15 Minute Mastery

How do you prepare iGaming platforms for the traffic spikes of major sports events without sacrificing stability or innovation? In this episode of 15M Mastery, Michael Jack, CTO of Sportingtech, breaks down the strategies that keep systems reliable under pressure while scaling globally.Michael explains why careful planning, performance testing, and infrastructure scaling are crucial for handling tens of thousands of simultaneous players. He also shares a pragmatic approach to balancing speed to market, product quality, and cost while keeping innovation alive. From building player safety tools to choosing the right tech partners, Michael highlights the operational discipline required to grow sustainably in competitive iGaming markets.Whether you’re a CTO, product manager, or operator, this episode gives a detailed look at the engineering and leadership choices that separate scalable platforms from fragile ones.What you’ll learn in this episode:How Sportingtech prepares its architecture for massive traffic spikes during global sports eventsWhy pragmatism, not purism, is key to balancing scalability, speed, and costHow to decide between building and buying player safety tools and other tech componentsWhy hybrid work and face-to-face interactions still matter for engineering collaborationHow proactive improvements shape platform growth and promotion decisions inside tech teamsThe due diligence checklist Sportingtech uses when choosing tech partners

Expanding into new iGaming markets is never straightforward. Regulations shift overnight, cultural differences change how deals are done, and product preferences vary by region. In this episode of 15M Mastery, Tom Ustunel, CEO of Sportingtech, shares practical strategies for scaling successfully in LATAM, Africa and beyond.Tom explains why adaptability is the most important skill for operators entering regulated markets, from adjusting KYC and payments on the fly to tailoring products like crash games and quick-play formats for emerging regions. Drawing on his experience in Spain, Italy, the US and Brazil, he reveals why no one-size-fits-all playbook exists for market entry and why local partnerships and cultural understanding are critical for long-term success.You’ll also hear how Sportingtech prepared for Brazil’s regulation years in advance, why political volatility is a hidden risk in emerging markets, and how cultural nuances like WhatsApp contracts in LATAM, can make or break operator relationships.If you’re an operator, supplier or investor looking to expand into new territories, this conversation offers clear, hard-earned lessons on compliance, localisation, and growth strategy.What you’ll learn in this episode:Why adaptability is the single biggest factor in iGaming market entryHow Sportingtech prepared early for Brazil’s regulationThe role of cultural differences in LATAM and Africa market successWhy crash games and quick-play formats dominate emerging marketsHow to build strong operator partnerships and navigate regulatorsThe hidden political risks of entering new jurisdictions

In this episode of 15M Mastery, we sit down with Dmitry Koldysheu, Head of Customer Success at Blask, to unpack the real difference between customer success and customer support—and why understanding this shift is crucial for SaaS, iGaming, and B2B companies aiming to grow sustainably.Customer success has moved from being a buzzword to a core business strategy. Unlike reactive support, customer success focuses on proactive engagement, onboarding, retention, and feedback loops that turn users into long-term advocates. Dmitry explains how to design onboarding that creates an “aha moment”, monitor churn risks before they hit, and scale personalised experiences while maintaining automation.If you’re looking to reduce churn, scale engagement, and measure customer outcomes more effectively, this episode offers a data-driven roadmap you can put into practice today.What you’ll learn in this episode:The clear difference between customer success and customer support, and when to use eachHow to design onboarding that delivers an “aha moment” in the first session and accelerates time to valuePractical ways to track customer health using behaviour signals such as login frequency, feature adoption and sentimentHow to combine product data with human check‑ins to spot emotional churn before it

Scaling a sportsbook platform is not about hiring more people. It’s about building resilient infrastructure, optimising microservices, and making disciplined choices that drive retention, margin, and scalability.In this episode of 15M Mastery, Dmytro Matiukha, CEO of Betinvest Ltd., reveals how to scale technology and teams without sacrificing performance. He explains why microservices, behavioural segmentation, and cultural localisation are key to growth, and why innovation must always pass brutal stress tests before launch.From filtering out hype-driven tech trends to treating content rollout like a supply chain, this episode delivers hard truths for iGaming operators and sports betting professionals. If you want to understand how leading sportsbook tech providers stay competitive in a global market, this is a must-watch.What you’ll learn in this episode:Why scaling value output beats scaling headcountThe “standard with flavour” model for balancing custom features with core productsHow localisation goes beyond translation to cultural immersionA strict framework for adopting new tech trends in iGamingHow to stress-test innovation without compromising uptimeWhy content rollout should be managed like a supply chain

