Marketing Freaks

Hello and welcome to this week's bitesized episode!This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills.  Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to work on what matters. Really hope you enjoy this episode!

Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.

Welcome to the first ever live episode of the marketing freaks podcast!We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT and also open the session up for questions from the audience. This was so much fun to do and we hope you enjoy this special episode!!

Welcome to this week's bitesized episode!I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the topic?Enjoy!

In this episode, Jon is  joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing? Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges graduates face when entering digital marketing roles without adequate knowledge, and how both employers and students can tackle them. Key Takeaways:Awareness of Disparities: Understanding the significant gap between what is taught in traditional university marketing programs and the practical skills needed for success in digital marketing roles.Challenges Faced by Graduates: Recognise the challenges that graduates face when entering digital marketing roles without adequate knowledge of digital platforms and strategies.Importance of Critical Skills: Learning about the critical skills and knowledge required for success in the digital marketing industry, including data analytics, social media marketing, SEO, and more.Differences Between Traditional and Digital Marketing: Understanding the differences between traditional marketing approaches and digital marketing strategies, and how these translate into today's market demands.Calls for Educational Reform: Hearing suggestions for how universities can better prepare students for digital marketing careers, such as updating curriculum content and incorporating more practical, hands-on learning experiences.Recommendations for Skill Development: Recommendations for courses and learning tools to develop digital marketing skills, providing actionable steps for both aspiring marketers and employers seeking to upskill their teams.

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co.Enjoy!!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group.Enjoy!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Lauri Joffe, CMO, American Freight.Enjoy!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Matt Smolin, CEO of customer loyalty business Hang.Enjoy!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Poonam Goyal, Sector Head and Senior Research Retail Analyst, Bloomberg.Enjoy!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this second episode, we talk to Patrick McIntyre, Head of Development, Krispy Kreme.Enjoy! 

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this first episode, we talk to Anna Farberov, GM at Pepsico Labs. Enjoy!

Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes? Jon and Vanessa Jefferies, Associate Director of Marketing at Too Good To Go, explore the intersection of sustainability, social impact, and brand authenticity. We delve into how businesses can authentically incorporate social impact, differentiate themselves in the sustainability space and maintain credibility whilst pursuing market leadership. Key Takeaways:Understand how brands obtain and maintain authenticity and credibility whilst pursuing sustainability initiatives. Understand how the social impact movement is having a positive effect.How consumers can distinguish between brands that authentically prioritise sustainability and those that may be leveraging it for marketing purposes.Approaches to effectively communicate a brand's social impact without appearing disingenuous or solely focused on marketing objectives.Insights into future trends and developments in the sustainability and social impact space, and how brands like Too Good To Go are positioning themselves to stay ahead of the curve.

Welcome back to the podcast!In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. This is direct from my experience of recruiting for a small, specialised performance marketing agency. Hope this helps!

Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience.We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way that the Financial Times delivers content to their subscribers to create 1:1 experiences. Key Takeaways:Personalised Content Delivery: Listeners will understand how the Financial Times leverages marketing automation to deliver personalised content experiences to its diverse subscriber base, ensuring that the right content reaches the right subscribers at the right time.Content Curation with Automation: Sam will provide insights into the significant volume of content available at the Financial Times and how automation plays a crucial role in the selection and curation of content for individual subscribers, enhancing their overall experience.Shift to Customer-Centric 'Orchestration': Listeners will learn about the transition from traditional linear email-based campaigns to a more customer-centric 'Orchestration' approach, and why this shift is essential in the context of marketing automation at the Financial Times.Behavioral Data's Impact: Sam will explain how the use of behavioural data is revolutionising content delivery, leading to the creation of 1:1 experiences, making content recommendations more tailored and relevant.

Welcome back to another mini bitesized episode!This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads.Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works.Enjoy!

Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community for advanced Paid Media practitioners to connect and share knowledge.  We will delve into the evolution of Jon’s career, from how he went from a baseball loving philosophy major, to one of the key voices in Paid Media. By the end of this discussion, our audience should gain valuable insights on the importance of personal branding, leveraging your community and sharing your voice. As well as tips on content creation, growing a community and becoming one of the most influential “accidental marketers”.Key Takeaways:The Importance of Personal Branding: Gain insights into how Jon built his personal brand and why it's crucial for professionals, especially in the marketing industry.Community Building: Learn the story behind the founding of The Power Hitters Club and how fostering a community of like-minded professionals can lead to knowledge sharing and career growth.Content Creation Strategies: Find out Jon’s approach to creating regular, impactful content, and how this can support anyone looking to establish authority in Paid Media.Overcoming Challenges: Learn about the challenges Jon faced in his career, especially when launching his first product, and how he overcame them to grow his personal brand & business.Work-Life Balance: Insights into how Jon maintains a balance between being a prominent industry voice and his family life.Future of Meta Ads: Gain insight into Jon’s perspective on where Meta Ads are heading in the current year.

Welcome to this week's bitesized episode!We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. Enjoy!

Welcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search.Jon and Vince are here to discuss their thoughts on the future of PPC, from the shift from granular bidding to more reliance on machine learning, and our predictions and best practices for 2024. So if you’re currently running ads, or if you’re just getting started and want to know what’s going to generate the best results, tune in to episode 137. Key Take-aways:Humble beginnings: Where it all began and how PPC and Google Ads have changed over the years. Commercial Airline Pilot vs. Fighter Pilot: Understand the different levels of campaign management and some fantastic analogies to describe them. Best Practices for PPC in 2024: What can you be doing to ensure maximum performance and efficiency from your campaigns?Continuous Learning & Adaption: It’s no secret that the world of Digital Marketing is constantly moving, but Vince shares tips on how you can remain up to date with relevant information and ahead of the game. The future of PPC: Jon and Vince share their predictions for the future of PPC and how practitioners can adapt. 

Welcome to this week's bitesized episode!Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. Do you agree? Send us your biggest concerns and we'll cover them in a future episode.As always, thank you so much for listening and please do subscribe on your preferred podcast platform :)