Profitable Mindset

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE I just had to share this with you because I know you'll see yourself in this story. A lamb farmer came to our coaching call practically whispering, "Charlotte, I raised my prices to $19/lb... but I feel so greedy. What if no one buys?" She'd done her cost worksheets. She KNEW $19 was what she needed to be profitable. But she was ready to slash prices anyway because guilt was eating her alive. Sound familiar? In today's episode, I'm taking you inside our coaching session where we destroyed her "greedy trap" using what I call "belief archeology." Key discoveries you'll hear: The exact compassionate script for when customers push back on price (not defensive!) How we shifted from "I'm being greedy" to "I have a purpose and I'm proud" Why her parents' snide comments about pricing are none of her business (hello, Brené Brown's arena principle) The moment her voice completely shifted when she remembered WHY she raises lamb Here's what changed everything: When she connected to her deeper purpose – regenerating depleted land, touching hearts through food, helping customers taste lamb like they remembered from Europe – she wasn't greedy anymore. She was someone with a mission worth sustaining. Friend, your customers don't want cheap food. They want YOU to survive and thrive so you can keep feeding them. When you undercharge, you'll burn out and quit, leaving them wondering why you didn't charge enough to stick around. It's not greedy to charge what you need to be profitable. It's responsible. It's how you ensure you can keep doing this work you love. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.  

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE You're growing incredible products and working harder than anyone you know, but if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven three-phase system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms that keeps farmers broke (and how to fix it) How to build a marketing calendar that works with your farm's natural rhythms instead of against them The three marketing assets you already have but aren't using effectively Why listening is the most important marketing skill—plus 6 specific ways to do it right This isn't theory. One client went from six months of begging people to buy her Thanksgiving turkeys to selling out in 24 hours flat using this exact approach. Look, you didn't start farming to become a marketing expert. But here's the hard truth: if you can't sell what you grow, you won't survive. The farmers who thrive aren't necessarily the best—they're the ones who learned how to connect their products to their customers' real problems. "Marketing isn't magic. It's a skill. And if your emails aren't making sales at a profitable price, it's not because the platform doesn't work—it's because you haven't learned the skill yet." Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. You're growing incredible products and working harder than anyone you know, but here's the hard truth: if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms that keeps farmers broke How to build a marketing calendar that works with your farm's natural rhythms instead of against them The three marketing assets you already have but aren't using effectively Why listening is the most important marketing skill (and 6 specific ways to do it right) The proof: One client went from six months of begging people to buy her Thanksgiving turkeys to selling out in 24 hours flat using this exact three-phase system. Look, you didn't start farming to become a marketing expert. But if you can't sell what you grow, you won't survive. The farmers who thrive aren't necessarily the best growers—they're the ones who learned how to connect their products to their customers' real problems. Stop struggling and start selling. Your farm deserves to be profitable. FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE  

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Picture this: You just had your best sales year ever. 77% revenue increase. Tripled production. Crushing every single goal. And then your partner says those four crushing words: "It's not good enough." Sound familiar? That's exactly what happened to the farmer I coached this week. Despite her extraordinary success, constant criticism had her convinced she was failing. The house wasn't clean enough. The sales weren't high enough. Nothing she did was ever good enough. But here's what changed everything: One weird visualization exercise that takes 30 seconds. She went from feeling like a "dead weight" to feeling protected and strong—even when the criticism kept coming. What you'll discover: Why people criticize (hint: it's not about you—it's biology) The exact mental exercise that creates unbreakable confidence in 30 seconds Why you can never prove your way out of someone else's critical brain How this saved marriages without changing the critical partner This isn't about bashing anyone or stopping criticism. We ALL do it. Our brains are literally wired for it. It's about understanding that you don't have to let it destroy your confidence or your dreams. The truth: Your farm dreams matter. Your progress matters. And you deserve to pursue them without apologizing every single day. FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE  

Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. I'm the one in the hot seat today! I just got interviewed on the Backyard Bouquet podcast, and I have to say... I shared some things that'll help you shift your sales today. From my daughter selling out flower farm events in her first season to farmers achieving 200% sales increases, this episode reveals the strategies and mindset shifts that actually work. What you'll discover: The exact strategy my daughter used to land a wedding contract at her chiropractor appointment Why "perfectionist farmers are actually just scared farmers" The simple question that gets overwhelmed farmers unstuck every time How to get customers willing to pay $50+ for a bouquet Why giving away flowers strategically builds your business I also opened up about overcoming the fear of failure after my family's farm went bankrupt in the 80s and how to stop the "not good enough" mindset that keeps farmers undervaluing their work. Bottom line: When you change how you think about your farming business, you change your results—both financially and personally. P.S. My mic was not on, for some reason, so my sound quality is not quite up to my usual standard, but hey, tech issues happen.😉