Customer support solves problems. Customer success prevents them. In this episode, discover how shifting from reactive fixes to proactive engagement can transform clients into long-term advocates.In this episode of 15M Mastery, Dmitry Koldysheu, Head of Customer Success at Blask, explains why customer success is a growth-critical function in today’s subscription economy. He breaks down how customer success goes beyond ticket resolution to anticipate client needs, embed products into workflows, and deliver measurable results. Drawing on years of experience across eCommerce, SaaS, and iGaming, Dmitry shares proven strategies for analysing user behaviour, building feedback loops, and integrating insights into product development. You’ll hear a real-world example of how a single training session led to a major client acquisition — and why turning customers into advocates is the ultimate win-win for retention and revenue.What You’ll Learn in This Episode:The core differences between customer support and customer success — and why the latter is proactive by designHow the subscription economy has made client retention a top priority for SaaS and B2B companiesMethods for building meaningful feedback loops that shape product developmentWhy integrating customer success into business strategy boosts adoption and advocacyA client case study showing how feature training led to a high-value partnership

Sportsbook content is not decoration — it’s the engine that drives engagement, retention, and revenue.In this episode of 15M Mastery, Dmytro Matiukha, CEO of Betinvest Ltd., reveals the hard truths behind building and operating a world-class sportsbook content operation. He breaks down why content without embedded analytics, monetisation logic, fast trading, and retention hooks is nothing but dead weight — and why treating it as a standalone business vertical is essential for success.With over 20 years of global experience, Dmytro shares the economics of building full-stack content from scratch, the non-negotiables for in-house development, and how to engineer player experiences that maximise engagement in today’s attention-fragmented digital landscape. He explains why modular platform architecture is the key to scaling while delivering bespoke solutions, and how transparency and data-driven problem-solving strengthen partnerships with operators.Whether you’re a sportsbook operator, iGaming tech provider, or industry strategist, this episode delivers rare insights into the infrastructure, strategy, and mindset needed to compete and win in a saturated, fast-moving market.What You’ll Learn in This Episode:Why sportsbook content is a high-investment, high-reward business verticalThe economics and risks of building full-stack content infrastructureWhich components must be developed in-house to protect margins and user experienceHow to design and adapt content for today’s attention-driven betting behaviourThe role of modular architecture in delivering scale and personalisationHow transparency and data shape better operator–supplier partnerships

Learn how to build an authentic personal brand with the power of AI. In this episode of 15M Mastery, Daria Kushnir—CEO of Megafair Games and personal brand advisor—shares a practical framework for using AI tools like ChatGPT and Perplexity to create human, compelling, and consistent content that cuts through the noise.Daria breaks down how she structures her personal brand book in Notion, generates content with AI twins, and uses tools like Captions Pro, Humanizer, and Mind Vision to stay true to her voice. She explains why your brand book should reflect your values, skills, and interests—not just your professional achievements—and how to build a system that blends insight, automation, and authenticity without sounding like AI spam.Whether you're a gaming exec, startup founder, or marketing leader building a personal brand, Daria’s approach offers a blueprint for producing meaningful, search-optimised content while maintaining your humanity.In this episode, you’ll learn:Why your brand book is the foundation of authentic contentHow to use ChatGPT to generate posts based on real insights, not fluffWhat tools to use for videos, captions, mind mapping and humanisationWhy manual proofreading still matters in a world of automationHow to research content topics without sounding shallow or genericWhich five AI tools Daria recommends for personal brand building

