Spectora Spotlight with Carla Heatherly

Don’t Do That! How Inspector Brent Fletcher Built His Business & 500K Followers Brent Fletcher didn’t plan on becoming a home inspector—until one inspection changed everything. Five years later, he’s built a thriving business in Colorado and grown an audience of more than 500K across social media with his viral “Don’t Do That!” posts. In this episode of Spectora Spotlight, Brent shares the highs, lows, and behind-the-scenes strategies that fueled both his business growth and his online presence: How an $8,000 check at closing launched his inspection career The toughest lessons from his first year in business Networking strategies that turned overflow jobs into loyal clients Why relationships and local reputation matter more than ads Building a backlog of 4,000+ videos and knowing what actually goes viral The tools and posting habits that fuel his growth (InShot, Canva, TikTok, FB, IG, YT) What inspectors can do right now to grow their own presence online Whether you’re an inspector, a small business owner, or just curious how to turn authenitic content into clicks — this episode is packed with practical advice and some pretty fun stories.    🔗 Links & Resources Fletcher's Home Inspections: https://fletchershomeinspections.com/ Facebook: https://www.facebook.com/FletchersHomeInspections YouTube: https://www.youtube.com/@Inspector_Fletch  Instagram: https://www.instagram.com/inspector_fletch/ TikTok: https://www.tiktok.com/@inspector_fletch   🚀 Ready to grow your business? Try Spectora free: https://hubl.li/Q02nfFrR0 Bundle a year of Spectora + a custom site: https://hubs.la/Q02p9VvF0 Dive into Spectora Academy: https://hubs.la/Q02pv_G90 🎙️ Subscribe so you don’t miss what's next! We’re on Apple, Spotify, Google—wherever you pod. Click follow or subscribe to stay in the loop.

You don’t have to choose between online marketing and in-person connection—you can have both. In this episode, Lauren Hughes from Lighted Way Home Inspections shares how she takes the community-first approach from Part 1 and brings it into her social media, online branding, and even AI workflows—without losing the personal touch that makes it resonate. We get into: How to make social media content that people actually engage with Mixing educational posts with lifestyle and behind-the-scenes moments Using AI for captions, ideas, and market research Building a brand that isn’t dependent on one person’s name Simple ways to start showing up online consistently This is Part 2 of a 2-part conversation that will help you connect with your audience—whether you’re across the table or across the screen.   📲 Interested in Spectora? Start your free trial today and get all the education and onboarding you need to hit the ground running: https://hubl.li/Q02nfFrR0 🚀 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0 🛠️ Growing your business? We’ve got your back. Check out our business tools: https://hubs.la/Q02p9S0B0 👥 Learn more about the power of Spectora—visit Spectora Academy: https://hubs.la/Q02pv_G90 🚨 Not subscribed to the pod yet? You’re missing out. We’re on Apple, Google, and Spotify. Click follow or subscribe so you don’t miss an episode! 🤓 Got topic ideas or wanna be a pod-star yourself? Send us a message through chat or email carla@spectora.com 💬 Not using Spectora yet? See why the biggest and best inspection companies are: https://hubs.la/Q02p9SRZ0  

You don’t need a massive ad budget to grow your inspection business—you just need to show up for your people.  In this episode, Lauren Hughes from Lighted Way Home Inspections shares how she’s built a thriving business in a rural Texas market by leading with generosity, consistency, and heart. From delivering flowers to agents’ desks to sponsoring local events, Lauren proves that the best marketing is often just being a good neighbor. We cover: Why ROI isn’t always measurable (and why that’s okay) Low-cost, high-impact ways to connect with your community How to decide which sponsorships are worth it Growing market share in rural areas (and when to take on the long drives) Turning agents and clients into loyal advocates This is Part 1 of a 2-part conversation that will get you thinking beyond ads and funnels—and back to the simple power of relationships. 🔗 Links & Resources Silk Inspections: https://www.silkinspections.com 🚀 Ready to grow your business? Try Spectora free: https://hubl.li/Q02nfFrR0 Bundle a year of Spectora + a custom site: https://hubs.la/Q02p9VvF0 Dive into Spectora Academy: https://hubs.la/Q02pv_G90 🎙️ Subscribe so you don’t miss Part 2! We’re on Apple, Spotify, Google—wherever you pod. Click follow or subscribe to stay in the loop.

