Everyday VOpreneur® with Marc Scott

Marc and his 14-year-old daughter just finished the latest season of Battle on the Beach. What does a home renovation show have to do with voiceover? More than you'd think. Three teams, the same room, the same brief, seven weeks - and every single week they produce three completely different results. Any one of them could win on any given day, and which one does comes down entirely to what the judges happen to respond to. It's fully subjective. And Marc realized it sounds exactly like casting. In this solo episode, he gets honest about becoming "the king of the shortlist" - averaging a strong one-in-six shortlist rate on the casting sites, but not seeing the bookings to match. He talks about how easy it is to start questioning everything: your reads, your interpretation, whether your version of conversational is their version of conversational. Then he reframes it. He shares the job he booked this week with the take he almost didn't submit - the one that didn't even follow the specs - and why that's the whole point. Casting is subjective. You can't control which read lands. What you can control is your creativity, your effort, the coaches you lean on, and the mindset you bring into the booth. If the shortlist-but-no-booking grind has been messing with your head, this is the reminder you need: on any given day, any one of us can win. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 What Does a Home Renovation Show Have to Do With Voice Over? 01:08 The Same Challenge, Three Completely Different Choices 03:01 Voice Over Auditions Are Completely Subjective 03:30 Becoming the King of the Shortlist 05:35 Any One of Us Is Good Enough to Win 07:56 Learning to Trust Your Auditions 08:52 The Read I Didn't Expect Them to Choose 09:39 Stop Letting Subjectivity Destroy Your Confidence 12:08 On Any Given Day, Any One of Us Can Win 13:27 Focus on What You Can Control

After a decade of coaching thousands of voice actors, Marc keeps running into the same obstacle above all others: time. Everyone knows what they should be doing to market their business. Almost nobody feels like they have the hours to do it. In this solo episode, Marc reframes the whole problem with one question: what can you do in 15 minutes? He makes the case that the real productivity killer isn't a lack of time - it's the all-or-nothing mindset. We tell ourselves that if we can't sit down for a dedicated hour, it isn't worth starting, so we do nothing at all. And those 15-minute pockets we do have get lost to doom scrolling, a quick game, or one more episode. Marc walks through exactly what he gets done in those small windows - a couple of meaningful LinkedIn comments, one introductory email researched and sent, a single social post, a handful of connection requests, a follow-up with a prospect who went quiet. None of it takes an hour. All of it moves the needle. If time has always been the thing standing between you and a consistent marketing habit, this is the baby step that actually works. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 What Can You Do in 15 Minutes? 01:36 Why Time Management Is Harder When You’re the Boss 03:23 Rethinking How You Make Time for Marketing 06:12 Stop Waiting for the Perfect Hour 07:49 What 15 Minutes of Marketing Can Actually Accomplish 11:39 Small Actions Add Up to Business Growth

The summer series is over, and Marc spent a lot of it away from the office - resetting, thinking, and figuring out where his voiceover business goes from here. This has been an unusual year. AI hit his business hard, e-learning work he counted on disappeared, and he made a deliberate choice to step back from coaching and get back to voiceover. In this solo episode, he shares the five things he keeps coming back to - the ones he's rebuilding his own business around heading into Q4. He gets into why you can't measure what you don't track, and the handful of numbers he now keeps in front of him every single week. Then he flips it around: why most voice actors are tracking the wrong metrics entirely, and which ones actually matter. From there it's AI search - why being found in ChatGPT and Claude may now matter more than being found on Google, and why we're all starting from close to zero. He talks about creating content with real purpose instead of posting for the sake of it, and why the competition left standing is tougher than the crowd that's thinning out. Plus a bonus he swore he wouldn't admit out loud: the niche he thinks he may have quietly found for himself - and the question of whether you can build a moat of your own. If you're figuring out how to finish the year strong, this one's for you. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 Back to Basics in My Voice Over Business 02:32 #1: You Can't Measure What You Don't Track 06:08 #2: Stop Tracking the Wrong Metrics 09:47 #3: AI Search Is Only Getting Bigger 15:17 #4: Your Content Needs a Purpose 19:48 #5: Voice Over Competition Is Getting Fiercer 23:31 How to Stay Competitive and Bring Your A-Game 24:54 The 5 Lessons: Quick Recap 26:33 BONUS: Can You Build a Niche and Create a Moat?