Volodymyr Sakharov built TrafficSquad to thrive in volatility. His secret? Calm in crisis, 30% capital cushion, and smart infrastructure.In this episode of 15M Mastery, we sit down with Volodymyr Sakharov, co-founder of TrafficSquad, to unpack how elite iGaming affiliates stay ahead of chaos. With platform bans, regulation shocks, and wild market swings becoming the norm, Volodymyr shares a hard-earned playbook for staying profitable and sane. He outlines a resilient growth model powered by in-house tools, media buyer onboarding, and capital planning that covers six months of zero income.Volodymyr explains why SEO maturity, Facebook test campaigns, and predictive metrics are critical for market entry, and how to treat infrastructure not just as a cost but a competitive edge. Whether you’re leading a performance team or just trying to survive the latest Google update, this episode delivers practical, tested insights from someone still in the trenches.What You’ll Learn in This Episode:How to evaluate risky markets using regulation trends, keyword density, and paid search viabilityWhy a 30%+ turnover buffer is essential for business continuityThe best way to keep your team focused and calm during unpredictable platform bansHow in-house infrastructure can immediately boost profitability and scaleWhy modern media buyers need more social connection and smoother onboardingWhat separates sustainable affiliate businesses from those that collapse in downturns

What’s the difference between a forgettable leader and one who shapes the culture of a company? A clear, consistent personal brand. In this episode of 15M Mastery, we’re joined by Daria Kushnir, Chief Operating Officer at Megafair Games, to explore how personal branding can drive influence, leadership, and trust inside the gaming industry.Daria walks us through the power of building a personal brand book—a practical, internal tool that clarifies your values, tone, and unique positioning as an executive. From discovering your “golden shadow” to integrating personal storytelling into company comms, Daria shares battle-tested frameworks for becoming a more visible, more authentic leader.We also discuss how personal brands can align with corporate strategy, how to update your narrative as your career evolves, and how to protect your authenticity in a regulated, high-pressure environment. Whether you're a founder, CMO, or rising exec in iGaming, this episode gives you the tools to lead with purpose and clarity.What You’ll Learn in This Episode:Why personal brand books matter for modern executivesHow to build a brand that’s both authentic and strategicThe “golden shadow” and “ikigai” exercises for self-discoveryHow to integrate your personal brand into company communicationsBalancing personal authenticity with regulatory restrictionsSigns it’s time to evolve or rewrite your brand book

What if the secret to scaling fast wasn’t just headcount or capital… but culture?In this episode of 15M Mastery, we sit down with Volodymyr Sakharov, co-founder of TrafficSquad, to break down how culture, strategy, and R&D alignment power sustainable hypergrowth in the iGaming industry. With a people-first mindset and deep experience leading affiliate teams, Volodymyr shares the internal frameworks behind TrafficSquad’s rapid rise—without sacrificing innovation, morale, or decision-making speed.We explore why humour, fairness, and responsibility are more than just company values—they're operational tools. Volodymyr also shares how the Gazelle Methodology by Verne Harnish helps their team balance long-term goals with short-term action, and how even simple HR metrics like NPS scores and attrition trends can flag cultural decline before it hits revenue.From compensation models for media buyers to high-trust feedback loops in remote teams, this is a tactical masterclass for any founder, team lead, or HR exec scaling fast in a volatile market.What You’ll Learn in This Episode:The 3 core values TrafficSquad uses to build culture and resilienceWhy 70% of your R&D should be focused on innovation, not reverse engineeringHow to apply the Gazelle one-page strategy to keep teams aligned and agileThe HR metrics that reveal declining morale before it costs you your best talentHow to design a compensation model that motivates top media buyers without blowing your marginsSimple quarterly survey questions that deliver actionable employee feedbackHow to maintain startup speed in fast-scaling iGaming companies

The world’s most valuable players don’t respond to generic VIP programmes. They expect tailored experiences and trusted relationships.In this episode of 15M Mastery, host Dmitry Belianin speaks with Kevin McGowen, CEO of Bombay Club, to break down how top-tier casinos and iGaming brands attract and retain high-value players.Kevin shares actionable strategies for building bespoke VIP programmes, identifying affluent clients through data-driven pre-screening, and maintaining loyalty through non-cash rewards, personalised events and relationship-driven engagement.He also covers how to balance exceptional service with player protection, emotional check-ins and affordability markers, especially when dealing with ultra-high-net-worth players. Whether you run a land-based casino or an online live dealer product, this episode gives you a framework for long-term VIP retention.What You’ll Learn in This EpisodeHow to identify high-value players beyond their spendWhy treating every guest as a VIP creates long-term loyaltyHow to build flexible VIP frameworks that still retain operational controlWhat reinvestment ratios top casinos use (30 to 50% of GGR)Why non-cash rewards and bespoke experiences outperform cashbackHow to maintain personal, meaningful contact without being transactionalThe role of regular wellness check-ins in VIP managementHow to balance service excellence with responsible gambling safeguards

