on this episode of VistaTalks. The conversation explored James's personal journey, his people-first philosophy, and his practical approach to solving real-world project challengesJames Louttit's story is a reminder that project management is not about following a process for its own sake. It is about people, clarity, and building long-term capability. His work with Impactful Project Management and the Impactful PM Hub embodies this ethos, creating tools and communities that enable leaders and teams to deliver with purpose.00:00 - James Louttit - VistaTalks Ep 18601:20 - From Burnout to a New Approach06:41 - People-First Project Management09:56 - Creating Clarity Across Cultures12:01 - Process vs. Empowerment14:27 - The Impactful PM Hub17:22 - Everyone Is a Project Manager26:14 - Future Trends in Project ManagementAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Join us for a lively holiday special featuring hosts Simon Hodgkins and María Roa. It was a year shaped by rapid developments in AI, bold movement in branding and marketing, and powerful personal stories from business and sport. The episode served as both a celebration and a reflection, taking listeners through some of the most compelling conversations of the past twelve months. The holiday special brought all of that energy together in one thoughtful recap.00:00 - Holiday intro and year-in-review overview01:42 - AI in healthcare and human compassion05:13 - AI bias, skin tone representation, and ethical data08:39 - Bold and rebellious branding in crowded digital markets12:52 - Global brands, culture, and localization16:53 - From elite swimmer to Head of Marketing22:08 - Travel intelligence, trust, and the future of global travelAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

In this episode of VistaTalks, Host Simon Hodgkins sits down with Giulia Greco, founder of Giulia Greco Consulting and Globalization Consultant at Nimdzi Insights, to unpack the evolving landscape of international expansion, localization strategy, and the role of AI in shaping the future of global business. Drawing on her rich experience leading localization at Shopify and consulting for global clients, Giulia offers a refreshingly candid and insightful perspective on what it takes to succeed in going global today.Stay Open, Stay CuriousGiulia leaves listeners with a powerful piece of advice:"It's important to remain open and adaptable… Clinging to the past and the way things were is not a recipe for success."In a world where technology, culture, and work dynamics are constantly evolving, the most resilient professionals and companies will be those who stay curious, willing to learn, and open to experimentation.Giulia Greco offers more than just technical expertise in localization; she brings strategic vision, human insight, and refreshing candor to an increasingly complex and fast-moving field. Whether you're a startup looking to go global or a multinational navigating compliance and AI disruption, her message is clear: localization isn't just a support function. Done right, it's a driver of growth, connection, and long-term success.00:00 - Giulia Greco - VistaTalks Ep 18401:26 - From Burnout to Business: Why Giulia Started Consulting04:03 - Localization ≠ Translation: A Broader Globalization Mindset08:13 - Strategic Blind Spots in Global Expansion12:54 - Content as Product: Prioritization & Market Strategy17:09 - What Real Localization Success Looks Like18:43 - Bill 96 and Compliance as a Growth Opportunity30:21 - AI in Localization: Tools, Tradeoffs, and TransformationAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Jill Goldsberry, Go-To-Market AI Senior Solutions Consultant at Centaur Labs, is in conversation with Host Simon Hodgkins on this episode of VistaTalks. The conversation explored how AI is transforming healthcare, why high-quality labeled data is the foundation of reliable models, and how Centaur Labs is helping organizations overcome some of the most pressing challenges in this space.00:00 - Jill Goldsberry - VistaTalks Ep 18301:31 - Jill’s role at Centaur Labs and why labeled data is essential03:19 - How Centaur integrates into complex healthcare workflows04:52 - Common misconceptions about data annotation in healthcare06:36 - Centaur’s mobile platform, gamification, and expert contributors09:07 - Real-world use cases, from sleep tracking to Microsoft Research projects11:33 - Tackling challenging data types like surgical