In this episode of VistaTalks, Host Simon Hodgkins sits down with Giulia Greco, founder of Giulia Greco Consulting and Globalization Consultant at Nimdzi Insights, to unpack the evolving landscape of international expansion, localization strategy, and the role of AI in shaping the future of global business. Drawing on her rich experience leading localization at Shopify and consulting for global clients, Giulia offers a refreshingly candid and insightful perspective on what it takes to succeed in going global today.

Stay Open, Stay Curious

Giulia leaves listeners with a powerful piece of advice:

"It's important to remain open and adaptable… Clinging to the past and the way things were is not a recipe for success."

In a world where technology, culture, and work dynamics are constantly evolving, the most resilient professionals and companies will be those who stay curious, willing to learn, and open to experimentation.

Giulia Greco offers more than just technical expertise in localization; she brings strategic vision, human insight, and refreshing candor to an increasingly complex and fast-moving field. Whether you're a startup looking to go global or a multinational navigating compliance and AI disruption, her message is clear: localization isn't just a support function. Done right, it's a driver of growth, connection, and long-term success.

00:00 - Giulia Greco - VistaTalks Ep 184

01:26 - From Burnout to Business: Why Giulia Started Consulting

04:03 - Localization ≠ Translation: A Broader Globalization Mindset

08:13 - Strategic Blind Spots in Global Expansion

12:54 - Content as Product: Prioritization & Market Strategy

17:09 - What Real Localization Success Looks Like

18:43 - Bill 96 and Compliance as a Growth Opportunity

30:21 - AI in Localization: Tools, Tradeoffs, and Transformation

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