Most iGaming brands still frustrate players with outdated sign-up flows, complex KYC checks and clunky password resets. Decentralised identity fixes that.In this episode of 15M Mastery, host Dmitry Belianin speaks with Mitul Manish, Co-Founder and CPO of Open Wallet, to explain how decentralised KYC, passkeys and passwordless logins will transform player onboarding and fraud prevention in online gaming.Mitul shares how decentralised identifiers (DIDs) and verifiable credentials create a seamless player experience while enhancing security. He breaks down how multi-party computation (MPC) and biometric authentication prevent account takeovers and phishing attacks.If you want to reduce sign-up friction, speed up KYC, and offer players faster access without compromising security, this episode explains exactly how to start.What You’ll Learn in This EpisodeHow decentralised identity simplifies onboarding and reduces churnWhy passwordless logins beat traditional passwords for player retentionThe role of DIDs (Decentralised Identifiers) and verifiable credentials in iGamingHow multi-party computation (MPC) prevents wallet takeovers and fraudWhy biometric passkeys are safer and faster than seed phrasesHow selective disclosure protects player privacy while meeting complianceHow embedded wallets reduce onboarding barriers for crypto casinosThe easiest way for operators to run a pilot project with passkeys and decentralised ID

Luxury in gambling isn’t about expensive décor or big bonuses. It’s about consistency, trust and unforgettable service.In this episode of 15M Mastery, host Dmitry Belianin is joined by Kevin McGowen, Chief Executive of Bombay Club, to break down the real principles of luxury gambling. Kevin has spent over 30 years creating high-end gaming experiences that keep the world’s most valuable players coming back.From refining guest flow and improving first impressions to sensory cues, team training and personalised VIP experiences, this episode reveals how to build brand loyalty and player retention by focusing on service and detail—both online and offline.Whether you run a VIP casino lounge or an online live dealer brand, this is essential listening for anyone looking to elevate customer experience.What You’ll Learn in This EpisodeThe #1 principle every luxury gambling brand needs: consistencyWhy the entrance experience is the most critical touchpointHow lighting and scent set the tone for five-star serviceThe importance of brand standards, team role-play and service empowermentHow to capture VIP preferences without being intrusiveWhy a live dealer with real-world rapport builds online trustHow to embed luxury habits and routines into staff trainingThe key difference between luxury service and transactional serviceWhy knowing a client’s "don’ts" is more powerful than knowing their "wants"Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Is your payment system costing you customers?In this episode of 15M Mastery, we’re joined by Mitul Manish, Co-Founder and CPO of Open Wallet, to explore how self-custodial wallets can transform the iGaming experience by reducing payment friction, slashing costs, and improving player retention.Mitul explains how traditional cross-border payments create bottlenecks, high fees, and customer frustration—especially in emerging markets. He breaks down how crypto wallets, Virtual Asset Service Providers (VASPs), and instant withdrawal systems can help operators create seamless, secure, and loyalty-driven experiences without the risks of custodial balances.This episode is packed with practical advice for operators looking to pilot crypto payments, improve retention, and stay ahead of the curve in the shift from Web2 to Web3.What You’ll Learn in This EpisodeWhy cross-border payments create unnecessary friction for playersHow self-custodial wallets like Open Wallet & Metamask cut costs & delaysThe role of VASPs in converting crypto to fiat without SWIFTHow to integrate Wallet Connect for faster onboarding & depositsWhy instant withdrawals build trust & improve player lifetime valueHow self-custodial debit cards can drive real-world retentionThe future of Web3 in iGaming: faster, safer, smarter paymentsFirst steps for operators to pilot crypto deposits successfullyKey Moments00:00 – Intro: The Problem with Cross-Border iGaming Payments01:35 – How Self-Custodial Wallets Remove Friction03:20 – What Are VASPs & How Do They Work?05:10 – Simplifying Onboarding with Wallet Connect07:05 – The Power of Instant Withdrawals for Loyalty09:15 – Self-Custodial Debit Cards & Real-World Spending11:50 – How to Pilot Crypto Deposits for iGaming13:30 – Merging Web2 & Web3 for Seamless Player ExperienceJoin the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