video, ECGs, and lung sounds13:12 - Building trust, compliance, and regulatory readiness in healthcare AI15:38 - Emerging trends: dynamic datasets and human-AI collaborationAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Trish Butler has held senior marketing roles at household names such as B&Q, Screwfix, McCann, and the Taxback Group (now CluneTech). These roles gave her a front-row seat to the challenges of scaling international brands, managing multiple markets, and aligning teams around shared values and goals. Host Simon Hodgkins catches up with Trish Butler, Portfolio CMO, on this episode of VistaTalks.Key TakeawaysTrish closed the conversation with a message every business leader should remember: keep it simple. Focus on clarity, consistency, and delivering on your promise every time. Growth comes not from complexity, but from clear communication, strong culture, and customer-centric thinking.00:00 - Trish Butler - VistaTalks Ep 18201:26 - Building Brands in High-Growth Startups07:02 - Lessons from Leading Multiple Brands10:33 - Scaling Brands Effectively16:24 - The Role of AI in Marketing21:32 - Culture, Communication, and Alignment26:00 - Go-To-Market Strategies That Work (and Fail)31:50 - Leading Global Teams and Key TakeawaysAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Katherine Melchior Ray, Faculty Member and Lecturer at the University of California, Berkeley, Haas School of Business, President of Global Ally, keynote speaker, and author, joins Host Simon Hodgkins for a conversation on how brands expand globally without losing authenticity. From San Francisco's multicultural roots to luxury, hospitality, beauty, and tech, Katherine's career is a masterclass in bridging cultures, building trust, and staying just a half step ahead of the market, not a leap too far.From San Francisco's "Little Worlds" to a Global CareerKatherine grew up in cosmopolitan San Francisco, with its espresso-fueled Little Italy, vibrant Chinatown, and the Mission's Latino heart, while attending French schools and living in a cross-cultural home. That lived diversity became the foundation for a career spent connecting people, markets, and meaning. She later worked and lived in France and Japan, speaks both languages, and has led teams across industries at iconic brands including Nike, Louis Vuitton, Gucci, Hyatt, and Shiseido, before moving into tech and teaching at Berkeley Haas.00:00 - Katherine Melchior Ray - VistaTalks Ep 18101:02 - San Francisco roots & a cross-cultural upbringing04:43 - Cultural intelligence: definition and why it matters08:52 - Japan vs. France: when “basics” aren’t basic12:55 - Kit Kat’s “freedom within a framework” playbook18:55 - Building trust across global teams27:34 - Lessons from Nike, Hyatt, Shiseido & tech34:03 - AI’s promise, context gap, and brand valuesAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

With over 70 countries visited, fluency in six languages, and a lifetime of cross-cultural experience, Sylvia Gonner, President of Culturewiz, is in discussion with VistaTalks Host Simon Hodgkins. Sylvia brings both authority and a practical perspective to the challenges of going global.About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.comSocial Media:X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Artificial intelligence is changing everything, from healthcare and beauty tech to social media and surveillance. However, as systems powered by machine learning become increasingly embedded in our daily lives, a critical question arises: Are they working fairly for everyone?That's precisely what Neda Alipur, a PhD researcher at TU Dublin, is tackling through her groundbreaking work on image processing and AI skin tone representation. Host Simon Hodgkins speaks with Neda about her journey into this complex field and the pressing need for more inclusive AI systems in this episode of VistaTalks. This conversation is an important topic and one that goes right to the heart of bias in data and its real-world consequences.00:00 - Neda Alipur - VistaTalks Ep 179 01:30 - Neda's Journey into Image Processing and AI03:42 - Why Skin Tone Representation in AI Matters06:08 - The Problem with Inaccurate Datasets10:25 - Ethical Challenges in Labeling Skin Tone13:25 - Building a More Inclusive Dataset15:41 - Collaboration and Real-World Applications19:10 - Looking Ahead: Fairness as a Core Design PrincipleAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Host