Farm Marketing Mastery is officially open for enrollment this week! 🥳 Sign Up HERE After 15 years of farming, working 6am to 9pm managing six different enterprises—beef, poultry, eggs, pork, lamb, and landscaping—this farmer couldn't pay himself a single dollar. Charlotte Smith reveals why 98% of farmers fail by year five and how her clients break free from the "broke farmer trap" that keeps hardworking farmers stuck on a hamster wheel of working harder but never getting ahead financially. Key discoveries: The fatal flaw: You cannot become profitable at multiple enterprises until you master one thing first Time math: Spreading 3 hours across 6 enterprises gives each only 30 minutes vs. a focused competitor investing 21 hours weekly in one specialty Brand confusion kills sales: Customers pay premium prices to specialists, not generalists selling "a little bit of everything" The sunk cost trap: Past investments shouldn't dictate future strategy when those enterprises aren't profitable Success transformations from Charlotte's clients: Sarah sells 30 steers in one week (previously took all year) Gina increased sales 400% in four months after nine struggling seasons Erica retired her husband from his 14-year factory job after nine months of focus The solution isn't working harder—it's working smart through "The Power of One:" choosing your best enterprise, stopping investment in everything else, branding as the expert, building relationships through marketing, and raising prices without losing customers. In this episode, Charlotte challenges the dangerous belief that farming should be "a labor of love, not money-making" and provides a concrete five-step escape plan for any farmer trapped in the cycle of overwork and under-earning. "You can't work your way out of this problem. You've got to learn the skill to get out of it." Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.  

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Ever wonder if your farm will actually pay the bills? You're not alone! On August 18th & 19th, I'm breaking down the five sneaky mistakes that are costing farmers serious money - sometimes six figures a year. Sign up HERE  The crazy part? Most farmers think these mistakes are actually good business practices. Spoiler alert: offering tons of different products isn't always smart, and you might be accidentally scaring away your best customers. Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.  

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Three years ago, Stacie was ready to quit farming and return to a 9-to-5. Today, she's already hit her entire 2024 sales goals seven months into 2025. In this episode, discover how Stacie doubled her program investment in just 21 days, went from zero-response social posts to selling out pork shares in six days, and transformed from scattered "doing everything" to laser-focused profitability. Beyond the numbers, hear about Stacie's personal transformation - becoming calmer, less reactive, and more present with family. Her biggest regret? Waiting two years to invest in herself instead of chasing free content. Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.  

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE   After my family lost our farm to bankruptcy when I was a teenager, I discovered how my negative thought patterns were creating my financial struggles.   In this interview, I share: - Why thoughts like "I should be making more money" guarantee you won't - How worried thoughts sneak into your marketing and repel customers - The simple word swap that changed everything for me - How shame kept me broke for years after bankruptcy   I also talk about what to do when you "need to learn marketing but hate people."   When I changed my thinking, everything improved - my relationships, money, and daily life.   Your brain wants to think negative thoughts, but those thoughts create your reality.   ~Charlotte   Let's Meet!   Drowning in marketing dread?   Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

Let's Meet!  Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. I recently joined the Ranchonomics podcast to share how I went from watching my family's farm go bankrupt to building a raw milk dairy that sold out at double what other farmers charged. I break down why social media marketing sabotages your business and share my email strategy that creates multi-thousand-dollar lifetime customers. I explain my 80/20 relationship-building rule, why getting an email is worth more than making a sale, and the "serving vs. selling" mindset that changes everything. Plus, how to stop accidentally breaking anti-spam laws. If you're tired of posting into the void hoping someone will buy, this is for you.

