How Small Communities Build Big Loyalty in Sports Betting with Reid Rooney
Description
Strong communities drive retention and long-term growth in sports betting. Reid Rooney, CEO and Co-founder of Betsperts Media & Technology Group, reveals why small, loyal audiences outperform massive but disengaged ones. With retention rates as high as 85%, Betsperts shows the power of authentic communication, creator-driven engagement, and community-first business models.
In this episode, Reid explains how creators, not brands, keep users loyal, why transparency and authenticity are non-negotiable in today’s media landscape, and how diversification through subscriptions, direct ads, and fantasy games creates sustainable revenue. He also shares strategies for keeping communities relevant, even as user behaviour shifts and AI transforms content consumption.
If you’re building a sports betting brand, media company, or community-driven platform, this conversation is packed with actionable lessons on trust, retention, and growth.
What you’ll learn in this episode:
- Why small, loyal communities often outperform large audiences in sports betting
- How creators drive audience retention more effectively than brands
- The importance of authenticity and transparency in community communication
- Strategies for diversifying revenue through subscriptions, ads, and fantasy games
- How to keep community-led products relevant and engaging over time
United States