Simon Hodgkins is in discussion with Hristina Racheva, whose journey is anything but conventional. After more than a decade of leading localization, product, and experimentation teams at major global organizations, including the European Commission, Google, and Skyscanner, Hristina made a bold pivot. Today, she’s a somatic guide and nervous system educator helping individuals and leaders reconnect with their inner wisdom to show up more authentically in both work and life.This episode examines the intriguing interplay between high-performance corporate environments and the profoundly personal, yet often overlooked, realm of somatic awareness.00:00 - Hristina Racheva - VistaTalks Ep 17802:10 - The Turning Point: Burnout and Career Shift07:15 - What Is Somatic Work? A Simple Explanation10:42 - Embodied Leadership Explained17:30 - Does somatic coaching contribute to the strategic?18:32 - The Nervous System and Strategic Thinking22:27 - Client Stories: Small Shifts, Big Impact25:34 - Practical Advice: One Powerful Question to Ask YourselfAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Alice Rackley, CEO of Polytag, joins Host Simon Hodgkins for a conversation that cuts through the noise around sustainability and brings fresh insight into what real progress looks like in the world of recycling. Polytag isn't just another tech company; it's one of the few players actively building the infrastructure needed to make circular economies for plastic packaging a practical reality. Under Alice's leadership, Polytag is transforming how brands track, trace, and take responsibility for their packaging. 00:00 - Alice Rackley - VistaTalks Ep 177 01:26 - From Barcodes to Recycling: Alice’s “Double Pivot” 03:16 - How Polytag’s Two-Tag System Works 07:28 - Sustainability as the New Digital Transformation 10:08 - Why Wales Leads the World in Recycling 13:11 - The Ocado Case Study: Recycling Rewards in Action 18:32 - Tackling Recycling Myths and the Problem with Downcycling 24:32 - Global Standards for a Circular Future About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Kevin Freedman, Founder and CEO of Freedman International, joins Host Simon Hodgkins for an insightful conversation about international marketing, brand agility, and the evolution of creative campaign delivery. The discussion is rich in experience, hard-won lessons, localization insights, and practical guidance for anyone navigating the intersection of global branding. 00:00 - Welcome, Kevin Freedman 01:02 - From Economics to Entrepreneurship 02:41 - The Print Management Origins 05:17 - The UPS Breakthrough and Birth of Localization Services 11:04 - Breaking into Advertising with Global Campaigns 15:39 - What Makes a Strong Localization Strategy 25:24 - The Role of AI in Global Campaigns 35:39 - Global Expansion Tips for Brands About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Jana Straiton is the Founder and Managing Director of Renegade Marketing. She joins Host Simon Hodgkins for a sharp and insightful conversation about building bold brands in a crowded digital landscape. With a career spanning major players like Adobe and PayPal, Jana brings significant experience to the table, along with a rebellious approach to branding and a passion for helping tech companies stand out.00:00 - Jana Straiton - VistaTalks Ep 17501:25 - What Rebellious Branding Really Means04:57 - Turning Brand Attitude into Real Business Results07:39 - Building Brands from Strategy to Visibility11:21 - Lessons from Adobe and PayPal: Bringing Corporate Insight to Agency Work16:05 - Creative Risk and the Wild Card Pitch19:00 - Common Branding Mistakes in Tech26:04 - Branding in the Age of AIAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Kate Irwin is the Managing Director for EMEA at Skift; in this episode, she discusses with Host Simon Hodgkins her thoughts on the evolution of one of the world's largest industries, travel. Kate shares an insightful, engaging, and informative discussion about the challenges, innovations, and opportunities facing the travel industry today and how Skift is helping leaders stay ahead of the curve. For anyone working in or fascinated by the travel sector, this episode of VistaTalks is a must-listen. 