Let's Meet!  Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This flower farmer discovered she was earning just $6.50/hour on "convenient" one-off bouquet orders - spending 4 hours total per $65 sale between processing, picking, designing, and delivery. Meanwhile, she had zero time to market her profitable event services that generate 50% of her income. Key Takeaways: Calculate your real hourly rate for each revenue stream Eliminate low-performing activities to focus on high-profit opportunities Stop saying yes to everything - successful farmers say no to "good" opportunities Opportunity cost matters: those same 4 hours could generate $500-1,000+ in marketing results The Bottom Line: Many farmers fail because they're "stepping over $100 bills to pick up pennies" - staying busy with low-profit activities instead of focusing on what actually drives business growth.

Let's Meet!  Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year – and it broke my heart because I could hear the crushing pressure she was putting on herself. In this eye-opening episode of The Profitable Mindset Podcast, I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not because farming doesn't work or because their products aren't good enough – it's because they set themselves up for failure with completely unrealistic timelines. This shift in understanding timelines is your key to building a sustainable farm without burning out. Discover how letting go of the belief that you should be profitable faster can unlock growth, reduce pressure, and give you the peace of mind to actually focus on building something that lasts. This is the exact mindset work I teach farmers in Farm Marketing Mastery, and it's changing lives. Tune in now and start unlearning the limiting beliefs about timelines that are holding you back from farm success. In this episode: • How to calculate what revenue you actually need to replace your day job income • Why adding more products when one isn't profitable yet guarantees you'll lose money • The mindset shift that lets you build sustainably instead of burning out • Real coaching call breakdown: going from panicked about year one to excited about years three through five

Let's Meet!  Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farm couple with grass-fed beef, cooking classes, farm tours, and an Airbnb. Their website was gorgeous, content excellent, email signups happening daily. But they weren't making sales. In this episode, I reveal why brilliant farmers with beautiful websites still can't convert browsers into buyers. The shocking truth: your website isn't broken—you just haven't learned the skill of turning interested people into paying customers. You'll hear the exact email rewrite I did during our coaching call and discover "The Rule of One"—why cramming multiple offerings into one email kills your sales. The biggest mistake? Marketing from YOUR perspective instead of addressing your customers' real pain points. This shift from farmer-focused to customer-focused messaging is the key to relationship-based marketing that actually drives sales. This is the exact sales psychology I teach inside Farm Marketing Mastery, and it's transforming farm businesses.

Stuck avoiding farm marketing like it's poison? 👉 Then book a free strategy session with Rebecca or Charlotte to see if Farm Marketing Mastery can break you out of marketing misery → [SCHEDULE HERE]   Marketing feels like death? You're not the only one. 💀   One of my dairy sheep farming clients put it bluntly: "When I think of sitting down to do marketing and sales, I feel dead inside."🤦‍♀️   She had 20 sales calls gathering dust on her desk. Milk production was exploding, she had tons of product to move, yet she was paralyzed at the thought of reaching out to that long list of markets.   Here's what happened next: One 20 minute coaching session and we turned her sales work into "a complete no-brainer."   That very day, she was able to sit down and with ease make all the contacts she needed. The very next week she emailed and said sales calls are now "a complete no-brainer." 🧠   Episode 251 reveals the exact process:   Listen as I outline the 3-step framework that transforms marketing paralysis into unstoppable momentum. I walk you through her entire breakthrough—from "dead inside" to "on a roll" in days. - Discover why trying to "like" marketing is keeping you stuck - Learn my specific goal-setting system that makes overwhelming tasks feel manageable - Get my technique that brings future success into today's grind.💡   This isn't feel-good fluff. My client is now able to hire her second full-time employee while you're still avoiding your to-do list. 🚀   Stop torturing yourself with tasks that could be paying your bills. Tasks that a simple coaching call could make so easy for you.   Your animals, your farm, and YOU, need you profitable, not paralyzed. 🐄

Click HERE for Farm Marketing Mastery   Charlotte Smith addresses the #1 reason farms fail: not investing in marketing and mindset skills. After 13 years working with thousands of farmers, she's identified the 80/20 rule for success—80% mindset management, 20% marketing strategy.   Our brains are wired for survival, not success, naturally defaulting to negativity.   Farmers learn to manage this bias in our weekly mindset coaching calls.   Farmers in Charlotte's program transform their businesses in months, selling out quickly and raising prices confidently through strong customer relationships built using the simple tools she teaches.

Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? I had the chance to open up about my journey as a fifth-generation farmer and how I transformed my family's painful bankruptcy experience into what’s become my life’s calling: teaching farmers how to make money. 3 Reasons You Can’t Miss This Episode: I reveal how healing my kids gave me no choice but to make sure my farm was profitable I explain the shocking truth about food pricing that's been hidden from American consumers for decades (this will change how you shop!) I break down my simple marketing principle that eliminates guilt and creates authentic connection with customers (this works for ANY business) If you've been struggling to charge what you're worth or if you're curious about how mindset affects your bottom line, you won't want to miss this conversation.

Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? "I wasn't making money but I didn't want to raise my prices because I care about my customers so much... they're like family." That's what farmer Jena Becker confessed at the start of our latest episode. She was struggling to make her farm profitable while homeschooling eight children and considering shutting down completely. But something remarkable happened when she pushed through her fears about raising prices. In this episode, you'll discover: How Jena went from considering closing her farm to selling out her entire chicken inventory for the year The specific marketing technique that felt authentic while honoring customer relationships Why not a single customer complained about her price increases (and she actually gained new subscribers!) The "missing link" that transformed her approach to farm stress and family dynamics How to overcome the emotional hurdles of valuing your family's time and labor properly If you've ever felt stuck between needing to raise prices but fearing you'll lose loyal customers, this episode is exactly what you need. This conversation goes beyond marketing tactics - it's about creating a farm business that serves your life instead of consuming it.

Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? Meet with a member of our team and let's chat! I never tire of yet another email from a farmer in my Boot Camp who says, “We’re paying off our mortgage this month!” It’s becoming one of the most common testimonials I get to hear!  Today, you’ll hear it from Sally and JP who’ve farmed for 15 years — but finally became profitable and sustainable the last two, after they joined the Boot Camp and got coaching on all the struggles - marketing, business, AND the personal struggle of farming with your spouse. They’re great examples of what’s possible for you - tune in to hear how to: Run a profitable farm with your spouse (and still like each other💕) Pay off your mortgage with just your farming income💰 Create real work-life balance while running a demanding business⚖️ What makes this episode special? Sally gets brutally honest about how she and JP were constantly "bickering" while working together until they made one simple shift in how they communicate.  Coaching helped her make this small change that completely transformed their working relationship while maintaining their personal relationship. The results speak for themselves... They're paying off their mortgage THIS YEAR with their farming income. Yes, you read that right! After implementing strategic marketing, time management, and mindset shifts, Sally and JP are: Selling out their farm shares consistently Charging premium prices ($12/dozen for eggs!) Building real savings instead of "gasping at cash flow" Creating true work-life balance (no work after 4pm or on weekends) Hiring staff to support their vision This isn't about working yourself to exhaustion. Sally now blocks all time after 4pm and weekends for family, and has hired staff to support their busy, growing farm. As someone who wasn't a "natural-born marketer," Sally was hesitant to invest in business education we teach in the Boot Camp. But as she shares in this episode, that investment has paid off many times over. If you're farming with your spouse or partner and dream of creating a truly sustainable business (both financially and emotionally), this conversation will give you the blueprint. Here’s to your success, Charlotte

Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? This week I coached a farmer on shame because he wasn't making as much money as he hoped, and another farmer on shame because her seedlings all died.  In this powerful episode of The Profitable Mindset Podcast, I dive into the hidden shame that keeps farmers stuck in cycles of stress and financial struggle. You'll learn how to overcome the feeling of shame that keeps you stuck. This shift is your key to building a sustainable farm. Discover how letting go of the belief that failure and "not good enough" can unlock growth, profitability, and peace of mind. This is the exact mindset work I coach inside Farm Marketing Boot Camp, and it's changing lives. Tune in now and start unlearning the limiting beliefs that are holding you back.

Need help with your farm marketing? Join my free “Farm Marketing Fix Masterclass” in June!    Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm?    Recently, a farmer in my coaching program wanted to quit selling beef because her slaughterhouse was so challenging to work with.   She would've lost a ton of money taking her cows to the auction.   After coaching with me, she realized that what she thought was the problem was NOT the real problem.   When I pointed out the real problem and they got to work solving it, they calmed down and are having more financial success than ever.   In this episode, you'll discover: - How this rancher almost gave up her successful grass-fed beef operation due to slaughterhouse frustrations (and what she did instead) - The real issue behind a hydroponic grower's labor problems - How rushed expansion nearly collapsed a pasture pork farm - If you've ever thought, "Just fix this ONE problem and then my farm will work" - this episode is exactly what you need.   The mindset shift will completely change how you see your farm's "problems" overnight.