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#EP174 - The CMO Series Pt1, What is The Role Of A CMO?

#EP174 - The CMO Series Pt1, What is The Role Of A CMO?

Update: 2025-03-03

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Welcome to our 3x part CMO series on the Marketing Freaks podcast!

This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe.

Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more.

In this first episode we discuss the role of a modern day CMO, the pressures of the role and what the priorities should be.

Enjoy!

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#EP174 - The CMO Series Pt1, What is The Role Of A CMO?

#EP174 - The CMO Series Pt1, What is The Role Of A CMO?

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