00:00 - Kate Irwin - VistaTalks Ep 174 01:38 - From Publishing to Travel Leadership 03:00 - What Makes Skift Different 04:39 - Travel Trends Across EMEA 07:42 - Skift’s Independence and Trust Strategy 16:45 - The Shift to Experience-Led Travel 20:00 - Mentorship, Purpose, and Industry Impact 25:53 - Predictive Intelligence and the Future of Travel About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Melanie O'Connor, Head of Marketing at BDO Ireland, speaks with Host Simon Hodgkins about her journey from elite swimming to strategic marketing leadership. Melanie brings a refreshing perspective to marketing, emphasizing the importance of adaptability, strategic thinking, and challenging the status quo. 00:00 - Melanie O’Connor - VistaTalks Ep 173 01:42 - Melanie’s approach to marketing: no one-size-fits-all 05:51 - Recognition as one of Ireland’s Top 100 CMOs 07:25 - The importance of brand and digital transformation 10:37 - Doubling brand awareness using paid social 14:24 - Aligning business strategy with marketing culture 19:55 - Balancing creativity and data in marketing 28:20 - Melanie’s journey from elite swimming to marketing leadership About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Tim Farmer, Founder and CEO of iSquared, joins Host Simon Hodgkins on this episode of VistaTalks. Tim, a seasoned technologist, strategist, and thought leader, shapes how organizations approach data-driven transformation, operational intelligence, and digital infrastructure. His work isn't just about building smarter systems; it's about creating intelligent, ethical, and scalable solutions that put people at the heart of technology.  00:00 - Tim Farmer - VistaTalks Ep 172 01:45 - The Challenge of Data Ethics & Trust 05:30 - Garbage In, Garbage Out: Data Quality Matters 07:21 - Global Data Challenges & Cultural Nuances 10:08 - Data Maturity & Organizational Silos 12:10 - iSquared’s Approach: Simplifying Complexity 18:45 - The Three Tiers of a Successful Data Strategy 24:56 - Building an Insights-Led Organization About VistaTalks:VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.comSocial Media:X - https://x.com/vistatalksFacebook - https://www.facebook.com/VistaTalksInstagram - https://www.instagram.com/vistatalksLinkedIn - https://www.linkedin.com/company/vistatalks

Tracy Hedrick, who has an impact that spans college athletics, live entertainment, global hospitality, and iconic brand storytelling, sits down with Host Simon Hodgkins on this episode of VistaTalks. As the Chief Marketing Officer and Senior Associate Athletic Director for Ohio State Athletics and Business Advancement and CMO for Columbus Arena Sports and Entertainment (CASE), Tracy brings decades of experience and an unwavering passion for people to everything she touches. 00:00 - Tracy Hedrick - VistaTalks Ep 171 01:25 - Tracy’s career journey: From mixtapes to live music 03:49 - Crafting a brand that wins loyalty and memories 06:38 - What makes a great brand story today? 10:08 - Lessons from working in live entertainment with Yanni 13:00 - Balancing commercial strategy with community connection 15:13 - Fostering innovation in large, traditional institutions 26:19 - Advice for emerging leaders & authentic leadership About VistaTalks:VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.comSocial Media:X - https://x.com/vistatalksFacebook - https://www.facebook.com/VistaTalksInstagram - https://www.instagram.com/vistatalksLinkedIn - https://www.linkedin.com/company/vistatalks

Denis Roche, Founder of eAltra, is in conversation with VistaTalks Host Simon Hodgkins. In this episode, Denis shares the evolving intersection of healthcare, artificial intelligence, and patient experience.Denis, an entrepreneur and innovator, brings a rich and varied background spanning clinical practice, academic research, and creative technology. He is rethinking how healthcare is delivered and pushing the boundaries of what it means to put patients at the center of care.00:00 - Denis Roche - VistaTalks Ep 17001:21 - From Harley Street to Startup: The Origins of eAltra04:54 - Conversational AI for Cancer Care08:00 - What Digital Transformation in Healthcare Should Look Like12:45 - Creative Innovation and Building with Clinicians16:32 - Global Challenges, Local Solutions in Healthcare20:39 - Ethics, Trust, and the Hype Around AI in Healthcare27:25 - Pushing the Envelope of Patient Care About VistaTalks:VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.comSocial Media:X - https://x.com/vistatalksFacebook - https://www.facebook.com/VistaTalksInstagram - https://www.instagram.com/vistatalksLinkedIn - https://www.linkedin.com/company/vistatalks