Marc spent nearly a decade away from Voices.com. Then, in July, he decided to give the platform another shot. Six weeks later, he had questions. In this episode of the Everyday VOpreneur Podcast, Marc is joined by Gina Scarpa, one of the top-booking voice actors on Voices.com, for a deep dive into how the platform actually works and how voice actors can get more from it. Originally recorded during Free Advice Friday, this conversation covers everything from profile optimization and search results to auditions, shortlists, algorithms, bookings, rates and more. Gina explains why getting to a 100% VoiceMatch should be one of your first priorities, how clips impact your visibility in search, what actually happens when a client receives your audition, and why you shouldn’t be afraid to submit for opportunities that fit. They also dig into some of the mistakes voice actors make on the platform, including poorly optimized clips, misunderstanding statistics, archiving completed auditions, and automatically rejecting jobs because of perpetuity language without asking questions first. Plus, Marc shares what he’s learned during his first six weeks back on Voices.com, how the experience compares with Voice123, and why his opinion of the platform is beginning to change. If you’re already using Voices.com, thinking about joining, or wondering why you’re paying for a membership but not seeing results, this episode will help you better understand the game you’re playing and how to play it smarter. Check out Gina's Courses Here - https://courses.ginascarpa.com/ref/marcscott CONNECT WITH GINA SCARPA Gina Scarpa Website - https://ginascarpa.com Gina Scarpa on Instagram - https://www.instagram.com/ginascarpa Gina Scarpa on Facebook - https://www.facebook.com/voiceoversbygina Gina Scarpa on X - https://x.com/ginascarpa Gina Scarpa on YouTube - https://www.youtube.com/channel/UCbw8eOVVA_H0_zb4VHZlAWw   Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 Why I Gave Voices.com Another Chance 04:27 Voice123’s $8,000 Membership?! 07:46 Getting Started on Voices.com 09:15 How Clients Find Voice Actors Through Search 14:45 How Voices.com Search Actually Works 18:09 Shortlists, Bookings and the Algorithm 26:19 What Clients See When You Audition 28:43 Should You Audition for Everything? 32:39 Optimizing Your Profile and Voice Match 37:50 Voices.com vs. Agent Auditions 41:02 Understanding the Voices.com Algorithm 49:00 How Long Does It Take to Book? 52:26 Gina’s Most Overlooked Voices.com Tips 55:19 The Truth About “In Perpetuity” Jobs 59:39 When Does the Summer Slowdown End?

Paul Vinger calls it "the unbearable awkwardness of marketing." He's an in-person guy - he connects easily face to face - but online, reaching out cold to total strangers still feels off. His question for Marc: where are the signposts that tell you you're going in the right direction, and what are the potholes to steer away from? In this Summer Series episode, Marc breaks down why the awkwardness is usually a signal - not a flaw in your approach, but a clue that something in your chain needs attention. They cover why targeting the right people removes most of the awkwardness before you even write a word, why personalization isn't about knowing deep intimate secrets - it's about showing you did five minutes of homework, and why the copy-paste test is the fastest way to know if your email is actually personal. Marc also gets into the confidence factor - how your internal narrative about your own demos and abilities shows up in your marketing whether you realize it or not, and why the voice actors who send the most emails are usually the ones who feel best about what they're offering. Plus: what it looks like when you flip the script on negative responses, why one angry reply from a hundred emails shouldn't change your strategy, and why the awkwardness tends to disappear when you genuinely believe you can solve someone's problem. If marketing feels awkward, that's information. Here's what to do with it. CONNECT WITH PAUL VINGER 🖱️ Paul Vinger Website - https://paulvinger.com 🖱️ Paul Vinger on LinkedIn - https://linkedin.com/in/paulvinger 🖱️ Paul Vinger on Facebook - https://facebook.com/paul.vinger 🖱️ Paul Vinger on Instagram - https://instagram.com/pvinger 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 0:00 The Unbearable Awkwardness of Marketing 1:34 Why Voice Actors Feel Awkward About Marketing 3:33 You’re Offering Something Clients Actually Need 6:58 What Makes You Different as a Voice Actor? 10:13 How to Personalize a Cold Email 14:21 How to Prove You’re Not AI 17:27 Why Confidence Changes Your Marketing 20:32 How to Know If Your Marketing Is Working 22:37 Changing the Narrative Around Auditions 26:33 Getting Better at Email Marketing 29:09 You Have Nothing to Lose 31:10 Is Email Marketing Dead? 33:42 Send It and Let It Go