In this insightful episode of 15M Mastery, host Dmitry Belianin sits down with Duncan Garvie, Founder of BetBlocker who has personally handled over 8,000 iGaming disputes across his career. Duncan shares hard-earned lessons on how the best operators are using alternative dispute resolution (ADR) to improve processes, reduce churn, and build long-term trust with players.Whether you're launching your first formal complaint-handling protocol or scaling a mature operation, this is essential listening for compliance leaders, CX teams, product heads, and executive decision-makers.What You’ll Learn in This Episode:What fraud, bonus, and RG-related complaints reveal about operational blind spotsWhy KYC communication failures are the number 1 cause of avoidable escalationsHow to spot behavioural patterns and product abuse before they escalate3 critical components of a high-impact ADR processWhy most compliance teams misunderstand bonus math and how it costs themHow support teams can be trained to protect both users and the brandWhen to repair relationships and when to draw a line with fraudulent complaintsWhy ADR teams should be treated as consultants, not opponentsHow to transform complaint data into product and compliance intelligenceKey Moments: 0:00 - Introduction to Duncan Garvie, Founder of BetBlocker 1:14 - Types of Player Complaints and Operational Weaknesses3:37 - Improving Resolution Times and Customer Engagement5:19 - Identifying Dispute Patterns in Gaming7:32 - Building an Effective ADR (Alternative Dispute Resolution) Process9:42 - Frameworks for Support Teams and Customer Interaction12:12 - Turning Complaints into Loyalty Opportunities14:46 - Using complaints as Business IntelligenceJoin the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

In this episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to explore how one of the world’s most respected sharp bookmakers achieves long-term retention, high player value, and brand trust - without relying on bonus-led tactics.Phil shares Pinnacle’s real-world retention model based on competitive odds, player segmentation, education, proactive limit adjustments, and service-driven VIP management. Whether you're a product lead, CRM strategist, retention manager, or sportsbook operator, this is a must-listen masterclass in building sustainable player relationships in the iGaming industry.What You’ll Learn in This EpisodeWhy Pinnacle doesn’t rely on retention bonuses - and still retains high-value playersHow to structure cashback and loyalty programs that reward volume, not lossesWhat operators need to shift from bonus-based to experience-driven retentionWhy odds visibility is Pinnacle’s #1 acquisition channelHow education around pricing creates loyal, price-sensitive playersThree non-bonus retention strategies every sportsbook should adoptWhy the first 7 days of player onboarding define long-term LTVHow to measure retention strategy effectiveness without vanity metricsHow proactive betting limit increases drive engagement and valueJoin the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

