Claim OwnershipDiscussion in Digital
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Description
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
13 Episodes
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Listen to the podcast (duration: 19:09) >
Building a brand in the digital age is forcing companies to innovate like never before.See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 23:34) >
Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 19:11) >
What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See www.mckinsey.com/privacy-policy for privacy information
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As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 19:39) >
Digital has already had a big impact on B2B companies. So where does the value lie?See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 21:32) >
In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.See www.mckinsey.com/privacy-policy for privacy information
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In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.See www.mckinsey.com/privacy-policy for privacy information
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In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 21:27) >
In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.See www.mckinsey.com/privacy-policy for privacy information
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In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketingSee www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 24:17) >
McKinsey's Brian Gregg speaks with leaders in Silicon Valley to understand how companies are starting to think differently about mobile during this "Discussion on Digital".See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 24:17) >
McKinsey partner Brian Gregg hosts a "Discussion on Digital" with Tim Anderson (Glassdoor), Kiran Prasad (LinkedIn), Dianne Esber (McKinsey), and Anne Robie (StubHub) and discusses how the workplace is changing.See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 23:52) >
In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.See www.mckinsey.com/privacy-policy for privacy information
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