Voice123 can feel like a mystery. Is it auditions… or search?

In this episode, Marc Scott talks with Nikki Schwartz (Online Casting Optimizer) about the search side of Voice123—how buyers really find talent, why clips beat compilation demos, and how to keyword/tag your samples so you show up for the work you want.

You’ll hear:

• 
  

  The two Voice123 algorithms (auditions vs. search)

  
  


• 
  

  Why variety of samples matters more than sheer volume

  
  


• 
  

  How to write your “About” section so it actually helps you get found

  
  


• 
  

  Why keyword stuffing backfires and what to do instead

  
  


• 
  

  How Nikki uses data and AI to make optimization easier

  
  

If you’re spending money on Voice123, this is how you make that investment pay off.

CONNECT WITH NIKKI SCHWARTZ

🖱️ Online Casting Optimizer - https://onlinecastingoptimizer.com

🖱️ Nikki Schwartz on Instagram - https://www.instagram.com/nichaliasvo

🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook

➡️ Visit https://voiceovermarketingplaybook.com

* 10 Common Marketing Mistakes VO's Make

➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam

➡️ Visit https://voicezam.com/marcscott

* For voice over services:

➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?

➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group

➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

KEY TAKEAWAYS

✅ The search algorithm on Voice123 is complex and often opaque.

✅ Keywords and samples are crucial for visibility on casting platforms.

✅ Voice actors need to adapt to the changing landscape of online casting.

✅ Nikki offers services to help voice actors optimize their profiles.

✅ The importance of having a variety of samples to increase chances of being found.

✅ Voice acting is not just about talent; it's also about marketing oneself effectively.

✅ The future of voice acting will increasingly involve AI and data analysis.