What if player protection wasn’t just about regulation - but the key to long-term loyalty and brand value?In this episode of 15M Mastery, we’re joined by Duncan Garvie, Founder of BetBlocker, to explore why player protection tools like external blocking, self-exclusion, and safer gambling journeys are not just regulatory checkboxes, they’re core business strategy.From integrating safer gambling tools in 30 days to measuring the ROI of early interventions, Duncan breaks down what smart operators, affiliates, and product teams should be doing right now to build trust, reduce churn, and create genuinely sustainable brands.In this episode, you will hear:Why self-exclusion and blocking tools are brand assets, not just legal necessitiesHow player trust drives lifetime value and loyaltyThe easiest way to integrate tools like BetBlocker in under 30 daysWhere to place links across your customer journey for maximum impactWhy earlier interventions = longer player lifespansThe one metric that shows your safer gambling strategy is workingWhat affiliates must do to build trust while sending trafficWhy doom-and-gloom responsible gambling messages don’t workHow to embed RG tools into content, UI, and acquisition without hurting conversionKey Moments: 00:00 – Why Player Protection Matters More Than Ever  01:18 – Treating Safer Gambling as a Brand Asset  03:02 – How Trust Drives Long-Term Player Loyalty  04:30 – Empowering Players vs. Restricting Them  05:08 – How to Integrate BetBlocker in Under 3 Days  06:46 – Where to Place Blocking Tools in the Player Journey   09:35 – Nudging vs. Prohibiting: The Psychology of Safer Play  10:33 – The #1 Metric That Shows RG Tools Are Working  11:44 – Why Forced Interventions Mean You’re Too Late  12:09 – The Problem with Affiliate Acquisition Strategies  13:26 – Rogue Affiliates & Exploiting Vulnerability   15:29 – How to Market Safer Gambling Without Fear Tactics  16:25 – Embedding Player Safety in UI and Content Strategy  17:35 – Why Deposit Limits Should Live in the Banking Page  Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

What if the key to long-term profitability in iGaming isn’t squeezing players… but letting them win?In this unmissable episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to unpack what makes sharp bookmakers like Pinnacle stand apart in a sea of bonus-heavy competitors.Phil breaks down why high-stakes players stay loyal for years, how Pinnacle proactively increases betting limits and reduces churn, and why not marketing might be the best marketing of all. From player experience design to operational margin strategy, this is a masterclass in sustainable iGaming business models.Whether you're an operator, affiliate, or product lead, this episode will change how you think about player value.What You’ll Learn in This EpisodeWhy sharp bookmakers attract high-value bettors - and keep them for decadesThe biggest misconceptions about playing with sharp books like PinnacleHow proactive limit increases and no-nonsense UX drive retentionWhy VIPs stay loyal (without constant emails or bonuses)How Pinnacle sustains growth with low margins and long-term thinkingThe real ROI of frictionless betting and invisible CXWhy player trust and lifetime value beat short-term acquisition hypeJoin the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Is your UX costing you customers before they even convert?In this episode of 15M Mastery, Fraser Dunk, CEO of Jurnii and former CX lead at DAZN and Betsson, breaks down why most iGaming brands are losing users due to poor design, unclear journeys, and reactive problem-solving.In this episode, you will hear:The true ROI of great UX and CXWhy small UX glitches compound into churnHow AI is transforming user testing and customer insightHow to build a customer experience strategy that actually drives revenueIf you want to reduce acquisition waste, improve retention, and build a UX strategy your leadership team will actually buy into, this episode is for you.Key Moments:00:00 - Meet Fraser Dunk, CEO of Jurnii00:40 - Common UX Pitfalls in Digital Products02:24 - Differentiating UX in Competitive Markets05:00 - Key UX Principles in Gaming07:26 - Proactive Research vs Reactive Analytics10:00 - AI's Impact on UX Design and Workflow13:33 - Measuring UX Impact and KPIs15:00- CX as a Commercial FunctionJoin the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

In this episode of 15M Mastery, Levon Nikoghosyan - CEO of AffPapa and iGaming Club shares powerful, behind-the-scenes insights on why in-person networking still matters in the digital age, how to avoid the biggest mistakes at industry events, and what separates high-quality events from overwhelming trade shows that waste your time and budget.From structured speed networking and delegate vetting strategies to tips on balancing quality and scale, this episode is a must-listen for operators, affiliates, and B2B providers looking to create meaningful partnerships and boost ROI from every event they attend.Key Moments: 0:00 - 15M Mastery Podcast with Levon Nikoghosyan - CEO of AffPapa and iGaming Club1:38 - The Power of In-Person Networking: Trust and Intention4:28 - Event Curation: The 40-40-20 Networking Formula6:05 - Quality Over Quantity in Industry Events8:09 - Why Some Industry Events Fail to Deliver Value9:26 - Innovative Networking: Speed Dating and Social Mixers11:08 - Building Lasting Business Relationships13:05 - Strategies to Maximize Event ROI15:00 - Maximizing Learning: Attending Panels and DiscussionsJoin the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.