Ep. 140: AI in Home Inspections, Part 2 Guest: Chris Skinner, Silk Inspections (Fayetteville, NC) Let’s get nerdy! In Part 2, Chris Skinner shares how he’s gone beyond the basics to train custom GPTs, communicate faster with agents, and use AI to unlock serious focus in the field.  We dig into: How to use AI when you’re not the owner The real potential of custom GPTs Communication hacks for agents + clients Where AI shines—and where to stay skeptical Whether you’re AI-curious or already using ChatGPT daily, this episode gives you real-life inspector insights you can use now. 🔗 Links & Resources Silk Inspections: silkinspections.com 🚀 Ready to grow your business? Try Spectora free: https://hubl.li/Q02nfFrR0 Bundle a year + custom site: https://hubs.la/Q02p9VvF0 Explore Spectora Academy: https://hubs.la/Q02pv_G90 🎙️ Subscribe so you don’t miss our next episode! We’re on Apple, Spotify, Google—wherever you pod. Have an idea or want to be on the show? Email carla@spectora.com  

AI isn’t coming for your job—but it is here to help you work smarter. In this episode, Chris Skinner from Silk Inspections breaks down the automation and AI tools he’s using to save time, reduce mental load, and bring more consistency to his business. We get into: Why he started automating—and what he’d never go back to The tools that have made the biggest difference How he’s using AI tools like ChatGPT today What he won’t automate (and why that line matters) Tips for inspectors who are curious but unsure where to start This is Part 1 of a 2-part conversation that makes AI feel less intimidating and more practical. Because the real power? Still comes from you. 🔗 Links & Resources Silk Inspections: https://www.silkinspections.com 🚀 Ready to grow your business? Try Spectora free: https://hubl.li/Q02nfFrR0 Bundle a year of Spectora + a custom site: https://hubs.la/Q02p9VvF0 Dive into Spectora Academy: https://hubs.la/Q02pv_G90 🎙️ Subscribe so you don’t miss Part 2! We’re on Apple, Spotify, Google—wherever you pod. Click follow or subscribe to stay in the loop.

Join new host Carla Heatherly as she talks with inspectors and industry pros about growth, real-world strategies, and what’s next for the modern home inspector.

Yon and Brian grew up less than a mile apart. They played on the same sports teams as kids. Now, although they live across the country, they're both home inspectors. And they learn from each other every day. In this episode, we get into: - Growing a YouTube channel and why client education is so important - Building home maintenance plans for clients post-inspection - The difference between inspecting new builds and historic homes - Different communication styles - Why having industry friends/mentors is key to growth You can find Yon and Brian's YouTube channel, Home Inspections Matter, at https://www.youtube.com/@UC3biUdnJzw1sMbWtPNfgSaA. You can find Yon at https://homegrowninspectionsc.com/ and Brian at https://workflowhome.com/. 📲 Interested in Spectora? Start your free trial today and get all the education and onboarding you'll need to get up and running successfully: https://hubl.li/Q02nfFrR0 🚀 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0 🛠️ Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0 👥 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90 🚨 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this. 🤓 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com 💬 Not using Spectora? See what the biggest and best companies are saying: https://hubs.la/Q02p9SRZ0

Thomas is BACK by popular demand. In the episode, we get into: - Why collaboration is the key to leveling up the industry - Raising your prices and adding/communicating value - Taking ownership of issues clients run into vs learning when to say no this just isn’t our problem/fault - Navigating contractor relationships, insurance woes, and how to give recommendations without being the upgrade police  - Home health inspections and getting in the door with homeowners who aren't actively buying or selling   📲 Interested in Spectora? Start your free trial today and get all the education and onboarding you'll need to get up and running successfully: https://hubl.li/Q02nfFrR0 🚀 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0 🛠️ Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0 👥 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90 🚨 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this. 🤓 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com 💬 Not using Spectora? See what the biggest and best companies are saying: https://hubs.la/Q02p9SRZ0

Matt is a beacon of wisdom in this industry. This episode is a must-listen for any inspector thinking about becoming a business owner...or thinking about selling, for that matter. We get into: - How Matt went from company employee to company owner - Commitment and consistency over hustle culture - The future of mergers & acquisitions in the inspection industry - Why you need to KYN (Know Your Numbers) - How he spent his life savings on his company in a down market...and why that was actually a great thing. If you want to get in touch with Matt, you can find him at @acehomeny on Facebook or at https://acehomeny.com/.   📲 Interested in Spectora? Start your free trial today and get all the education and onboarding you'll need to get up and running successfully: https://hubl.li/Q02nfFrR0 🚀 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0 🛠️ Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0 👥 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90 🚨 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this. 🤓 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com 💬 Not using Spectora? See what the biggest and best companies are saying: https://hubs.la/Q02p9SRZ0

We're lucky to have not only an incredibly successful real estate broker, but a CEO, best-selling author, coach & keynote speaker on Spectora Spotlight. Leigh Brown is a straight shooter and an advocate for serving customers and improving the real estate industry in any way we can. Leigh and Kevin have a free flowing conversation around the NAR lawsuit and settlement and what it could mean for Realtors, home inspectors and homebuyers. You can find Leigh at her website and the socials! https://www.leighbrown.com/ https://www.youtube.com/channel/UC11stDD0nfFUYfhPB-E1nLg https://www.facebook.com/LeighBrownSpeaker/ https://www.instagram.com/leighthomasbrown/    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

If you don't know Bill, you should. He and his team are some of the kindest, hard-working folks you'll come across. We've been fortunate enough to know them since the beginning of Spectora. Bill & team discuss: - Starting a sole proprietorship with a spouse - The importance of starting with two - Values and excellence - Quality software - Growing your vision as you grow - Hiring & team inspecting - Looking for your "off ramp"   Want to connect with Bill? You can email him at Bill@PreciseInspecting.com or hit their website https://www.PreciseInspecting.com    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Jeremy Smith talks to Kevin about his unique co-op model of growing regionally, and possibly nationally. They also get into his unique backstory, how he extends value beyond the home inspection, and why this industry is perfect for lifestyle and balancing with family life. Get in touch with Jeremy! jeremy@apexpropertyinspection.com http://www.apexpropertyinspection.com/laramie    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Chuck is an absolute pleasure to talk to, and a wealth of knowledge in this industry. We get into specifics of bringing services in-house, being a consultant for life, how to handle downturns and agent relationships. Connect with Chuck at his email and website: info@realsvs.com http://www.realinspectionservices.com    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Michael Craycraft of Greenworks has a pretty unique vantage point, basically running one of the largest home inspection companies in the country. Michael and Kevin chat about: His journey at Greenworks Growing within an org vs. being your own boss His views on the industry Hiring and training inspectors How he thinks about operations vs. strategic thinking Want to learn more about Greenworks? Find them at their website - https://greenworksinspections.com/ Or you can message Michael on Instagram - @michaelcraycraftgreenworks  Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Dylan and Kevin get into Dylan's backstory and many other topics: Marketing Differentiation What hasn't worked How HomeAdvisor/ANGI actually worked for him Leveraging tech for efficiency Iterative approach Email Dylan or hit him up at his website: dmorgan@propertydocinspections.com https://www.propertydocinspections.com    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

This one had something for every inspector stage! Kevin and Mike get into: Going from full-time to part-time and still growing Background as a firefighter and cop Agent acquisition story Weird market dynamics in New York Partnering with moving companies to help clients Using Actions for more upsells Productizing annual maintenance inspections Google Guarantee is pretty great actually Battling imposter syndrome You can get in touch with Mike here: casinohomeinspections@gmail.com https://www.casinohomeinspections.com/     Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Bailey McHugh of SWELL Home Inspections gets nearly 90% of her referrals from Instagram. In this Spectora Spotlight interview, Bailey and Kevin break down how. They also dive into: What to say when you slide into those DMs How to get your posts in front of hundreds of agents Overcoming the fear of putting yourself out there Why automation and consistency are game changers Bailey's journey from being a flight attendant to becoming a home inspector The importance of superb client communication And so much more. You can find Bailey on Instagram @swell_homeinspections or on her website, swellhomeinspectionsnc.com   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Do you offer a home energy assessment as part of your inspection? Shannon Bloemker makes a great case for why you should.   Shannon is the founder and CEO of Energy Raven, a home energy assessment that helps homebuyers see how the home uses energy and where they can save. She and Kevin get into: Home energy assessments New tax rebates and why they matter How little a home inspection costs relative to the rest of the real estate transaction (and how to get that number up!) Whether or not the home inspection should be required The home inspection as education You can find Energy Raven at https://energyraven.com/   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

David Van Vurst has a pretty cool story to get here. He shares his story of owning a Skyzone up until Covid and how he met his first set of agents with creativity! They also get into: Using QR codes Realities of year 1 income as a home inspector Helping seniors Using strategies agents can RELATE to Social media usage You can connect with David through his website - https://www.phoenixresolutions.com/ or on Instagram - https://www.instagram.com/inspector_van/   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Shante is a Spectora OG. Not only because she's known us since the beginning, it's because she is one of the most kind, fun, intelligent people you'll find in this industry. And she's just getting started. Kevin and Shante cover so much: How she got involved in the business COVID growth story Balancing being a mom and working Hiring a VA Social media Hiring a growth coordinator Downsizing Being a boss vs. a leader Spouse dynamics Want to get in touch with Shante to network? You can email her - shante@lamberthomeinspections.com Or hit her up from the website - https://www.lamberthomeinspections.com/   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0  Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90  Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.  Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com  Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0